DAFTAR ISI

Halaman Judul ................................................................................................. i

Lembar Pengesahan ........................................................................................ ii
Kata Pengantar ................................................................................................ iii
Daftar Isi .......................................................................................................... iv
Daftar Tabel .................................................................................................... vii
Daftar Gambar ................................................................................................. ix
BAB I HARGA POKOK PRODUKSI ........................................................... 1
A. Pendahuluan ........................................................................................ 1
B. Landasan Teori .................................................................................... 2
C. Pengumpulan Data dan Pengolahan Data ........................................... 5
D. Hasil dan Pembahasan ......................................................................... 12
E. Penutup ................................................................................................ 15
BAB II KONSEP PRODUK ........................................................................... 16
A. Pendahuluan ........................................................................................ 16
B. Landasan Teori .................................................................................... 16
C. Pengumpulan Data dan Pengolahan Data ........................................... 20
D. Hasil dan Pembahasan ......................................................................... 21
E. Penutup ................................................................................................ 22
BAB III PEMASARAN ................................................................................... 23
A. Pendahuluan ........................................................................................ 23
B. Landasan Teori .................................................................................... 24
C. Pengumpulan Data dan Pengolahan Data ........................................... 29
D. Hasil dan Pembahasan ......................................................................... 32
E. Penutup ................................................................................................ 33
BAB IV PENJUALAN OFFLINE .................................................................. 34
A. Pendahuluan ........................................................................................ 34
B. Landasan Teori .................................................................................... 35
C. Pengumpulan Data dan Pengolahan Data ........................................... 38
D. Hasil dan Pembahasan ......................................................................... 42

iv
 E. Penutup ................................................................................................ 42
BAB V PENJUALAN ONLINE ...................................................................... 43
A. Pendahuluan ........................................................................................ 43
B. Landasan Teori .................................................................................... 43
C. Pengumpulan Data dan Pengolahan Data ........................................... 46
D. Hasil dan Pembahasan ......................................................................... 49
E. Penutup ................................................................................................ 50
BAB VI NERACA .......................................................................................... 51
A. Pendahuluan ........................................................................................ 51
B. Landasan Teori .................................................................................... 52
C. Pengumpulan Data dan Pengolahan Data ........................................... 54
D. Hasil dan Pembahasan ......................................................................... 57
E. Penutup ................................................................................................ 59
BAB VII ANALISIS KEUANGAN ............................................................... 60
A. Pendahuluan ........................................................................................ 60
B. Landasan Teori .................................................................................... 61
C. Pengumpulan Data dan Pengolahan Data ........................................... 63
D. Hasil dan Pembahasan ......................................................................... 66
E. Penutup ................................................................................................ 67
BAB VIII KINERJA PERUSAHAAN ........................................................... 68
A. Pendahuluan ........................................................................................ 68
B. Landasan Teori .................................................................................... 69
C. Pengumpulan Data dan Pengolahan Data ........................................... 73
D. Hasil dan Pembahasan ......................................................................... 78
E. Penutup ................................................................................................ 78
BAB IX ANALISIS STRATEGI PERUSAHAAN ........................................ 79
A. Pendahuluan ........................................................................................ 79
B. Landasan Teori .................................................................................... 79
C. Pengumpulan Data dan Pengolahan Data ........................................... 82
D. Hasil dan Pembahasan ......................................................................... 83
E. Penutup ................................................................................................ 84

v
DAFTAR PUSTAKA ..................................................................................... 86
LAMPIRAN ....................................................................................................

vi
 DAFTAR TABEL

Tabel 1.1 Penentuan Prosentase Penjualan ..................................................... 6

Tabel 1.2 Spesifikasi Elemen-elemen Penyusunan Tas Kulit.......................... 7
Tabel 1.3 Jumlah Mesin Yang Digunakan ....................................................... 8
Tabel 1.4 Rencana Penjualan ½ tahun ............................................................. 8
Tabel 1.5 Rencana Penjualan Untuk Ketiga Pasar ........................................... 9
Tabel 1.6 Biaya Bahan Baku ............................................................................ 10
Tabel 1.7 Biaya Tenaga Kerja .......................................................................... 11
Tabel 1.8 Biaya Listrik Tetap .......................................................................... 11
Tabel 1.9 Biaya Overhead Variabel ................................................................. 11
Tabel 1.10 Total Biaya Overhead Variabel...................................................... 12
Tabel 1.11 Total Biaya Administrasi ............................................................... 12
Tabel 1.12 Biaya Penuh ................................................................................... 13
Tabel 1.13 Harga Pokok Produksi ................................................................... 21
Tabel 3.1 Data Penentuan Prosentase Jumlah .................................................. 30
Tabel 3.2 Rencana Penjualan ........................................................................... 30
Tabel 4.1 HPP .................................................................................................. 39
Tabel 4.2 Rencana Penjualan ........................................................................... 40
Tabel 4.3 Kegiatan Pasar.................................................................................. 40
Tabel 5.1 HPP .................................................................................................. 46
Tabel 5.2 Rencana Penjualan ........................................................................... 47
Tabel 5.3 Lembar Pemasaran Online ............................................................... 48
Tabel 6.1 Aktiva dan Pasiva............................................................................. 56
Tabel 6.2 Lembar Pemasaran ........................................................................... 57
Tabel 7.2 Aktiva dan Pasiva............................................................................. 63
Tabel 7.3 Hasil Pemasaran ............................................................................... 64
Tabel 7.4 Analisis Keuangan .......................................................................... 65
Tabel 8.1 Aktiva dan Pasiva............................................................................. 73
Tabel 8.2 Hasil Pemasaran ............................................................................... 74
Tabel 8.3 Analisis Keuangan ........................................................................... 74

vii
Tabel 8.4 Ratio Keuntungan ............................................................................ 76
Tabel 8.5 Ratio Antara Laba dengan Aktiva dan Modal Sendiri ..................... 76
Tabel 8.6 Ratio Aktivitas ................................................................................. 77
Tabel 8.7 Ratio Likuiditas ................................................................................ 77
Tabel 8.8 Ratio Laverage ................................................................................. 77
Tabel 9.1 Kondisi Perusahaan Sekarang .......................................................... 82
Tabel 9.2 Analisis SWOT ................................................................................ 82
Tabel 9.3 Analisis Rekayasa Perusahaan ......................................................... 83

viii
 DAFTAR GAMBAR

Gambar 1.1 Modal Penentuan Pokok Produk Jadi .......................................... 2

ix