650+ 80,000+ 275,000+

Employees Satisfied Users Surveys/Events

Web Surveys
Product Demonstration
Conference Call Instructions “ Cvent’s Professional Services Group built a meaningful survey
and delivered a comprehensive report, highlighting key points
across multiple divisions and locations. We found the survey
Step 1: Dial toll-free
and reports easy to use and understand – it was very cost
US & Canada: 1.866.469.3239 effective. We look forward to working with the Professional
Australia: 1.800.671.909
Services Group...
”
UK: 0800.028.8023

Step 2: Enter Access Code: 98744810 Mike Cass

Director of Human Resources
Island Timberlands LP
Step 3: Enter your Attendee ID
Found in pop-up box in the center of the screen

Begin Presentation

www.cvent.com | 866-318-4358 1
 Welcome

 Your phone will be automatically  All phones will be un-muted

muted during the presentation during Q & A period
 Enter questions you may  Take a moment to answer a
have into the chat box on the short survey at the end of
lower right the session

2
Agenda

Cvent Overview

Enterprise Feedback Management

Professional Services

Cvent Value

Agenda 3
 About Cvent

Our Products  In business for the past 11 years

 Largest survey and event

management software company
in the US

 650+ Employees

 30 million survey respondents and

event attendees have registered
through Cvent solutions

 275,000 surveys and events

planned per year using Cvent

 80,000 users in businesses of all

sizes in all industries

 Profitable for the last 30 quarters

Cvent Overview 4
 Over 80,000 Satisfied Users
NON-PROFIT
CORPORATE ASSOCIATION EDUCATION
& GOVERNMENT

Blue-chip customers plus over a thousand small organizations

Cvent Overview 5
Agenda

Cvent Overview

Enterprise Feedback Management

Professional Services

Cvent Value

Agenda 6
 Challenges

Challenges facing your company

 Low response rate and  Hours spent sifting through a sea
impersonal communication of data
 Feedback is scattered  Difficult to indentify important
across the landscape metrics

Enterprise Feedback Management 7

 Cvent Helps You Achieve Success

Satisfied Unsatisfied
employees employees

Unhappy
customers
Happy
customers

Solutions with Cvent Survey Software

 Increase response rate via  Reduce time and labor to conduct
targeted communication and analyze survey results
 Obtain information from  Efficiently dissect data and make
segmented groups better decisions

Enterprise Feedback Management 8

 Go from Static Invites and Surveys...

Static Invitations
and Surveys
 Impersonal  Ineffective
 Unattractive  Not user-friendly

Enterprise Feedback Management 9

 To Intelligent Invites and Surveys

Intelligent Invites
and Surveys
 Personal  Effective
 Attractive  User-friendly

Enterprise Feedback Management 10

Agenda

Cvent Overview

Enterprise Feedback Management

Contact Management
Invitations
Survey Design
Reporting

Professional Services

Cvent Value

Agenda 11
 Manage Contacts & Segment Messaging

Personalized communication increases response rates,

enabling you to make better decisions

Customers Emails

Demographic
Information
Name Employees Surveys
Title
Company
Product
Phone
Address
Prospects Reports
plus more

Contact Management 12
 Leverage Contact Information
Contact Management System
Track details
for each contact
 Contact Details
 Activity History
 Transaction History
 Email History
 Click History

Activity History

Contact Management 13
Agenda

Cvent Overview

Enterprise Feedback Management

Contact Management
Invitations
Survey Design
Reporting

Professional Services

Cvent Value

Agenda 14
 Cvent Automates the Process
Four ways to respond to surveys
Email Invitation On Your Website
 Customizable email  Respondent driven to
received by invitees your web site via fax/mail

 Respondent clicks link and  Respondent clicks on link

enters response in Cvent that redirects into
customized web survey
in Cvent

Mail/Phone/Fax On-site Surveys

Surveys
 Respondent faxes, phones
or mails survey back to you
 You manually enter their
survey response in Cvent
 Respondent completes
survey on kiosk/laptop
 Next person starts new
survey from scratch

Invitations 15
 Connect with Your Audience
Segment, target and personalize your survey messaging
using data from your address book

Leverage the power of known names

Reinforce or extend your brand –

use your own design, branding,
fonts, images, and colors

Use mail merge technology –

personalize emails using information
from your contact database

Include a large call to action

Use your own footer graphic

Invitations 16
 Manage Your Messaging
Cvent email block rate is .9%,
Analyze Email Content versus an industry average of 8%
 Safeguard your survey
 Identify high risk words,
phrases, punctuation
 Avoid spam filters

HTML Email Plain Text Email

Optimize Delivery
 Send HTML and plain
text emails
 Uses MIME technology
to make sure emails
get through

Invitations 17
 Scheduled and Personalized Messaging
 Create automated
reminders to follow up with 42% of messages are opened and answered
unresponsive contacts because of first email reminder
 Send reminder messages
to respondents who partially
 Salesforce contacts (and
completed the survey tasks) auto-created upon
registration in Cvent
 Each completing respondent  Cvent invitee list seamlessly
pulled from Salesforce
receives customized
Thank You letter
 Automated, scheduled, and
customized messaging
works for you while you work
your business

Invitations 18
Cvent eMarketing
Optional Module to Enhance Marketing and Communications
 Send newsletters, promotions, announcements, marketing emails,
and other non-event-related communications
 Manage newsletter, event, & survey campaigns across one global address book
 Allow contacts to manage their profile and subscription preferences
 Choose from over 100 HTML templates or upload your own design
 Add in personalized links to live event forms or web surveys
 Analyze open, click-through and deliverability rates

e-Marketing 19
Agenda

Cvent Overview

Enterprise Feedback Management

Contact Management
Invitations
Survey Design
Reporting

Professional Services

Cvent Value

Agenda 20
Customize & Brand Your Survey

Customize the header with your branding

Add tagline with or without your graphics

Add images

Customize your survey buttons

Survey Design 21
 Create Professional-Looking Surveys

Choose from over 50

professionally designed
graphical templates

Survey Design 22
Get Started Quickly

Easily create surveys

 Five-step wizard
 Get started with more than
15 survey templates
 Duplicate pre-existing surveys
 Chose from dozens of question and
response options – all customizable
Survey Design 23
Powerful Question-Editing Tools

Add additional questions

Use ID confirmation to verify and update

contact data — automatically, transparently

Add page breaks to customize survey

pagination or section presentation

Edit, move, add logic, scoring, export

values, and more to any question —
custom build to get the right data

React in real-time to critical responses

Survey Design 24
 Question Types to Fit Every Survey
Many Unique Question Types

Survey Design 25
 Modify the Survey Experience

Direct Respondents After the Survey

Option 1 Option 2 Option 3

Thank You Page Website Redirect Kiosk Mode
Respondents see a Thank Redirect respondents to Respondent completes
You page at the end of a website of your choice survey; page then reloads
the survey for next respondent to begin

Survey Design 26
Agenda

Cvent Overview

Enterprise Feedback Management

Contact Management
Invitations
Survey Design
Reporting

Professional Services

Cvent Value

Agenda 27
 Problem: Analyzing Survey Data

“I have the data… now what?”

Challenges
 Providing fast answers
to boss’ questions
 Getting real-time feedback
from respondents
 Creating custom reports
efficiently and effectively
 Sharing data with managers
and other individuals across
the organization

Reporting 28
Detailed Analysis in One Click

Reporting 29
 Cross Tabulation Reports

 Quickly compare the

relationship between variables

 Easily highlight critical

associations

Reporting 30
 Cross-Survey Reports

 Compare data over time periods

 Recognize shifts in attitudes
and beliefs
 Assess the impact of
change initiatives
 Establish benchmarks for
future projects

Reporting 31
 Handling the Data

Scoring
Associate values to answers to
create 1-click score reports for
each survey response

Reporting 32
 Handling the Data

Export Values
Apply values to question and answers
in order to facilitate analytical work in
programs such as SPSS, Access, Excel
and many others

and more

Reporting 33
 Parked Reports

Executive Management Management

Field Agents Representatives

Enable self-service access

 Email notification of report availability
 Online reports with secured, read-only access
 Provide real-time reports while survey is ―live‖
 Embed on a webpage
 Share ―Eyes Only‖ data through filtered reports
 Distribute via customizable, branded emails

Reporting 34
Agenda

Cvent Overview

Enterprise Feedback Management

Professional Services

Cvent Value

Agenda 35
 Cvent Professional Services Group

Why Use Professional Services?

Don’t Have Looking for

the Time Expertise

Presentation Deeper
Requirements Analysis

Cvent Professional Services 36

What Can PSG Do for Your Business?

Custom Reporting

Data Delivery Platforms

Strategy Consultation

Question & Response Review

Survey Creation

Graphics

Communications

List Provision

Turnkey Solutions
Cvent Professional Services 37
Custom Reports from Cvent Professional Services

Cvent Professional Services 38

 Professional Results
Leverage Experts to Work With Raw Data
 See the results in at-a-glance formats
Share your results in
 Use call outs for notable data points
business-grade presentations
 Rely upon easy-to-understand summaries

Turning Data into Intelligence 39

Agenda

Cvent Overview

Enterprise Feedback Management

Professional Services

Cvent Value

Agenda 40
 Unrivaled Customer Care & Data Security

Support & Training

 24 hour live support Monday–Friday;
plus weekend hours
 90% of calls answered in under 90 seconds
 Highest ratio of service personnel to clients
in the industry
 Unlimited training for every user
 Best practice and regular updates from
Cvent customer care

Data Security
 Strict privacy policy – you own your data
 Top tier SAS70 data center –
no unscheduled downtime
 Highest security standards

Cvent Value 41
 Rapid ROI in Less Than Four Months

Increase Response
 User-friendly online response system
 Personalized, targeted email marketing
 Automated follow-ups and reminders

Decrease Cost
 Less printing and postage
 Reduced labor and data entry
 Streamlined communication
 Simple report generation

Cvent Value 42
The Leader in Web Survey Solutions
Helping over 80,000 users worldwide to…
 Manage and market more than 275,000 surveys
Customer Sat Product Innovation Website Feedback Post Event Feedback
Employee Sat Training Programs Data Collection Market Research
Lead Gen Assessments Continuing Education Consumer Tests

 Distribute over 850 million emails/invitations

 Process over 10 million and survey responses
 650+ full-time employees worldwide

6,500 Organizations Have Selected Cvent

Recent Awards:

Cvent Value 43
Thank you!
866-318-4358
Press 3 for Survey

Contact Survey Sales

surveysales@cvent.com

www.cvent.com

Visit our blog at survey.cvent.com

44