SAP Hybris Commerce,

Promotion Module

Create and manage layers of dynamic promotion rules easily to drive sales
on target products.

Business Challenges
Targeted marketing campaigns and promotions are key for driving sales in today’s competitive commerce market. Aside from
a quality product selection, attractive offers can have one of the largest impacts on conversion rates for online stores. Delivery
discounts, gift certificates, “buy one get one” offers and multi-buys make a decisive difference in buyers’ behaviors.

Solution Description
The Promotion Module for SAP Hybris Commerce allows business users to easily create and manage complex promotions using
dynamic, flexible rules, without needing IT expertise. Powered by the Rule Engine, the Promotion Module offers new features and
architectural improvements, including:

Promotion Templates Promotion Rule Builder Priority and Stackability

The Promotion Module ships with several
out-of-the-box promotion templates,
with customizable sample promotions
that cover the most common promo-
tion requirements for both B2C and B2B
scenarios.
The Promotion Rule Builder provides a
set of conditions and actions that can be
combined to create a wide variety of com-
plex, custom promotions, using a simple
drag-and-drop user interface.
Manage multiple promotion rules and
their combinations with promotion
priority (order of execution for multiple
promotions), stackability (whether or not
a promotion rule can apply on top of other
promotions) and rule groups (applying
specific rules to groups of promotions at
a time) through the Backoffice.

Promotion Messages Coupon Management

The Promotion Module can be configured
to display useful and contextual mes-
sages to a customer in the storefront, fea-
turing parameters used in conditions and
actions of promotions, such as qualifying
products and applied discounts.
Create auto-generated or manual coupon
codes in the friendly UI, distribute and
manage them for customers to redeem.
Combine coupons with promotions using
ready-to-use templates.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. SAP Hybris Commerce, Promotion Engine 1
Fig 1: Create your own promotions with easy-to-use Backoffice Administration Cockpit UI.
Key Features
>> Ready to use promotion rules and templates for B2C and
B2B promotions
>> Full control over layers of promotions and their combina-
tions
>> Rule Builder featuring Conditions & Actions for customiz-
able promotion rules
>> Ability to integrate with external systems and use their data
in rule-based promotions
>> Customizable standard discount strategies for cart items
>> Unique and secure coupon codes for omni-channel use
>> Ready-to-use coupon based promotion templates
>> Commerce Accelerator and Assisted Service Module
integration
www.hybris.com
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Business Benefits
>> Create low-cost, highly effective marketing campaigns from
within user-friendly business tool
>> Gain new customers and retain loyal customers through
attractive, customer-oriented promotions
>> Boost sales with product bundles and combined offers
>> Offer special sale of discounted products (e.g. remaining
stock)
>> Unify branding thanks to graphical and textual promotion
design
>> Drive loyalty with targeted coupon-based promotion
campaigns
>> Reduce implementation time with the native integration to
the SAP Hybris Commerce Accelerator
www.hybris.com
SAP Hybris Commerce, Promotion Engine 2
About SAP Hybris
SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a
comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize your customers’ experience and transform your
business. We help you drive relevant, contextual experiences across all of your customer touch-points in real-time, so that you can create strong differentiation and
build competitive advantage in the Digital Economy.
SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations –
delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets. How can we help you?
Explore SAP Hybris solutions today. For more information, visit www.hybris.com.

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed
without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or
omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and
services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein.
This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and
may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or
functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, and they should not be relied upon in making purchasing decisions.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All
other product and service names mentioned are the trademarks of their respective companies. See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.