Television advertisement are television programs produced by companies to let people know about

their products or services offered and to gain trust of their customers. It is one of the best methods to
attract customers and provide essential information about their prods or services.
One of the commercial we most likely encounter when watching television is the ad of “Biogesic”- a
brand of paracetamol that offers medicinal product. The ad of Biogesic entitled “Alagang Biogesic Story:
Keeper”- a short story that patronized the product.

Biogesic-P (500/100 mg) Tablet is a potent and long-acting combination medicine used in conditions
such as osteoarthritis and dysmenorrhea to relieve pain. It may also be used to provide relief from mild
to moderate pain associated with a headache, muscle sprains, joint pain, and dental pain. Use of this
medicine is not recommended for children under the age of 12 years (Practo).

In this commercial ad, it comes of like a short film; which is shot in a park, it starts off with a couple lying
on a blanket having fun watching the clouds high up in the sky when suddenly the sky became dim and
water droplets started to pour down, they got wet looking for a shed- the director showed in this scene
a scenario that can cause head ache/fever, which gives their advertising product a role- they tried to find
a place that could prevent the rain to have a physical contact with them; as they run looking for a shed,
the guy covers the woman using the blanket for her not to get so wet- became the starting point of us
witnessing the care of the guy to the woman- the woman felt sick right after they found a shed to stay
in to. The guy took a paracetamol biogesic tablet out of his pocket- which clearly shows that you should
always bring things that can be of use when emergency arrives, a very good reminder and a useful one
as well- the guy gave a tablet of the said drug to her woman to take, the woman smilingly took it-this
scene gave us the idea that you could show your love even just a simple way like giving your beloved a
medicine; and one more thing, the woman smiled as she took it, showing her appreciation of the actions
of the guy- and the rain stop, the sun showed up of the clouds and the couple the hands of each other at
the end. Over all, the commercial advertisement shows one’s care to another person, one of the
perfectly made advertisement that suits their motto “Alaga na damang-dama”.

Paracetamol Biogesic 500mg is one of the famous, safe and most trusted brand of paracetamol; in the
said short film advertisement, every set up is made quite good; the scenes that shows the care of the
guy and their sweetness together, the lines of the female character that talks about the guy’s whole
personality which should be kept, the romantic event and setting which made us feel hoity-toity, the
sudden switch of weather that cause headache to the woman and gave the product a purpose, the
arrangement of happenings in the story that brings out the real message of the of the short film, the
effects used in the changed of weather (the dimming and lighting), in the romantic moments (mild slow
motions). The only thing that we didn’t like about this is the part where the girl accepted the
Paracetamol Biogesic but did not consume it orally; that’s why we got confuse -did they really advertise
this?- but thinking about the other elements, we realized that they did, it’s just that it’s really confusing
that she took the drug and the film did not show the consumption of the product.

Therefore, this ad delivered its message and ends successfully. It present in effective way using lovers as
its main character that can relate today especially teens. But the ad goes quick and the video didnt show
the character taking the drug after being wet. All in all, the ad made it very well in presenting and we
have not seen any other weakness aside from that of the mentioned one above.
Reference List:

https://www.practo.com/medicine-info/biogesic-p-500-100-mg-tablet-38746