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Business Plan

What is Business Plan


A business plan is a formal statement of a set of business goals, the reasons why they are believed
attainable, and the plan for reaching those goals. It may also contain background information about
the organization or team attempting to reach those goals.
The business goals being attempted may be for-profit or non-profit. For-profit business plans
typically focus on financial goals. Non-profit and government agency business plans tend to focus
on service goals, although non-profits may also focus on maximizing profit. Business plans may
also target changes in perception and branding by the customer, client, tax-payer, or larger
community. A business plan having changes in perception and branding as its primary goals is
called a marketing plan.
Operational plans describe the goals of an internal organization, working group or department.
Project plans, sometimes known as project frameworks, describe the goals of a particular project.
They may also address the project's place within the organization's larger strategic goals
Business plans may be internally or externally focused.

 Externally: Externally focused plans target goals that are important to external
stakeholders, particularly financial stakeholders. They typically have detailed information
about the organization or team attempting to reach the goals. With for-profit entities,
external stakeholders include investors and customers. External stake-holders of non-
profits include donors and the clients of the non-profit's services. For government agencies,
external stakeholders include tax-payers, higher-level government agencies, and
international lending bodies such as the IMF, the World Bank, various economic agencies
of the UN, and development banks.
 Internally: Internally focused business plans target intermediate goals required to reach
the external goals. They may cover the development of a new product, a new service, a
new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring
of the organization. An internal business is often developed in conjunction with a balanced
scorecard or a list of critical success factors. This allows success of the plan to be measured
using non-financial measures. Business plans that identify and target internal goals, but
provide only general guidance on how they will be met are called strategic plans.

Objective of Business Plan


1. To continue our strategy of controlled growth and through improved management to
continue to increase our net margin
2. To increase client satisfaction, through improved reporting, accuracy, timeliness and
estimates of cost and value, together with a better understanding of our Client’s needs
3. Whilst maintaining our commitment to core water industry customers, continue to
diversify into targeted markets in Energy, Rail & Scotland
4. To learn how to formulate an effective Business Plan.
5. To continue our strategy of controlled growth and through improved management to
continue increasing our net margin
6. Operating the firm efficiently.
7. Funding the firm.
8. Seeking financing.
9. Arranging strategic alliances.
10. Obtaining large contracts.
11. Testing the viability of our plans.
12. Attracting key employees.
13. Business plan can uncover omissions and/or weaknesses in our planning process.
14. To organize our thoughts and ambitions for our business venture.
15. 15. It can be used as a selling tool in dealing with important relationships including
our lenders, investors and banks.
16. Completing mergers and acquisitions.
17. To help banks and others who might lend us money.
18. Starting international operations.
Origin of the Study: Mrs. Najia Jahura Jonihe our course instructor of the Entrepreneurship
Development (BUS 324) has assigned us to prepare a business plan. This business plan is a part
of our course. We decided to write a business plan on coffee shop.

Methodology of the Study: This is a business plan to establish a cafeteria business. Now a
day, cafeteria business is a popular business in Bangladesh. Café business is also a profitable
business because people use to visit these every day of his/her life. Our business plan is prepared
by the queries of several coffee-lover customers & other coffeehouse’s managers. Some surveys
have been conducted and some interviews were taken.

Limitations of the study:


 The major limitation factor for this study is that information from different sources were
quite inconsistent which created some problems in making the assignment & compelled us
to verify the information diligently.
 The Managers of other restaurants did not share enough information with us. Sometime,
the managers provide wrong information.
 People sometime seem very unfriendly while asking questions.
 The market survey is not sufficient to justify the total market condition of Sylhet city.
 Our survey is limited to few areas of Sylhet.
 The limit was also a fact because at the same time we are doing our classes, other
assignments. So, it was quite hard to keep everything at a run.