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This chapter presents the summary of the findings of the study, the conclusions based on
The study was conducted to assess the marketing strategies of balut and fishball vendors
in Angeles city. The descriptive study assess these marketing strategies using a questionnaire. The
study covered all the balut and fishball vendors around Angeles City specifically in Brgy. Pandan,
Salapungan and Lourdes. Fifteen (15) balut and fishball vendor were included in the study and a
total of 30 respondents.
The data collected were organized, tallied and analyzed using frequency counts, percentage
and mean.
1.1 Age
The mean age of the balut vendors is 47.5 years old. The oldest is 66 years old and
the youngest is 25 years old. While the mean age of fishball vendor is 39.53 years old.
1.2 Sex
The male balut vendors are 11 or 73.3% and 4 or 26.67% are female balut vendors.
While 90 or 60% are male fishball vendors and 4 or 40% are female fishball vendors.
1.3 Years of Selling
11 or 73.33% of 15 balut vendor respondents are 5 years and above in the business
and 1 or 6.67 % respondents are 3.5 years in the business. While the 6 or 40 % of 15
6 or 40% of the balut vendors sell at near school areas and 2 or 13.33% of the
vendors sell at street corners and others. While 7 or 46.67% of the fishball sells at street
10 or 66.67% of vendors sells for more than 5 hours and 2 or 13.33% sell balut for
1 to 3 hours. While 14 or 93.34 % sells for more than 5 hours and 0 sell fishball for 1
to 3 hours.
9 or 60% of the balut vendor starts selling balut between 4 pm to 6 pm and only 1
balut vendor starts selling balut between 12 noon to 2 pm. While 14 or 93.34% of the
fishball vendors starts selling fishball at others and only 1 or 6.66% of fishball vendor
Most of the balut vendors arrived at home in the time of 8:30 pm, 12 am and 2 am.
While most of the fishball vendors arrived at home in the time of 7 pm.
2. Strategies in maintaining cleanliness of balut and fishball vendors
wiping the spilled sauce and 26.68% answered always monitoring the cleanliness of the store area.
the spilled sauce and 46.67% answered always monitoring the cleanliness of the store area. This
indicates that the Balut and Fishball vendors Uses Trashcans as a strategy in maintaining the
cleanliness.
The Balut vendor respondents answered always smiling with a percentage of 53.33%,
26.67% answered having a small chat and 20% answered normal delivery in terms of interacting
with customers. In fishball vendor respondents 53.33% answered always smiling, 33.33%
answered having a small chat and 13.34% answered normal delivery. This indicates that the Balut
Conclusion
1. Among the three barangay in Angeles City the demographic profile of the vendors were
Age: the average age of balut vendor is 47.5 years old and the average age of the fishball vendor
Sex: 11 of the balut vendors are male and 4 are female. On the other hand, 9 of the Fishball Vendors
shortest is 1 which is 3.5 years in the business. On the other hand, 6 fishball vendors are 5 years
and above the business while the shortest is 4 respondents are 3.5 years in the business
Place of selling: Most of the balut vendors sell near school areas and the least are 2 wherein they
sell at street corners. In fishball vendors most of them sells at street corners which is 7 vendors.
Hours of selling: The longest hour is more than 5 hours with 10 Balut vendors and 14 Fishball
Vendors
Start of selling: Most of the balut vendors start selling between 4pm to 6pm and in fishball vendors
Arrived at home: Most of the balut vendors arrived at home in the time of 8:30, 12 am and 2 am
73.33% of the Balut vendor respondents answered availability of trashcans and 26.68 %
answered always monitoring the cleanliness of their store area. In fishball vendor respondents,
53.33% answered availability of trashcans and 46.67% answered always monitoring the
cleanliness of the store area. This indicates that the Balut and Fishball vendors Uses Trashcans as
The percentage of 53.33% of Balut vendor respondents answered always smiling and
26.67% answered having a small chat in terms of interacting with their customers. In fishball
vendor respondents 53.33% answered always smiling, 33.33% answered having a small chat. This
indicates that the Balut and Fishball Vendors always smile at their customers as a form of
interaction.
RECOMMENDATION
1. The fishball and balut vendors must consider the schedule of workers and student's break time
and dismissal. Also the place where there are more people.
2. Vendors must use personal protective equipment to look neatly. Vendors must have a trade mark