Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews Media -
Redbridge
6th October 2010 CVS project. –
Advanced.
questionnaires ICT – every
6th October 2010 unit we did –
Advanced.

focus groups 6th October 2010 none

photography 6th October 2010 Media comic
strips.
Competent

filming 6th October 2010 Filming for an

organisation.
Advanced.

recording and other 6th October 2010 Southend in

forms of observation year 8 for
geography
Competent.
secondary research

ratings / circulation Not done.

figures/ Hits/ Box th
6 October 2010
Office

− audience and 6th October 2010 Not done.

market profiles

− information about Redbridge

events, places and th
6 October 2010 CVS
people
organisation.
Basic.
identifying likely 6th October 2010 Not done.
sources
 identifying and Not done.
following-up leads
6th October 2010

sifting, collating and 6th October 2010 Not done.

storing the
information obtained

quantitative
research

quantitative research Media –

th
6 October 2010 asking people
about their
favourite type
of magazine.
Basic.
qualitative research

qualitative research Media.

6th October 2010

researching the
content for a
production
• identify accurately 6th October 2010 Media –
what you need to magazine
find out show.
Advanced.
• identify how and Media –
where you are likely magazine
to get the necessary
show.
information
6th October 2010 Advanced.

• recognise and 6th October 2010 Media –

follow-up information magazine
trails when they
show.
present
themselves and keep Competent
records of this
activity

• record the Media –

information obtained magazine
accurately
show.
Competent

6th October 2010

• collate (that is, sift Media –

through, analyse, th
6 October 2010 making our
evaluate and
own magazine
organise) the front cover.
information obtained Basic.

• store the 6th October 2010

information so that it
is easily accessed

researching a
media product

• what the audience 6th October 2010 Media – horror

(or market) is for the movie
product
introduction.
Advanced.

• how large that Media – horror

audience (or market) th
6 October 2010 movie
is
introduction.
Advanced.

• what an audience Media – horror

thinks of a product movie
6th October 2010 introduction.
Advanced.

• how the product 6th October 2010 Media – horror

compares to other movie
similar products
introduction.
Advanced.