AN ACTION PLAN-VISION --

MARKETING PROPENSITIES
FOR
AN EXCLUSIVE PRESENTATION OF THE I
MARKETING COMPATIBILITIES
THIS PRESENTATION IS MADE BY S.JAYAKUMAR ----
MA,MBA, ACS –INTER , DIPLOMA IN HOTEL AND
AIRLINES MANAGEMENT ,BGL,DIPLOMA IN COMPUTER
APPLICATIONS

9/29/2012 1
• BUSINESS ENTREPRENAURSHIP -Model
•
• Entrepreneurship-owner

• Business formulation
•
• Market Research & Project Identification
•
• Project Report , Feasibility and Design
• Company status –Incorporated-Partnership-objectives and Articles
• '
• Capital –Sources and Mobilization
•
• HOTEL BUSINESS PROCESS

• OPERATIIONAL SUPPORT SERVICES CORPORATE BUSINESS ENCRYPT `

• 1 ACCOMODATIONS 1 SALES AND MARKETING 1 BUSINESS PLAN-BRANDING-SOPs-Trip Advisor

• Opportunity Cost Decisions
• 2 FOOD and BEVERAGE 2 FINANCE & HR and ADMN 2 KRA’: s /KPI ’s
•
• 2 A KITCHEN 2 A MATERIALS supply chain-Stores 3 ASSET MANAGEMENT
• par stock, physical stock verification Balance sheet Leverage Recon ,Fixed Asset Register
• GAAP-IFRS,AUTHORISATION -ALL
• B STEWARDING B HUMAN RESOURCES 4 PROFIT PLAN –USAH-- Budget GOP’s cash flow
• C COLD STORE AND GEN STORE C SECURITY
• ENTERTAINMENT 5 CONTRACTS ,LEGAL SYSTEMS
• HEALTH CLUB 3 Engineering 6 Risk Management –IT solutions /package system
• SPA 3 a PROJECT
• BOUTIQUE
• 4 Transportation 7 Manning Guide –structure, PA,SWOT -WELFARE
• trade union –mgt relations, Organization structure
• DISCO job descriptions, Disciplinary process
• Swimming Pool 5 IT -MIS 8 Tax Planning-SURPLUS –New Project Identification
• Tours –local
• Guest Transport 9 OWNING CO –OPERATING CO.- Contr. obligations
• Diving
• Cruise 10 PASSION AND OWNERSHIP
• Sea sports
• Beach sports
• Cost board
• A HOTEL BUSINESS MDEL—BY JAY
9/29/2012 2
 Organisational structure –hotel ,Hierarchy ,Relationships,communication
flow ,job descriptions-the structure needs to plan ,Organise ,Staff
,Direct ,Coordinate and control

9/29/2012 3
 MARKETING PLAN
SWOT Analysis

Product Place

Target
Market

Price Promotion

9/29/2012 4
9/29/2012 4
 PRODUCT ----- DEFINATIONS
• phase 1 begumpet --you have the following designated room
apartments
• executive rooms --- 8
• Premium Rooms ---- 16
• standard rooms ----- 33
• ----57
• Grand stay suite 2bhk executive - 04 ---
3bhk Premium 15
• 4bhk premium 01
• ---20
• no of units begumpet 77
• phase 2 madhpur
• premium rooms 35
•
• grand stay suite studio 5
•
• 3 bhk grand stay premium 10
•
• NO OF UNITS at Madhpur 50
•
• THE TOTAL NO OF UNITS ON OPERATIONS ARE 127 UNITS
•
•
9/29/2012 5
• MAKE A BUSINESS and MARKETING PLAN TASK
ORIENTATION--``the following details are neccesary to
make the product to roll for effective operational
management , with a emphatic Manning guide and human
resources Mangement Training and development of employees
, supply chain Management ,Financials - budget and variances
–cash flows , Capex decisions, Insurance
• Marketability,legal systems inc , Engineering Management
equipments like aircons Lifts power and fuel , Other Utilities
management ,computerised environment secuirty systems KRAs
and KPI s
• Review of the exisiting Marketing Infrastructure
• Market positioning
• Market segments to fill up the accomodation
• Through travel agencies local
• Thru tour operators -International
• Thru internet bookings
• Thru corporates
• Thru walk Ins
•

9/29/2012 6
• History Of The Company And Promoters
• Company Incorporation public ltd Company private Ltd ompany -
objectives and
• Role Of Top Management and BODs
• Marketing And Advertisement Strategy and Pricing Policy
• Product benchmarking --Any International norms-franchise Brand
Management
• Star Rating and ISO Rating
• Product development—VALUE ADDITIONS and guest Facilitations
• KPI –Average Penetrations , Revenue Penetration, Occupancy ratio
• Food and Beverage outlets servicing
• Energy consumptions ,equipment Maintainence
• Financials –Asset Management ,Budgets and variances ,forecast ,Cash
flows , Fund Management –Sourcing ,Breakeven analysis From Banks ,
Financial instituions , shareholding companies , Venture capital ,
Taxation , risk management
• Project pay backs –ROIs

9/29/2012 7
• The 2nd phase of the business Plan would be the cash flow
derivative to Finance Five additional locations Phase 2 twenty
five across
• With a market Research survey report – on Expected Revenue
Generation
• A report on the benchmarked skills of human resources Availability
• Make a Project Viability report bench marking pay back and ROI
• The project to high light cash generations from the existing
Accomodation Units as part f the Initial liquidity
• Project conception to Implementation
• Marketing support and Enhancements and Top and General
management profile
• Revenue Generation computation
• An estimated to actual cost Analysis
• Project material cost
• Project labour cost
• Project other Expenses
• Compute Investment Outlays
• Derive net cash Flow
• Work out Pay Back ,ROI and Feasabilty
• Any other factors may be added

9/29/2012 8
 S.W.O.T-
PRODUCT
Strengths
- Supply of rooms and meeting space
- All in one facilities
- Reasonable & flexible pricing
--Guests Service standard to be met
Thru change management techniques
Vis a vis Training
-Labor Motivations
-Advertisement and Target
Customers
Opportunities
- As Extended stay is a start up
concept in the Region , should strive
to become Market Leaders
9/29/2012
9/29/2012
Weaknesses
- Independent Acomodation s without
international brand name
- If Not well perceived as a star Rated
Accommodation Unit
- Government Policy On Plan Approvals ,
grant of licenses may ,delayed funding
consortiums may hinder the projected
growth rates
Threats
-Guests service and facilitation
Complaints on Trip Advisor
- Frequency of traveling affected by
Political Environment Factors
-Stifle Competition
Labour dissensions
9
9
 Commercial –Pricing-derivation of ADR

and REV PAR

• Pricing –Ascertain the prices of Units to be sold –

• Definition Of Price –Current Market Prevailing
Prices
• Government Ministry of Tourism stipulated prices –
Star Rating s
• Break even Pricing
• Seasonal Pricing
• Walk IN Prices

9/29/2012 10
 Marketing Analysis-Propensity of

Demand
• A marketing plan, with a Distinctive, Position,
advertisement strategy, message driven to
various segments of the market to exploit the
market situations, confirms to marketing budget
expenses would have to realize the room nights
business with appropriate recoveries –Average
Room Rates, and Revenue penetration so also
with the food and beverage income and other
income, with the recoveries and the yield per
night on total income

• Market Research and questionnaire Methodology

–To Assess Demand Forecast ,Rooms ,FB
Revenue and Other Income –Appoint an a
Marketing Firm to do this Or the company s
Marketing Team can do this , design the
structure of the questionnaire with an
appropriate feed back process

9/29/2012 11
 Cont.
• Demand forecast Thru statistical tools –least square , central
Tendency ,Delphi Technique ,Soft ware

• CONTACTS –Thru my established contacts at the Taj group ,

Qantas Airways and International Destinations where I had
worked

• At Qantas Airways had complete control of the co airlines

and travel agency trade , Like SITA , Cox and Kings ,KUONI,
Thomas Cook ,TCI, International travel house , Hotel
Federation Institutions ,PATA etc Tied Up with tour operators

• The Internet business Build Up –GDS etc

• Reservations on companys Web site

• Business plan features –Corporate Parties-Tour of the
Accommodations , Press Meet

• Advertisement Budgets and Measuring Results

9/29/2012 12
• POTENTIAL CUSTOMERS :

• Business Travelers,

• Value Oriented Leisure Travelers,

• Corporations Relocating Professionals,

• Employees and consultants on temporary

Assignments ,

• Companies with multi location Lodging Needs,

•
• Government servants Awaiting permanent
allocations ,
• Travel and Tour Operators –Mail Listing

9/29/2012 13
 Promotions
• Target Audience –Selection

• Advertisement , develop the key message for relevant advertisement strategies , timing
of advertisement, the media selection key message development timing and the segment
targets , the cost involved and the results measured leasing is a new form of business
enterprise these days,

• video conferencing and press conferences ,product launch

• modeling and brand managers are the prospective marketing strategy to the company,
•
• Business to a certain profitable proposition, we can have a team of staff to develop copy
writing, message, key words, selection of media , timing strategies for the advertisement
or promotions target market segments , make advertisement films and have royalty
rights on all our advertisement business promoted , the success of this business would
be the models and brand managers whom we can deploy

• Market position surveys ---market segment positions reviews , of corporate , travel

agents business, internet ,others , loyalty programmes and points , companies web site
influence

• Would build up the Distribution Channel-target Audience –Airlines –Hotac,Travel Agents

–Inbound tour Operators –Airports –railway Stations –representatives
• Business development policies –
• Brochures , Pamphlets , Media , Tele selling , sales calls,

9/29/2012 14
 PRODUCT`
• Current Product Offering
• Currently serving two locations in Hyderabad
• 1.Ivorysands –Begumpet
• 2.Ivorysands –Madhapur
• Upcoming Locations
• 1.Nellore
• 2.Vishakapatanam
• 3.Vijayawada
• 4.Shiridi
• Chennai
• PRODUCT FEED BACK –Trip Advisors ,Guest
comments sheets , Guest matrix programmes

9/29/2012 15
 product offering cont

PRODUCT CAPACITY - ROOM WISE

Location Product Type Product Category Capacity
Begumpet Room Executive Rooms 8
Begumpet Room Premium Rooms 16
Begumpet Room Standard Rooms 33
Madhapur Room Premium Rooms 35
TOTAL CAPACITY - ROOM WISE 92

PRODUCT CAPACITY - SUITE WISE

Location Product Type Product Category Capacity
Begumpet 2BHK Grand Stay Grand Stay Suite - Executive 4
Begumpet 3BHK Grand Stay Grand Stay Suite - Premium 15
Begumpet 4BHK Grand Stay Grand Stay Suite - Premium 1
Madhapur Studio Grand Stay Grand Stay Suite - Studio 5
Madhapur 3BHK Grand Stay Grand Stay Suite - Premium 10
TOTAL CAPACITY - SUITE WISE 35

9/29/2012 16
 PLACE
• Locational strategies and Constraints
• Airports –Access –Transfer Arrangements
• Environmentally protected
• Good amount of greenery and water Resources
• Power availabilty
• Logistics support

9/29/2012 17
 Preopening
• Insurance, Purchasing & Receiving Payroll, Sop's, Accounting Manual
• Establish hotel credit policy and procedures , Banking , Obtain licenses and
permits , Third Party Agreements Leases Retail,RFP –Request for Proposal
• F&B Financial Reporting, Planning , Operating Budget, Pre-opening Budget
Develop forecasting program IT Manual Back Up - SOP‘ s Systems PMS Hotel
Pre-Opening Template RFP Develop Business Process Determine Workstations:
RFP Key lock System Back-Office System, Entertainment System, Television,
Music, Timekeeping System , Telephone System ,connectivity ,Catering Sales
Management System , Business Cards, Payroll Checks AP checks , Purchase
Requisitions/Orders , Human resources,DevelopIncentive,Recruitment
Management ,Hire Senior Management Team , General Manager, Director of
Operations Director of Rooms Director of F&B Spa Director Hotel Controller
Chief Engineer Revenue Manager Director of Human Resources, Director of
Sales & Marketing Hire Department Heads, Hire Junior Managers, SOP's
Discipline/House Rules Vacation Evaluation and Merit IncreasesAttendance ,
Leave of Absence , Report in Pay/On-Call , Dress Code
Uniform/Badge/Material/Equipment Issue Flowers MOD Pay PolicyEmployee
Requisition Goal Setting/Performance Standards
• Conducting Effective Meetings Hotel Policy & Procedures Operational skills
training Life safety, fire and evacuation training , New Hire Orientation,
Departmental Orientation
• Telephone Etiquette/Standards Sanitation Certification Responsible Alcohol
Service MOD Program Develop MOD Manual/SOP's Develop Procedures to
Respond to Internal Applications
• Develop Recruitment/Advertising Plan Develop Setup Fitness Center
• Select and procure exercise equipment SOP'sSelect and procure Operating
Supplies & Equipment Treatments Develop Treatment Programs Develop SOP's
• Select and procure Operating Supplies & Equipment

9/29/2012 18
 Preopening
cont
• 'Develop Spa SOP' Develop Rooms Division SOP's Printed Materials Privacy Please
Signs Privacy Courtesy Note UmbrellasTelephone Pads Dialing Instructions Driving
Directions VIP Note Cards/envelopes Fax Delivery Envelopes Guestroom Note Pad
Valet Laundry Bag Valet Laundry Price SheetShoe Shine Bag Shoe Shine Instructions
Activity Calendar Newsletter Guest Services Develop VIP program Transportation
Vehicle Acquisition Finalize schedules & routes Review samples/pricing Order final
selection Receive final selection Apply logo Develop preventive maintenance
program,Vehicles in service
• Roadwork Determine route Evaluate road condition Make adjustment Housekeeping
• S&P Shakers Sugar Menus Breakfast Lunch Dinner Wine/Beverage
• lounge Afternoon Tea Menu Room Service Menu Door Knob Breakfast Menu Mini Bar
Menu F&B Inventories Develop Kitchen par stock Develop master beverage/bar stock
and wine list Procure opening F&B inventories Bar Entertainment Banquet
MenusRooms Linen China, Glass & Silver
• Glassware-F&B Linen Kitchen Smallwares Banquet Equipment Guest Ice
MachinesF&B Consumables Guest Bath Amenities Guestroom Amenities Guestroom
Hair Dryers Guestroom Cosmetic Mirrors
• Maintenance inventory Maintenance Tools Maintenance Equipment
• Housekeeping Equipment Housekeeping Guest consumables Housekeeping Cleaning
Supplies Spa Equipment Spa Guest Consumables Spa Cleaning Supplies Rooms Print &
Stationary (Registration, key packet, etc.) Guest Services Directory Key Packet
Develop registration/check-out system and collateral Administration/Sales Print &
Stationary (paper system) Uniforms
• Front Office Supplies Front Office Equipment Administration Shelving
Office Furniture- Back Of House Office Equipment Copy Machines

9/29/2012 19
 Preopening
• Postage Machine Fax Machines Computers/Printers Pool Equipment Guestroom Safes
Security Two-way radios Monitoring System , Keys Stanchions ,Sales & Marketing
Marketing Plan Revenue Management,Reservations,sales and marketingName
Leisure individual Spreading The Word Image/Brand Advertising Develop
advertising/media plan by market segement Create advertising 0 Media buys
Establish Tracking Mechanism for advertising campaign Launch advertising campaign
Establish listings in directories (HTI, OHG, OAG, Official meeting facilities guide)
Develop in-room TV Promotion Video Establish local yellow pages line listing
Affiliations Coordinate Inspections Establish Lodging Association Membership
Establish Restaurant Association Membership Establish Chamber Membership 3 Sales
Collateral Develop facilities guide/presentation folder Develop Pre-Opening Brochure
Develop Permanent Brochure Develop Spa Brochure Develop ancillary sales
collateral/stationery 45 days Thu 1/1/04 Wed 3/3/04 NA
Develop Press Kit Develop Property Maps Develop Key Card Design Develop Tariff
Cards Photography/Video Coordinate photo shoot for permanent brochure
• Video Shoot Public Relations Hire PR Firm Develop Media Kit Develop hotel fact
sheet Develop Bio's Photography
• Solicit Editorials Develop Media Visit Schedule Develop community/regional
partnerships (Arts, Film, etc.) Establish listing/contact with local organizations Soft-
opening PR Activities Gifts
• CorporatePartys Grand Opening Hotel Opening Date list of target groups On-line
Reservations Website Packages Leisure
• Launch package advertising Tour Group , Wedding
• Repairs & Maintenance
• Printed Materials Cleaning Chemicals Domestic Water Determine water treatment for
central plant Preventive Maintenance Programs Develop rooms preventive
maintenance Develop public areas preventive maintenance program Develop
equipment preventive maintenance program Develop chiller, KWH, gas and
watertemp./pressure logs and meter logs Safety
• Ensure fire extinguishers are in place Develop Safety Committee Model Rooms
Coordinate move of model rooms Repair Response System Develop work order
system Training
• Guest Key Card System Television/Movies training Mechanical/HVAC training
Guestroom PM program training Public space PM program
9/29/2012 20
 PREOPENING
• Signage Pre-opening offices Develop MOD manual Develop risk
management manual/evacuation plan Obtain fire department approval of
fire/evacuation plan MSD Sheets Compile MSD Sheets for all Chemicals 30
days Construction/Building Preparation Kitchen NA
• Submit punch list to Chef, Dir. F&B for comments Equipment commissioning
complete Restaurant Lounge etc Spa, Building Exterior, Landscaping
Back-Of-The-House Uniform Room Administrative/Front Office F,F&E
Installation Guestrooms Spa Public Areas Back-of-the-house
• Administrative OfficesKitchen/Engineering/Housekeeping
Testing/Documentation, Environmental/Recycling, Contract
Maintenance and Service Agreements Rodent and Pest Control Indoor
Plants Indoor Floral, Landscape Snow Removal
• Mechanical Life Safety Secure Background Music

9/29/2012 21
 Operational
Dynamics
• CURRENT PROCESS WE HAVE , FUTURE PROPOSALS
• ACCOMODATIONS –FRONT OFFICE –RESERVATIONS ,CHECK IN OUT OUT
,TARIFF ,GUESTLEDGER , SERVICE FACILTATION , GUEST PRO HOUSEKEEPING
–ACCOMODATIONS UPKEEP, LINEN INVENTORY MGT
• ----making up of beds cleaning Minibar management and clearances, check out
clearances, guest supplies, lost and found management , occupancy reports
guest amenities , computerized occupancy reports guest Amenities ,
computerized the guest are given the best housekeeping services , reservations
are handled with minimum discomfort to guests , guest complaints are handled
with immediate attention daily briefings of staff , checking of arrival departures
arranging airport pick ups , VIP status reports , complimentary drinks and fruit
baskets special attention of suite guests lift handling concierge servicing group
handling , VIP treatment of tour operators
• Staff with well spoken English, Telephone eticacies
• Entertainment Programmes for Guests
• OTHER UTILTIES=BUSINESS CENTRE ,INTERNET ,TOURS BOUTIQUE
• FOOD –SERVICE ,BUFFETS, ALACARTE ,ROOM SERVICE
• BEVERAGE –BAR MANAGEMENT, COCK TAILS ,SOFT BEVERAGES STOCK
CONTROL
• KITCHEN ---MENU PLANNING ,FOOD COST , MISEN PLAUS,
• KITCHEN STEWARDING –KITCHEN EQUIPMENT ,CUTLERY CROCKERY
MANAGEMENT

9/29/2012 22
 Administration, Manning Guide, security
• Licensing ,for the hotel services ,equipment etc

• Manning Guide –Appointments ,Advertisements ,sourcing

from News Papers web sites ,contacts ,Resume Evaluations
,Profile Matching , Job Descriptions, Motivations ,leave, PF
ESI, Industrial Relations, labor statutes governing the
company ,wages structure –grades etc ,incentives, bonus
structure Performance Appraisal ,counseling Change
management strategy –TRAINING-Employees, Executive
Development Programmes, welfare ,staff Cafetaria ,staff
Accomodations ,Professionalization of employees with
Growth and Development Plans

• Security –Startegic surveillance Positions,

• Govt Liaison

9/29/2012 23
 FINANCIALS/ASSET MANAGEMENT
• Profit and loss ,Balance sheet ,Asset Management, cash flows ,budget and Variances,
bank consortiums , Project Finance ,funding –Institutional, equity,
• Computer front office and Back Office Package
• Analyses of management performances - EPS –REVENUE AND COST ,BREAK EVENS -
GOPS- EBITDA- REV PAR- REAL ESTATE MARKET VALUE

• OPERATING MARGINS , RATIO ANALYSIS , CAPITILASATION RATES,BALANCE SHEET

,PL -SURPLUS –SHARE VALUE APPRECIATIONS –LIQUIDITY --CASH FLOW KPI –Key
performance Indicators , KRA-s Key result areas, average rates, REV PAR-Occupancy
ratio , food and beverage cost , utility cost reports –telephone , laundry ,Daily revenue
to purchases reports ,etc unit cost per room , variable cost per room , contribution per
room Guest analysis –room recovery per guest , FB cost per guest , Business plan ,
budget and forecast s, HR motivations, training and development , Retained earnings –
uniform system of accounting –profit center Basis

• Daily briefings and MIS, target revenues and cost analysis , guest complaints –
redresses of complaints , duty management reports , night managers reports , night
audit reports

• AUDIT –External audit , Internal audit and manpower audit , maximizes values ,
crushes costs and justifies opportunity cost

• PREOPENING S –project planning and preopening are important aspect of management

• BALANCE SHEET Ratios ---Accounts Receiveable /payable ageing analysis—ANALYSIS

OF CURRENT RATIO, QUICK RATIO, Liquidity m Debt equity, other Ratios

• Entrepreneur resourcing planning, Project Identifications and planning --

Implementations and hands on experience in Micros Fidelio, prologic, --integrations –-
Dot pos , protel ---sun system (back office ), AGPAC , Microsoft projects, BOSS, PMS ,
IDS, QUICK BOOKS , TALLY infront, etc- etc

9/29/2012 24
 Capital structure
• Company incorporations –Private or Public Ltd company under the companies act
1956`

• Funds Mobilizations-Bank Consortiums, share holding venture capital funds ,

premium shares or equity public subscriptions ,Financial institutions
• Company secretarial practices
•
• Proactive areas of asset management are –benchmarking asset performance
assessing management companies, negotiating contracts , Operating finance and
Capex decisions , evaluating management company performance , decision like to
hold or sell owning company operating company relationships ,operating and
capital budgets , business plans risk replacement analysis of assets ,Leasing and
tenant relations

• Property acquisition and disposition—portfolio investments , MOUs on share of

pother companies , holding company and subsidiary company –mergers , real
estate investment s, disposal of properties with provisions of companies act , take
over's , operating , managing

• And franchising analyzing feasibility payback rate of return

• Risk analysis --A risk analysis involves identifying the most probable threats to an
organization and analyzing the related vulnerabilities of the organization to these
threats .Most businesses depend heavily on technology and automated systems,
and their disruption for even a few days could cause severe financial loss and
threaten survival. The continued operations of an organization depend on
management’s awareness of potential disasters, their ability to develop a plan to
minimize disruptions of mission critical functions, and the capability to recover
operations expediently and successfully. The risk analysis process provides the
foundation for the entire recovery planning effort. Insurance coverages , Market
survey, Indexes- commodity, share property values

9/29/2012 25
 Materials
• In Order to achieve s a sustained level of material flow rational policy and
procedures material are set up for an effective mechanism of supply chain
operations, which would govern a large scale warehousing facility , Thus to enable
the objectives of the company , for a sustained level of material inflow at optimum
pricing out flow of material from stores on FIFO Method and ABC analysis of
inventory with EOQs PAR STOCK,SAFETY STOCK,LEAD TIME ,NONMOVING ,
supplemented with material procedures such as Material indenting system from
stores and department , purchase order system material receivable –Goods
Received Notes –material issue notes from stores to user department, inventory
valuations , consumption analysis Material computerized package ,are all Bench Mark
factors which influence positive for an effective supply chain management simulated
to optimise inventory levels and costs and liquidity

• Standardization Of Materials –Defining

•
• Better negotiable Bargain

• Vendor development

• Out sourcing large

• Tabulation of quotations , and choosing the right supplier

• Contracts

• Foreign good imports

• Import Incentives and Licences

9/29/2012 26
 Engineering
/projects

• Engineering Preventive Maintenance schedules

• Rain water harvesting
• Plumbing's and sanitary ware
• Water filtrations ,water tanks and storage
• Effluent treatment
• Chemicals
• Transformers
• Air cons

• Projects –Approval of plans

• Site development, Soil Testing
• Material Flow
• Manning guide –Deployment and management
• Construction of units ,environment Protection, treatment
plants, Incinerators
• Budget estimates Vs Accruals cost, cost overrides ,
• Administration –CPM,PERT ,

9/29/2012 27
 Corporate planning and IT
• INFORMATION TECHNOLOGY
• Selection of IT packages
• Front end and Back Office including Reservations
• Communication
• Internet
• Set Up Of Office systems -computers
• Business center Operations
• Room IT facilitations
• Web site management ,CONNECTIVITY –Band ,WIFI, Satellite Transmission and
communication

• CORPORATE PLANNING
• The replacement analysis the business venture should have a clear policy on
equipment replacements to ensure an increased output
• The company should have a progressive development plan to increase the revenue
• The corporate marketing plan, the business plan the concurrent financial plan are
all prospective tools
• Computerization is the modern tool where the computation of data is customized
for effective decision making
• Conservative product selling should be replaced to innovative product line selling
• We must add value to product to retain the selling capacity
• We must conserve on costs both operational and fixed cost options
• Minimize fixed cost to achieve better break even sales
• Advertising strategies should include copy and message writing innovative
• Sourcing of funds , sourcing of raw material, sourcing of human resources
• MIS –selection of computer packages for point of sales, front office and backoffice
an

9/29/2012 28
 Conclusion

• The ACTION PLAN IS A STRATEGIC PRESET LINE OF ACTIVITY/GOALS

SET TO FORMULATE A GIVEN VISION OF ACTIVITY FOR A GIVEN TASK OR
Specific tasks: what will be done and by whom.
• (2) Time horizon: when will it be done set within a Time frame .
• (3) Resource allocation: what specific funds/Resources are available for
specific activities. Also called action program.
• IT IS PLANNED WITH HIGH RELEVANCE AND NEEDS TO BE METICULOUSLY
FOLLOWED ,CONSTRAINTS SHOULD BE WELL HANDLED AND COMPLETED WITH THE
GREATEST OF ACCURACY

THANK YOU
S.JAYAKUMAR ----MA,MBA, ACS –INTER , DIPLOMA IN HOTEL AND
AIRLINES MANAGEMENT ,BGL,DIPLOMA IN COMPUTER APPLICATIONS

• Action plan prior Action plan implemented structured

9/29/2012 29