InInassociation

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with
presents

“Mansa Musa
Musa- The King of
Retail”
A White Paper Competition
Retail Opportunities for Protein
products in Africa

Contact Details
kor.iift@gmail.com
Contact Details
Archit Tiwari | +91-9910847646
kor.iift@gmail.com
Arjun Verma |+91-9650476950
Sonali Chandola | +91-9312762092
Archit Tiwari | +91-9910847646
9910847646 Arjun Verma |+91
|+91-9650476950 Sonali Chandola | +91-9312762092
+91
 In association with

In search of Mansa Musa……

Mansa Musa was the richest man of the world in the 14th century. Legend has it that this
great African possessed a unique intellect with which he was able to amass the vast wealth
of Africa. Today, as the world realizes the untapped riches o
of Africa- IIFT Delhi launches the
hunt for the next “Mansa Musa-- The King of Retail”

Contact Details

kor.iift@gmail.com

Archit Tiwari | +91-9910847646

9910847646 Arjun Verma |+91
|+91-9650476950 Sonali Chandola | +91-9312762092
+91
 In association with

The Challenge…..

Retail Opportunities for Protein (Sea food, Meat and

Poultry) products in Africa

Africa is on its way to becoming the focal point of global business. Be it U.S., Europe, China
or India, the government as well as private companies are investing heavily
heavil in different
countries and industries of Africa.

What are the socio-economic

economic effect
effects of being in centre of the world economy? Is it
increased employment, improvement of education, an environment conducive to business
or a combination
nation of multiple things
things?? Whichever
chever way progress takes place,
place the end result
will be better lifestyles & business opportunities in Africa. One such industry with
promising growth potential is the African food industry.

Today, food purchase of branded, good-quality and nutritious food through retail outlets is
the predominant indicator used to compute life
lifestyle index & this is yet to see a lot of
improvement as far as Africa is concerned
concerned.

This white paper should mainly disc

discuss about the retail opportunities in
n Africa for protein
rich food i.e Seafood, Meat and Poultry (Products can be taken as whole or value added).

Some of the facts covered with respect to Africa

African market could be the market size,
consumption patterns, money spent on fo
food purchase, supply of protein goods,
goods source of
protein in daily diet, availabilit
availability of food, quality of food, price parity, government interests
and policies etc.

Contact Details

kor.iift@gmail.com

Archit Tiwari | +91-9910847646

9910847646 Arjun Verma |+91
|+91-9650476950 Sonali Chandola | +91-9312762092
+91
 In association with

Participation:

 A team should comprise of only 2 members from the same college.

 This
is competition is open to both 1st & 2nd year students of Full Time MBA course.
course

 Any number of teams can participate from the invited institutes.

 A student cannot be part of more than one team

team.

 A team cannot submit multiple entries.

Rules:

 The submitted paper should be an original piece of work. Plagiarism of any sort
will lead to immediate disqualification.

 Any references or facts and figures quoted should be mentioned in the footer.

 White Paper will be evaluated on:

1) Understanding of the subject

2) Presentation of content
3) Data authenticity and analysis
4) Novelty of ideas
5) Conclusion and recommendations

 Entries will be judged by IIFT faculty and experts from Triton. The decision of the
judges will be final & indisputable
indisputable.

 The word limit for the white paper is 2500 words. Submission has to be made in
PDF format.

Contact Details

kor.iift@gmail.com

Archit Tiwari | +91-9910847646

9910847646 Arjun Verma |+91
|+91-9650476950 Sonali Chandola | +91-9312762092
+91
 In association with

 Format of the entry should be as follows: Font- Arial, Size- 12, Line spacing-
spacing 1.15

 The subject line of the mail & the file name should be <KOR_College_Team
_College_Team Name>

 Kindly mention the name & contact details of the team members in the mail.
mail

 All entries to be mailed to kor.iift@gmail.com

Prizes:

 Winners- INR 30000

 First Runners Up- INR 20000

 Top 5 teams will be issued finalist certificates

Timelines:

Submission of Entries 11:59:59 PM, 1st September 2010

So, embark on your journey to beco

becoming a business stalwart because the quest for finding
the next Mansa Musa begins now
now………

Regards,

Team KOR

Contact Details

kor.iift@gmail.com

Archit Tiwari | +91-9910847646

9910847646 Arjun Verma |+91
|+91-9650476950 Sonali Chandola | +91-9312762092
+91