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KAYA SPIRITS
PROWINE CHINA- INTERNATIONAL TRADE FAIR
EMPLOYEE OF THE MONTH FOR WINE AND SPIRITS
Dear friends,
2018 marked a number of milestone achievements for Kaya Spirits. As the year comes to an end, our eyes are set on grabbing onto opportunities and overcoming challenges presented to us, setting us firmly on the path to achieving our long-term goals.
As you all know, we completed our two years in business thisyear. India is a robust alcohol-drinking market and has a very discerning consumer base in our industry. One of the biggest challenges we face today are the changing consumer tastes. And so, in the year 2019, we look forward to
developing a new & alternate way of looking at things, new ways to grow and scale the company in a profitable, sustainable and rapid manner. I would personally love to hear if any one of you has any suggestions on what all we could do together, as a team, in a way that can lead to more awareness
and recognition for our brand in the market. If we are able to adapt to what the consumer is looking for, it will be a win-win situation.
This year we were given a chance to recognize our best employees, work on new projects and welcome new staff to the Kaya Family. We grew stronger than ever and are poised for our next chapter.
An extraordinary brand supported by a team of terrific people, I am very proud to lead Kaya Spirits and work alongside each of you. I thank you for your ongoing commitment and relationship with the company and wish you a very happy and prosperous new year.
Best Regards,
Karun Kaura
Chief Managing Director, Kaya Spirits
Kaya Palat: A Live Story-telling Event Hosting A Bloggers Meet And Product Kaya Spirits celebrates ‘Old Professor Whiskey’ Launch in Karnataka
In A Digital Age Tasting Event Through a finely executed party, Kaya Spirits recently organized a launch event in Karnataka showcasing its
Exactly a month prior to the New Year, on December 1, Kaya Spirits organized a premium product- Old Professor Premium Whiskey. The well-crafted ambience enticed the guests into
live story-telling event ‘Kaya Palat’, at the much-famed Anti-Social, Hauz Khas in spending more time at the event. Throughout the evening, guests were guided through immersive sensory
New Delhi. In this digital era, the art of story-telling, we believed could play a crucial tasting sessions where they could experience the role each of our senses play and the music that forged the
role in bringing people together and forming real connections. Little did we know whiskey. The brisk December night on the date of launch further helped guests relax for a warm evening and
we’d end up doing much more. To be able to tell the story that changed your life in a socialize.
crowd is a bold and brave thing to do. Therefore, as we started promoting the event “We created several blends and ultimately selected what we knew was the one and only proper whiskey
on various social media channels, we were overwhelmed to see all the people blend. We took the time to develop an incredible whiskey and I’m excited to finally share it with the people of
wanting to be a part of this storytelling saga. The event was not only received Karnataka marking our footprints in South-West India,” says Karun Kaura, Chief Managing Director at Kaya
wonderfully but charmed the audience so much, that they ended up joining Spirits. Bringing about a revolution in the liquor industry, Kaya Spirits is a renowned name among the elite
story-tellers by the end of the night, sipping their drinks and chatting among said-liquor lovers. A strong mascot for the brand, Old Professor stands tall as the company’s largest selling
themselves amiably. blend today. Defined by its malty aroma and a smooth character, its growing popularity among the masses
The success of Kaya Palat further compelled the team to organize another comes as no surprise. Established in all key markets, Kaya Spirits is strongly committed to responsible
open-mic event, Kaya Palat 2.0 at Koramangala Social in Bangalore on 5 th On December 15 at The Biker’s Cafe, Kolkata witnessed a Blogger’s Meet and Greet consumption of liquor. The two key values that forge its path are- Entrepreneurial Spirit and a strong sense of
December. Receiving an even better response with the audience in Bangalore, we with a Product-Tasting event. With a strong and ever-growing Instagram bloggers ethics.
instantly knew it was something that it has the potential for turning into something community in Kolkata, this invite- only event proved out to be a success with
great. bloggers who came in from all parts of the city on a chilly evening.
Thanks to the growing need (and rightfully so) to socialize among the youth,
storytelling events are booming, particularly in the cities of book lovers and tall-tale
All the 25 guests had the opportunity to sample one of our best, Old Professor
Premium Whiskey and Soldier’s Pride Classic Rum. The product tasting was
Expanding our wings in Tripura, Rajasthan and Assam
pioneers- New Delhi and Bangalore. followed by a networking activity where the bloggers introduced themselves to
For centuries, people have been talking and opening up to each other over a glass each other.
After successfully inaugurating the brand, Kaya Blenders & Distillers Limited has become the talk of the liquor industry. Rapidly dotting the Indian map with
of drink. We hope this initiative provides the story-telling community a The experience of food-tasting provides foodies with a chance to sample products our presence in different states of the country within a short period, the company crossed the threshold of three new states- Tripura, Rajasthan and Assam,
much-needed exposure in their respective cities. and find their next favourite kitchen edition. It also provides the brands a chance to after recruiting a separate team and acquiring licenses in these states. It is absolutely essential for any liquor company to recognize the need for expansion in
promote their newest additions and premium products. If a blogger finds the prime states and with launches in these states; we are prepared to participate in a healthy competition and successfully co-exist in the Industry.
food or drink especially delectable, rest assured he will spread the word to his When asked the key reason of this rapid growth of Kaya Spirits, CMD, Karun Kaura says, “India's alcohol industry is the third largest in the world with a
followers and readers. Luckily for us, most guests mentioned the product range value of $35 billion. You can imagine the competition we face from not only national liquor brands, but international liquor giants too. As we decided to frame
on their social media channels, and once again, the Old Professor Premium Whiskey our business in India, we knew that product innovation is the only thing that would distinct us from other brands. The premium quality blends along with a well-
stood out as the champion. thought attractive packaging is what, I believe, enhanced the popularity of Kaya blends among alcohol enthusiasts in the country.”
With this launch, the brand is now available in more than twenty states of the Indian continent. We strongly believe it to be the first step to becoming
Employee of the Month: Shashi Kala unstoppable liquor brewers of the country through exclusivity and individuality.
Today, India is the largest consumer of whiskey in the world and it constitutes about 40% of the market and with an élite range of whiskeys like Minister
Reserve, Marlin Whisky, and Royal Patiala to please the palate of whiskey aficionados, Kaya Spirits is moving toward creating a revolution in the industry.
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