Rachel E.
Carpenter
443-465-8069
EDUCATION
University of Maryland, College Park
Bachelor of Arts in Communication-Public
Relations track
Sustainability Minor • Proactively measured and analyzed the success of PR and social media campaigns
Dean’s List of Outstanding Students- all
semesters standing
GPA: 3.6
STUDY ABROAD
Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Time: Spring 2018
Purpose: Attend the most prestigious
University in Spain to broaden my
education, enhance my Spanish language
skills and experience European culture.
CLIENT EXPERIENCE
National
• Sheetz
• Kleenex
• Armstrong Flooring
• Burke and Herbert Bank
• Acme Paper and Supply Co.
• Maryland Public Television (MPT)
International
• UBS Financial Services Inc.
• Royal Building Products
• AGCO Corporation
SKILLS
• Experience with Adobe Creative Suite,
Microsoft Office Suite, Google Drive
and multiple social media channels
• Cision, Sysomos, Hootsuite, Falcon.io,
and Google Analytics
• Proficient in AP Stylebook
https://rachelcarpenter. r.carp09@yahoo.com
wordpress.com/
PROFESSIONAL EXPERIENCE
Planit Baltimore, MD
Public Relations and Social Media Intern June 2018-August 2018
and created monthly and quarterly reports that provided key insights and
recommendations based on said performance
• Drafted compelling PR announcements, media alerts, press releases, pitches, case
studies, roadmaps, articles and other written communications for clients
• Built out media lists and researched editorial calendar opportunities for clients
Planit Baltimore, MD
Social Media Intern September 2017-December 2017
• Managed digital channels and used social media tools to monitor social platforms
for opportunities to track brand sentiment and stay up-to-date on daily trends
• Built social media influencer and blogger outreach lists with intentions to secure
new partnerships between influencers and Planit’s clients
• Drafted social media posts for three clients on the four major social media channels
and used scheduling tools to post the content
Nevins & Associates Towson, MD
Public Relations Intern June 2017-August 2017
• Researched, wrote and distributed three press releases per week and 20 media
pitches per month
• Drafted social media posts for four clients and updated their monthly calendars
• Conducted outreach for community relations and located potential clients for
media lists
LEADERSHIP EXPERIENCE
Kappa Alpha Theta Fraternity, Gamma Mu Chapter College Park, MD
Chief Executive Officer-President November 2016-November 2017
• Collaborated regularly with headquarters, the advisory board chairman, the
University of Maryland Greek department and other outside affiliations to create an
effective and systematic organization
• Oversaw, managed and worked with 170 leading women within the chapter
including 7 other executive members in a way that positively effects Kappa Alpha
Theta
• Administered a yearly budget of $900,000; distributed expenses between
subcategories within the organization
Public Relations Student Society of America- Interpret PR Firm College Park, MD
Brand Marketing Chief and Social Media Chair February 2016-May 2017
• Collected, created, curated and circulated content throughout social media
channels while completing community management
• Interacted with internal field and marketing managers, personnel and client
representatives
• Developed and maintained the firm’s website and online presence leading to a 25%
increase in attendance at events