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Dec’ 18

THE DISTRIBUTION ISSUE


DECEMBER 2018

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CONTENT
Editor
James Groves
james.groves@futurenet.com
“We are not simply on
Staff Writer
Rebecca Morley
a downward curve.
rebecca.morley@futurenet.com
Graphic Designer We are evolving”
Marc Miller
marc.miller@futurenet.com
Production Manager/Executive
Matthew Eglinton
matthew.eglinton@futurenet.com
THE EDITOR
Contributors

Ending the year on a high


Alex Ballinger, Laura Laker, Mark Hallinger
Group Content Director, B2B
James McKeown
james.mckeown@futurenet.com
Managing Design Director, B2B
Nicole Cobban
nicole.cobban@futurenet.com As I sign off for 2018 and reflect upon my debut year in the cycling industry,
I’m feeling much more positive about the current state of affairs than I was
ADVERTISING SALES
Sales Manager
back in March.
Richard Setters
richard.setters@futurenet.com
While we still lack the silver bullets to divert more consumers to the IBD, the
+44 (0)207 354 6028
continued growth of MTB, e-bikes and the kids market is a testament to the fact
SUBSCRIBER CUSTOMER SERVICE that we are not simply on a downward curve. We are evolving.
To subscribe, change your address,
or check on your current account status, According to Research and Markets, the global cycling market will be worth
go to bikebiz.com/FAQs or email
subs@bikebiz.com £34.5 billion by 2022. Granted, this will be largely driven by the rise of e-bikes,
ARCHIVES but this rise in market value proves there is still plenty of business to go
Digital editions of the magazine are available to
view on ISSUU.com Recent back issues of the around… as long as we all continue to adapt to modern trends.
printed edition may be available please contact
lucy.wilkie@futurenet.com Our final edition of 2018 rounds up the year for UK distributors Bob Elliot,
for more information.

INTERNATIONAL Extra, i-ride, Moore Large, Raleigh and ZyroFisher (p21), while Laura Laker
Bike Biz and its content are available for licensing and
syndication re-use. Contact the International department
reports on the Government’s recently-announced £2 million e-cargo bike
todiscuss partnership opportunities and permissions
International Licensing Director Matt Ellis, subsidy (p16).
matt.ellis@futurenet.com
Elsewhere, Nick Butterfield looks at how bike shops can optimise their
MANAGEMENT
Managing Director/Senior Vice President Christine Shaw
presence and remain relevant in the industry (p6), while Alex Michael
Chief Revenue Officer Luke Edson
Chief Content Officer Joe Territo
investigates the rise of the bikepackers (p43).
Chief Marketing Officer Wendy Lissau I can’t quite believe we’ve reached that time of year again, but from all
Head of Production US & UK Mark Constance
of us at BikeBiz, we wish you a wonderful Christmas and look forward to
seeing you again in 2019.
Printed by Pensord Press Ltd, NP12 2YA
ISSN: 1476-1505 Copyright 2018

Future PLC, Future plc is

James Groves
The Emerson Building, a member of the
4th Floor, 4-8 Emerson Periodical Publishers
Street, London SE1 9DU Association

All contents © 2018 Future Publishing Limited or published under licence. All
Editor
rights reserved. No part of this magazine may be used, stored, transmitted or
reproduced in any way without the prior written permission of the publisher. james.groves@futurenet.com
Future Publishing Limited (company number 2008885) is registered in England
and Wales. Registered office: Quay House, The Ambury, Bath BA1 1UA. All
information contained in this publication is for information only and is, as far as we
are aware, correct at the time of going to press. Future cannot accept any
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THE TEAM

Rebecca Morley Richard Setters Matthew Eglinton Marc Miller


staff writer sales manager production manager/executive graphic designer
Future plc is a public company Chief executive Zillah Byng-Thorne
rebecca.morley@futurenet.com richard.setters@futurenet.com matthew.eglinton@futurenet.com marc.miller@futurenet.com
quoted on the London Stock Non-executive chairman Peter Allen
Exchange (symbol: FUTR) Chief financial officer Penny Ladkin-Brand
www.futureplc.com Tel +44 (0)1225 442 244

BBZ155.comment.indd 1 22/11/2018 11:16


12.18 ISSUE 155

The THIS MONTH

11
Distributor Cycling UK
Cycling UK has been championing cycling for

Issue
almost 140 years. Matt Mallinder, director of
influence and engagement, reflects on 2018

21 Distributor roundup

Five UK distributors share their latest


developments from the past 12 months

43 The rise of the


bikepackers
A new ultra-tough hardcore has developed
on the fringes – and is growing rapidly, writes
Alexander Michael

REGULARS
6 Opinion
11 Features
51 IBD Focus
55 Sector Guides

www.bikebiz.com @bikebizonline bikebiz

BBZ155.contents.indd 1 21/11/2018 11:10


OPINION

Shop or showroom?
Nick Butterfield, retail design director at Butterfield Design, looks at how
bike shops can optimise their presence and remain relevant in the industry

6 | December 2018  www.bikebiz.com

BBZ155.butterfield.indd 1 21/11/2018 10:06


OPINION

J
ust the other day I had an impulsive moment to pull over and go check out
a local bike shop I’ve been driving past for years. I entered full of excitement
to look at what’s new and hope something might catch my eye for an early
Christmas-present-to-me opportunity. However, the moment never came and
before I knew it, I was reversing back out of my handy parking space. I was in
there a mere 180 seconds and I didn’t stop during my brief tour of their 2,000
square foot shop. Honestly, will that shop still be there in six months? I doubt it…

What’s apparent is that small IBD retailers cannot As one of the most popular forms of leisure activity
possibly be expected to carry huge amounts of stock and efficient transportation solutions, the cyclist can
and provide the broad range of choice that many start to take control of the town centre. I was recently
picky cyclists are wanting to select from - that’s visiting Copenhagen and it was overwhelmingly
where the internet is king and impossible to beat. apparent that the bike dominates their society and
Take another struggling consumer category - the positive lifestyle attributes are very clear to see.
bookshops have all but disappeared due to With this rational acceptance that an urban cycling
Amazon’s ‘browse and buy’ convenience. strategy works, the inner cities are able to develop
However, there are now some interesting their retail commerce with clearer vision.
exceptions emerging and a good example is So how does the traditional bike shop fit into
Waterstones, which was in full survival mode, this equation? The answer lies within the customer
but has now managed to stave off the landlord’s experience expectation. In retail design, we approach
threats by reinventing itself as a community all new concepts with a golden rule. The store
space. It has realised that the joy Of reading format needs to be layered: Front – Attract,
can unite a community to share and enjoy Centre – Engage, Rear – Capture.
the precious moments that we generally ‘I believe that Take the recent experience I had with
want to keep in today’s modern, hectic and my lacklustre visit to an IBD. What can it
antisocial society. cycling can do to optimise its presence and make its
At Waterstones, you can now share play a big part very existence relevant? With a small and
views in book clubs, partake in readings limited product range, there is always a story
by its authors while having lunch or in the retail to be told about who you are and why you’re
even sign up for a dance class amongst reinvention/ different to your competitors. Every retailer
a literary world of paper and cardboard - needs a buying strategy to align with the
all the while hosted by Waterstones, the revolution’ company ethos and target customer – it
expert bookseller. is absolutely essential to know what these
As a retail store designer working among two things are before you can consider
a wide variety of consumer categories I am your presentation concept. No matter
now focused on helping retail brands within how many products you have, you need to construct
the ‘lifestyle’ sector, as they will become the a compelling showcase that make the items stand-
town centre showrooms where consumers will out and come alive. Clearly not every product can
choose to spend much of their deserved leisure be showcased as it would become just visual noise
time. Local authorities across the country now and the whole experience would be counter-
recognise the urgency to adapt their town centres productive. Pick out seasonal categories or brands
to ensure it has a role to play in today’s electronic that can be rotated throughout the year to keep
culture, and my vision is that this central zone will the store looking fresh and interesting. Cyclists, in
once again become a community focused shopping general, are information hungry types so it’s really
experience where hospitality meets brand awareness. important to provide them with the knowledge on a
I believe that cycling can play a big part in the retail self-help basis - always asking staff questions is an
reinvention/revolution. expensive tool!

www.bikebiz.com  December 2018 | 7

BBZ155.butterfield.indd 2 21/11/2018 10:06


OPINION

Product information can easily be created and printed at Many shoppers, however, are impatient and need to see
a low cost in many ways, but it’s most important that as the item first before making a decision – these ones are
the retailer you are the author and editor providing your yours and for the taking!
opinion and reasons why you respect and sell this item, If they’ve been attracted by your incredible window
range or brand. displays and have taken the decision to enter your store,
So what else can alert the senses and heighten the then you need to make sure they receive a memorable
experience? I know it’s an old cliché in selling a house, experience. Even if you don’t convert an immediate sale
but the smell of coffee is always a good way to retain a they will love the way you do things differently and will
customer’s attention. Earlier this year I wandered into a return on a specific mission.
motorcycle dealership to carry out a secret shopper In the news, all we ever hear is that more and more
mission - I was no more than one step off the doormat shops are closing down, either the big chains are
when I heard someone shout ‘coffee mate?’. I was spotted shutting half their estate or small independents are
by a salesman who knew that most of their customers are insolvent and unable to trade any longer. On the
very grateful of a hot drink to warm up, a friendly simple other hand, the majority of premium and luxury
touch to get their attention. Effective lighting is another label brands are thriving and this situation is mainly
essential part to get right as the colour and detail in most due to the in-store customer experience that all of
cycling products is so important to see properly. LED has these retailers provide. Whilst cycling should certainly
completely reinvented lighting design technology and not be viewed as exclusive, the high-end products do
manufacturing, so not only are they inexpensive to buy carry those price tags and with baskets sometimes
they are also very effective and energy efficient. brimming over £10,000, how do you look after
Customers today are very fickle and they are always those customers?
on the hunt for the next best thing available to them. Clearly, there’s no one-size-fits-all scenario here,
The challenge that every retailer has is to reach out but common business sense should resonate with
and try to get their loyalty. Typically, consumers can most retailers, that easy quick wins can be achieved
easily search for their items online at their preferred at minimal cost to help communicate a revitalised
location and then be patient as they await its delivery. message to their existing and new customers that
This works fine when a product is already known and something behind this door is different to before
is not required immediately. and well worth checking out! n

8 | December 2018  www.bikebiz.com

BBZ155.butterfield.indd 6 21/11/2018 10:06


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FEATURE

People power
Cycling UK has been championing cycling for almost 140 years. Matt Mallinder, director of
influence and engagement, updates Rebecca Morley on the charity’s work throughout 2018

C
ycling UK’s mission is to enable millions more The charity has also been involved in Government
people to cycle, in order to create a ‘happier, reviews, including on the back of the case of Charlie
healthier and cleaner world’. That mission Alliston, who was jailed for 18 months in September
has still been going strong in 2018 with campaigns, rides, 2017 for knocking over and killing 44-year-old Kim
events and promotions happening all across the country. Briggs as he cycled through east London on a bike
Nearly 11,000 people responded to the Government’s with no front brakes. Alliston, 20, was cleared of
road safety review, 70,000 cyclists were engaged through manslaughter but found guilty of causing bodily
the Big Bike Revival, over 13,000 local rides took place harm by ‘wanton and furious driving’. Mallinder
and the charity welcomed over 350,000 people to Bike explains: “On the back of that we were called into
Week. “It’s about people power,” says Matt Mallinder, the Government, it was a bit of a knee-jerk reaction,
director of influence and engagement. and launched this road safety review around cycling.
One of the main focuses of Cycling UK is campaigning. “We thought it was all going to be helmets and hi-vis,
For example, in September, when a proposed ban on but actually we came together with a really credible
cyclists using the A63 near Hull was overturned by argument and came out with a big dossier called ‘Why
Highways England, something that was described by Wouldn’t You’, which is a long list of common sense
Cycling UK at the time as a ‘victory for common sense’. approaches to road safety and we galvanized nearly
“The A63 was really important for us to get up and 11,000 people to write to the Minister, so they were
stand up and fight for all cyclists,” Mallinder says. overwhelmed by the response.”

www.bikebiz.com  December 2018 | 11

BBZ155.cyclinguk.indd 1 21/11/2018 10:32


FEATURE

More recently, a review from the Government on the Highway “This is about getting everyday cyclists
Code revealed the inclusion of Dutch Reach, aiming to educate involved in the political side of cycling
drivers on how to not hit cyclists when they open their car door.
This is where the driver uses their left hand to open the door, to make the Government listen”
which forces them to rotate their body and look out the window
to the road. That way if anything’s coming, they see it before the Matt Mallinder
door is opened.
“What it shows is two things,” Mallinder says. “One, that the “The initiative there is to encourage people to either renovate a
Government or the Department for Transport want to listen bike that they’re already got in the shed, or give them access to a
when credible arguments are given to them, and two, that this cheap bike either through a bike loan or through working with a
is about people power. bicycle recycling centre.”
“This is about getting everyday cyclists involved in the He says it’s a progressive programme and reaches communities
political side of cycling to make the Government listen. If that don’t cycle, to encourage participation but also to improve
it’s just me shouting then they’re not going to understand it. the gender gap in cycling. He adds: “We know cycling is biased
We want the Government to really understand that these are towards male and middle class, and we want to remedy that.
voters and they’ve got a mandate to spend our money and “Big Bike Revival is something that we hold dear. We recognise
taxes in the right way. We’re very much about empowering that people do need that helping hand, but it’s a little nudge.
people to get involved and enable them to be part of the wider That’s the cherry on the cake for us, we feel very proud of that.”
cycling campaign.” Mallinder also talks about the fun of cycling engagement, and
Cycling UK is also aiming to overcome barriers that people not always needing to take it so seriously. “As an organisation,
face when it comes to cycling, whether that be an economic you probably don’t think of us as sporty types of people,” he says.
one, a social one, or a cultural one. One way it does this is the “But we’ve got a series of challenge rides, we’ve got sportives that
Big Bike Revival. we put on, and we joke with it: you’re more likely to get a flapjack
“This is half a million pounds worth of funding from the DfT on our ride than an energy gel, but it’s getting back to the heart
and half a million from Transport Scotland,” Mallinder explains. of why we all cycle and that social bit of the sportive market.”

The Big Bike Revival aims to reach communities that don’t cycle and encourage participation

12 | December 2018  www.bikebiz.com

BBZ155.cyclinguk.indd 2 21/11/2018 10:32


FEATURE

“Cycling is one
of the best and
cheapest ways
of getting into
a light mental
health space”

Matt Mallinder

Dutch Reach aims to educate drivers on how to not hit cyclists when they open their car door

Another way Cycling UK hopes to increase engagement is through At the root of a lot of this engagement is a good relationship with
Bike Week. It aims to engage with people that could cycle, who the DfT, which Cycling UK works closely with. Mallinder says:
have access to a bike and a reason to ride, whether it’s to work “We’re very proud that we can be a critical friend, to the DfT. We
or school, but aren’t necessarily cycling enthusiasts. “It’s just to see them as the good guys, they’re working incredibly hard. But
really shine a light on the activity, but we also provide toolkits obviously they’ve got a Government above them that makes the
and insurance to get groups riding. We’ve got 350,000 people decisions, and they make those based on popular choices.
that take part in that week, so that’s really nice engagement. “We also know that we as the cycling community need to
“The other one that we started two years ago, which was make the case for cycling stronger, and you have to look at the
successful again this year was our Women’s Festival of Cycling,” budget. We know from our programmes and our own experience
Mallinder adds. “We’re not trying to pigeon-hole people in any that cycling is one of the best and cheapest ways of getting into
way, because women’s cycling could be going to the shops or it a light mental health space, it’s a really good tool. We need to
could be going around the world, but we know that women are make the case that cycling isn’t just about transport, it helps
under-represented in cycling and we want to shine a light on it mental health and wellbeing, social cohesion, environment,
and use them to inspire each other.” urban, rail and congestion.”
Cycling UK also launched its search for 100 inspiring Women Cycling engagement can also be improved on a small scale too,
in Cycling, where it searched for nominees from the biggest for example, this year Cycling UK launched a search for Cyclist
names in cycling to women working largely unrecognised in Cafe of the Year for the first time. The competition had four
grassroots development, and all those in between. It is not winners, one for each England, Scotland, Wales and Northern
the top 100 women in cycling, it’s just 100 women, Mallinder Ireland. Mallinder says: “We all know that cycling and cup of tea
explains. The charity also puts on women-specific rides, with go well together, but what we want to do is reach out to all those
the aim to get people in a safe, non-threatening environment, people who are involved in cycling in any small way.
meeting like-minded people, so that afterwards they carry on “There are some really good cafes that are going that extra mile
cycling, either on their own or in groups. to welcome sweaty groups of cyclists all turning up at once and
Mallinder says: “We recognise that three-quarters of the demanding cakes and cups of tea. We just wanted to shine a light
bikes that are sold are actually used off-road, but actually a on that and say ‘we’re all part of one big community’, and say
lot of the campaigning is focused on urban communities. thanks to them.”
“People just want to get out – they didn’t want to drive Whether it’s a small campaign or a national Government
to the countryside – they just wanted to cycle from their one, Cycling UK aims to promote all forms of cycling, protect
house to a green space. We’re looking at working with the the interests of existing and would-be cyclists, and inspire
Government to change the right of way on footpaths, to people of all ages, backgrounds and abilities to discover the
open up the countrysides to cycling, and working with major joys of cycling. “When people start cycling, not many stop,”
landowners to give access.” Mallinder concludes. n

www.bikebiz.com  December 2018 | 13

BBZ155.cyclinguk.indd 3 21/11/2018 10:32


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Untitled-1 1 15/02/2018 12:10:19
FEATURE

A greener future
The Government recently announced a £2 million subsidy to boost the uptake of e-cargo bikes.
Laura Laker takes a closer look at the impact this will have on the industry throughout 2019

I
n September, hot on the heels of the Department for While cycles can replace car journeys, cargo bikes can help
Transport’s call for evidence on last-mile deliveries – replace some van and lorry traffic. Vans are ten per cent of
to reduce delivery emissions, particularly from diesel vehicles on the roads, and many of their loads could be moved
vans – the Government pledged a £2 million subsidy to smaller, pedal-powered vehicles. E-cargo bikes, like e-bikes,
to encourage the usage of e-cargo bikes. In a nutshell, have developed rapidly over recent years, and now come in a
businesses will soon be able to apply for up to £5,000 towards variety of shapes and sizes, and carrying capacities, with some
the purchase price of new e-cargo bikes, or up to £1,000 per able to transport loads of up to 250kg.
bike. A Department for Transport spokesperson said they are Neil Davis, a consultant working with Pashley Cycles,
still working through last mile consultation responses before says: “E-cargo bikes are going to revolutionise things if we
deciding exactly how the scheme will work. However, we do get it right. When you think about congestion, pollution,
know funding will be split between large and small companies. and in terms of wellbeing, the e-bike really opens up cycling.”
The Bicycle Association says e-cargo bikes “can support
Why e-cargo bikes? the evolution of our cities into efficient, liveable, low carbon
The way we travel and deliver is creating serious challenges and high-tech hosts for smart business growth, while also
in the UK, from growing congestion and air pollution in our providing flexible, accessible mobility for goods and people
towns and cities to illnesses caused by physical inactivity. of all ages".

16 | December 2018 www.bikebiz.com


FEATURE

Cargo bikes are often faster and more efficient cities programme, potentially with micro-depots,
than motorised transport. They don’t get stuck to kick-start widespread cargo bike use and prove
in traffic, can be wheeled through pedestrian they work in a UK setting. It recommends £5-10
areas and parked easily on the street - and staff million for two or three cities over five years.
don’t need driving licenses to operate them. E-cargo bikes are already working – now
“Simple They can be used to deliver meat, flowers, they need scaling up. Zedify is a national ‘zero
subsidies bread, and can transport tradespeople and emissions’ cargo bike delivery service, launched in
their tools between jobs. They can replace June 2018, and already operating out of depots in
isn’t a silver scooters for takeaway deliveries and can tackle London, Cambridge, Brighton, Norwich, Waltham
bullet at all, household waste recycling services. They Forest and Glasgow. Sam Keam, co-founder of
can even provide on-demand taxi services. Zedify, welcomes the Government subsidy. He
but it sends Several UK based companies are already says: “One of the main barriers for companies to
the right proving cargo bikes work in a UK setting but set up as a delivery scheme is the initial cost. An
message” data on their success, or otherwise, can deter electric two-wheeler can cost £4,000, and a trike
business investment. can be £7,000 to £9,000. The cost to get up and
The Bicycle Association’s Peter Eland says: running, even for a small operator, is totally out of
Peter Eland “Simple subsidies isn’t a silver bullet at all, synch to what it would take to set up a van courier.”
but it sends the right message and it will be Industry figures say because the current
a welcome boost to anyone who’s setting up. delivery model is loaded towards motorised
“The side effect of these grants is presumably transport, from gig economy operators who
monitoring the data that comes out of that. We aren’t bearing full employment costs, to fuel
need a big fleet experience as well as a small one.” duty freezes and free or cheap vehicle parking,
The Bicycle Association would like to see the more is needed for the cargo bike to become a
Government fund a cargo bikes demonstration viable delivery solution.

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www.bikebiz.com December 2018 | 17


XXXXXXXXX XXXXXXXXX

Cycling
and walking
minister
Jesse Norman

As Davis puts it: “While it is a good thing the support is welcome, and direct subsidies are helpful,
Government is supporting e-cargo bikes, the the latter may not be the best way to encourage
amount is very low.” He would like to see further e-cargo bike growth.
subsidies to UK manufacturers, like Pashley, “The issue, in general, is not the supply of cargo
as well as some sort of polluter pays scheme in bikes (because they’re easy to offset against tax,
cities to reflect the true cost of motor transport. as a capital item) but knowing how to use them.
In the meantime, Zedify is taking cargo bike In our view subsidy would be better directed
growth into its own hands. Zedify plans to rapidly towards support of training, tech systems and
scale up across the UK, and it is looking to set up a maintenance – supporting the use of cargo bikes
national franchise to deliver cargo bike services in rather than the purchase,” he says.
the next couple of years. “We believe so strongly that these are the
Davis continues: “We would handle business main barriers, we’ve even set ourselves up as a
customers nationally, and deliveries at city level, consultancy to support businesses wanting to
and we would provide a framework for training overcome these barriers.” “If the funding
and software; crucially we would be developing our Cycling and walking minister Jesse Norman says: is used well it
own software. We are in the testing phase at the “We are committed to creating a cleaner, greener
moment, we want to be in most large UK cities in future, and the new fund for e-cargo bikes will
could really
the next 1.5-2 years. We know the market is there help to cut congestion and improve air quality, accelerate
and we know the demand is there, it’s just going to encouraging companies to replace older, polluting things”
take demonstrating it is scalable.” vans with a zero emission alternative. Businesses
It already works with companies like TNT and will soon be able to receive a contribution of up to
Yodel, and any franchise, operating to Zedify’s £1,000 towards the purchase price of new e-cargo Sam Keam
standards, could potentially take on those bikes, provided they follow a code of cycle safety
companies’ deliveries in those cities. good practice.”
E-cargo bikes are for carrying people too. Pedal Industry is generally supportive of standardised
Me is a cargo and passenger carrying service that training for e-cargo bike riders to ensure operators’
successfully crowdfunded more than £150,000 credibility in the public eye. Both Pedal Me and
in just eight days in October, to buy more e-cargo Zedify have developed their own cargo bike specific
bikes and train more staff, with a view to taking training for riders.
on companies like Uber in London. Keam says: “I think it is a great moment. If
As Pedal Me discovered in March, cargo bikes the funding is used well it could really accelerate
can even continue operating in heavy snow, when things. Everyone is alarmed by poor air quality; the
other vehicles become stuck. Pedal Me co-founder technology and the cargo bike is coming to maturity,
Ben Knowles told BikeBiz that while Government I think it’s potentially very exciting.” 

18 | December 2018 www.bikebiz.com


MEDIA PLANNING GUIDE:
JANUARY 2019 – DECEMBER 2019 Knog’s Big Little Light

January, 2019 AD DEADLINE: 3RD DEC ISSUE THEME: THE CORE BIKE SHOW ISSUE
Sector Guide: Bike security
Special: Energy and nutrition

February, 2019 AD DEADLINE: 14TH JAN ISSUE THEME: THE INFRASTRUCTURE ISSUE
Sector Guide: Cycle luggage
Special: Hybrids and folding bikes.

March, 2019 AD DEADLINE: 12TH FEB ISSUE THEME: THE WORKSHOP ISSUE
Sector Guide: Triathlon
Special: Workshop and training courses
Extra Distribution: London Bike Show

April, 2019 AD DEADLINE: 11TH MAR ISSUE THEME: THE INNOVATION ISSUE
Sector Guide: Helmets
Special: BMX

May, 2019 AD DEADLINE: 10TH APR ISSUE THEME: THE TECHNOLOGY ISSUE
Sector Guide: Indoor training and power meters
Special: Cycle computers

June, 2019 AD DEADLINE: 10TH MAY ISSUE THEME: THE IBD ISSUE
Sector Guide: Winter and protective clothing
Special: Cyclocross

July, 2019 AD DEADLINE: 11TH JUN ISSUE THEME: THE DIVERSITY ISSUE
Sector Guide: Lights
Special: Women’s bikes

August, 2019 AD DEADLINE: 12TH JUL ISSUE THEME: THE CHILDREN’S ISSUE
Sector Guide: Chains, gears and crankss
Special: Children’s bikes

September, 2019 AD DEADLINE: 9TH AUG ISSUE THEME: THE EUROBIKE ISSUE
Sector Guide: Stocking fillers
Special: Road bikes
Extra Distribution: Eurobike

October, 2019 AD DEADLINE: 9TH SEPT ISSUE THEME: THE MTB ISSUE
Sector Guide: Bike trailers and transport
Special: Mountain bikes
Extra Distribution: The Cycle Show

November, 2019 AD DEADLINE: 14TH OCT ISSUE THEME: THE E-BIKE ISSUE
Sector Guide: Brakes
Special: E-bikes

December, 2019 AD DEADLINE: 8TH NOV ISSUE THEME: THE DISTRIBUTOR ISSUE
Sector Guide: inner tubes Cycle footwear
Special: Wheels, tyres and inner tubes

WANT TO ADVERTISE IN ANY OF THESE ISSUES? Want your company or product to be


involved with any of these features?
Contact Richard Setters 0207 354 6028 Contact James Groves, editor 020 3829 2616
or email richard.setters@futurenet.com or email james.groves@futurenet.com
Eurobike is over, media launches are
done: It is time to decide what brands
you want to sell this season.

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*Ask about our stock refresh scheme for more details – it’s good…

Distributed in the UK by

www.hotlines-uk.com I Email: sales@hotlines-uk.com I Tel: 0131 319 1444


FEATURE

The year
in reviewAs we hurtle towards 2019, BikeBiz
speaks to five distributors about their
progress throughout the year

Bob Elliot
range, most notable being ControlTech handlebars and
stems, which arrived with us a few months ago. We
have applied focus through this year on growing with
Paul Elliot, director our existing partners by expanding or tweaking ranges
to help support customer-demand. One area that is
How has 2018, in general, fared for Bob Elliot? fast-moving is our Alex Wheels, and ensuring we have
After a challenging start to 2018, business recovered further options available through road-disc areas and
well to see us have a strong year. Service and workshop offering boost-options for our 2019 collection.
areas have shown growth as we have continued to
support the IBDs. Brands aside, have there been any major
developments for Bob Elliot throughout 2018?
What brands have you gained/lost, and what are We continued to show our support to the Cycle Show
your thoughts/reasons behind these changes? in 2018 by giving trade visitors the chance to see 2019
We have added a few brands throughout 2018 to our items for the first time and also continue to promote

www.bikebiz.com  December 2018 | 21

BBZ155.dist.indd 1 22/11/2018 11:18


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FEATURE

our brands to the public. 2018 has been a year where


we have grown our brands. Our number of brands is
at the highest level in our history, which covers more
Extra UK
sectors and disciplines than ever before. We are Stephen Hayes,
working this way during challenging times in the head of marketing
trade to try and give our customers the very best
options to suit their needs. We understand all shops How has 2018, in general, fared for
have different requirements, whether it be with Extra UK?
product-pricing (top or lower end products) or From a trading perspective 2018 it was
offering different types of products for developing a split in two. The start of the year
sectors such as urban cycling or gravel. was challenging as the bad weather took hold, however from the
second quarter of the year we experienced much more positivity
To what extent are you supporting IBDs, and that became the trend for the rest of the year. The change in the
how has this changed throughout 2018? weather helped as consumers enjoyed the fantastic summer. Our
We work closely with our sales representatives who portfolio of brands within parts, accessories and nutrition gives
work throughout the UK visiting shops, sometimes us the ability to find various opportunities when times are
as regularly as every week. We receive feedback challenging as well as when the sun shines.
about market changes all the time and are often
trying to support shops to meet these demands. This What brands have you gained/lost, and what are your
can be working on reduced carriage bands for the thoughts/reasons behind these changes?
winter months or offering better, more specific 2018 has seen new brands come into Extra to boost the portfolio.
seasonal deals on our products which we offer Firstly, Absolute Black came on board with their oval chainrings
through our sales team. We have tailored our stock for the road, MTB and gravel markets. We have seen exciting
levels through 2018 to offer the shops more options growth in the brand from a standing start. Consumers are
and availability on service and workshop areas as we understanding the benefits of going oval to upgrade and improve
have seen this to be an area of growth, and have also performance, efficiency and comfort at the same time. Secondly,
offered some partnership deals to shops to allow we introduced the lubricant brand Squirt that complements our
them to access better pricing on particular brands. offering in this category with a strong range of waxed lubes that
stays clean, lasts longer and extends drivetrain life. Best of all
What are your plans for 2019 and beyond? they are 100 per cent biodegradable.
Our forecast for 2019 looks like it will continue in the
same vein to continue to grow areas that are in Brands aside, have there been any major developments for
demand: service and workshop. Although, recent Extra throughout 2018?
visits to exhibitions across the world have suggested Extra has developed significantly this year with the introduction
soft-goods could be due for a resurgence so we will of new members of staff that have grown the team with expertise
be adding to our ranges here to help support shops. n in both sales and marketing. We have now a head of marketing,
head of brands and we have boosted areas sales and key account
manager positions. In addition to this we have moved into
refurbished offices that expand the space we have available to
grow further and house new meeting and display areas for brands
“Our number of brands is at and dealers to view and experience our products.
the highest level in our history, To what extent are you supporting IBDs, and how has this
which covers more sectors and changed throughout 2018, if at all?
disciplines than ever before” We are continuing to support IBDs through our team of dedicated
area sales managers who are on hand to assist along with a
support team in Wellingborough who help with account and
Paul Elliot technical queries. We also have plans to improve the B2B website
Bob Elliot with many more accessible features going forward. We have also
developed our point of sale and product literature during 2018 to
assist in the selling of our product in store.

www.bikebiz.com  December 2018 | 23

BBZ155.dist.indd 2 22/11/2018 11:18


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FEATURE

i-ride
We have also invested in dedicated digital
Adam Glew, ecommerce
advertising linked to dealer locators to
and marketing manager
encourage consumers to visit their IBD. It
goes without saying that the retail landscape
in general is changing rapidly and this in
turn affects the cycling industry. New How has 2018, in general, fared for i-ride? 
concepts that can provide benefits to the We have really concentrated on our core offerings and there have been
consumer and the IBD are welcome. Today’s some great successes this year, for example, our Northwave shoes rose
marketplace is more and more competitive by almost 20 per cent with a very strong collection, and so did sales of
so any new concept needs to stand out and our Bkool trainers. We are specialists, most of our brand portfolio is of
communicate its advantages effectively in premium branded products, and so most of our core client dealers are
order to cut through. also specialists and it is this complementary aspect that we have been
communicating and supporting them with this year. Our focus has
What are your plans for 2019 and always been on service, so we have continued to prioritise this aspect
beyond? of the business, and at the same time concentrating on supporting our
We have further changes and developments dealers by encouraging them with activities such as bike fitting, which
planned for 2019 with further staff and we believe is a vital tool for dealers to attract and maintain customers
brand additions to be announced soon. We visiting their store.
are very proud of our brand portfolio but
there are still areas where we can add value What brands have you gained/lost, and what are your thoughts/
to the market whilst complementing what reasons behind these changes? 
we already have. From a marketing This year we introduced some new niche brands like SeaSucker racks
perspective we now have the increased which have been very well received. They have some really cool,
manpower to push the benefits of more of innovative products and it’s a range which complements our existing
our products into numerous areas with portfolio really well, as it’s technical and desirable, whilst our own ORRO
traditional activity but also new ones too. brand which we develop in-house continues to experience strong growth.
2019 is sure to be another exciting year for I am really proud of the work our guys here are doing on this as we
Extra UK. n approach the development in a very innovative and unique way, pulling
on many of the leading technologies which we are very good at here in
Britain, and concentrating on quality and performance.

Brands aside, have there been any major developments for i-ride
throughout 2018?
During the first part of the year, our new B2B website was launched.
This has been a major investment for us and a huge step-up in the
modernisation of our service. We believe our new B2B is a state of the
art, market-leading tool and will lead to us providing a better and more
efficient service to our dealers. At the same time, during those difficult
trading months, we took the opportunity to completely overhaul and
modernise the business. We invested in a new team of brand specialists,
our own direct employees out on the road visiting dealers with a
different focus, which is now more about developing better business
relationships, training on the product ranges and encouraging more of
our dealers to come and visit us down here in Ditchling. We have also
invested in more customer service staff. We really believe that the future
for us is about providing increasingly higher levels of customer service
and support, for example, if a dealer is considering investing in a range of
Fulcrum wheels in-store over another brand, they should do so in the
knowledge that they will be supported by a team of technical service staff
they can call on easily in our service centre for the UK.

www.bikebiz.com  December 2018 | 25

BBZ155.dist.indd 3 22/11/2018 11:18


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FEATURE

Raleigh UK
To what extent are you supporting IBDs,
and how has this changed throughout 2018?
It’s key for dealers to stress their strengths for giving
specialist advice and service to their customers - that
is why customers will keep coming back. So we have Pippa Wibberley, managing director
stressed the importance of bike fitting and we
arrange for our BikeFit guru, Paul Swift, to come How has 2018, in general, fared for Raleigh?
over to the UK twice a year to give training down Our distribution business has been on an exciting
here at our offices in Ditchling. And we are fully journey this year so the story is super positive for
aligned with our dealers in this respect, they are us. The Raleigh UK team’s dedication to offering a
specialists and we are specialists, all our products ‘Best in Class’ service proposition has allowed us to
are premium in nature. So commercially, we stress offer an industry leading 9pm cut off for next day delivery and we have
the strength of the portfolio through our elite implemented a live chat service on our B2B so offer another level of support to
programme, which has been specifically designed our IBDs.
to support our dealers. In basic terms, the more
products from our portfolio that a dealer stocks What brands have you gained/lost, and what are your thoughts/
in-store, the more support we can give to our elite reasons behind these changes?
dealers through things like better margin, One of the biggest brand wins for us was the exclusive distribution agreement
payments terms, marketing support etc. We also we secured with The Saris Cycling Group, allowing us to distribute Saris,
develop programmes to assist our elite dealers to Cycleops and Powertap in the UK. Alongside The Saris Cycling Group, we also
have some high-value product in a range to be on won exclusive distribution agreements with Bont and Supacaz. Agreements
display in their shop, which may otherwise be a like this are really important for our business as it ensures we’re offering the
large upfront investment, for their customers to UK’s IBD network the best brands on the market from one place, reinforcing
actually see and feel and hence they are more likely our ‘one stop shop’ solution. We’ve also seen great growth with our in house
to make a sale than lose that customer elsewhere. XLC brand as it really delivers and works hard for the IBD. Not only does it
offer an endless aftermarket sales opportunity, but as a lot of the parts are used
What are your plans for 2019 and beyond? on our bikes, it allows servicing and warranty queries to be easily resolved by
For 2019 we have some exciting new brands replacing parts with like for like. The easy to install and manage meterage point
coming in to expand the range of our portfolio of sale solution we offer has also been well received and allows a consistent
which we will be announcing in January around the display in store.
time of the Core show, plus also some exciting new
developments with our ORRO range. We will also Brands aside, have there been any major developments for Raleigh
continue to invest in more modern processes and a throughout 2018?
move to new premises with dedicated training 2018 has been a continuation of our aim to lead the UK bicycle distribution
rooms and detailed one-on-one product market with great brands, excellent availability and the best service. We have
presentations. However, much of next year will be achieved so much in such a short space of time! As previously mentioned our
about continuing with our fundamentals of trying industry leading cut off for next day delivery puts us way ahead of the rest, and
to provide our best possible service and advice to the work we have done both on a group and regional level to improve
support our dealers. n availability has paid dividends this year.

To what extent are you supporting IBDs, and how has this changed
throughout 2018, if at all?
“We believe our new B2B is As a business, we constantly strive to make sure we offer a best in class service
for our IBDs, ensuring their experience with us is as positive and efficient as
a state-of-the-art, market-
possible. Our industry leading cut off times for next day delivery means that
leading tool and will lead to stores can order late into the evening and receive their order ready for the next
us providing a better and trading day. We know many of our customers just don’t have the shop floor
space or storage to keep a large amount of stock, ensuring they have total
more efficient service” flexibility ordering from us makes life a lot easier for them.

Adam Glew Our click and collect option on Raleigh.co.uk has been a proven success for our
i-ride IBDs this year, with increased consumer footfall into stores and additional

www.bikebiz.com  December 2018 | 27

BBZ155.dist.indd 4 22/11/2018 11:18


FEATURE

aftermarket sales as a result of the


increased footfall. The combination of
this with our partnership with the
ZyroFisher
Caravan and Motorhome Club is Martin Hawyes, head of marketing
making a real positive contribution to
our retailer partners’ businesses. It is How has 2018, in general, fared for ZyroFisher?
so good to get the feedback from them Overall 2018 has been a successful time for ZyroFisher, we have
on the positive impact it is having. Our implemented various initiatives both internally and externally
customers are seeing people walking that are coming to fruition for us now and we’re seeing positive
through their door and spending signs from these strategies for both us and our dealer base. We
money who would not ordinarily have are all aware it hasn’t been an easy year for the cycling industry. For ZyroFisher this means
shopped with them. That is what we we have to constantly evolve in order to meet and then exceed the changing needs of our
have been pushing for so it is really customers, but this has been done in a very considered way to ensure we deliver growth, both
great to see our hard work deliver. As a for the business and for our customers. We are all witnessing a pivotal time in retail and media
business, we’ve worked tirelessly consumption, and as shopper habits change we are always mindful of how we support our
throughout 2018 to increase partners and our brands in the most comprehensive way possible. This isn’t easy, but we
availability across all ranges to further constantly evaluate what we’re doing and try to maintain a certain level of agility to ensure
support the ‘one stop shop’ offering, we deliver the best possible solutions.
and to ensure that what our IBD stores
need to trade successfully, we can What brands have you gained/lost, and what are your thoughts on those changes?
provide them. At ZyroFisher we are very fortunate to be partnered with the best brands, our portfolio is
extremely strong and we are very lucky to be able to offer so many fantastic opportunities for
What are your plans for 2019? our customers. But we don’t like to stand still, so as always there have been numerous
For 2019, we want to take the big wins additions to the portfolio in 2018 such as Evoc, GT85, NiteRider and WD-40 Bike. We regularly
we had in 2018 and further enhance hear from brands that identify with our IBD centric mentality, which continues to resonate
them. For example, our B2B site will with all involved. We have replaced brands this year to ensure we continue to work with brands
see new improved functionality to where our goals are aligned in supporting the IBD. We are constantly focused on the changing
offer upgraded usability for our retail market dynamics. We have to be aligned with our brands to ensure we support IBDs and
dealers. Our service proposition will to help them remain relevant for years to come. We will continue to add exciting brands to our
continue to develop, keeping IBDs at portfolio in 2019 which will make our proposition to IBDs even stronger.
the heart of what we do and ensuring
we make the running of their stores as To what extent are you supporting IBDs?
easy as possible. Enhancing both our We believe our IBD support is second to none. We understand the fight is real out there and we
product and brand portfolio to have numerous support programmes, brand initiatives and platforms in place to equip dealers
continue offering the best range for in the best possible way to remain on the high street. By example, we launched our Sram
IBDs will remain a key priority for our Platinum Partners several years ago now, and as a tool it has helped dealers negotiate against
P&A arm of the business. n the loss of business purely on price. More recently, in 2018, we have launched a microsite
programme to support brand stockists. With Evoc we have launched a microsite, a bike bag
hire initiative and a digital support programme that then directs interested end users to their
“Our customers are seeing closest Evoc stocking IBD. This then allows them to hire a bike bag for their next cycling trip
away. If you consider the marginal gains rule in terms of our support programmes, as these
people walking through initiatives combine they’re providing more and more commercial benefit. Our OTIF’s are
the door and spending impressively high, our logistic arrangements for everyday ordering epitomise our commitment
money who would to the IBD with a 6pm order cut off and the ability to place your first order every day with
ZyroFisher carriage paid regardless of value. If you need it and we have it, we’ll get it out to you.
not ordinarily have
shopped with them” What are your plans for 2019 and beyond?
We have some very exciting plans. A key thing that will be different next year will be the way we
Pippa Wibberley attend some of the larger events and the way we market our top tier brands for our stockists.
You will start to see some of this very soon over the coming months. Beyond that, ZyroFisher
Raleigh UK
has a very clear strategy that we remain on course with. We will continue to focus on delivering
new opportunities and improving the level of ongoing support for our partners. n

28 | December 2018 www.bikebiz.com

BBZ155.dist.indd 5 22/11/2018 11:18


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SALES@I-RIDE.CO.UK
What next for
UK cycleways?
Laura Laker peruses a previously unpublished
document that reveals plans for an HS2 Cycleway

G
overnment plans for a ‘world- Given the return on investment for cycling
class’ national cycleway stretching infrastructure ranges from £5.50 to £35 per
the length of the HS2 railway £1 spent, and HS2 has an ROI of just £1.47
line, which remained hidden for more per £1, the national cycleway could be the
than two years, were finally revealed in single biggest benefit for communities
October. The Government-commissioned severed by HS2.
report detailed a cycleway of unprecedented HS2 made a legally-binding commitment
ambition throughout England, linking to Cycling UK it would ‘cycle proof’
communities up on a more than 1,000- crossings along the route, but has since
mile route, in an enormous Y-configuration been accused of back-pedalling on those
from London to Manchester, Liverpool commitments. Adding cycling and walking
“Overall, this
and Leeds. capacity on bridges and tunnels now
Budget fails to
This national cycleway would link six comes with a minimal cost. Retrofitting
cities, 40 towns, 200 smaller settlements, infrastructure afterwards, meanwhile, would
provide sufficient
276 mainline rail stations, two areas be so expensive as to be impossible. Without funding for rural
of outstanding national beauty, 76 air such links communities will be unable to communities and
quality management areas (areas set cycle safely around much of the rail line. small towns”
to miss air pollution reduction targets), The report outlined 12 ‘pathfinder’
and numerous places of business. schemes, routes that could have been Duncan Dollimore,
Benefits could range from tourism, delivered by next year, that had work started Cycling UK
to congestion busting, health and air when the report was published. In the
quality improvements, to public realm meantime, Grimshaw has managed to
and high street regeneration. fundraise, negotiate and deliver the first, the
The report’s authors, Royal Haskoning, Waddesdon Greenway, a four-kilometre
co-founder of Sustrans, John Grimshaw, route in Aylesbury from Waddesdon to
and highways engineer, Phil Jones, of PJA, Wendover, opened in September.
drew up design standards that they hoped Advocates argue the Government-
would set a high bar for the design of future owned HS2 Ltd should be required by the
cycle routes across the country. Department for Transport (DfT) to deliver
However, BikeBiz understands the report infrastructure for the cycleway, by adding
was not published for fear it would put extra width to bridges and tunnels, and
pressure on Government to fund the route. wide paths on roadsides.

30 | December 2018 www.bikebiz.com


FEATURE

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www.bikebiz.com December 2018 | 31


FEATURE

HS2 would deliver cycling infrastructure if required to by the By 2020/21, the


Government, which begs the question, why isn’t the DfT Government says 200
requiring HS2 to deliver the cycleway as part of its community schemes, worth £100
benefits? Even if the route isn’t delivered now, at least there million, will be on the
will be the option to complete it in future. ground, 80 of which
have been built already.
What does the budget mean for the cycling sector? The problem with
You have to look quite hard to find cycling in this year’s putting cycle funds in
Autumn budget. Campaigners have criticised the Government diverse pots of money,
for once again ignoring calls to invest five per cent of its without guidance
budget in active travel, and Cycling UK says this budget or, on the whole,
overlooks cycling in rural areas. The charity’s Duncan ring-fencing from
Dollimore says money is “disproportionately ploughed into Government, is local
motorways and highways which make up two per cent of our authorities will have to
roads network. be canny and motivated
“Overall this Budget fails to provide sufficient funding for to deliver cycling.
rural communities and small towns, with the focus on our The problem is, those councils who don’t prioritise or are
larger cities and the major road network.” The following unsympathetic towards cycling will not feel the need to chase
aren’t solely cycling funds, but are ways councils can apply for funding or to build safe cycling routes.
funding for cycling and walking.
So, where is the money? In a nutshell, this is the roadmap to Local cycling and walking plans an opportunity for
the various squirrelled stashes, from which canny councils the LBS, but only if funded
may be able to extract cycling-shaped nuggets. The DfT says In 2017, a Bicycle Association-commissioned report revealed
its Roads Investment Strategy is “bound to include dedicated the cycle industry is worth more than the steel industry. We
funding for cycling”, but the details haven’t been published know shops are closing, like pubs, but could Government
yet. Transforming Cities Fund (£680 million): £240 million for policy help rejuvenate the local bike shop?
‘significant transport projects’ in six English metro mayor The answer is yes, if there is funding. Local councils are
cities, and £440 million for city regions shortlisted for now required by the Government to develop Local Cycling
additional ‘competitive funding’, to be announced. and Walking Infrastructure Plans (LCWIPs), identifying areas
A £675 million Future High Streets Fund, to improve access for cycling and walking improvements, and devising an active
to high streets and town centres, which could include cycling travel network, prioritising areas with the greatest cycling and
and walking infrastructure. walking demand.
A £90 million ‘Future Mobility Zones’ (part of Transforming The requirement was part of the Government’s long-
Cities), to include trials of “new transport modes, services awaited Cycling and Walking Investment Strategy, and the
and digital payments and ticketing” and, possibly, e-bikes. Government ambition to make cycling and walking the
£150 million for local authorities to improve junctions, “natural choice for shorter journeys”. However, campaigners
as Dollimore put it: “This could be good news, but it argue because there’s no funding for LCWIPs, cash-strapped
highlights the pressing need for the Government to publish councils may see it as more work for no more money.
its new design standards. This will ensure the funding is In June, cycling minister Jesse Norman said LCWIPs plans
not wasted on schemes that disadvantage pedestrians, developed with support from the DfT will be considered for
cyclists and other vulnerable road users, and will instead funding – when it’s available.
benefit the local community.” Effective LCWIPs could help the cycle industry, not least
A £420 million pothole and local roads fund – definite the local bike shop. More cycling means more demand for
benefits for cyclists, who are disproportionately at risk local bike shops, and the industry that supplies those shops.
of serious injury and death from poor road surfaces, but However, LCWIPs need funding to build the network for
Cycling UK says the Government should adopt a “fix it people to make local trips, and potentially longer leisure trips,
first" policy, rather than patching roads when they’re by bike.
already badly damaged. In October (pre-budget) the At the moment, the number one reason people don’t cycle
Government also announced a more specific cycle fund, £3 is fear of traffic. A network of safe cycle routes, protected
million for Sustrans to work with Highways England, which from motor traffic, would remove this major barrier to cycling
runs, builds and maintains the UK’s main road network, to – and help more people get on their bikes. Without funding,
improve National Cycle Network crossings and connections. though, it’s just a wish list. n

32 | December 2018 www.bikebiz.com


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FEATURE

125 years Magura managing


director Fabian Auch
chats to Rebecca
Morley about the

of Magura
company's heritage
and reflects on its
achievements to date

M
agura celebrated its 125th anniversary this year, a manufacturer of engines, hydraulic pumps and synthetic
significant milestone in any company no matter materials as well as motorcycle and bike components.
how big or small. From the gear rack for steering He invented one of the milestones in the company’s
columns, still a symbol in the company’s logo today, to the history, the straight-pull control lever blade for motorcycles,
manufacture of electronics and high-tech synthetic materials which led to a cooperation with BMW in the motorcycle
developed in-house, a lot has happened since it was founded. sector that still exists today. Auch is now the managing
Fabian Auch, fourth generation of the Magura owner family, director in the family-owned holding, home to Magura and
celebrated the milestone with employees from all around electronic company Bebro, and has been in the company
the world, in a one-day party that took place in Germany since 2011. It was passed down to him from his father, who
where it all started. had it passed down to him from Magenwirth’s daughter.
The company was founded by Auch’s great grandfather The combination of tradition and progress at Magura
Gustav Magenwirth, who was born in Bad Urach in 1866. is characterised by the fact that Magenwirth’s family home
An apprentice and later employee of engine designer and is now used as the headquarters of the holding company
automobile engineer Karl Benz, Magenwirth became a Magenwirth Technologies in Bad Urach.

www.bikebiz.com  December 2018 | 35

BBZ155.magura.indd 1 21/11/2018 10:54


FEATURE

“E-bike is not
a hype, it’s a
real business”

Fabian Auch

Despite stepping back in the company, Auch’s father is on the


council and he is still a main shareholder. Auch himself has spent
the last seven years in several positions within the company and
he’s also involved in the electronics side, as he aims to learn a bit
more about each part of the business so he can make progress in
his holding position.
This tradition of each generation taking over to keep it in the
family is “typical Magura”, Auch says, even if it won’t always
continue in that way: “That’s the way my father did it when he
stepped into the company, but it’s not necessarily the only style
that’s possible.
“First of all, we want to continue the long history of the
company and also the tradition and the core values, we have done
that since the beginning. On the other hand, I think we’ll have to
change a little, depending on what the market is demanding, as we controls and composite, and when looking back over the last 125
have for 125 years. We want to stay in our core competence, which years, Auch says the changes and developments that Magura has
is components for motorcycles and bicycles, but you never know made over this time is a highlight in itself.
if there’s going to be another topic that pops up in the future that He says: “We can see the changes that we’ve made when we
we have to follow.” look back at the last 125 years and then compare it with the last
In 1957, Magura took over a synthetic materials injection few years. One thing for sure is that the changes are getting faster
moulding shop for the development of its own products and and faster and it affects us more in a shorter space of time. I think
designs. Today Magura produces in the state-of-the-art factory in that will continue, especially now with e-mobility.
Hülben, where the Carbotecture and Carbotecture SL materials “E-bike is not a hype, it’s a real business, and we can see the
are developed and manufactured in-house. growing businesses for the future, with e-MTBs and e-cargo bikes
At the Hengen plant, 130 employees produce bicycle brakes, and whatever else comes up there. There is a lot of discussion
motorcycle components and industrial parts. Magura now divides about the commercial e-bike applications in the cities and all
its business activities into four segments: bikes, powersports, these transportation forms, whether it will be two wheels or three

36 | December 2018 www.bikebiz.com

BBZ155.magura.indd 2 21/11/2018 10:54


FEATURE

Magura has created innovative ideas for e-mobility and is


continuously developing existing components such as an
electronically-controlled seatpost. In 2016, the wirelessly
adjustable seatpost, the Vyron Elect, became a highly successful
product on the cycle market, and since 2017 Magura, ZF
Friedrichshafen and other companies have combined their
strengths in a joint venture to promote e-mobility, providing
technological impetus in a key future market. The common goal
is to develop, manufacture and sell products to support growth.
Auch says: “I think the biggest highlights in the last 25 years have
been, on the bicycle side, the hydraulic wind brake and the
hydraulic disc brake. More recently, we also came up with the
Vyron seatpost. At the same time, we also grew in the motorcycle
components, with the clutches and brake systems, especially
for BMW, so product-wise those have been the highlights.
“The biggest highlights in “I think that’s going to be the direction that we’re going to
the last 25 years have been continue with, whatever comes up as a component that fits this
the hydraulic wind brake and portfolio. We are open to finding new ways, new components and
new solutions for our partners to help them become part of the
the hydraulic disc brake” mobility world.”
The importance of e-mobility for Magura is shown by the
Fabian Auch company’s numerous innovations and products in recent years.
Together with Bosch, the first ABS system for bike brakes was
developed and it has been available on the market since 2018.
Bosch supplies the control system, and Magura supplies the
wheels or four wheels, and they will all need to have a good break knowledge and technology for the brakes. To celebrate 125 years
and that is our chance.” of Magura, the company released an anniversary brake that has
Even with motorcycle components, Auch wants to cover all been produced as a special edition in wooden packaging, with the
mobility solutions, including the components that already exist anniversary logo engraved on the master and caliper. The MT1893
and the ones that will exist in the future, as he says: “Since 1923 was made as a limited edition only for the aftermarket.
we have been the supplier of BMW motorcycles, which is also one Magura also hosted a huge one-day party, where there was a
of our core competencies. The electronification is going to start total of 726 employees from around the world in one place to join
soon and I think that’s going to happen very quickly, so you have in the celebrations. “We did two parties, one was a party for our
to take your decision on which direction you want to take.” external guests, and then we had a party for all the employees, not
Auch says that roughly every 25 years, Magura has had to only for the German part of the company but for the worldwide
drastically change in the business: “Gustav started with organisation”, Auch says.
motorcycle components, and then the business grew and so “It was good for everybody to meet and that was our target - to
did motorcycles, especially in Germany. bring together all these people that know each other maybe by
“And there was a time when these vehicles went down a little email, telephone or Skype but have never actually seen each other
so Magura had to change, and then we became the supplier for face to face”, he says.
Volkswagen. This business took another ten years and then we “We had 82 employees from Magura Asia over here in Germany,
had to change again, and then finally in the 1980s we came into and they knew how to party. That was the fun, to be able to
the bicycle business with the hydraulic wind brake.” celebrate, talk and spend time with them. We had people from the
Over the last 30 years, Magura has transformed itself from a US, Germany and other European countries, and we had a really
newcomer in the bike sector with the development of the first good time and it was also a chance to come closer and to get to
hydraulic bicycle brakes in 1987 to a technology leader in the know the company team.”
industry: “We came up with the hydraulic disc brake, and since Looking to the future, the company aims to continue for another
then the bicycle is now the biggest part of the business. I think the 125 years at least. “That is one of our long-term goals, to keep
changes that we had to make and also the success that we had in the company going for the next generations,” Auch concludes.
these changes is a highlight in the history”, Auch explains. “Right “We don’t know how we’re going to do that exactly, but we all
now we are in motorcycles and bicycles so the next phase will be know we want to do it. That’s going to be one of my tasks for the
e-mobility solutions.” next few years and decades, to be part of that continuation.” 

www.bikebiz.com December 2018 | 37

BBZ155.magura.indd 3 21/11/2018 10:54


Ison-bikebiz-Dec-181121.indd 1 11/20/2018 3:08:22 PM
INTERVIEW

Catching up with
Moore Large Moore Large’s Adam
Biggs reflects on a
challenging year in
the cycling industry

How has 2018 been – what were the highs and lows? A major advantage to being a distributor of so many
Were there any surprises in the year for you?  categories and product assortments usually means that
2018 has seen a significant increase in additional retailers if one sector is down, another is up, so this always helps us
purchasing from us, with more than 75 new retailers making to remain in a stable, cash-rich position which in turn gives
a significant investment, in terms of shop space, for Tern our customers the confidence to continually invest in us.
and Forme alone. Our business has also experienced a
strategic and structural change over the last year which Similarly, which brands or products performed
has notably seen consolidation across our bicycle division well? Any unexpected, or indeed predictable trends
portfolio for the bicycle reps, enabling them to fully focus that emerged?
on three brands: Forme, Tern and Cuda. We have recently Forme is a major part of our future development and
added WTP to its portfolio too, which is starting to gain security so we did expect to see strong year-on-year
some good traction with historical Haro accounts as well growth here and we are on the right track as the brand
as additions for WTP. continually evolves.
There were not any major surprises as far as industry The major high, and a pleasant surprise for the year,
trends or patterns were concerned this year as we have has been with Tern. We knew Tern was a fantastic brand
already proactively adapted to a changing marketplace.  prior to becoming its distributor, but it has arguably become
Within our IBD division, we have taken a strategic approach one of the best brands we have ever worked with. The
to selling, and don’t go direct to the customer, via click product development and learning over the last few years
and collect or home delivery, to protect our retailers. This has eventually come to fruition for them, so when this is
strategy is the polar opposite to many companies, and means combined with the strong sales effort and back support
our retailers can invest in our products with confidence. offered by ML I suppose it was destined for success!

www.bikebiz.com  December 2018 | 39

BBZ155.laura2.indd 1 21/11/2018 10:44


INTERVIEW

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

The majority of the UK’s largest retailers are stocking the brand, We are working on a new project at present to offer the very best
with the major success story being Tern’s electric folding digital support for our retailers. Furthermore, the lion’s share of
commuter bike, the Vektron, and its do-it-all cargo bike model, our marketing and promotional spend will be geared towards
GSD (which stands for Get Stuff Done). boosting our brand presence in store to give our consumers the
We have recently launched a brand new collection of Cuda very best online and in-store shopping experience.
Junior bikes too, which are performing exceptionally well and
collectively offer the most comprehensive range of junior bikes in A major addition to Moore Large products was Tannus
the marketplace, covering most categories from entry level Tyres; what were the motivations behind that deal and
balance bikes to premium road, race BMX and full suspension how do you see the brand evolving?
MTBs. The bikes look exceptional and have seen some excellent With the cycling infrastructure constantly changing and evolving
commitment from over 200 dealers nationwide. here in the UK we have been on the lookout for new products and
categories to reflect those changes. This motivated us to take on
What’s in the pipeline for 2019? Any big plans? Tannus, and through our extensive dealer base we can expand its
Forme will launch around 30 new models for 2019 across Road presence here in the UK. Exciting things are coming soon from
Adventure, Junior, Cyclo Cross, e-bike and MTB, in our quest to Tannus and if you were lucky enough to attend the NEC Cycle
become the largest British multi-category bicycle brand. Tern Show you may have had a sneak peek of a few of the new models.
also has some show-stopping new products in the pipeline that
cannot be revealed until the new year – keep an eye out for those. A major loss was Haro Bikes, who you had a partnership
For Tern, we are looking to select around a dozen stores across with for 24 years. You immediately added WeThePeople,
the country to work with as selected partners to become Tern Radio and Salt. Tell us a bit about that.  
Corner Stores. These will be a store-in-store type retailer, We had a long and successful relationship with Haro, but as the
providing us with the very best visual brand presence and a place BMX market continuingly evolves, brands need to also drive
customers can test ride and view every series within the Tern progression. We have always admired WeThePeople and what it
range. Corner Stores will get full branding and merchandising, brings to BMX. It is the number one brand in that sector and has
demo day support and the highest level of support, margin and been our main competitor for many years having such strength
terms on offer. and depth to the brand. We are delighted to be working with

40 | December 2018  www.bikebiz.com

BBZ155.laura2.indd 2 21/11/2018 10:44


INTERVIEW

“Exciting
things are
coming soon
from Tannus”

Adam Biggs

WeMakeThings to bring WeThePeople, Radio and Salt into the Geared Show is Moore Large’s in-house trade show,
UK, and believe we now we have the strongest offering of BMX which you took on the road to Perth, Scotland, this year.
products in the marketplace, with WeThePeople continuing to Can you share your highlights? What are your plans for
be the number one brand, Radio launching into a new chapter next year’s event?
with the expansion of its already great offering, and Salt/ The company has run its trade show in one form or other for
Saltpus delivering all the components every BMX’er needs! every one of its 44 years. We made our return to Scotland this
year with the travelling geared show showcasing new additions
You also added Guee, a company specialising in handlebar- to our impressive portfolio.
mounted technology, in February. Could you talk about Products that most caught the dealers’ eye were the new
that?  range of long-travel bikes from Enduro, the Polygon Siskiu
We were delighted to launch our partnership with Guee this N series, and the new 2019 WeThePeople BMX bikes range.
February, introducing its range of innovative Cycling Solutions to It’s so important that we make time to take the products
our customers. Receiving a warm welcome from those customers, to the dealers in Scotland, and they always reward us by
Guee has proved a popular addition to our portfolio.  With some taking the time to attend. The friendly, laid back atmosphere
exciting additions to that range on the horizon for 2019, we are of the Perth race course venue makes it a real pleasure to
looking forward to witnessing the growth of this range of clever, exhibit at. n
well-made products.

Now we’re a way into negotiations, do you have an idea “We knew Tern was a fantastic brand
what Brexit will mean for you as a company, and your prior to becoming its distributor, but it
brands – has a clearer picture emerged of the challenges
has arguably become one of the best
and opportunities that lie ahead? 
ML has been in constant discussions with its European suppliers brands we have ever worked with”
and are confident that that irrespective of the type of Brexit
agreement reached , we will enjoy secured supplies, and as always Adam Biggs
ML carries very good stocks of all our ranges.

www.bikebiz.com  December 2018 | 41

BBZ155.laura2.indd 3 21/11/2018 10:44


Fantastic opportunity for young
entrepreneur ...
The inventor of Bikebins is seeking
a new owner for his business.
This provides the opportunity for someone to
take over a limited company, which has been
going for more than ten years, for no capital.

Sam Lowings, sole owner and manager,


is retiring and looking for a “younger
entrepreneurial person with drive, energy and
marketing skills” to take over.

The product, made for cyclists, is designed


to be waterproof, protective and damp proof.
Lowings said it is a unique, “superior and
cheaper to the market leader Ortlieb”.

The idea for Bikebins stemmed from Lowings’


solo bike ride from Exeter to Vladivostok
in 2006, as he was unimpressed by the
performance of pannier bags. It has a small
but loyal fan base, steady sales and profits
and has no debt.

For further details on this great business


opportunity then please email Sam on
samlowings@hotmail.co.uk or call him on
01722 714299 or 07955604323
FEATURE

The rise of the


bikepackers
If cycling wasn’t hard enough, a new
ultra-tough hardcore has developed
on the fringes – and is growing
rapidly, writes Alexander Michael

B
ike racing is not an easy sport. This much cannot There is a phenomenon on the fringes of the cycling
be disputed. The Tour de France maintains its world that is threatening to move into the mainstream
reputation as the toughest sporting event in the in an unexpected way - known as either bikepacking,
world, covering 21 days of sprinting, climbing and breaking adventure cycling, or ultra-distance riding - and it’s
away over 3,500 kilometres (2,200 miles) every summer. open to everyone.
Even the man credited with the Tour’s founding, Henri In tune with its many names, this subgenre of bike
Desgrange, opposed any advance that made racing easier riding takes on almost infinite variations, from weekend
– the derailleur for example, about which he says: “Isn’t warriors touring out to the countryside near their homes
it better to triumph by the strength of muscle? We are and camping under the stars in a bivouac, to 2,400-mile
getting soft.” unsupported battles through the European wilderness.
With a love of cycling often follows a pursuit of beauty One of the people who has found himself embroiled
and the brutal in equal measure, an instinct that is driving in this fledgling counter-culture is Ian Walker, an
some to find further tests of mental and physical strength. environmental psychologist who lives in Bristol.

www.bikebiz.com December 2018 | 43


FEATURE

Walker has only taken to ultra-distance bike racing in recent When asked why he loves this side of the sport, he says:
years, but found himself enamoured with the discipline. “The obvious answer is that I found I was quite good at it!
The 44-year-old says: “I got into it entirely through running One of the things that appeals is there’s more than one way
really. I was doing ultra-distance running until a couple of to be good at it and more than one way to win.
years ago, almost exactly two years ago and I’d been doing “You could win by being a fast rider. You could win by
fairly well at that. Not winning things but putting up solid handling sleep deprivation. You can win by being a really
performances, usually finishing in the top ten per cent in good problem solver. You can win by just being really tough.
most races I had a go at. Then I saw the Transcontinental They all play along and are all in this sliding balance. I think
and there was something about it that grabbed me.” the fact that there’s more than one way to win the race
The Transcontinental (TCR) is the most famous of for me is the one thing that makes it really exciting.”
ultra-distance races and is seemingly at the forefront As you might expect, such demanding events require
of the scene. First held in 2013, TCR is a bike race born something special in the kit being used. Reliability takes
out of purity and simplicity. Held across continental precedence over all other considerations - your kit can’t fail
Europe in one single stage, with no support and no when you’re camped in a European woodland 100 miles from
predetermined route, riders are free to ride however the nearest LBS. On how he shops for kit, Walker says: “Kit
they choose. Walker, a senior lecturer at the University is so important when you need it and not important most of
of Bath when not riding his bike unimaginable distances, the time. I think a reputation for reliability is something I’d
says: “It genuinely scared me. When I got a place, it was be quite interested in. In terms of the actual kit itself, I’d be
genuinely this feeling of nervousness at doing something thinking about waterproofing quite a lot. You don’t want kit
quite so unknown, but something so amazing. It was life- letting you down in the middle of nowhere.
changing and all the clichés that go with it. What’s nice “It would be lovely if there were some shops that specialised,
about it is aspects like route-planning, everything about because pretty much everything you have to end up getting
it comes together into this really perfect race.” through online ordering. Of course then there’s a lot of holding
After completing his debut TCR in 2017, Walker went tape measures up to your frame and trying to decide which is
on to race in the TransWales and North Cape 4,000 events the right size. If there was somewhere to go and stick frame
in 2018, winning both. bags on your frame, that would be amazing.”

44 | December 2018 www.bikebiz.com


FEATURE

“It would be lovely if


there were some shops
that specialised, because
pretty much everything
you buy ends up being
through online ordering”

Ian Walker

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FEATURE

In reality, ultra-distance cycling is not a new spectacle in This selection of standout events will see professional riders
the cycling world. Professional riders would cover colossal from the EF team taking on ultra-distance events like the
distances in one-day races almost since the creation of the Three Peaks cyclocross race and the TCR. Rapha says it
bicycle, including the 350-mile Bordeaux-Paris and the carried out extensive research and found that cycling needed
750-mile Paris-Brest-Paris. Even the Tour de France featured to do more to bring out personalities, hence the alternative
terrifyingly long stages, including a 300-mile stretch during calendar. Whether this can save the brand from a recent
the 1919 Tour. slump, which resulted in redundancies and cost cutting,
But as the UCI introduced limits on the length of races, is yet to be seen.
ultra-distance cycling entered a new phase, one that is open Elsewhere in the world of professional cycling, adventures
to everyone. On whether he had sensed growth in this side have been making headlines. This summer Irish national
of the sport, Walker says: “If you look at TCR, it went from champion Conor Dunne and American Larry Warbasse set
being a small number of people and everyone who applied off on their ‘No Go Tour,’ a 1,140 kilometre jaunt through
got a place, to being oversubscribed. There are new races the mountains of southern Europe over eight days.
and equipment manufacturers cropping up. It feels healthy.” The pros set off without a destination or contractual
The growing popularity of ultra-distance cycling, obligation after the collapse of the Aqua Blue Sport team
adventure riding and bikepacking has not gone unnoticed that had sponsored them before it folded suddenly in
in the industry. British premium clothing brand Rapha summer. Offering up daily updates via video and photos
has expanded into the adventure market hugely, releasing on social media, the pairing gave fans and the industry
bib tights, shorts, jerseys and even a sleeping system an insight into a challenge that was purely for the love
geared towards the intrepid. Along with a new range, of cycling.
Rapha’s delve into the unknown includes a return to the Hot on the heels of that epic ride, Belgian professionals
professional peloton with the EF Education First-Drapac Thomas De Gendt and Tim Wellens set off for one last test
WorldTour team, complete with an ‘alternative calendar’ of the season, riding 1,000 kilometres home from their final
of cycling events. race of the year in Italy to Flanders in Belgium.

www.bikebiz.com December 2018 | 47


FEATURE

“We talk about bikes


and go to trade
shows, but really it’s
a hobby and we do it
because we enjoy it”

Nathan Hughes

The Lotto-Soudal riders spent six days trekking across the “The other thing is how we build the products. Generally,
European mountains after finishing the final Monument with touring, it’s been about weight for many years. But we
race of the year, Il Lombardia. De Gendt and Wellens say have the aspect of building stuff to last, which is a little bit
they weren’t inspired by Dunne and Warbasse and had already different to some of the people out there. We’ve taken all the
been planning their ride. Able to finally enjoy nature along manufacturing in-house, so we have a little bit more control
the way, the pair rode without the pressure of a hulking over the quality, which gives us a big difference as well.”
peloton chasing them down. While catering to the experienced adventurer, Restrap is
One of the brands riding this wave is Leeds-based working to make its products accessible, to get as many people
manufacturer Restrap. Established in a back bedroom with a out on the bike as possible. Hughes says: “Our main aim is to
single sewing machine by managing director Nathan Hughes in try and make it a bit more inclusive to everyone. The one thing
2010, Restrap offers baggage for every kind of cyclist, including we really aim to do is get your standard person on a bike with
those lost in the wilderness. Hughes says: “We started out some luggage and say you can go away for a weekend. You
producing straps from recycled car seat belts, hence the name don’t have to be riding at 25 miles per hour to get across the
Restrap. With the growth that we’ve had, our interests shifted country in the fastest time.”
a bit more into luggage as well. We’ve grown to produce After forming eight years ago, Restrap has grown with
everything from on-body bags to on-bike bags.” demand. The company now employs 16 staff, with that number
But at the business end, has Restrap seen a rising tide on the expected to rise to 20 by 2019, and has recently moved into a
adventure side of the sport? Hughes says: “There’s been a big new space more than twice the size.
growth in the adventure cycling side of things. There’s But how does the MD see the brand moving forward? “I
generally been a big growth in just people carrying luggage on think it will shift,” Hughes says. “Some people will move onto
their bikes. There’s definitely a mind-shift in people realising panniers and traditional kinds of luggage. It might even shift to
they can use their bikes to get to work but they can also go on commuting a bit more. We get a lot of customers using frame
holiday for a couple of weeks and cycle across the country. I bags on a daily basis, when before it was more of a touring
would say we get a bit more of an educated customer around product where you’re going away with it. A lot of the items
cycling. Generally when they come to us they know a bit about are slotting into the commuter market a bit more as well,
bikes and a bit about luggage already.” so I think the traditional sense of bikepacking may change
Of course to hold on to customers who value reliability but the style of cycling and luggage will be around for quite
above all else, you have to take a different approach - products a while.”
need to be built to last in all conditions. On Restrap’s But the most important detail for a brand gearing to the wild
philosophy, Hughes says: “There are a few things we do a little ones is understanding why. Hughes has some thoughts on that:
bit differently. The first one is a lot of our systems - we make “It appeals to them because it’s the fun side of cycling. It
things as easy as possible to fit on the bike and take off the doesn’t have to be deadly serious. It can just be going out with
bike. The great thing about 90 per cent of our products is they your mates and stopping at the pub. I think that’s what people
will fit any bike, so you can buy one set of luggage and if you’ve forget. We talk about bikes and go to trade shows, but really
got multiple bikes you can put them across the range. it’s a hobby and we do it because we enjoy it.” n

48 | December 2018 www.bikebiz.com


01772 459 887
t.co.uk
www.bob-ellio

ine
@BobElliotOnl

Distributors of great brands across the UK


Find your Local stockist at: www.bob-elliot.co.uk or contact us on: sales@bob-elliot.co.uk Tel: 01772 459 887
Smarter elvedes (ell-vee-dez)
1. Netherlands based manufacturer of bike
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workshops ■
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quality cable and brake components.

Bearings ■ Hydro systems ■

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Workshop displays*

Transit workshop display

Cable parts & tools ■

6 colour endcaps assortment box

Aerostream ■

Disc brake pads

Endcap crimping tool

White compound ■

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All-in-one mobile display
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Component displays also


available individually.

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purchase required. Developed by

For the full ‘Elvedes’ experience visit www.elvedes.com

0845 0508 500


DISTRIBUTED sales@thecycledivision.com
IN THE UK BY: thecycledivision.com
IBD FOCUS

Limiting risk
Dalston-based Mamachari reflects on five years in the business
Can you tell us a little about how Mamachari began? to spend a bit more on performance luxury products but not
Mamachari started out in 2013 importing and selling to the exclusion of everyone else. We can’t afford to alienate
second-hand Japanese city bikes and child seats. Now or turn anyone away these days.
we have two stores and do all kinds of (mainly British)
bikes and accessories as well as servicing and repairs. What are the key contributing factors to your success?
Being friendly, open and honest with our customers and
What makes Mamachari a successful shop? freely giving time and advice is vital. Time and again
We are firmly focused on what our customers need as well customers have told us woes of condescending bike shop
as what they want or aspire to. This is important because staff and being told how their beloved bike is a pile of junk
although we enjoy using quality bikes and kit ourselves, it and they should just buy a new one instead of repairing it.
may not be appropriate for our customers and not everyone We also carry a ‘curated’ range of products rather than just
has the budget for it. Of course, we cater for those who want having bits and bobs of whatever.

www.bikebiz.com  December 2018 | 51

BBZ155.ibd.indd 1 21/11/2018 10:37


IBD FOCUS

A lot of thought goes into selecting


products for our stores and as such
when customers come to research or
buy we can give comprehensive and
detailed information on the merits of
the product. More recently we’ve put
a lot of effort into making our brand
more visible online. Having an e-com
store even if you don’t plan to sell a
lot online is important in helping
customers find you.

Why are bike shops struggling at


the moment?
The slow pace of economic growth
particularly in the high street retail
sector is definitely a general
contributing factor. I think many bike
shops have been used to operating a
certain way and have been perhaps a
little unwilling to move with the times.
What worked in bicycle retail 10-15 years
ago may not work well now. I know of
several well-established bike shops that “As long as we keep listening
have closed in the last two years because
they were not in sync with the way retail to our customers and being
trends have shifted. Problems I’ve seen adaptive and flexible, we will have
include excessive inventory holding,
focusing too narrowly on a single market
the highest chance of sustainability”
segment and just being too complacent
in the face of competition. With the
maturity of the online marketplace, we
all know too well the race to the bottom Whilst we understand that brands and distributors need
is not something that IBDs can compete to generate enough revenue to survive and have started
with. But at the same time, we can’t go selling online direct, more resources should be channelled
on trying to fight against them. They’re into supporting IBDs. Many brands now recognise that
here to stay and we have to accept that. the best place for customers to engage with complex
What we can do is focus on what we products like bicycles is in a local bike shop.
(IBDs) can do that online stores cannot,
and incorporate that into our USP. How do you plan on safeguarding your shop for
the future?
What should the industry be doing It’s a constant worry and I guess that in itself is part of
to move forward? our strategy. We’re constantly looking at what we’re doing
I think the retail industry needs to and asking ourselves ‘Does this still work for us? Does it
focus on delivering high-quality still deliver the best for our customers?’. No one can
customer service and being responsive predict the future but I think that as long as we keep
and adaptive to consumer needs. listening to our customers and being adaptive and flexible
The more attentive we are to then we will have the highest chance of sustainability. We
consumer needs and wants, the will also continue doing as we have from the very start by
more likely we are to win their limiting exposure to financial risk – we don’t borrow
custom. More can also be done from money and we keep tight reins on our expenditure on
higher up the retail supply chain. credit terms. n

52 | December 2018  www.bikebiz.com

BBZ155.ibd.indd 2 21/11/2018 10:37


FMU332.ad_pause.indd 109 14/05/2018 15:27
SECTOR GUIDE

Wheels, tyres and inner tubes


1 2

3
4

1 2 3 4
Tannus Tyres Continental Zipp Scope Cycling
Armour Grand Prix Urban 302 Carbon Clincher Scope O2
Distributor: Moore Large Distributor: Continental Distributor: ZyroFisher Distributor: Oneway Distribution

Tannus is launching its Armour Based on the casing of the With a 45mm deep Indianapolis- This multi-purpose rim is a
tyre insert for off-road. The Continental Grand Prix, this is made carbon rim, optimised for hookless tubeless carbon rim
Armour will be the first insert perhaps the most sportive urban low aerodynamic drag and designed for cyclocross, gravel
on the market designed to be tyre ever made. Extra comfort precise handling in all riding and XC MTB. Scope wanted to
used with a regular clincher and is provided by a wider 35-622 conditions, the 302 Carbon develop a proper race wheelset
inner-tube setup. The unique dimension. BlackChili high- Clincher delivers the ride that that would offer a better balance
structure will not only prevent end rubber compound has been Zipp wheels are renowned for of weight, lateral stiffness,
punctures and pinch-flats, but used to provide the right grip in at a price that makes Zipp comfort and durability than
also enable riders to significantly both wet and dry conditions. carbon quality and performance rivals available for premium
lower their tyre pressure, for With PolyX Breaker and an more attainable than ever. cyclocross, gravel or XC MTB
more grip and a lower rolling additional rubber layer, this A centre-locking brake rotor racing. The O2 is designed with
resistance, whilst protecting the folding tyre possesses all- mounting interface keeps the a 25mm internal, 31mm external
rims from impact damage. round puncture protection. wheels light and easy to service. width and a shallow 23mm rim.

Contact: 01332 274252 Contact: +49 30 695 351 923 Contact: zipp.com Contact: 0031 10 3403504
sales@moorelarge.co.uk media@schindelhauerbikes.com marketing@o-w-d.nl

www.bikebiz.com  December 2018 | 55

BBZ155.sg1.indd 1 21/11/2018 11:04


SECTOR GUIDE

5 6

7 8

5 6 7 8
XLC Halo Momentum Acros
Street X Puncture Protection Carbaura RC Solo Flip Flop Road Disc Carbon SLS
Distributor: Raleigh UK Distributor: Ison Distribution Distributor: Greyville Enterprises Distributor: Oxford Products

A fantastic all-round tyre for Our Carbaura RC wheelsets This selection of Momentum Describing these wheels as
wet or dry conditions, the XLC have been designed to keep wheels are at the better end versatile is an understatement,
Street X Puncture Protection you one step ahead of the of the market without going at home on the road, gravel
tyre includes a Kevlar insert competition. Built around a into stratospheric levels. An and bunny hopping hurdles
to protect yourself from all Computational Fluid Dynamics excellent example is the in a Cyclocross race, these
of the different road surfaces. tested, aerodynamic profile in “Solo” single speed reversible are the carbon disc wheels
Available in six sizes, reflective a Carbon Fibre chassis, low rear with an Acor “flip flop” that can and will do it all.
or non-reflective and different weights, linear compliance hub for use with either single The wheels weigh a staggering
colours this tyre can give you and lateral stiffness were our speed freewheel or threaded 1295 grams, with the super
all the performance you need. primary aims with the Carbaura fixed sprocket. Hub is large lightweight Baccara SLS rim
RC wheelsets. Hand-built in the flange with sealed bearings having an internal rim width
Contact: sales@raleigh.co.uk UK with lightweight bladed aero and solid axle fitted to a 32-hole of 19.1mm, allowing a wide
01773 532 600 spokes to decrease resistance Weinmann DP18 rim with silver range of options when it comes
and widely spaced hub flanges. Cross three plain gauge spokes. to tyres.

Contact: 01353 662 662 Contact: Contact: 01993 862 300


jordan@ison-distribution.com www.greyville.com marketing@oxprod.com

56 | December 2018  www.bikebiz.com

BBZ155.sg1.indd 2 21/11/2018 11:04


SECTOR GUIDE

9 10

11 12

9 10 11 12
Oxford RSP FSA Vittoria
Metro Elite Tyre Calavera Road Wheels Afterburner WideR Latex Inner Tube
Distributor: Oxford Products Distributor: Raleigh UK Distributor:: Solent UK Distributor: ZyroFisher

Easy rolling, an abundance Our new Tubeless ready Carbon The new Afterburner WideR Built for endurance and
of puncture protection and Road/CX/Gravel wheels are is a tubeless wheelset that performance on the road,
durable, the three things you designed to offer increased features a 29in hookless the Vittoria Latex Inner
need from a commuter tyre. stiffness, reduced weight and bead system for lighter Tube is crafted from latex
These are also the three more speed. Available in 700c weight, improved durability for a durable lightweight
major features of our brand (disc and non disc compatible, and easier tyre installation. construction. Available in
new commuter tyre, the with the rear up to 148mm It is artisan built entirely two variant sizes (19-24mm
Metro Elite. The tyre comes boost) alongside different by hand, and is asymmetric and 25-28mm) and a valve
in a 700x35C size, so there depths (35mm and 45mm) with 25mm depth x 27mm length of 51mm, which is
is plenty of comfort but there is a wheelset for wide alloy clincher rim. fully compatible with the
without any compromise anyone. Carbon rims laced Sealant tape and tubeless Vittoria Valve Extensions.
of speed, helping you get onto a Chosen v3 Hub which valves are also pre-installed This tube is purpose build
from A to B by bike much features 150-point engagement to speed up the tubeless with the performance sportive
more pleasurably. rate and made in the UK. conversion process. riders/racer in mind.

Contact: 01993 862 300 Contact: 01773 532 600 Contact: 023 9252 1912 Contact:
marketing@oxprod.com sales@raleigh.co.uk sales@windwave.co.uk www.zyrofisherb2b.co.uk

www.bikebiz.com  December 2018 | 57

BBZ155.sg1.indd 3 21/11/2018 11:04


SECTOR GUIDE

14

13

16

15

13 14 15 16
e*Thirteen Santa Cruz Campagnolo Maxxis UK
LG1 Race Tyre Reserve 37 WTO 60 Roamer and Gypsy
Distributor: Silverfish UK Distributor: Jungle Products Distributor: ZyroFisher Distributor: Extra UK, Madison

e*Thirteen’s LG1 dual-ply Plus-curious, but not willing to The Bora WTO 60 represent The Roamer and Gypsy tyres
downhill tyres have finally made commit to an ultra-wide rim not only the most efficient can tackle anything from
it to market and are well-worth that’ll square off the swathe of wheels possible in terms of your daily commute to a
the wait. Carrying over the same 2.6 tyres popping out of moulds aerodynamic performance and weekend touring the back
tread that made the TRS tyres a around the world? The new low rolling resistance but by roads. Both are capable of the
cult classic, the LG1 tyres offer a Reserve 37’s width (37mm doing so while maintaining an increased loads, torque and
stable, supportive casing, and internal) is optimised for tyres additional focus on weight speed associated with e-bikes,
excellent puncture protection at from 2.5 to 2.8 inches wide, and makes for an ever more efficient as the tyres meet the European
a surprising weight. The LG1 will still support a 3.0 nicely. total structure. The hubs, made ECE-R75 certification. 
tyres use tapered Apex inserts, We feel it’s the best balance from aerospace grade alloys With a slick centre, Kevlar
which dramatically improve grip of support for wide-but- and engineered to reduce breaker and leaf-like tread
under cornering and braking, traditional tyres, while also every unnecessary milligram pattern on the shoulders,
decrease rolling resistance, and offering enough volume to let from their construction also the Roamer is perfect for
dramatically increase the tyre’s 2.8-3.0 tyres solve the traction contribute to the scant weight e-bikes, gravel bikes, and
puncture resistance. + volume = shred equation. of the overall wheel. your adventure-biker.

Contact: 01752 843 882 Contact: 01423 780 088 Contact: Contact:
sales@silverfish-uk.com info@jungleproducts.co.uk www.zyrofisherb2b.co.uk www.maxxis.co.uk

58 | December 2018  www.bikebiz.com

BBZ155.sg1.indd 4 21/11/2018 11:04


SECTOR GUIDE

17 18

19 20

17 18 19 20
Fulcrum Ibis Cycles Pirelli Velo Reynolds
Racing 6 Disc Brake 742 Logo Carbon Wheels PZero Velo AR41 DB
Distributor: i-ride Distributor: 2pure Distributor: Extra UK Distributor:: Upgrade Bikes

The Racing 6 DB is a tubeless These new wheels feature all the Clincher tyre, 23-622 | 25-622 Srp £1,100. New 2019 carbon “All
compatible disc brake wheelset good points about our prior | 28-622. The silver label Road” series from Reynolds
from the Fulcrum line-up. The wheelsets, with a few bonus showcases the PZero Velo, offers exciting new rim
classic style hub with J-bend features: 27.5in/650b carbon aimed at road racing. It is light dimensions, industry leading
spokes adds an air of classic Boost wheels. 41mm outside/ and the most versatile of the technical carbon build quality,
performance and reliability to a 35mm inside rim width, designed three as it provides speed and high quality hubs backed by a
stylish and modern wheelset. At to work with tyres between handling along with dry and wet lifetime warranty. The AR41 Disc
an impressive 1690gr for a pair 2.35in-3.0in. Tubeless with rim grip meaning top cycling safety. Brake wheelset rolls with 21mm
of road disc wheels the Racing 6 tape and valves installed. Six bolt It is ideal for competitions or internal hooked profile widening
DB is the perfect training disc hubs with 36t 4 pawl free training on any type of surface. to 30mm externally over its
wheelset and is a great entry hub. Asymmetric design allows Years of top-level racing 41mm deep section. Reynolds
point into Fulcrum quality. for identical spoke lengths expertise deliver its crowning proprietary carbon material and
These are ideal for sportive on the front, rear, drive and jewel: the PZero Velo, here to lay-up has been engineered to
riders looking for something non-drive side and even spoke challenge the best bicycle exacting standards for strength,
more that a standard wheelset. tension for a stronger wheel. clincher performance. ride quality and durability.

Contact: 01444 243 000 Contact: 0131 449 4147, Contact: 01933 672 170 Contact: 01403 711 611
info@i-ride.co.uk trade@2pure.co.uk service@extrauk.co.uk upgradebikes.co.uk

www.bikebiz.com  December 2018 | 59

BBZ155.sg1.indd 5 21/11/2018 11:04


SECTOR GUIDE

Cycle footwear
1 2

3 4

1 2 3 4
Cube Bikes Bont fizik Giro
Cube Shoes RD C:62 SLT Riot Buckle Tempo Powerstrap R5 Privateer and Manta Lace
Distributor: Oneway Bike Industry Distributor: Raleigh UK Distributor: Extra UK Distributor: ZyroFisher

Two disc closures mould the This composite heat, mouldable Tempo Powerstrap R5 is a Giro is renowned for the
shoe to the foot like a second entry-level cycling shoe is now versatile road cycling shoe with comfort of their laced shoes.
skin for optimum pressure available with micro adjustable an innovative Velcro closure The new Privateer and Manta
distribution. The stiff Cube buckle retention system. The designed for an enveloping Lace shoes combine the
carbon outsole transmits power Riot combines Bont’s pro series fit. While most Velcro closures durability of the acclaimed
with maximum efficiency while technical features including simply pull together two Privateer mountain bike shoe
the Cube Anti-Slip System our power transfer platform sides of the shoe’s upper, with a laced upper, making for a
keeps the heel firmly in place. and anatomical shaping with in this configuration a versatile shoe that is built
Optimum climate control comes competition grade materials ribbon wraps around the withstand rugged conditions.
courtesy of an intelligent mix to create the most technically foot, enabling ultimate Designed for off-road adventures
of dirt-repellent upper and advanced entry level road comfort and containment with a look that’s also ideal for
ventilated tongue. cycling shoe. using just two straps. touring or the daily commute.

Contact: 0031 10 3403 504 Contact: 01773 532 600 Contact: Contact:
marketing@cube-bikes.nl sales@raleigh.co.uk orders@extrauk.co.uk www.zyrofisherb2b.co.uk

60 | December 2018 www.bikebiz.com

BBZ155.sg2.indd 1 21/11/2018 11:09


SECTOR GUIDE

7 8

5 6 7 8
Northwave Giro Georgia in Dublin Shimano
Extreme RR 2 GTX Gauge and Gauge Women’s Leggits MW7
Distributor: i-ride Distributor: ZyroFisher Distributor: Direct to retailer Distributor: Madison

The Extreme RR 2 GTX boot Offering an athletic approach to The Georgia in Dublin Leggits are Built for riders without an
utilises the top end performance mountain bike footwear. The waterproof overshoes designed off-season, the MW7 is tough,
of the Extreme RR and Extreme Gauge has the fit and feel of a to go over flats, boots, high heels insulated and comfortable with a
Pro with the warmth and trail running shoe with the and runners. They come to just Gore-Tex liner designed to keep
protection of the GTX series reliable grip of an aggressively below the knee so protect the you riding even when the
shoes. Made with Northwave’s lugged rubber outsole and lower leg from splashes, not just weather’s at its worst. Updated
Xframe patented construction clipless pedal compatibility. the feet! With high visibility for 2019 with a BOA L6 dial
and ultralight next generation With an injected nylon inner details up the back and sides, closure system, Shimano’s
materials, the upper transfers shank for pedalling efficiency, and with width adjustable velcro premium off-road winter shoe is
every watt of power and it’s an ideal shoe for anything tabs, the Leggits provide visibility back and better than ever before.
provides the snuggest, even from trail riding to spinning in and comfort for urban and
fit with no pressure points. the gym. country cyclists. Contact:
comms@madison.co.uk
Contact: 01444 243 000 Contact: Contact: +353 1 643 2326
info@i-ride.co.uk www.zyrofisherb2b.co.uk info@georgiaindublin.com

www.bikebiz.com  December 2018 | 61

BBZ155.sg2.indd 2 21/11/2018 11:09


In association with

Bob Elliot and Co Ltd Jungle Products Ltd North Sports


Unit C4 Binary Court, Matrix Park, Western Avenue, Unit 3, The Cedar, New York Mills, Summerbridge, 102 Charleston House, 87–95 Neilston Road, Paisley,
Buckshaw Village, Chorley, PR7 7NB HG3 4LA PA26ES
Tel: 01772 459 887 Tel: 01423 780088 Web: www.northsports.co.uk
Web: www.bob-elliot.co.uk Web: www.jungleproducts.co.uk and
www.santacruzbikes.co.uk

Oneway Distribution BV
Cooke Components PO BOX 12, 3000 AA Rotterdam
Unit 7C Cufaude Business Park, Cufaude Lane, Tel: 0031 10345 3510
Bramley, Hants, RG28 5DL M & J Distributors Ltd Web: shop.o-w-d.nl
Tel: 01256 880739 Unit A, Hanix Buildings, Windmill Lane, Denton,
Web: www.cookecomponents.co.uk Manchester, M34 3SP
Tel: 0161 337 9600
Web: www.mjdist.co.uk

Oxford Products Ltd


EBCO De Havilland Way, Range Road, Witney, Oxon,
5 Pegasus House, Olympus Ave, Warwick, OX290YA
CV34 6LW Met Helmets / Bluegrass Tel: 01993 862 300
Tel: Tel +01926 437700 22-24 Ely Place, London, EC1N6TE Web: www.oxfordproducts.com/bicycle
Web: www.ebco-ebikes.co.uk Tel: 0207 1937 496
Web: www.met-helmets.com

Pitbitz Ltd
Unit 6 Thorpe Drive, Thorpe Way Industrial Estate,
Fibrax Ltd Moore Large & Co Banbury, Oxon, OX16 4UZ
Queensway, Wrexham. LL13 8YR Grampian Buildings, Shinfin Lane, Derby, DE249GL Tel: 01295 269333
Tel: +44 (0)1978 356744 Tel: 01332274200 Web: www.gazeboshop.co.uk and
Web: http://www.fibrax.com Web: www.moorelarge.co.uk www.thebikeboxcompany.co.uk

The Bikebiz DIRECTORY 2018


is out now, providing the
industry with a must-have
guide to the UK’s retailers,
distributors, manufacturers
and related businesses.

BB Directory2018-DPS-AD_final.indd 1 20/11/2017 11:15


EVENT ORGANISERS, ORGANISATIONS, RETAILERS,
DISTRIBUTION AND E-COMMERCE AND MARKETING, PR AND MEDIA AND SERVICES AND
HOSTING, HOLIDAY MANUFACTURERS CHARITIES AND WORKSHOPS AND
WHOLESALE EPOS CONSULTANCY PUBLISHING TRAINING
AND HIRE ASSOCIATIONS MAIL ORDER

Assos Clarks Cycle Systems Cycleguard Insurance


57 Farringdon Road, London, EC1M 3JB Head Office, Unit 1 The Old Dairy, Pessall Lane, Southgate House, Southgate Street, Gloucester,
Tel: 0203 621 1555 Edingale , Tamworth, Staffordshire, B79 9JL GL1 1UB
Web: www.assos.com Tel: 01827 382800 Tel: 0333 004 3444
Web: www.cycleguard.co.uk

Reece Cycles plc Bike Rental Manager


100 Alcester Street, Birmingham, B12 0QB c/o H W Fisher & Co
Tel: 0121 622 0180 Acre House, 11-15 William Road, London.
Web: www.reececycles.co.uk NW1 3ER Cycling UK
Tel: +33 4 66 03 14 32 Parklands, Railton Road, Guildford, GU2 9JX
Web: www.bikerentalmanager.com 01483238300
Web: www.cyclinguk.org

Schwalbe Tyres UK Ltd


Schwalbe Centre, Hortonwood 30, Telford,
Shropshire, TF1 7ET Citrus-Lime Limited
Tel: 01952602680 Lantern House, The Ellers, Ulverston, LA12 0AA
Web: www.schwalbe.co.uk Tel: 01229 588 628 Aqua Blue Sport LTD
Web: www.citruslime.com 4 Cleve Quarter, Monahan Road, Cork,
Ireland
Tel: 00353214847477
Web: www.aquabluesport.com

AWE®
Unit 80, Courthill House, 60 Water Lane Dexshell
Wilmslow, Cheshire. SK9 5AJ Unit F1-F3 Longford Trading Estate, Thomas Street,
Tel: 01625-873130 Manchester, M32 1JT
Web: www.awebike.com Tel: 01618644666
Web: www.dexshelltrade.com Yellow Jersey Cycle Insurance
Prospero, 73 London Road, Redhill,
Surrey, RH1 1LQ
Tel: 0333 003 0046
The Cycle Division Web: www.yellowjersey.co.uk
Unit 27 Gatehouse Enterprise Centre, Albert Street,
Lockwood, Huddersfield, West Yorkshire, HD1 3QD Invisiframe
Tel: 01484 456137 Tel: 01743 232297
Web: www.thecycledivision.com Web: www.invisiframe.co.uk

700c Cycle Shop Insurance


Plough Court, 37 Lombard Street, London.
EC3V 9BQ
Walkers Cycle Components Ltd Rozone Limited Tel: 0333 433 0827
22 Holywell Road, Leicester, LE2 8SG Queen Street, Darlaston, Wednesbury Web: www.700cinsurance.co.uk
Tel: 01162 833885 West Midlands. WS10 8JB
Web: www.walkerscycles.co.uk Tel: 0121 526 8181
Web: www.rozone.co.uk

Weldtite Products Ltd


ZyroFisher Ltd Unit 9 Harrier Road, Humber Bridge Industrial
Roundhouse Road, Faverdale Industrial Estate, Smartmotion International Ltd Estate, Barton-on-Humber, Lincs, DN18 5RP
Darlington, DL3 0UR RM C, 13/F, Harvard Commercial Building, 105-111 Tel: 01652 660000
Tel: 01325 741200 Thomson Road, Wan Chai, Hong Kong Web: www.weldtite.co.uk
Web: www.zyrofisher.co.uk / www.zyrofisherb2b.co.uk Tel: 8615895656508
Web: www.smartmotionbikes.com

The Bikebiz DIRECTORY 2018 is available to view online at www.bikebiz.com

BB Directory2018-DPS-AD_final.indd 2 20/11/2017 11:15


MARKETPLACE TO ADVERTISE ON THESE PAGES PLEASE CONTACT
richard.setters@futurenet.com or call 0207 354 6028

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BIKES & ACCESSORIES BIKES & ACCESSORIES

64 | December 2018 www.bikebiz.com


MARKETPLACE
BIKES & ACCESSORIES BIKES & ACCESSORIES

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BIKES & ACCESSORIES BIKES & ACCESSORIES

www.bikebiz.com December 2018 | 65


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BIKES & ACCESSORIES BIKES & ACCESSORIES

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EPOS & COMMERCE BIKE LABELS, BOTTLES, BAGS & GENERAL PRINT

66 | December 2018 www.bikebiz.com


DATA AND ANALYSIS

The bike-sharing
economy
Fact.MR presents a research study on the bicycle parking racks market

C
ommercialisation and public bike sharing Addressing these challenges entails a multi-pronged
remain prominent trends in the bicycle approach, with decreasing the reliance on automobiles
parking racks market. The rapid pace of being an integral part. The use of bicycles as a means
urbanisation hasn’t been without its own share of of commute, especially for covering short distances,
challenges. Increasing air pollution and chaotic road isn’t entirely a new idea. However, in recent years, it
traffic, especially in urban centres, continues to be a has gained prominence on account of health and
challenge for Governments all around the world. wellness, and carbon consciousness.

www.bikebiz.com  December 2018 | 67

BBZ155.mm.indd 1 21/11/2018 11:25


While car sharing became popular in an effort to resolve problems Presence of a variety of appealing shapes, mount types, decorative
of urban traffic, bike sharing has gained significant traction as an designs, bike locks and bike lockers are well-accepted among
effective and sustainable transport solution for distances that are modern bike riders.
too long to walk and too short to drive. While traditional bicycle parking rack remains the most
The bike-sharing economy has necessitated the demand for sought-after design, digital parking racks are witnessing
efficient bicycle parking management. As unorganised bicycle increasing adoption. Digital parking racks with RFID access
parking aggravates existing traffic congestion on roads, bicycle card, alarm and connectivity are being installed in private or
parking racks have become a common sight in urban areas commercial infrastructures.
wherein their presence is no more restricted to public gardens In most countries, the demand for bicycle parking racks is
or near subway stations. met by local dealers or manufacturers. Since the inception
An opportunity of branding through bicycle parking racks of the first modern bicycle rack known as ‘Sheffield rack’ in
has added a commercial aspect wherein custom bike racks England, Europe continues to witness growing investments
with the brand name or logo are being used to enhance brand in bicycle parking racks.
visibility. Identifying the possibilities of commercialisation, small
businesses are voluntarily offering their storefronts for bicycle China: A lucrative market for bicycle parking rack
parking rack construction, in a bid to capture greater visibility. manufacturers
China’s extensive bike-sharing landscape has witnessed a
Small businesses investing in bicycle parking racks to prominent shift towards dockless bikes. However, to resolve
increase customer footfall the bicycle overflow in graveyards, China is expected to witness
According to a study carried out by the Portland State University, steady demand for bicycle parking racks.
about 67 per cent of business owners agreed that presence of Increasing popularity of dockless bike and scooters can reduce
bicycle parking racks significantly enhances foot and bike traffic the necessity of bicycle parking racks. However, as an economical
in their store locations. The study also found that businesses that and sustainable mode of transportation, the perennial popularity
are easy to reach by bicycle tend to get more consumer visits. of bicycles will continue to underpin the necessity of bicycle
Commercialisation has further propelled the design evolution parking racks in the near future. n
of bicycle parking racks. While traditional parking racks were
limited to bike positioning, manufacturers are providing custom
or theme-based bicycle parking racks that help businesses in
enhancing their brand visibility. ‘Europe continues to witness
In addition to public bike sharing, bicycle parking racks are
witnessing penetration in official infrastructures where
growing investments
sustainable transportation is encouraged. in bicycle parking racks’

68 | December 2018  www.bikebiz.com

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DATA AND ANALYSIS

Cyclists’ satisfaction
with major A-roads
and motorways Transport Focus published a report that measured

maintained by the experiences of cyclists who travel along, beside


or have to cross major A-roads and motorways
maintained by Highways England. The report found

Highways England that in the East Midlands and the North West, more
than three quarters of of cyclists are satisfied.

Reasons for overall satisfaction of journey (per cent of cyclists mentioned unprompted)

East Midlands Reason for overall satisfaction of journey North West


28 per cent Route was relaxing/ enjoyable 33 per cent
20 per cent Route was well maintained and clean 19 per cent
14 per cent Enjoyed being outside 19 per cent
12 per cent Route was easy Ten per cent
11 per cent Provisions that made the journey better Ten per cent
Nine per cent Scenic route Six per cent
Seven per cent Felt safe 11 per cent
Seven per cent Felt active/ good exercise Eight per cent
Six per cent Minimal traffic Six per cent
Two per cent Got to destination Seven per cent

Rating individual aspects of the route (per cent of cyclists very/fairly satisfied)

East Midlands Aspect of route North West


78 per cent Visibility on the route ahead 81 per cent
72 per cent Signage for road vehicle users 75 per cent
65 per cent Ease of use of road crossing points 66 per cent
64 per cent Directness of road crossing points 70 per cent
60 per cent Lighting – where provided 60 per cent
59 per cent Quality of the path 57 per cent
58 per cent Freedom from litter 59 per cent
57 per cent Availability of road crossing 65 per cent
55 per cent Ease of getting onto path 57 per cent
54 per cent Availability of path 50 per cent
49 per cent Signage for pedestrians/cyclists 51 per cent
9000

70 | December 2018 www.bikebiz.com

BBZ155.stats.indd 1 22/11/2018 09:41


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Have you ever wished that everything you
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