TERM PAPER SYNOPSIS

OF

PROMOTION MANAGEMENT

TOPIC: PROMOTIONAL COMPAIGN OF SAMSUNG MOBILE

SUBMITTED TO:

LEC.HITESH JHANJI

SUBMITTED BY:

MOHIT ANAND

RT1809A15

BBA 5TH SEM

Samsung Mobiles in India
In India, Samsung mobiles is managed by SAMSUNG Telecommunications India (STI),
a design and technology leader in the mobile market. In Sync with its thrust on
introducing innovative, consumer oriented, breakthrough technology products, Samsung
announced its new brand positioning for Samsung mobiles, which is reflected in its new,
spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles'
communication material.
Samsung is the largest conglomerate in South Korea and a large multinational
corporation, making it one of the leading companies in the world. Headquartered in
Suwon, South Korea, it currently has operations in over 100 countries. The name
Samsung in fact means 'three stars' in Korean.
Samsung's business is actually composed of three different conglomerates united under
one Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung
Electronics is also the world's largest electronics company. Samsung mobiles is a part of
Samsung Electronics whose main areas of concern are Digital media, semiconductors,
telecommunications, and digital LCD appliances. It is also a world leader in the field of
liquid crystal displays. In 2007, the company surpassed $100 million in sales, which was
a sizable first time achievement in the company's history.
Below is a list of popular Samsung mobiles in India.
Top Selling Samsung Mobiles

• Samsung S3500 Duo Silver...

6,734 4,233

• Samsung C5130 Black...

6,200 4,443
 • Samsung Corby S3653 Black...
8,999 6,530

• Samsung Omnia Pro B7610 Black...

23,647 17,339

• Samsung Pixon M8800 Black...

28,750 13,852

Mobiles from Samsung :

• Samsung Corby POP C3510
• Samsung-Star S5233
• Samsung Corby Plus B3410
• Samsung Pixon M8800
• Samsung Corby TXT B3210
• Samsung B5722
• Samsung C5212
• Samsung Corby S3653
• Samsung S8500 Wave
• Samsung I9000 Galaxy S
Samsung Candy Bar Phones

Samsung Corby POP C3510

Corby POP C3510
The Samsung Corby POP C3510 is an easy and fun to use mobile phone with a host of
innovative features. It has the finger friendly way to connect to friends. The multi instant
messengers and suite of music features makes the Samsung Corby POP C3510 a great
phone to have. It has a 2.8 inch (internal size) TFT type display with a resolution of 320 x
240. The 960mA battery offers a talk time of 10h and stand by time of 720h.The 1.3MP
camera, SMS/MMS, Email, Bluetooth, WAP, USB, video and music players are the other
features incorporated in the Samsung Corby POP C3510.

Samsung-Star S5233

-Star S5233
The Samsung Star S5233 is a great mobile phone particularly suited for mobile blogging.
The Samsung Star S5233 offers versatile, intuitive and easy-to-use navigation. It has a
3.0" LCD with 262K color display. It is aptly marketed as the phone which displays the
'magic of touch'. The haptic gives tangible feedback when using the touch screen. The 3.2
MP Camera is ideal for photographs on the go. The smile shot feature, camera-like touch
user interface offers a better user experience. Samsung Star S5233 offers very good
internet experience to users and lets them surf internet from anywhere. It offers easy
access to Google Mail, Google Search and Google Maps. Updating blogs, sharing
pictures and organizing music libraries is a breeze with the Samsung Star S5233.

Samsung Corby Plus B3410

Corby Plus B3410

The Samsung Corby Plus B3410 is an innovatively designed handset with a list of
impressive features. This feature-rich mobile is ideal for users that enjoy chatting as the
mobile provides chat style SMS option along with 7 preloaded SNS sites. The Samsung
Corby Plus B3410 has dimensions of 102.3x52.4x15.9mm. The Youth UI is ideal for
youngsters that like to make the most of the phone. The 3.5mm Earjack and built-in
music player is ideal for music aficionados. The Samsung Corby Plus B 3410 allow users
to text friends and family with much ease. Sending emails, SMS and MMS is a breeze
with the Samsung Corby Plus B3410. Users may capture life`s best moments with the
inbuilt 2MP camera and video recorder.

Samsung Pixon M8800

Pixon M8800
The Samsung Pixon M8800 is an innovative camera mobile phone loaded with a host of
impressive features. Clicking 8MP pictures is done without a fuss. The 3.2 inch wide
touch screen display allows users to see and share images amiably. Users may also get
access to various functions of camera and mobile in a jiffy. The Samsung Pixon M8800 is
impressively thin measuring only 13.8mm. The camera is loaded with other features like
Advanced Shake Reduction, Wide Dynamic Range, Face Detection pinpoints and smile
detection. The Samsung Pixon M8800 has a 200 MB internal memory which may be
expanded up to 8GB. Other features include DivX, Xvid and Mp3 player.

Samsung Corby TXT B3210

Corby TXT B3210

The Samsung Corby TXT B3210 is a mobile phone with great text appeal. The mobile
has a full thumb friendly QWERTY keypad with advanced features like Google talk
messenger and 7 social networking sites. The Samsung Corby TXT B3210 is a great
music phone as well, and is equipped with a 3.5mm ear jack. Chat style and call
recording are the other features incorporated. The changeable color jackets allow users to
dress it up and express in style. What's more, the Samsung Corby TXT B3210 has texting
options that really pops, making texting all the more simple. Samsung Corby TXT B3210
has a music player which allows you to download your favorite songs for music on the
go, making it a great companion.

Samsung B5722

B5722
The Samsung B5722 is an impressively designed and brightly colored handset which is
ideal to make a style statement. The Dual SIM may be easily accessed with the help of
the touch screen. Users may take the advantage of various calling plans or keep their
business and personal calls separate. The Samsung B5722 has dimensions of
104x54.9x14.5. It weighs a mere 105g and the stylish design makes it a great phone to
own. It has a 3M camera with LED Flash and 4x digital zoom. SMS, MMS, E mail and
instant messaging are the messaging features included. Video player, video recording,
video messaging, Embedded JAVA games and FM radio are the other features. The
Samsung B5722 has a 30 MB internal memory which may be expanded up to 8GB. The
Samsung B5722 has a mobile tracker option. It is a stylish phone with all the important
features; making it a great buy.

Samsung C5212

C5212
The Samsung C5212 is a stylishly designed phone with a list of impressive features like
dedicated SIM switching key, FM radio and recording along with WAP/MMS/email
supported by Dual SIM. The Samsung C5212 has dimensions of 112.7x48.6x14.3mm.
The Samsung C5212 has a 1.3 MP camera that takes good quality photos and can be a
good replacement for your digital camera. The multimedia features include favorite tunes
as MP3, AAC and AAC+ music files. The 1000mAh battery offers a talk time of 13h and
stand by time of 281h.The external speaker lets you share your tunes with others and
record off the radio, and even convert songs to ringtones or engage the radio alarm.
What's more, the Samsung C5212 has a large 2.2" QCIF TFT display which displays
texts, photos and videos. Bluetooth, WAP, USB and PC Sync Application are the other
features included in the highly innovative Samsung C5212.

Samsung Corby S3653

Corby S3653
The Samsung Corby S3653 is an exquisitely designed phone with a list of enticing
features. It is aptly marketed with the tagline "Being social just got more accessible". The
Samsung Corby S3653 has a dimension of 103 x 56.5 x 12 mm and is a light weight
handset weighing only 93.2 gm. The 960mAh battery offers a talk time of 9h and stand
by time of 730h. The 2.8 inch full touch screen, offers ease with messaging and social
networking. The 2MP camera is good for capturing pictures. SMS and MMS are the
messaging features incorporated in the Samsung Corby S3653. Bluetooth, WAP, PC
Sync Application and Internet HTML Browser are the connectivity features included.
There is a 68MB user memory which may be expanded up to 8GB with the micro SD
card.

Samsung S8500 Wave

S8500 Wave
The Samsung S8500 Wave is specifically designed for a better reading experience. The
Super AMOLED screen provides unmatched reading experience. The 3.3" wide display
offers better images with best outdoor readability and wider viewing experience. The
Samsung S8500 has dimensions of 118x56x10.9mm. The 5 Megapixel Camera with
Digital x4 zoom, Flash LED, and auto focus makes the phone all the more appealing. FM
radio, preloaded games and music player makes up the entertainment features of the
Samsung S8500 Wave. It has Internet HTML Browser, Bluetooth, WAP, USB and PC
Sync Application. The 2GB user memory in the Samsung S8500 Wave may be expanded
up to 32 GB. The Samsung S8500 Wave is a high end phone loaded with a list of
impressive features making it a great buy.

Samsung I9000 Galaxy S

I9000 Galaxy S
The Samsung I9000 Galaxy S is a highly innovative phone with a list of high end
features. The 4.0" SUPER AMOLED display with 80% less reflection lets you watch
your favorite content even in daylight. The Samsung I9000 Galaxy S has dimensions of
64.2 x 122.4 x 9.9. The inbuilt camera has a resolution of 5MP with digital zoom and
auto focus. Video player, video recording and video telephony are the other features
included. The Music Library is ideal for the music aficionado. Voracious readers may
avail better reading experience with Aldiko ebook. Users may also source gaming content
from PC and Android Market, and enjoy the best picture quality. The Samsung I9000
Galaxy S is embedded with a user memory of 16GB with external memory up to 32GB.
It has mobile tracker in addition to other features like speaker phone, scheduler, clock,
calendar, world time, countdown timer and alarm.
Samsung runs multichannel campaign with mobile ads
August 17, 2009

Samsung Jet
Samsung is running a mobile advertising campaign to promote three of its new handsets -
the Beat, Jet and Star.

The OEM is running the campaign across the Hands Mobile Ad Network, which has
around 300 Portuguese-language publishers such as Rolling Stone Magazine, Reuters and
many other newspapers, magazines, sites and blogs. Samsung is sponsoring Hands
channels targeting specific categories including News, Entertainment, Fun, Women,
Technology and Services.

"The main strategy behind the launch of Samsung's mobile ad campaign on Hands
Mobile Ad Network is to have our campaign in all media vehicles," said Rodrigo Moretz,
São Paulo, Brazil-based e-CRM manager for Samsung. "These are 360-degree campaigns
that include online, offline, social media and mobile.

"The main goal is to show the main benefits of our mobiles during a mobile navigation
experience," he said. "We use the entertainment channel for Beat, services for Star
linking to online widgets and the business channel to promote Jet."

Hands is a 10-year-old Brazilian company specializing in mobile marketing and

advertising. It claims that 52 percent of its advertisers in 2008 were Fortune 500
companies.
Samsung Beat
The company's platform recognizes the mobile device model each consumer is using,
adjusting the mobile sites and banners according to screen size and features available
with each handset. The advertising space is sold both by sponsorship or cost-per-
thousand.

In addition to Samsung, the Greater Miami Convention and Visitors Bureau is one of the
brands that have invested in a mobile advertising campaign with Hands targeting a
Brazilian audience.

Hands is handling the Portuguese-language part of an international mobile campaign

developed by agency Mobext for Greater Miami Convention Visitor's Bureau, a nonprofit
sales and marketing organization for the greater Miami area.

Samsung Star
Headquarter in Seoul, South Korea; the Samsung Group is the world's largest
conglomerate by revenue.

The corporation is composed of numerous international affiliated businesses, most of

them united under the Samsung brand, including Samsung Electronics, which claims to
be the world's largest consumer electronics company and the best-known South Korean
brand in the world.

The mobile campaign was developed by ad agency Digitas and has banners that present
the new Samsung devices Beat, Jet and Star.

The Samsung mobile campaign included a wide range of online and offline media, such
as TV, magazines, regional Web sites, viral videos on YouTube, blitz, billboards and a
contest in partnership with MTV Brazil for Samsung Beat.

The Samsung Beat ads appeared on publisher sites such as Baladas SP, Guia da Semana,
Guia de Motéis, ObaOba, RioFesta, Agenda Carioca, Netmovies and Rolling Stone.

The Samsung Star ads appeared on Clique a Gosto, Glamurama, AE Investimentos,

Valor, Lance, Apontador, Maplink and Olhar Digital.

The Samsung Jet ads appeared on Estadão, Folha Online, iG Último Segundo, O Globo,
Adnews and IDG Now.

SAMSUNG MOBILE FINDS ‘MATCH MADE IN HEAVEN’, WITH 27 DRESSES

MOVIE LINK UP

SAMSUNG Mobile Announces Exclusive Campaign with Car phone Warehouse

SAMSUNG Mobile has today announced the details of a new integrated marketing
campaign to promote the launch of the SAMSUNG G600 Pink handset, centering on a
link up with Twentieth Century Fox’s new film 27 Dresses.

Working exclusively with Car phone Warehouse, SAMSUNG’s G600 Pink campaign
includes a variety of above- and below-the-line activities, including in-store and online,
as well as a PR and promotional campaign through national, lifestyle and trade media
channels.

To support the campaign, SAMSUNG Mobile has also commissioned a variety of in-
store collateral which includes window posters, in-store leaflets and buyers guide ads,
with customers also being directed to the website for more information.

Anne-Sophie Frenove, Head of Marketing, and SAMSUNG Mobile explained: “With the
launch of the SAMSUNG G600 Pink and the impending arrival of the 27 dresses movie,
we saw a unique opportunity to create a tailored campaign that can reach our core
audience across a variety of media. We expect the high value Coast voucher will have
inherent appeal and help strengthen the fashion positioning of the SAMSUNG G600
Pink. We are committed to making this handset a major success, and so are working with
Car phone Warehouse to maximize all available marketing opportunities.”

SAMSUNG GURU: MOBILE TRACKER

Background
1• Samsung Mobile launched a series of phones equipped with a mobile tracker
feature that once activated renders these phones virtually loss proof.
2• This mobile tracker functionality is first of its kind and uses breakthrough
technology developed Samsung Mobile.
3• However, following the launch of the product it was discovered that not many
customers were aware of the mobile tracker feature and how beneficial it actually
was.
4• The product is targeted at young men and women between the ages of 20 and 25
that are student or young working professionals from Tier 1 and Tier 2 towns who
make extensive use of public transport and are therefore more likely to misplace
mobile phones.
Measurable Objectives

1• The overall objective of the proposed activity is to educate users about benefits of
this feature and demonstrate its use.

Strategic Insights
1• In order to drive home the remarkable benefits of the mobile tracker feature it was
important to conduct promotional activity that instantly connects with the TG and
remains top of mind over a sustained period of time.
2• The most effective route selected to help Samsung Mobile achieve its objective
was via viral marketing supported well with a banner and Google Text Ads
campaign.
3• Viral when executed well have tremendous recall value and are an apt vehicle to
bring out benefits and features of a given product and solidify them in the minds
of the audience.

Execution
1• With this in mind a viral was created for the brand that deftly deploys a concoction
of incisive humor, outlandish situations and pop culture references to great success
without relying too heavily on topical Bollywood spoofs.
2• Packed with everything from witty punch lines and intergalactic adventure to a
customarily peeved Rakhi, this viral utilizes a satisfyingly fresh yet reliably
effective formula for success.
3• Furthermore, the viral is accompanied with a functional demo, showcasing a step
by step guide to use the mobile tracker.
4• This demo however is presented as a continuation of the viral itself using
characters previously introduced.
Other Media Used
1• Furthermore, in an effort to drive traffic to the viral and create buzz around the
activity an online campaign was launched that comprised Google Text Ads around
targeted keywords and banners that serve as a teaser of sorts.

Campaign Elements
Viral

Product Demo
Banner

Client Testimonial
“The Samsung Mobile Tracker campaign was launched to educate people about the
technology of Advance Mobile tracker. We were pretty clear in our heads that the same
would have to be done in a funny manner otherwise it would not generate enough
curiosity.
To achieve this we initiated a viral along with a demo that explains the procedure of
activating the tracker, which is like an extension of the viral.
In all I would say that the campaign was a big success which got us close to 5 million
impressions in less than 3 weeks. The concept and the execution were excellent. We
would be continuing this site and soon start our next phase.
BC Web Wise indeed did a remarkable job on this one. Thanks to the entire team!”
Mr. Ankur Sharma
Manager, Digital Marketing
Samsung India Electronics Pvt. Ltd.
Samsung Mobile – Samsung Corby Color Wars

Share a little about your organization.

At Samsung, we see every challenge as an opportunity and believe we are perfectly

positioned as one of the worlds’ recognized leaders in the digital technology industry.

Our commitment to being the world’s best has won us the No.1 global market share for
13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile
phones. Looking forward, we’re making historic advances in research and development
of our overall semiconductor line, including flash memory and non-memory, custom
semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile
phones, digital appliances, and more.

Executive Summary

Samsung Corby Color Wars was an initiative by Samsung Mobile India during the
launch of its touch-phone, Samsung Corby – an affordable and stylish touch phone, the
first of its kind, for the Indian youth.

In India, the Corby brief was to connect the dots around three key words – Youth, social
networking and color.

Though seemingly tactical in nature, the impact of the activity goes beyond just the
obvious –the Corby was major launch for Samsung Mobile India, giving it a hold in the
youth and touch segments. The buzz generated helped Corby take a position in this
attractive segment..

This initial connect we established with a variety of stakeholders gave the brand an
opportunity to continue the engagement. Over a course of time, we’ve engaged select
participants for feedback and insights for other Corby products (extensions) as well.

The Samsung Corby Color Wars on Twitter as part of our Social Media campaign is
likely to have contributed to this jump (given that the index also showcases Twitter as the
busiest social channel). Our own post-activity analyses show over 3000 mentions of
Samsung Corby, amounting to nearly 6,15,000 exposures.
Importantly, other than winners getting money and Corby phones (both team leads and
members), the team ensured that everyone who was touched by the activity feels that like
a winner and that the experience is the reward. Philosophy around the activity comes
alive.

From a total of 3284 tweets with brand mentions in the 12 days, 2853 tweets were from
the teams and other fans, leading to an overall exposure of around 6,15,750 exposures at
the rate of 0.09 INR per exposure, our expense on the activity being a total of 58,000
INR.

Background

Samsung Mobile is the market leader globally for full-screen touch phones and has been
focused on its touch phone strategy to grow its market share in India. In Sept 2009, the
company launched Corby S3653, its first mobile handset designed to support the highly
connected lifestyle of today’s younger mobile users, complimenting the Company’s
existing touch screen strategy “touch for every lifestyle”. The Corby was a crucial launch
for the brand given that it was the entry point for the company in the youth segment. The
unique differentiators of the product were –

O. Tailored to suit the youth of today – Stylish body design and colors; it came with bold
color options such as Jamaican Yellow, Cupid Pink, Minimal White, and festival Orange
so that users could choose their favorite color. The focus on cutting edge design also
extended to the handsets user interface by providing Cartoon UI, a highly stylized
graphical menu that altered according to handset functionality.

O. Full support for a wide range of social networks that were integrated directly into the
handsets user interface.

O .Attractively priced at MRP Rs 9,600.

The task at hand was therefore to position Corby on three key planks – color, social
networking & youth. While globally, color was the key thematic for the Corby, in India
the focus of the brand was more around social networking. As an important element of
the product itself, social media had a significant role since the task was to create a unique
experience for the customers on social networking platforms that would create awareness
for Corby and build association in the product category.
Approach / Strategy

Objective

o Create buzz and generate conversations around Samsung Corby in the launch
phase to help the brand take a strong position in the youth and touch phone segment.
Choose viral as three key concepts associated with Samsung Corby.

Concept

o Five active, vocal Indian users were invited to form a Corby Color team each
(based on the 5 color options for Corby available in the Indian market).

o Corby Color Wars team leaders approached friends and asked them to follow the
team color. To join / follow a team, all participants had to tweet the team’s hash tag
ONCE (vote would be counted only once).

o Top three Corby team leaders, who reached a certain set target of followers over
the activity duration of 12 days, could win a Corby. Team members / followers of all 5
teams combined also stood to win a minimum of two. Samsung Corby handsets, selected
through a lucky draw.

o The Team Lead with the maximum number of members/ follower in the team
would also win Rs. 10,000 in cash.

o Ensure that ‘experience is the reward’ and everyone feels like a winner at end of
the activity.

Duration

o Planning: 20th Oct – 30 Oct

o Execution: 02 November – 13 November, 2009

o Evaluation: 14th November – 18th November

Resources allocated

o Five Corby phones for winners

o Rs 10,000 cash prize for the final winner

Budget

o Rs 58,000 (MRP of a Corby phone = Rs 9,600)

About the initiative

The internal discussion by the team was to make Corby Color Wars like Big Boss with
twists, turns, and soft controversies to generate talk and excite participants.

Actively engaging to ensure the fun quotient was high:

o Predictions and prophecies – periodically shared the tally of the team leads always
preceded by fun videos, songs, riddles.

o Undertaking exit polls to drive interest among participants and push supporters.

o Prophecy in the form of song lyrics (100 miles by Cattie Curtis) for a team leader
(Dhempe) trailing by 100 followers.

o Prophecy in the form of a movie video, “Jahan Teri Yeh Nazar Hai”(Film –
Kaalia), for team leader on top but accused of spam.

o Prophecy in the form of a movie video, “So Gaya, yeh jahan” (Film -Tezaab), for
an inactive team leader (baxiabhishek) trailing in the game, his reaction showcasing the
spirited play.

Amplifying the natural twists in the game

o E.g. A team leader wanting to quit – teasing, challenging and successfully getting
him to jump back with renewed energy.

o Taking a strong stand against spam and engaging with participants having
identified the bots.

o Facilitating the competitive build-up among players in a spirited manner.

o Team leaders luring supporters by offering prizes at own behalf ranging from
movie tickets, lockers invites and even declaration of contributing 10% to charity.

o Building hype for the grand finale.

o Periodic polls to evaluate the participant’s sentiment.

o Great excitement among the participants.

Touch points and channels used

Brand Samsung Mobile also utilized the thriving Corby community on Face book as a
channel of getting more participants over Twitter by sharing periodic updates, content.
The real highlight were the touch points and channels set-up by the participants that
helped build greater visibility -

o Blog posts by team leaders & supporters.

o Face book event page set up by leaders & supporters.

o Give-always offered by team leaders on their own behalf to win supporters!

o Tracking mechanisms being put in place by the participants themselves.

o Tracking tools /mechanisms set up by team leaders/their supporters to track the

Corby Color Wars, a great example of the level of engagement that the activity was able
to build with its participants.

o Face book event pages set up by team leaders to garner support for their respective
teams.

o Blogs by contestants and participants around the Samsung Corby Color Wars.

Mobile advertising pitch perfect for Samsung

Introduction

Selected by Starcom and Phone valley, Microsoft Advertising’s Mobile Entertainment

Network delivered a chart-topping performance for the launch of Samsung’s
groundbreaking range of MP3-playing mobile phones. Banner ads led phone owners to
three distinct mobile sites, each designed to target fans of a different musical genre and a
sweepstake to win albums pre-loaded on phone memory cards. The campaign delivered a
pitch perfect click-through rate of 5.93 per cent.

Campaign objectives

• Engage a young audience of 15-25-year-olds

• Promote Samsung’s range of MP3 mobile phones: the Samsung F400, Samsung
F250 and Samsung M3200

• Leverage Samsung’s partnership with Warner Music to drive product awareness

and brand engagement

• Reach across music genres

• Drive data capture.

Creative solution

Developed by creative agency Chief France for Samsung, Samsung’s mobile advertising
campaign used a range of Warner music artists to appeal across the target audience.
Banner ads running across the Mobile Entertainment Network offered the chance to win
new albums from Madonna, Pussycat Dolls and Christophe Maé, all pre-loaded onto
memory cards for the new Samsung phones.

Samsung keep sponsoring cricket matches.

They are the most recent form of sales promotions. They are promotions that are done via
the Internet. It is becoming increasingly popular because of the large use of Internet. But
still it has a lot to develop.

Baazee.com everyday offers some or the other discounts.

Samsung Corby S3650

A Tech-savvy and Stylish phone from Samsung, The S3650 Corby is an entry-level
compact touch screen phone, which aims at the youngsters and textures who are active
participates in social networking. Corby S3650 comes with fashionable jackets and
vibrant interchangeable rear covers, aptly suitable for younger generation.

The Samsung S3650 Corby features a 2.8″ capacitive TFT touch screen, a 2-mega pixel
fixed-focus camera with smile detection along with same finger zoom feature, smart
unlock and widget-based Touch Wiz user interface. You can update your status on the
various social networking sites like Face book, MySpace, and Twitter using Social
connectivity features of Corby. Though Corby will not feature an on-screen QWERTY
keyboard and accelerometer for screen auto rotation, coming at a relatively low price of
150 Euros, is certainly a nice phone to own!

Key features of Samsung S3650 Corby

 Quad-band GSM 850 / GSM 900 / GSM 1800 / GSM 1900 and EDGE.

 Available colors: Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange;
2 Fashion Jackets colors like Jamaican Yellow, Cupid Pink, Minimal White, and Festival
Orange.

 2.8″ capacitive TFT touch screen of 240 x 320 pixels resolution.

 90 MB onboard storage, microSD card slot (up to 8GB).

 2 megapixel fixed-focus camera with smile detection with Video recording.

 FM radio with RDS.

 Find Music recognition service and support for MP3 format.

 Touch Wiz and Cartoon UI along with Social networking integration.

 Bluetooth 2.1 with A2DP, USB v.2.0.

 Office document viewer and Smart unlock.

 Battery stand by time – 250 hours.

Samsung Corby PRO B5310

Samsung Corby PRO B5310, a complete business addition of its popular Corby, which
features a touch screen and a slide-out QWERTY keyboard. Focusing on young
professional market and using proprietary Touch Wiz OS, Samsung Corby PRO is
certainly a tough competitor of HTC G1 and the new Motorola Dext.

Weighing around 135g, Corby PRO B5310 features 240 x 320 pixels, 2.8″ Touch screen
display and is equipped with a 3.2-mega pixel camera. Corby PRO will allow you to
customize three home screens and has a provision to access 100 different widgets
including Twitter feeds and clocks. Unlike many other slide-out touch phones, PRO will
have an impressive switching response between the landscape and portrait modes with a
quick slide-in and slide-out functionality of the QWERTY Keyboard.
Features of Samsung Corby PRO B5310

 Supports Quad Band Frequency.

 Touch screen with Slide-Out QWERTY keyboard.

 Measures 15.7mm in Thickness, 105mm in Length and 56.8mm in Weight

 Weighs 135g

 100 MB Built-in Memory with Additional Memory microSD – up to 16GB

 Support for High-speed Data transfer,GPRS, 3G, HSDPA

 Support for Connectivity via Bluetooth, USB, Wi-Fi, 3.5mm jack

 Screen Resolution of 240 x 320 pixels, 2.8 inches

 More than 16 million Screen Colors.

 3.2 MP Camera with Flash.

 Supports MP3, AAC music formats

 960mAh Battery.

Samsung Corby Plus B3410 Touch Screen Phone

Samsung Corby Plus B3410 is an another admirable touch-screen slide-out QWERTY

handset from Samsung, specializing in messaging and social networking it is certainly an
extension to the Corby series. The hybrid touch functionality and QWERTY form factor
of Corby Plus offers you a user-friendly environment with convenient interface
navigation along with ease to type email or messages using the ergonomically designed
slide out QWERTY keypad. Corby Plus B3410 will feature a threaded message box,
which makes the user’s messages more organized and fun to read.

Corby Plus features a 2MP camera and a video recorder along with a shortcut key to
directly record your favorite songs playing on the FM radio. Interacting with your family
and friends is made easy by using the social connectivity features enabled in the Samsung
Corby Plus B3410. Corby Plus also provides connection supportability for SMS, IM and
Bluetooth and the response time is impeccably fast. Price of Samsung Corby Plus B3410
is not high , which really makes it a perfect touch screen-slide out phones for young
professionals.