Wedding Consultant Business Plan

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Table of Contents
1.0 Executive Summary.....................................................................................................................1

1.1 Mission...........................................................................................................................................1
1.2 Objectives....................................................................................................................................1
1.3 Keys to Success.........................................................................................................................1
2.0 Company Summary......................................................................................................................1
2.1 Company Ownership................................................................................................................2
2.2 Start-up Summary....................................................................................................................2
Table: Start-up..............................................................................................................................2
Table: Start-up Funding.............................................................................................................3
Chart: Start-up..............................................................................................................................4
2.3 Company Locations and Facilities.......................................................................................4
3.0 Services.............................................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................4
4.1 Market Segmentation..............................................................................................................4
Table: Market Analysis................................................................................................................5
Chart: Market Analysis (Pie).....................................................................................................5
4.2 Target Market Segment Strategy.......................................................................................6
4.2.1 Market Needs......................................................................................................................6
4.3 Service Business Analysis......................................................................................................6
4.3.1 Competition and Buying Patterns...............................................................................6
5.0 Strategy and Implementation Summary.............................................................................7
5.1 Competitive Edge......................................................................................................................7
5.2 Sales Strategy............................................................................................................................7
Chart: Sales by Year....................................................................................................................7
Table: Sales Forecast..................................................................................................................8
Chart: Sales Monthly...................................................................................................................8
6.0 Management Summary...............................................................................................................9
6.1 Personnel Plan............................................................................................................................9
Table: Personnel............................................................................................................................9
7.0 Financial Plan..................................................................................................................................9
7.1 Break-even Analysis...............................................................................................................10
Table: Break-even Analysis....................................................................................................10
Chart: Break-even Analysis....................................................................................................10
7.2 Projected Profit and Loss......................................................................................................11
Table: Profit and Loss................................................................................................................11
Chart: Profit Monthly.................................................................................................................12
Chart: Profit Yearly.....................................................................................................................12
Chart: Gross Margin Monthly.................................................................................................13
Chart: Gross Margin Yearly.....................................................................................................13
7.3 Projected Cash Flow...............................................................................................................14
Chart: Cash...................................................................................................................................14
Table: Cash Flow.........................................................................................................................15
Table: General Assumptions...................................................................................................15
7.4 Projected Balance Sheet......................................................................................................16
Page 1
Table of Contents
7.4 Projected Balance Sheet......................................................................................................16

Table: Balance Sheet.................................................................................................................16
7.5 Business Ratios........................................................................................................................17
Table: Ratios.................................................................................................................................17
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................3
Table: General Assumptions.............................................................................................................3
Table: Profit and Loss..........................................................................................................................4
Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................6
Table: Balance Sheet...........................................................................................................................6
Page 2
TLC Wedding Consultants
1.0 Executive Summary
TLC Wedding Consultants is a full service company that provides complete consulting services
for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated
professionals with many years of event planning experience. TLC is unique in that we give our
clients our undivided attention. We listen to their needs and work with them to create the event
of their dreams. Our clients' wishes become our commands. So whether our client wants a
Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include
weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to
etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers,
musicians, etc.
1.1 Mission
TLC Wedding Consultants is a full service company that provides complete consulting services
for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated
professionals with many years of event planning experience. TLC is unique in that we give our
clients our undivided attention. We listen to their needs and work with them to create the event
of their dreams. Our clients' wishes become our commands. So whether our client wants a
Western, Tropical, Las Vegas or more traditional wedding or anniversary party, we can help.
Our services include weddings, honeymoons, receptions, anniversary consultations, budget
planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists,
entertainers, musicians, etc.
1.2 Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want
every detail of their event to be both a pleasurable and a memorable experience. Therefore we
offer a host of packages and services specifically tailored to the needs of each couple. We are
confident that this business venture will be a success and we estimate that our net income will
increase modestly by the second year.
1.3 Keys to Success
The keys to our success are as follows:
1. Service our clients' needs promptly and efficiently.

2. Maintain an excellent working relationships with vendors such as florists, hair salons and
bridal shops.
3. Maintain a professional image at all times.
2.0 Company Summary
TLC Wedding Consultants is a start-up company that provides wedding, holy union, and
anniversary consulting services to brides, grooms and other family members. We are a full-
service bridal consulting group and our goal is to put the "fun" back into planning a wedding,
holy union or anniversary party. Too many people become overly stressed and frustrated when
planning these wonderful events. We are experienced and professional consultants and will use
our expertise to help create memorable and stress free events for our customers. By doing this,
our clients can sit back and enjoy their event. The result? We create events suited to the
couple's unique style--a true expression of their relationship and individuality as a couple.
Page 1
2.1 Company Ownership
This business will start out as a simple proprietorship, owned by its founders, Darla and Micah
Johnson. As the operation grows, the owners will consider re-registering as a limited liability
company or as a corporation, whichever will better suite the future business needs.
2.2 Start-up Summary
The company founders, Darla and Micah Johnson, will handle day-to-day operations of the plan
and will work collaboratively to ensure that this business venture is a success.
We estimate that our start-up costs will be $3,000 (including legal costs, logo design,
advertising, direct mail, and related expenses). An additional $5,000 will be required in the
bank account as an operating capital for the first two months of operation. The start-up costs
are to be financed in equal portions by the owners' personal funds (i.e., Darla and Micah
Johnson are investing $4,000 each).
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $200
Stationery etc. $450
Brochures $450
Insurance $300
Research and development $200
Expensed equipment $900
Other $500
Total Start-up Expenses $3,000
Start-up Assets
Cash Required $5,000
Other Current Assets $0
Long-term Assets $0
Total Assets $5,000
Total Requirements $8,000
Page 2
Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund $3,000
Start-up Assets to Fund $5,000
Total Funding Required $8,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $5,000
Additional Cash Raised $0
Cash Balance on Starting Date $5,000
Total Assets $5,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Darla Johnson $4,000
Micah Johnson $4,000
Additional Investment Requirement $0
Total Planned Investment $8,000
Loss at Start-up (Start-up Expenses) ($3,000)

Total Capital $5,000
Total Capital and Liabilities $5,000
Total Funding $8,000
Page 3
Chart: Start-up
2.3 Company Locations and Facilities
Initially this will be a home-based business; however, by Year 5, we intend to expand our
facilities into a well-equipped and operational office.
3.0 Services
We are a full-service wedding consultant group and provide the following services: etiquette
advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal
attendance, supervision of both ceremony and reception setup and budget planning.
4.0 Market Analysis Summary
Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional
wedding consultants are a commodity, not a calamity. TLC Wedding Consultants are full-service
wedding consultants that offer a variety of services to our clients. We pride ourselves on being
professional and courteous at all times and we have packages to suit everyone's needs.
As previously stated, marriage is a billion dollar industry, therefore, just about everyone we
meet is a potential client. However, we mostly advertise to brides, grooms, and family
members.
4.1 Market Segmentation
Although the flash and excitement of impending nuptials can be intoxicating, it can also be
overwhelming. Therefore, we primarily market our services to the people who need them
most--brides and grooms. In 1997, 2.4 million marriages took place in the United States.
According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per
1,000 people is still the highest rate among the industrialized countries. This marriage rate is
Page 4
expected to remain at the same level in the near future. In the Eugene, OR area where TLC
Wedding Consultants plans to operate their business, over 1,500 marriages are registered each
year, which creates a sizable market potential for this line of business.
Another customer segment is represented by the numerous family members and guests
attending weddings, anniversaries, and similar events. This segment requires event preparation
services like gift ideas, etiquette tips, etc.
Besides the wedding arrangements, which TLC Wedding Consultants believe to be their major
client assignments, other events the company will provide services to include corporate
retreats, etiquette training, etc. This customer segment is estimated to have the annual volume
of 1,000 orders in the Eugene, OR area.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Brides & Grooms 5% 1,500 1,575 1,654 1,737 1,824 5.01%
Family Members 5% 5,000 5,250 5,513 5,789 6,078 5.00%
Other 5% 1,000 1,050 1,103 1,158 1,216 5.01%
Total 5.00% 7,500 7,875 8,270 8,684 9,118 5.00%
Chart: Market Analysis (Pie)
Page 5
4.2 Target Market Segment Strategy
TLC Wedding Consultants will offer its services mostly to the brides and grooms, as well as to
the family members. The company will position itself as an experienced provider of wedding
planning services. Unlike most of its competitors, TLC will be offering a full range of services
and thus provide the convenience of one-stop shopping for its clients. This will significantly
reduce the customers' time and efforts preparing for such an important event as a wedding.
Moreover, by utilizing numerous supplier contacts that the company owners have established
and economies of scale, TLC Wedding Consultants will be able to pass on to its customers
sizable cost savings.
4.2.1 Market Needs
The market needs for wedding planning services are strongly shaped by the customers' desire
to have a perfectly planned and executed wedding ceremony. Although both major customer
segments, brides and grooms and family members, plan and budget for the wedding ceremony
as far as a year or more in advance, they often realize that they cannot make all the necessary
preparations by themselves in a cost effective manner. Strongly affected by the established
social values, such customers seek professional advice to ensure that all the important aspects
of the wedding ceremony meet or exceed perceived expectations.
4.3 Service Business Analysis
The wedding services market is fragmented with the overwhelming majority of the incumbents
offering only a limited line of services. There are numerous florists, hair stylists, and caterers to
choose from. However, there are almost no companies that will provide the full range of
services associated with the wedding planning and execution.
4.3.1 Competition and Buying Patterns
Competitive analysis conducted by the company owners has shown that there are 20
companies currently offering some sort of wedding planning services in the Eugene area.
However, the majority of the incumbent competitors offer only a limited line of services like
catering, flower arrangements or gifts. In fact, of these 25 competitors only three offered a
range of services comparable with what TLC Wedding Consultants plan to offer to its customers.
The following is the list of the major competitors with a brief description of their services:
 Rent-An-Action offers ceremony preparation, rehearsing and execution services.

 Cross & Reeves provide flower and catering arrangements and wedding consulting services.
 Lafayette Wedding offers its clients entertaining, catering, floral design and hair styling
services.
The market research has also shown that customers anticipate the complete wedding consulting
services to be expensive and they budget accordingly. In fact, lower prices are very often
associated with poor service quality. By aggregating a complete range of wedding services
under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop
shopping.
Page 6
5.0 Strategy and Implementation Summary
Our strategy is simple: we intend to provide our customers with a wide range of services
custom tailored to their individual needs. Therefore, whether they require a complete package,
or simply consulting on a particular service, we can help.
5.1 Competitive Edge
By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants
will offer its customers the ease of one-stop shopping. The company will leverage its owners'
expertise in planning such events to competitively position itself as a premier provider of
wedding services. Both owners have very strong communication skills that will help develop the
'buzz' about the high quality of the services offered by TLC Wedding Consultants.
5.2 Sales Strategy
The company's sales strategy will be based on the following elements:
 Advertising in the Yellow Pages - two inch by three inch ads describing the services will be
placed in the local Yellow Pages.
 Placing advertisements in the local press, including The Register Guard, Eugene Weekly, The
Oregon Daily Emerald.
 Developing affiliate relationships with other service providers (florists, hair stylists, caterers)
that would receive a percentage of sales to the referred customers.
 Word of mouth referrals - generating sales leads in the local community through customer
referrals.
Chart: Sales by Year
Page 7
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Brides & Grooms $54,200 $65,040 $71,544
Family Members $25,800 $30,960 $34,056
Other $15,300 $18,360 $20,196
Total Sales $95,300 $114,360 $125,796
Direct Cost of Sales Year 1 Year 2 Year 3

Row 1 $0 $0 $0
Row 1 $0 $0 $0
Other $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0
Chart: Sales Monthly
Page 8
6.0 Management Summary
Our wedding consultants are Darla and Micah Johnson. Collaboratively they have planned and
serviced over 150 weddings and receptions. They are knowledgeable about all areas of
planning, decorating, as well as budgeting. Darla has a BS in Communications and a minor in
Interior Decorating. She has been a wedding consultant for five years and became interested in
providing consultant services when she successfully planned her first five weddings for family
and friends. Since then, Darla has received extensive training in wedding planning and her
certification from the National Association of Wedding Consultants and Professional Wedding
Planners. Micah has an Associates Degree in Fashion Design, and, like Darla, she became
interested in becoming a consultant when she successfully planned her first three weddings.
Micah received her certification from the National Association of Wedding Consultants and has
been a wedding planner for three years. Micah enjoys all aspects of planning traditional and
nontraditional weddings.
6.1 Personnel Plan
Initially, TLC Wedding Consultants' personnel will include only the two owners, both of whom
will be working full time. As the personnel plan shows, we expect to hire an additional wedding
consultant in the next year This person will work full time, but will not be included in the
management decisions.
Table: Personnel
Personnel Plan
Owner $53,100 $76,200 $85,800
Other $0 $0 $0
Total People 0 0 0
Total Payroll $53,100 $76,200 $85,800
7.0 Financial Plan
The following subtopics represent the financial plan of TLC Wedding Consultants.
Page 9
7.1 Break-even Analysis
The following table and chart summarize our break-even analysis.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $4,804
Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $4,804
Chart: Break-even Analysis
Page 10
7.2 Projected Profit and Loss
Our projected profit and loss is shown in the following table.
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $95,300 $114,360 $125,796
Direct Cost of Sales $0 $0 $0
Other $0 $0 $0
Total Cost of Sales $0 $0 $0
Gross Margin $95,300 $114,360 $125,796

Gross Margin % 100.00% 100.00% 100.00%
Expenses
Payroll $53,100 $76,200 $85,800
Sales and Marketing and Other Expenses $4,550 $1,000 $2,000
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Utilities $0 $0 $0
Insurance $0 $0 $0
Rent $0 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $57,650 $77,200 $87,800
Profit Before Interest and Taxes $37,650 $37,160 $37,996

EBITDA $37,650 $37,160 $37,996
Interest Expense $0 $0 $0
Taxes Incurred $9,443 $9,290 $9,657
Net Profit $28,208 $27,870 $28,339

Net Profit/Sales 29.60% 24.37% 22.53%
Page 11
Chart: Profit Monthly
Chart: Profit Yearly
Page 12
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
Page 13
7.3 Projected Cash Flow
The following chart and table show our cash flow projections.
Chart: Cash
Page 14
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $38,120 $45,744 $50,318
Cash from Receivables $45,494 $66,279 $74,075
Subtotal Cash from Operations $83,614 $112,023 $124,394
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $83,614 $112,023 $124,394
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $53,100 $76,200 $85,800
Bill Payments $12,748 $10,689 $11,545
Subtotal Spent on Operations $65,848 $86,889 $97,345
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $65,848 $86,889 $97,345
Net Cash Flow $17,766 $25,134 $27,049

Cash Balance $22,766 $47,900 $74,949
Table: General Assumptions
General Assumptions
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0
Page 15
7.4 Projected Balance Sheet
Three years of annual totals are presented in the Projected Balance Sheet below. First year
monthly figures are included in the appendix.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $22,766 $47,900 $74,949
Accounts Receivable $11,686 $14,023 $15,426
Other Current Assets $0 $0 $0
Total Current Assets $34,452 $61,923 $90,374
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $34,452 $61,923 $90,374
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $1,245 $846 $958
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $1,245 $846 $958
Long-term Liabilities $0 $0 $0
Total Liabilities $1,245 $846 $958
Paid-in Capital $8,000 $8,000 $8,000

Retained Earnings ($3,000) $25,208 $53,078
Earnings $28,208 $27,870 $28,339
Total Capital $33,208 $61,078 $89,416
Total Liabilities and Capital $34,452 $61,923 $90,374
Net Worth $33,207 $61,078 $89,416
Page 16
7.5 Business Ratios

The following table outlines some of the more important ratios from the Personal
Services industry. The final column, Industry Profile, details specific ratios based on the
industry as it is classified by the Standard Industry Classification (SIC) code, 7299.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 20.00% 10.00% 17.90%
Percent of Total Assets

Accounts Receivable 33.92% 22.65% 17.07% 11.10%
Other Current Assets 0.00% 0.00% 0.00% 37.10%
Total Current Assets 100.00% 100.00% 100.00% 52.80%
Long-term Assets 0.00% 0.00% 0.00% 47.20%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 3.61% 1.37% 1.06% 33.90%

Long-term Liabilities 0.00% 0.00% 0.00% 28.00%
Total Liabilities 3.61% 1.37% 1.06% 61.90%
Net Worth 96.39% 98.63% 98.94% 38.10%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 100.00% 100.00% 100.00% 0.00%
Selling, General & Administrative Expenses 70.37% 75.63% 77.35% 72.70%
Advertising Expenses 3.52% 0.87% 1.59% 2.20%
Profit Before Interest and Taxes 39.51% 32.49% 30.20% 4.00%
Main Ratios
Current 27.68 73.22 94.32 1.81
Quick 27.68 73.22 94.32 1.33
Total Debt to Total Assets 3.61% 1.37% 1.06% 61.90%
Pre-tax Return on Net Worth 113.38% 60.84% 42.49% 6.30%
Pre-tax Return on Assets 109.28% 60.01% 42.04% 16.60%
Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin 29.60% 24.37% 22.53% n.a
Return on Equity 84.94% 45.63% 31.69% n.a
Activity Ratios
Accounts Receivable Turnover 4.89 4.89 4.89 n.a
Collection Days 57 68 71 n.a
Accounts Payable Turnover 11.24 12.17 12.17 n.a
Payment Days 27 37 28 n.a
Total Asset Turnover 2.77 1.85 1.39 n.a
Debt Ratios
Debt to Net Worth 0.04 0.01 0.01 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $33,207 $61,078 $89,416 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.36 0.54 0.72 n.a
Current Debt/Total Assets 4% 1% 1% n.a
Acid Test 18.29 56.64 78.22 n.a
Sales/Net Worth 2.87 1.87 1.41 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 17
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Brides & Grooms 0% $2,900 $3,100 $3,300 $3,500 $4,000 $5,400 $4,600 $5,000 $5,200 $5,500 $5,700 $6,000
Family Members 0% $1,600 $1,700 $1,800 $1,900 $2,000 $2,100 $2,200 $2,300 $2,400 $2,500 $2,600 $2,700
Other 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,300 $1,300 $1,300 $1,300 $1,300 $1,400 $1,400
Total Sales $5,700 $6,000 $6,300 $6,600 $7,200 $8,800 $8,100 $8,600 $8,900 $9,300 $9,700 $10,100
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 1
Appendix
Table: Personnel
Personnel Plan
Owner 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $5,700 $5,700 $5,700
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $5,700 $5,700 $5,700
Page 2
Appendix
Table: General Assumptions
General Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $5,700 $6,000 $6,300 $6,600 $7,200 $8,800 $8,100 $8,600 $8,900 $9,300 $9,700 $10,100
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $5,700 $6,000 $6,300 $6,600 $7,200 $8,800 $8,100 $8,600 $8,900 $9,300 $9,700 $10,100
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Expenses
Payroll $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $5,700 $5,700 $5,700
Sales and Marketing and Other $1,100 $250 $250 $250 $600 $250 $250 $250 $600 $250 $250 $250
Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $5,100 $4,250 $4,250 $4,250 $4,600 $4,250 $4,250 $4,250 $4,600 $5,950 $5,950 $5,950
Profit Before Interest and Taxes $600 $1,750 $2,050 $2,350 $2,600 $4,550 $3,850 $4,350 $4,300 $3,350 $3,750 $4,150
EBITDA $600 $1,750 $2,050 $2,350 $2,600 $4,550 $3,850 $4,350 $4,300 $3,350 $3,750 $4,150
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $180 $438 $513 $588 $650 $1,138 $963 $1,088 $1,075 $838 $938 $1,038
Net Profit $420 $1,313 $1,538 $1,763 $1,950 $3,413 $2,888 $3,263 $3,225 $2,513 $2,813 $3,113
Net Profit/Sales 7.37% 21.88% 24.40% 26.70% 27.08% 38.78% 35.65% 37.94% 36.24% 27.02% 28.99% 30.82%
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $2,280 $2,400 $2,520 $2,640 $2,880 $3,520 $3,240 $3,440 $3,560 $3,720 $3,880 $4,040
Cash from Receivables $0 $114 $3,426 $3,606 $3,786 $3,972 $4,352 $5,266 $4,870 $5,166 $5,348 $5,588
Subtotal Cash from Operations $2,280 $2,514 $5,946 $6,246 $6,666 $7,492 $7,592 $8,706 $8,430 $8,886 $9,228 $9,628
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $2,280 $2,514 $5,946 $6,246 $6,666 $7,492 $7,592 $8,706 $8,430 $8,886 $9,228 $9,628
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations

Cash Spending $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $5,700 $5,700 $5,700
Bill Payments $43 $1,260 $690 $765 $851 $1,255 $1,382 $1,217 $1,349 $1,655 $1,091 $1,191
Subtotal Spent on Operations $4,043 $5,260 $4,690 $4,765 $4,851 $5,255 $5,382 $5,217 $5,349 $7,355 $6,791 $6,891
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $4,043 $5,260 $4,690 $4,765 $4,851 $5,255 $5,382 $5,217 $5,349 $7,355 $6,791 $6,891
Net Cash Flow ($1,763) ($2,746) $1,256 $1,481 $1,815 $2,237 $2,210 $3,489 $3,081 $1,531 $2,437 $2,737
Page 5
Appendix
Cash Balance $3,237 $491 $1,747 $3,228 $5,043 $7,280 $9,491 $12,980 $16,061 $17,592 $20,029 $22,766
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting Balances
Current Assets
Cash $5,000 $3,237 $491 $1,747 $3,228 $5,043 $7,280 $9,491 $12,980 $16,061 $17,592 $20,029 $22,766
Accounts Receivable $0 $3,420 $6,906 $7,260 $7,614 $8,148 $9,456 $9,964 $9,858 $10,328 $10,742 $11,214 $11,686
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $5,000 $6,657 $7,397 $9,007 $10,842 $13,191 $16,736 $19,455 $22,838 $26,389 $28,334 $31,243 $34,452
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $5,000 $6,657 $7,397 $9,007 $10,842 $13,191 $16,736 $19,455 $22,838 $26,389 $28,334 $31,243 $34,452
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $1,237 $665 $737 $810 $1,208 $1,341 $1,172 $1,293 $1,619 $1,051 $1,148 $1,245
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $1,237 $665 $737 $810 $1,208 $1,341 $1,172 $1,293 $1,619 $1,051 $1,148 $1,245
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $1,237 $665 $737 $810 $1,208 $1,341 $1,172 $1,293 $1,619 $1,051 $1,148 $1,245
Paid-in Capital $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Retained Earnings ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000)
Earnings $0 $420 $1,733 $3,270 $5,033 $6,983 $10,395 $13,283 $16,545 $19,770 $22,283 $25,095 $28,208
Total Capital $5,000 $5,420 $6,733 $8,270 $10,033 $11,983 $15,395 $18,283 $21,545 $24,770 $27,283 $30,095 $33,208
Total Liabilities and Capital $5,000 $6,657 $7,397 $9,007 $10,842 $13,191 $16,736 $19,455 $22,838 $26,389 $28,334 $31,243 $34,452
Net Worth $5,000 $5,420 $6,733 $8,270 $10,033 $11,983 $15,395 $18,283 $21,545 $24,770 $27,282 $30,095 $33,207
Page 6

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1.0 Executive Summary.....................................................................................................................1

7.4 Projected Balance Sheet......................................................................................................16

1.0 Executive Summary

1.3 Keys to Success

The keys to our success are as follows:

1. Service our clients' needs promptly and efficiently.

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

Total Requirements $8,000

Table: Start-up Funding

Liabilities and Capital

Loss at Start-up (Start-up Expenses) ($3,000)

Total Capital and Liabilities $5,000

Total Funding $8,000

2.3 Company Locations and Facilities

4.0 Market Analysis Summary

4.1 Market Segmentation

Table: Market Analysis

Chart: Market Analysis (Pie)

4.2 Target Market Segment Strategy

4.2.1 Market Needs

4.3 Service Business Analysis

4.3.1 Competition and Buying Patterns

 Rent-An-Action offers ceremony preparation, rehearsing and execution services.

5.0 Strategy and Implementation Summary

5.1 Competitive Edge

5.2 Sales Strategy

The company's sales strategy will be based on the following elements:

Chart: Sales by Year

Table: Sales Forecast

Direct Cost of Sales Year 1 Year 2 Year 3

Chart: Sales Monthly

6.0 Management Summary

6.1 Personnel Plan

Total Payroll $53,100 $76,200 $85,800

7.0 Financial Plan

7.1 Break-even Analysis

The following table and chart summarize our break-even analysis.

Table: Break-even Analysis

Monthly Revenue Break-even $4,804

Chart: Break-even Analysis

7.2 Projected Profit and Loss

Our projected profit and loss is shown in the following table.

Table: Profit and Loss

Pro Forma Profit and Loss

Gross Margin $95,300 $114,360 $125,796

Total Operating Expenses $57,650 $77,200 $87,800

Profit Before Interest and Taxes $37,650 $37,160 $37,996

Net Profit $28,208 $27,870 $28,339

Chart: Profit Monthly

Chart: Profit Yearly

Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

7.3 Projected Cash Flow

Table: Cash Flow