5TH JULY 2018M/ 21ST SYAWAL 1439H

INDIVIDUAL ENTERPRUNERSHIP PROPOSAL

“AL-BARAKAH FOODS”

The Dean of Student Faculty

Universiti Islam Sultan Sharif (UNISSA)
Negara Brunei Darussalam

1|Page
 Executive Summary
The name of this business venture will be Al-Barakah Foods. It is owned by four
Unissa students that hold important positions in the company like CEO, Financial
manager, operational manager and Marketing manager. Al-Barakah Foods aim to serve
three different sections of community. Firstly, this food supplier focuses to provide
tasty and quality food and beverages to Unissa community, secondly, it aims to serve
Unissa hostel students by fulfilling the needs of food and beverages; lastly, the most
important function is to act as a charity for the welfare of international (non-
scholarship) students to provide assistance during medical emergency and educational
purpose.

Al-Barokah Foods is to succeed in this business venture and to make the business name
well known to the people all around Brunei. Even though Al-Barakah Foods does not
have its own shop, over time the business will strive to expand and open its own stores.
Al-Barakah Foods products include homemade burgers, Biryani, homemade Pizza
Coffee, Ice-creams, fresh juice and mineral water. The business believes that these
products can cater variety of ages and genders from lower and upper income level by
providing our products with affordable prices and it is suitable to serve for any
occasion.

Since Al-Barakah Foods is a startup company that plans to offer customers high quality
cookies and to sell visually attractive foods and beverages that have its tasty, unique
and unusual flavours, the product quality will be ensured through the use of halal and
fresh ingredients and a focus on cleanliness. The startup costs will be financed by the
international students, as they will invest a sum of BND$1,000 in the business. Once
the initially investing student finishes his/her study the other international student may
take over the position to continue this business as a Sadaqah for the welfare of targeted
community. Al-Barakah Foods is using the contract of Musharakah where the
proportion of profit to be distributed between the partners according to pre agreed ratio
and as for losses exactly according to the ratio of investment. The business is agreed to
distribute the profit and loss equally. To prevent the business from any losses, costs and
other related expenses will be calculated to provide the business with a minimum price
option for their product.

2|Page
The strategies for making customers aware of Al-Barakah Foods will include
advertising and engage with customer with the use of social media like Instagram and
to have a creative designed blackboard at different spot in any events, exhibition and
bake sale. One of the ways to introduce Al-Barokah Foods and make the customers
keep informed about the product offer is by using sticker on every packaging. Al-
Barokah Foods not only offer its products at a competitive price and quality products
but also focus on enhancing customer satisfaction as well as providing good customer
experience. This will only realize by the full cooperation and efforts made by all the
partners.

3|Page
Company Description

Business Name “AL-BAROKAH FOODS”

“Expect the Best”:

▪ Strive to be the best and absolutely tasty food and beverages in
Company Mission
town
Statement
▪ Sell affordable and highest demand food and beverages as well
as preserve the quality

▪ Have a unique value proposition- offering quality homemade

Company burger and ice - cream
Philosophy/ ▪ Our product (homemade burger and beverages) is going to be
Values sold based on the highest demand from the questionnaire survey
conducted

▪ To diverse our scope of business, not just focusing on the

product but also offers services in the future,
Example: birthday parties, funfair, weddings, event management
for parties, etc.
Company Vision
▪ Offers variation on our product such as toppings, cream, creative
fillings, etc.
▪ To have our own cookie station where people can customized
their own cookies with ice-cream and variety of toppings

1. For short-term, our goals are providing high quality cookies, to

achieve shorter payback period, to be renowned publicly and to
be accepted in the industry.
Goals & Milestones
2. For long-term, our goals are to have our own cookie station
where we can bake and sale cookie in one place and to diversify
our cookies business to offer services such as birthday parties,
weddings, funfair, etc.

▪ Individuals (children, youngsters, men & women)

Target Market ▪ Shops
▪ Join any events (BKC, bake sale, exhibitions)

Industry/ 1. Habibi Shawarma

Competitors 2. Food Vendors in Unissa Tuck Shop

4|Page
 Partnerships
 The business agreed to distribute the profit and loss equally
 Ownerships and management is divided equally among the
members
All members contributes/participates in Research and Development,
making food and beverages and business execution

Structure:
Legal Structure/ ✓ Sadiqul Bari as a CEO/ Managing Director
Ownership ✓ Qaisar Ali as a General Manager
✓ Khusnul Ifada as a Financial Manager
✓ Diallo Faizatou as a Marketing Manager
✓ Muhammad Hanafi as an Operating Manager
✓ Zahid Farhan as an assistant operational manager

5|Page
Products & Services

Business Name “AL-BAROKAH FOODS”

● From group discussions

Product/ Service
● Research: Primary
Idea
● Data collected on survey questionnaire

● Introduced new products, which have never been produced

before in Unissa, which is homemade burgers and Pizza,
Biryani, Ice cream, Coffee and fresh juices
● People in no need to travel outside of Unissa to get their
food and beverages
Special Benefits
● It is guaranteed 100% halal
● Al-Barakah Foods will produce tasty and quality fresh
juices, coffee and especially cooked homemade burgers and
Pizza regularly to keep the product offering fun and
innovative

● Bring in the concept from abroad and the ingredients we use

is 100% halal
● Offer 3 choices of beverages (fresh juices, coffee and
Unique Features
mineral water)
● 4 types of foods (homemade burgers and Pizza, Biryani and
ice-creams)

● People rarely buy burgers, Pizza, Biryani and fresh juices in

Unissa and IBTE
● Only able to sell in small quantity initially. We are focusing
Limits and
on one thing at a time first, so that we might not get
Liabilities
overwhelmed and give up thinking it's impossible to do
● Al-Barakah Foods only sell their product to the retail shop
from Monday until Saturday to Unissa and IBTE only

● Our production is home-based

● The distribution channel is Unissa tuck shop. Mineral water
and Coffee is especially sold by placing it at the ground floor
Production and of hostel cafeteria. We are going to supply foods and
Delivery beverages to Unissa tuck shop from Monday until Saturday
and sell the especially brewed coffee during BKC events on
Sundays. We also would like to join any other events (bake
sale, exhibitions) available in Brunei.

Supplier for the ice cream is Kingston and other ingredients are
Suppliers
from the convenient or supermarket stores. We will try to find a
‘cheap premium’ brands which offer highest quality products.

6|Page
 As for now, we do not have a patent and license for our product yet.
Intellectual Property
The business so far does not have any agreements with suppliers or
Special
any vendors.
Permits

Marketing Plan

1) Market Research

Types Primary market research

We did our own research and gather data through the survey
questionnaire. The questionnaires were distributed online, using
Google forms. The survey was conducted for almost a month
from 10th May 2018 until on 8th June 2018 on Monday. Within
that time, only eighty-nine (89) respondents answer the
questionnaires.

Food & Beverage vendors in Unissa are not large & still lack to
Total size of industry cater the needs of Unissa community

The trends in the industry is growing because:

 Demand for this type of business can be seen to grow at an

increasing pace especially seeing this kind of business
emerged through Instagram, Facebook and etc. as people
Trends in the industry
demand for it more nowadays

 The market trends in the industry have changed from normal

foods and beverages to homemade foods and fresh and
healthy beverages

The total size of your Entire Unissa community and IBTE community
target market

Trend in the target market is growing.

Trends in the target
market and
Based on the survey conducted, 96% choose “Good taste” which
How are customer
shows the taste of foods and beverages is important to customer
needs or preferences
that derives their needs or preferences to change
changing

7|Page
2) Barriers to entry

High startup costs 
 Business startup cost of BND 1, 000

High production costs We plan to use high quality ingredients with lower price. We
overcome this by comparing the prices of the ingredients from
one shop and to another shop.

High marketing costs The marketing costs is not high since we use social media
(Instagram) to advertise our product (small-scale advertising)

Brand recognition As a startup, we face difficulties or struggle for the market to

challenges recognize our brand. We overcome this by taking part or joining
in any events/expo/exhibition to gain exposure of our brand and
product.

Finding qualified As for now, we are not planning to hire employees.

employees

Need for specialized We probably need this after our business have move to
technology or patents comfortable stage.

Tariffs and quotas No tariffs and quotas required

Unionization in your No unionization

industry

8|Page
3) Threats and Opportunities

Threats Opportunities

 Competition from the existing vendor  Establish our reputation

shops in Unissa and IBTE. The two
shops are Tuck shop Habibi Shawarma
in Unissa.
 Copycat of brand or logo
 Experience of competitors in the
market and best advertisement
strategies
 Prices of raw materials may increase
 High rent on any exhibition/expo
 Our product become prestigious, well
established and successful branding
 Market locally
 Customer loyalty
 To innovate foods and beverages flavours
using locally made product, such as tasty
homemade burgers and unique flavours of
ice creams
 Provide loyalty cards to existing
customers
 To have the business own foods and
beverages station
 To have different locations for foods and
beverages
 Joining other events to gain more
exposure

9|Page
 Marketing Plan

SWOT Analysis Worksheet

Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below?

We are sure that our strengths can help to improve our weaknesses and combating our
threats. As for the product, we innovate the ordinary burgers and beverages into
extraordinary homemade burgers and beverages to fresh juices and freshly brewed coffees,
which we can attract and convince everyone especially those who rarely buy foods and
beverages at Unissa to become rapidly buy our products.

Based on the information above, what are your immediate goals/next steps?

▪ Our goals are to strengthen our marketing through media social and adverse advertising.
▪ We are planning to take part in any events/expo/exhibitions e.g Bandarku Ceria (BKC)
to gain more exposure.
▪ Joining any biz talk or programmed to improve and upgrade our skills and knowledge in
managing the business

Based on the information above, what are your long-term goals/next steps?

Our long-term goals are:

 To diversify our scope of business, which is not just focusing on the products but also to
offers more services in the future.
 To innovate cookies flavor using locally made product, such as tasty homemade foods
and freshly squeezed juices and freshly brewed coffee
 To have the business own cookie station.

10 | P a g e
Business Name Al-Barokah Foods

Features Benefits
● Homemade Burgers and
Give pleasure, full satisfaction
4) Product/ Service Pizza
where the customers feel
Features and Benefits ● Biryani
appreciated, supported and
● Fresh Juices
satisfied every time they buy
● Coffee
our product.
● Mineral water
Age: 5 to 49 years old above
Gender: Male and Female
Location: Unissa and IBTE
Income: Lower and upper income level
Occupation: All
✓ Chicken/beef Burgers
✓ Homemade Pizza
5) Target Customer Foods and ✓ Biryani
Beverages: ✓ Freshly Squeezed juices
✓ Freshly brewed coffee
✓ Mineral water
✓ Every day (57.3%)
✓ Once a month (25.8%)
Frequency of
✓ Once a week (5.6%)
Purchase:
✓ More than once a week (9%)
✓ Rarely (nil)
Direct Competitors
1. Unissa Tuck Shop
Location Tuck shop at Unissa
Serve mostly readymade food such as rice
and bakery items
Product
▪ Carbonated drinks
▪ Ice cream
6) Key Competitors ✓ Generation X (adults age 35)
Target Market
✓ Children of Generation X
2. Habibi Shwarma
Location Unissa Tuck shop
Product Shawrma and Burgers
✓ Everyone
Target Market ✓ They call their customers Shawrma
lovers

11 | P a g e
 Indirect Competitors
Our indirect competitors would be the other groups of
entrepreneurs in University Islam Sultan Sharif Ali

Marketing Expenses Strategy Chart

Target Market 1 Target Market 2

Take part in any Small Shops /Convenience

Individual
events/Exhibition Store
(direct sales)
(direct sales) (retailer) and Unissa cafe

 Start-up Funding Registration/ opening fees:

One-Time  Banners /Black Board costs paid to the shops as an
Expenses  Rent (at any events) official register to be a
vendor
Monthly:
 Advertising via social media
(Wifi/top-up credit)
 Stock purchases
Monthly or Annual
 Delivery Sales commission
Expenses
Annual:
 Emergency funding

Labor Costs -

Operational Plan

1. Production
For now, we produce our foods and beverages from home, place it at the Unissa tuck
shop, and sell our foods and beverages such as ice cream and coffee during BandarKu
Ceria (BKC) event every Sunday. Our method of production is batch production in
which we make more units of products, keeping on track on the quality in advance
and make more units to keep inventoried. Our equipment of production is oven, small
freezers, mixer, tray pan and cooking utensils. As for the production cost, we will use
the money to buy all the raw materials (e.g. ingredients, fruits, raw coffees, buns,
meat and ice cream, etc) and supplies (e.g. packaging, sticker, spoon).

12 | P a g e
2. Quality Control
We cannot control the consistency because not all variable cost have a definite price
e.g. fruits, buns and meat tends to fluctuate. It depends on the availability as well
because some ingredients are doubted (the issue of undeclared halal ingredients).

3. Location - we don't have specific location yet (work from home)

Size Small

The type of building

(retail, industrial, Home based
commercial, etc.)

Zoning restrictions No zoning restrictions

Our distribution channels is Unissa tuck shop, cafeteria

Accessibility for and by joining in any events for example BandarKu
customers, employees, Ceria (BKC) which held every Sunday. The place for the
suppliers and
event is easily accessible for customers and facilities like
transportation if
necessary parking area is provided.

Since we are home based, we don't have fixed utilities

(electricity, water etc.) yet. Minor utilities e.g. recharge
Utilities
card for top-up mobile (DST- 1GB for $10 for one
month) can be finance by our startup profit.

4. Legal Environment

Any licenses and/or We are not required to apply for licensing

permits that are needed
and whether you’ve
obtained them

Any trademarks, No, we are going to have our logo copyrighted

copyrights or patents sometimes in the future
that you have or are in
the process of applying
for

The insurance coverage We are not applying insurance for our business
your business requires
and how much it costs

Any environmental, None

health or workplace
regulations affecting

13 | P a g e
 your business

Any special regulations None

affecting your industry

Bonding requirements, if None

applicable

5. Personnel
Since we engage in a partnership, we are our own employees and our pay structure is
based on equal distribution of profit and loss. If sometimes in the future our business
are growing and recognized, we would like to hire the right employees by observing
their best behaviors and extracting on the views of their passionate for our business.

6. Inventory

Inventories that we decided to keep on hand during our

business operation:

Raw materials: We do not keep raw materials such as

all the ingredients needed to make our products on
hand, meaning that we will not be bringing these raw
materials during business operation as we only be
presenting or selling finished products on operation.

What kind of inventory will
you keep on hand (raw
materials, supplies, finished
products)?
Supplies: Since we provide foods and beverages, thus,
all the cooking utensils and equipment for cooking the
meat and making coffees such as mixer, oven etc. will
not be keeping on hand. However, other supporting
utensils such as spatula, ice cream scoops, packaging,
cookies tray or pan etc. will be keep on hand, and these
act as a tangible items that adds value to the selling of
the product.

Finished product: We will be keeping a few of the

finished products on hand, as a display to customers
during business operation.

What will be the average Inventory used for making our products includes the
value of inventory (in other ingredients (raw materials), fruits, meat, coffee, mineral
words, how much are you water and ice cream. The value for these inventories
investing in inventory) amounts to $2,00

14 | P a g e

What rate of inventory
turnover do you expect?
How does this compare to
industry averages?
We would expect a high inventory turnover as it shows
that, we are generating sales efficiently to sell
inventory. A high ratio indicates strong sales.
Our inventory turnover depends on the value of the
industry averages. If industry average is, lower, that our
ration will be above industry norm. If the industry
average is higher, it means we will have a low turnover.
Low turnover is not preferred, as it indicates that we
have weak sales.

Yes, we will need more inventory for making our

products on certain seasons and occasions, especially
Will you need more inventory
during public school holiday, royal occasions, weekly
than normal during certain
Sunday event at BandarKu Ceria as well where,
seasons? (For instance, a
although we plan to set up how much inventory will be
retailer might need
used for the day, we still need to keep on extra
additional inventory for the
inventory such as ingredients, meat, bakery items
holiday shopping season.)
utensils or equipment to cater the unpredictable amount
of customers during these certain seasons.

Our lead time is seven days for all days (Supply to the
Unissa tuck shop and BCK events)
What is your lead time for
However, if in a day, there is unsold food and beverage;
ordering inventory?
our lead time may decrease because the business does
not have to deliver the foods and beverages for the next
day.

15 | P a g e
7. Suppliers
8. For Raw materials (Meat, buns, fruits, coffee and ice cream)

SUPPLIERS

Raw Material Sticker Ice Cream Packaging

Names,  Hua Ho Kiulap: Printmartz Kingston Cutepack:

addresses, Lot 22083, Block Advertising Beverage & 9 Block A
websites C, Setia Unit 9 Block A Creamery Sdn Ground floor
Kenangan 2nd floor, Q-lap Bhd Home Centre,
Building, Kiulap Complex, Kg. Lot 3, 4, 5 & 6, Spg 1280, Kg
Gadong BE1518 Kiulap, Bandar Beribi Industrial Tanjung Bunut
Seri Begawan Complex, Jalan BF2920
 TM Majeed BE1518 Gadong, Kg
Supermarket: Beribi, Gadong
1141 Kg Kilanas BE1118

 SKH
Sengkurong:
Unit 1-12, Block
A, BGN SKH,
Jalan Jerudong
Kg Sengkurong,
BSB

 Le Apple: 10
Jalan Menglait,
BSB BE3919

 SKH Kiulap:
Unit 1-9,
D’Amin Jaya
Building, Lot
54989, Jalan
Kiulap, Gadong,
Brunei Muara

16 | P a g e
Do you have
more than one
Yes No No No
supplier for
backup?

Do you expect
Steady, because
supplies cost
Fluctuate on cost, it is fixed Fluctuate on Steady, because
steady or
due to price according to cost, due to price it’s already a set
fluctuate?
fluctuation what customer fluctuation market price
demand

Suppliers’
payment’s Cash Cash Cash Cash
term?

9. Credit Policies
We do not have credit policies for the moment

Pricing

The table below shows per unit price for each item
All prices are in Brunei dollars (BND)
Burger and Pizza Biryani Coffee Fresh Mineral Ice Cream
(4.00 for small and Juice Water
5.00 for large)
Chicken Beef Fish (Chicken/Beef - - Large Small Normal Magnum
Fillet
/Lamb)
1.50 2.0 1.50 3.00/3.50/4. 1.00 1.50 1.20 0.70 1.00 2.50
0 00

17 | P a g e
Sales Forecast
The table below shows the expected monthly sales forecast
All the amounts are in Brunei dollars (BND)

Cost of raw material Rental Advertising Employees

$50 - $50 $700
Sales Per Item (Daily)
Burgers Biryani Fresh Juices Mineral Water Ice Cream
and Pizza (4 Times a (Daily) (Daily) (Daily)
(Daily) month)
$70 $420 $55 $40 $10
Total monthly Sales 70+420+55+40+40+10= 175* 30=
$5,670
Total monthly cost 50* 30= 1500, +156+50+50+1500=
$2,156
Net Profit 5250-2250=
$3,514

18 | P a g e