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- Understanding the writing process. The best way to ensure that a writing task will
be successful is to divide the writing process into the following five steps:
• Prewriting
• Drafting
• Revising
• Editing
• Publishing
• what the writer wants (you should state this upfront) and
• what is expected from the reader (the so-what or call to action)
Most writers/communicators do not articulate purpose until too late and many will not
mention the call to action at the end.
- Discussing the role of style in effective writing and the image this conveys. We
focused on what is called conversational style in writing. This is essentially writing
in almost the same way that one speaks to an individual. There is no unnecessary
formality or bureaucracy. The conversational style is direct, simple and effective. In
certain cases, however, the style may have to vary depending on the audience. An
example of this could be more formal writing style to a government organization. We
emphasized that the audience you communicate with is a big factor in choosing the
right writing style.
- Structuring paragraphs and writing topic sentences that have impact. If one knows
how to write paragraphs; writing letters, memos, emails will become easier. The best
way is by starting the paragraph with the first “topic” sentence, making it easy to
complete the rest of the paragraph. As per below example:
- Using brainstorming and creativity tools. We looked at how one can generate
more ideas through what is called free writing, through brainstorming and through
the Cubing process. The Cubing process is where you look at 6 aspects of an entity
to get more ideas – e.g. description, analysis, comparison, application, pros and
cons and so on.
1 2 3
Emotion Filter Logic Filter USP Filter
People are persuaded only when 1- you can appeal to their Emotion and 2- you can
also appeal to their Logic and 3- when you offer something extra to give that little
additional push.