Unit 4 Handouts

CWISAT
Please complete using the example
Work individually

TAR
Please use the example allocated to your table by
the tutor
Work in table groups

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Please adapt CWISAT to your needs
C Commitment of interviewer Describe who to target on the street!
i Information for the interviewer Minimum 30# interviews
ii Visibly wear CULC security pass Gender balanced if target segment allows
iii Ask for informed consent and compete
project health and safety risk
assessment form

W Welcome script Now write your welcome script

i My name is X?
ii I am a student at Coventry University
London campus; aka CULC
iii And I am researching a research project,
for the uni, in Middx St
iv Could I have your help for 2 mins? [do
request participation in the data
collection: informed consent]

I Interviewee specifics Note the particularities of the interviewee!

i Characteristics, e.g. wear a suit 10# Early Workers, i.e. 25-30
ii 10# Mid workers, i.e. 30-50
iii 10# Mature workers, i.e. 50+

S Seven Questions Answers- tick or cross?! Other thoughts and ideas

After giving the Welcome script above, give an introduction to the interview?:

Circle answers for speed! Possible answers Possible answers

1 The ‘Do you’ question, that engages the
interviewee

2 The ‘How often/many per month’ question

that quantifies the answers

3 The ‘how would you describe the last one’

you went to or did!

4 The ‘packaging’ question about the

ambience

5 The ‘product’ question about qualities

6 The ‘people’ question about the service

7 The ‘any other thoughts’ question

A Any other thoughts & and reflections & Ideas of interviewee?

(If the interviewee makes a comment, ask for a biz card so we can follow up and thank them for their
kindness- but don’t insist)

T Thank you
i My name is X of CULC and I thank you
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ii CULC is the City of London biz school of

Coventry university
iii Coventry Uni is ranked #15 uni in GB
iv CULC is in Middx St
Example: Petrol station
C Commitment of interviewer Describe who to target on the street!
i Information for the interviewer Minimum 30# interviews
ii Visibly wear CULC security pass Gender balanced if target segment allows

W Welcome script Now write your welcome script

i My name is…
ii I am a student at Coventry University
London campus; aka CULC
iii I am researching an entrepreneurship
project for my university course
iv Could I have your help for 2 mins?

I Interviewee specifics Note the particularities of the interviewee!

i Characteristics, e.g. wear a suit 10# Early Workers, i.e. 25-30
ii 10# Mid workers, i.e. 30-50
iii 10# Mature workers, i.e. 50+

S Seven Questions Answers- tick or cross?! Other thoughts and ideas

I would like to ask you some important questions about petrol stations

Circle answers for speed! Possible answers Possible answers

1 Do you have a car? Yes/No

2 Approximately how many times per month 20days/30days

do you fill up your petrol tank with petrol?

3 Could you describe the petrol station Big/small Just petrol/lots of services
services available when you last filled up Other?

4 What type of ambience do you like in a Well lit? Relaxed?

petrol station? Clean? Other

5 Which grade of petrol does your car use? 4 star Electric

Diesel Gas

6 What sort of behaviour and types of Polite Fast

services do you expect from petrol station Windscreen wash Helpful suggestions
staff
7 The ‘any other thoughts’ question ? ?
? ?

A Any other thoughts & and reflections & Ideas of interviewee?

(If the interviewee makes a comment, ask for a biz card so we can follow up and thank them for their
kindness- but don’t insist)

T Thank you
i My name is … of CULC and I thank you
ii CULC is the City of London biz school of
Coventry university
iii Coventry Uni is ranked #15 uni in GB
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 Unit 4 Handouts

iv CULC is in situated in Middx St

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 Unit 4 Handouts

Demo: Petrol station

i) List and number of the ii) Male or Female iii) Interviewee’s observed age: PEMO; Pre iv) The ‘Do you’ question, that v) The ‘How often per month’
interviewee questioned observation Worker: Student; Early Worker: 20-30yrs; engages the interviewee question that quantifies the
answers
Mid Worker: 30-50; Mature Worker: 50-70
vi) The ‘how would you vii) The ‘packaging’ viii) The ‘product’ question about qualities ix) The ‘people’ question about the x) The ‘any other thoughts’
describe the last one’ you question about the service question
went to or did! ambience
# M/F PEMM Y/N #? Last? Packaging Product People Any other
i) ii) iii) iv) v) vi) vii) viii) ix x)
1 M Well lit 4 star petrol Young
2 M Well lit Hi performance Fast
3 M Music 4 star petrol Young
4 F Well lit 4 star petrol Young
5 F Music Electric Fast
6 M Car wash Diesel Polite
7 M Well lit Gas Young
8 M Car servicing Electric Trendy
9 F Well lit Diesel Fast
10 F Clean windscreen 4 star Young
11
Etc

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Table group example 1

i) List and number of the ii) Male or Female iii) Interviewee’s observed age: PEMM: Pre iv) The ‘Do you’ question, that v) The ‘How often per month’
interviewee questioned observation Worker: Student; Early Worker: 20-30yrs; Mid engages the interviewee question that quantifies the
Worker: 30-50; Mature Worker: 50-70 answers
vi) The ‘how would you vii) The ‘packaging’ viii) The ‘product’ question about quality ix) The ‘people’ question about the x) The ‘any other thoughts’
describe the last one’ you question about the service question
went to or did! ambience
# M/F PEMM Y/N #? Last? Packaging Product People Any other
i) ii) iii) iv) v) vi) vii) viii) ix x)
1 M Modern Tasty Polite
2 M Pictures Hot Fast
3 M Pictures Hot Polite
4 F Music Tasty Young
5 F Pictures Hot Polite
6 M Pictures Attractive Polite
7 M Modern Hot Clean
8 M Music Decorated Trendy
9 F Pictures Attractive Polite
10 M White Decorated Fast
11
Etc

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Table group example 2

i) List and number of the ii) Male or Female iii) Interviewee’s observed age: PEMM; Pre iv) The ‘Do you’ question, that v) The ‘How often per month’
interviewee questioned observation Worker: Student; Early Worker: 20-30yrs; engages the interviewee question that quantifies the
answers
Mid Worker: 30-50; Mature Worker: 50-70
vi) The ‘how would you vii) The ‘packaging’ viii) The ‘product’ question about quality ix) The ‘people’ question about the x) The ‘any other thoughts’
describe the last one’ you question about the service question
went to or did! ambience
# M/F PEMM Y/N #? Last? Packaging Product People Any other
i) ii) iii) iv) v) vi) vii) viii) ix x)
1 M Modern Tasty Young
2 M Modern Attractive Young
3 M Music Tasty Fast
4 F Modern Tasty Young
5 F Music Attractive Fast
6 M Pictures Choice Polite
7 M Modern Hot Young
8 M White Tasty Trendy
9 F Modern Attractive Young
10 F Pictures Tasty Fast
11
Etc

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 Unit 4 Handouts

Table group example 3

i) List and number of the ii) Male or Female iii) Interviewee’s observed age: PEMM; Pre iv) The ‘Do you’ question, that v) The ‘How often per month’
interviewee questioned observation Worker: Student; Early Worker: 20-30yrs; Mid engages the interviewee question that quantifies the
Worker: 30-50; Mature Worker: 50-70 answers
vi) The ‘how would you vii) The ‘packaging’ viii) The ‘product’ question about quality ix) The ‘people’ question about the x) The ‘any other thoughts’
describe the last one’ you question about the service question
went to or did! ambience
# M/F PEMM Y/N #? Last? Packaging Product People Any other
i) ii) iii) iv) v) vi) vii) viii) ix x)
1 M Music Tasty Young
2 M Music Attractive Fast
3 M Modern Attractive Fast
4 F Music Tasty Young
5 F Music Attractive Fast
6 M Pictures Attractive Polite
7 F Modern Hot Fast
8 M Music Attractive Trendy
9 F Music Attractive Clean
10 M Pictures Decorated Fast
11
Etc

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Table group example 4

i) List and number of the ii) Male or Female iii) Interviewee’s observed age: PEMM; Pre iv) The ‘Do you’ question, that v) The ‘How often per month’
interviewee questioned observation Worker: Student; Early Worker: 20-30yrs; Mid engages the interviewee question that quantifies the
Worker: 30-50; Mature Worker: 50-70 answers
vi) The ‘how would you vii) The ‘packaging’ viii) The ‘product’ question about quality ix) The ‘people’ question about the x) The ‘any other thoughts’
describe the last one’ you question about the service question
went to or did! ambience
# M/F PEMO Y/N #? Last? Packaging Product People Any other
i) ii) iii) iv) v) vi) vii) viii) ix x)
1 M Modern Tasty Polite
2 M Pictures Hot Fast
3 M Pictures Hot Polite
4 F Music Tasty Young
5 F Pictures Hot Polite
6 M Pictures Attractive Polite
7 M Modern Hot Clean
8 M Music Decorated Trendy
9 F Pictures Attractive Polite
10 M White Decorated Fast
11
Etc

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