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Contents
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PROMOTION TOOLS AND SUGGETION ............................................................................................... 3
1.Salon course ............................................................................................................................................... 3
Main Benefit ......................................................................................................................................... 3
2Appointment of area wise promotion girls. ............................................................................................ 3
3To free pack or product promotion (Get 12 nail polish 1 free) .............................................................. 3
4To area wise brand name board at minimum one shop ......................................................................... 3
5Target with short expiring product to promotion girls. ........................................................................... 3
6To Low cost tester tray and rack (ex(lisp sick, liquid foundation)) ........................................................ 4
7.To product promotion b2b chain(credit card or something ................................................................... 4
8.To introducing two or three product in one pack (ex: two different colors compact powder no33 and
no14) ......................................................................................................................................................... 5
9.To introducing viana + Aroma magazine for salon .............................................................................. 5
10. To awareness for a customer ( ex: color matching for skin type (compact powder ,blusher, lipstick
and BE) ..................................................................................................................................................... 6
11.To motivation program for sale executive ........................................................................................... 6
DEMARCRATION PLAN (color cosmetics &BE) ..................................................................................... 7
1. Area 1 Kandy(central province) .................................................................................................... 7
2. Area 2 Gampha (western province) .............................................................................................. 7
3. Area 3 Negombo (Western province) .......................................................................................... 7
4. Area 4 anuradhapura (north) ........................................................................................................ 7
MISSION ................................................................................................................................................... 10
Page |2
INTRODUCTION
1.Salon course
District wise 6 month salon course program. Maximum of 100 learners. Course fee
10,000/=
Profit = 500000-
(240000+120000)
140000/=
Main Benefit
To beautician using our brand product(viana +aroma)
To Awareness for our brands
after course promoting our brand.
Benefit
Save the return percentage
6To Low cost tester tray and rack (ex(lisp sick, liquid foundation))
8.To introducing two or three product in one pack (ex: two different colors
compact powder no33 and no14)
10. To awareness for a customer ( ex: color matching for skin type (compact
powder ,blusher, lipstick and BE)
Benefit
Increased employee commitment. ...
Improved employee satisfaction. ...
Ongoing employee development. ...
Improved employee efficiency. ...
Communication.
Page |7
Demarcation benefit
1. To Cash flow
2. To hold the salesman responsible for sales and services,
3. To compete in the competitive market easily, and
Page |8
4. To save time
5. To save return volume
6. To easy problem slowing
Page |9
P a g e | 10
MISSION