TOTAL QUALITY MANAGEMENT

By: Syed Shahwar Hasan

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 SUN TZU,
A CHINESE GENERAL IN 500 B.C.
If you know your enemy and know yourself,
you need not fear the results of a hundred
battles.

Japanese DANTOTSU word has the meaning of

striving to be the ‘BEST OF BEST’. This is the
essence of BENCHMARKING

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 Bench Marking

Benchmarking is a systematic method by

which organization can measure
themselves against the best industry
practices.

Essence of BM is the process of

borrowing ideas and adapting them to gain
competitive advantage.

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 Bench Marking
Definition
Bench Mark is the systematic search for best
practice, innovative ideas and highly effective
operating procedure
W. Edward Deming
It is Hazard to copy .It is necessary to understand the
theory of what one wishes to do.

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 Definition By ROBERT CAMP

• “It is the search for the

industry best practices that
lead to superior
performance”.

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 Benchmarking Concept
What is our What are others’
performance level performance levels?
How did they get there

Creative
Adaptation

Breakthrough
Performance

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 Reasons for Bench Marking
• To achieve Business & Competitive
Objectives.
• Goals & Objectives Based on External
Environment.
• Cost Efficient.
• Continuous Improvement & New
Development.

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 Bench Marking Process
Phases S.no Steps
Planning 1 Earmark what is to be Bench
Marked ?
2 Identify the best competitor

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Determine the data collection
method and start collecting data
Analysis 4 Determine the current
performance GAP

5 Project future performance levels

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 Bench Marking Process
Phases S.no Steps
Integratio 6 Communicate bench mark
n findings and gain acceptance
7 Establish Functional Goals

Communicate Data Acceptance for

For analysis Analysis

Action
8 Develop Action Plans
9 Implement specific actions and
monitor Progress 9
 Bench Marking Process

Phases S.no Steps

Maturity 10 Recalibrate Benchmarks
11 Attain the Leadership position

12 Integrate Practice into the

Process

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 Bench Marking Template
Output, Results, Success Factor
Benchmark WHO /WHAT
WHAT? is Best

DATA
COLLECTION
T
U DATA H
ANALYSIS
E
S DATA
COLLECTION
M
How do How Do
We do It ? They do it ?

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Generation of Benchmark
10. Self Bench Marking

9. Values Bench Marking

8. Quality of Life Bench Mark

7. Seventh Generation ERP Bench Marking

6. Sixth Generation Intrapreneual Bench Marking

5. Fifth Generation Global Bench Marking

4. Fourth Generation Strategic Bench Marking
3. Third Generation Process Bench Marking
2. Second Generation
Competitive Bench Marking
1. Reverse Bench Marking( product)
First Generation
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 Process of Gap Closing
Step I: Step V :Projected
Select Process Performance of
Performance Partner
Measure
Step VII:
Step IV: Determine Targeted
B M Partner’s Improvement
Performance

Step III:
B M GAP Step II:
Determine own
Performance
Step VI : Schedule for
Change
PRESENT POSITION 13
FUTURE POSITION
 Reasons For Bench Mark

Defining Customer Requirements.

Establish Goals and Objectives.

Measures of Productivity.

Becoming Competitive.

Industry best practices to be achieved.

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 Types of Bench Mark

Internal Benchmark:
E.g. Eicher Tractor Comparison Between Units.

Competitive Benchmark:
Direct Product Competitors.
Functional Benchmark:

Functional
E.g. Best Logistics from same industries (or) Any
industries.

Generic Benchmark:
Same process or functions like Customer service,
order entry, regardless of industries.

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 Benefits of Benchmarking

Best Practices incorporated into the
process.

Motivation for creativity & innovation.

Technological Breakthrough in one’s
industry.

Better professional growth.

Meet effectively customer requirements.

Assist in attaining competitive position.

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THANK YOU

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