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Marketing Thoughts
BFG Corporation
Points of Focus..
• BFG Quick Facts
• Corporate Credo
• Service Portfolio
• Q& A
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BFG quick facts …
Road Ahead…
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BFG Services Portfolio
Competency Snapshot
(Strategic, Tactical and Operational Level)
Vertical
Focus
IT/ITES/High
Tech/
BPO/KPO Retail Pharma Telecom
Strategic Marketing
Support
Business
Analytics
Content Visioning/ Sales
Planning
Development
SFA Management Go to Market Plan/
Social Media Business Planning
Business Value
Sales forecast
Marketing Alliances / Partnership
Sales Collaterals Base ball cards Sourcing
Approach/Methodology Productivity index: Advisory Council
Blogging Offshore/Outsourcing Region, service line Relationship
Specific and sales force wise
RSS Regional User Group
White Paper Writing Sales Performance associations
Social Search/Book
Dockets
Marking Articles/Blogs Building CoEs
M,Q,H, Awise
Micro Website Content Sales Force Automation
Retail
Social Networking Corporate Strategic Marketing
Communication Pharma conforming to Sales
Postings / Forums and
Prospecting Telecom Targets
Getting marketing expert on board for each of the activities would burden the
cost of Sales . Already the start-up firms have to allocate their limited funds
(VC/Self ) to more critical activities such as buying technologies, project
delivery budgets etc
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Benefit to Customers- need/want assessment
• BFG Corporation’s pure focus is more on top five areas out of which
Blogging, Social media, SEO/SEM are still highly untapped areas. This gives
BFG a lucrative niche market to help its clients in acquiring new customers
at lesser cost.
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Benefit to Customers- need/want assessment
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Why BFG is a preferred partner
• One Stop shop boutique of all marketing/ business specific support services in IT/ITES/B2B
Sales & Marketing.
• Strong niche focus on ONLY revenue generation specific Business Support Functions –
Pool of marketing experts that start-ups/midsize companies cannot afford or retain
• Senior Management commitment at every level and deep dive in understanding client’s
Management Business Objectives (MBO) before working on operational steps
• Ability to partner with client at different stages of value chain with tangible business
benefits
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BFG’s Bundled Approach
•BFG offers unique bundled solution with full array of Marketing/presales specific
business support services
To make available the pool of scarce resources to business function with minimal impact on
costs.
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BFG’s collaborative delivery model
• Client Service (CS) :
• Dedicated first level point of contact between Client and BFG
• Will record and take into consideration anymore finer iterations/refinements required for the
deliverables
• Will interact, communicate, understand and work with Client’s team in accordance with the
requirements for any of the deliverables
• Comprise of BFG’s consortium of consultants from different areas of expertise such as Marketing,
Outsourcing, Off shoring Models, Integrated Marketing Communication, CRM, Strategic Marketing
etc.
• CS collaboratively works with each of the SMEs concerned with the deliverables
• Each of the SME is handpicked by BFG based academics, industry experience, performance
quotient, geography experience, service specific and analytical quotient
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BFG’s collaborative delivery model contd..
•Thought Leadership Group- (TLG)
• Highest level escalation/ownership point.
• TLG will support in giving final refinements to the deliverables with practitioners’ point of view.
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Thank you..
With Best Regards
Deepak Goel
BFG Corporation
India | US | Canada | UK
Email: deepak.goel@bfgcorporation.com
Contact@bfgcorporation.com
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