STAGE 1: ORGANIZING STAGE 2: FEASIBILITY and PLANNIN

STAGE 1: ORGANIZING STAGE 2a FEASIBILITY STAGE

Apr 2010 - Jun 2010 Jul 2010 - Sep 2010 Oct 2010 - Dec 2010 Jan 2011 - Mar 2011 Apr 2011 - Jun 2011 Jul 2011 - Sep 2011
Benchmarks/Supporting Benchmarks/Supporting Benchmarks/Supporting Benchmarks/Supporting Benchmarks/Supporting
Tasks Documents Tasks Documents Tasks Documents Tasks Documents Tasks Documents Tasks
1. Develop committees and structure 1. Description of committees - 1. Incorporate
Steering, Finance/Legal,
Outreach (Committee
Chairperson)*

2. Gather information/education for committees 2. All committee members

read "How To Start A Food
Co-op"
GOVERNANCE Develop list of education
topics and agenda for
presentation/discuss (VP of
Steering)*
Sub-committees identify
relevant education topics*
3. Develop documentation 3. Documentation and 2. Prepare to elect board of
and storage system for storage system plan* directors
meeting minutes and planning (secretary)
documents
1. Hold interest meetings, table events, gather list of potential members and contact 1. Identify volunteer 1. Hold interest meetings, table events, gather list of potential members and contact information 1. Continue membership 1. Recruit a total of 450 1. Continue membership
information coordinator and mailing list recruitment members recruitment
coordinator, develop SOP for
managing contact list*

2. Define membership 2. Review membership 2. Conduct initial membership 2. Benchmark 300

MEMBERSHIP/
OUTREACH
MARKETING 1. Develop communication
strategy and materials
2. Develop and train
"speakers" bureau
1. Create Communication
Plan* and create South Philly strategy and materials
Food Co-op brochure*,
website, facebook page,
logo/brand development
2. Training materials*
structure
3. Plan general membership
meeting
4. Conduct initial membership
drive
1. Develop communication
structures; Conduct a drive households
membership structure survey*
from mailing list; Propose and
vote on membership structure
4. Preliminary - 30
households
1. Membership Benefit
brochure and membership
application*

1. Develop accountability 1. Financial and Membership 1. Research/project initial 1. Develop long-term budget 1. Raise initial capital 1. Benchmark: $15,000 to 1. Research and secure
system to manage Accountability SOPs*(Finance costs estimate* (fundraisers, donation, 20,000 financing
membership data, track Chair, Bookkeeper)/Finance (Steering/Planning/Finance) business partnerships, grants
cashflow, report financial for Stage 2 feasibility study
status, including banking {freshfood financing,
foodtrust})
FINANCE 2. Research/project initial 2. Develop short-term budget* 2. Develop fundraising 2. List of possible fundraising 2. Develop accounting system
costs (Steering/Planning) plan/ideas events/partnerships* to manage store cashflow and
report financial status
3. Develop prelim 3. Finalize and approve
membership/donation "letter" membership "letter"* (Finance
for prelim membership drive and Steering Committee)
(Finance committee)
1. Preliminary organizing 1. Preliminary organizing 1. Bench mark: 800 to 1000 1. Conduct full feasibility 1. Benchmark - feasibility 1. Prepare a detailed
feasibility survey feasibility survey* surveys completed, (at least study, including market report is favorable business plan
300 will be door-to-door) analysis and financial
75% of people interested in feasibility
being member (rate 5, 6, or 7
on question #7 of survey)

PLANNING
 STAGE 2: FEASIBILITY and PLANNING STAGE 3: IMPLEMENTATION
STAGE 3d: SUSTAINING -
STAGE 2b: PLANNING STAGE 3a: PRECONSTRUCTION STAGE 3b: CONSTRUCTION & RENOVATION STAGE 3c: PREPARATION for OPENING FIRST YEAR AND BEYOND
Jul 2011 - Sep 2011 Oct 2011 - Dec 2011 Jan 2012 Feb 2012-Apr 2012 May 2012 - Sep 2012 Oct 2012 2013
Benchmarks/Supporting Benchmarks/Supporting Benchmarks/Supporting Benchmarks/Supporting
Documents Tasks Documents Tasks Documents Tasks Documents
1. Prepare and approve SIGN THE
articles of incorporation and
bylaws.

GOVERNANCE

1. Recruit a total of 600 A Recruit a total of 800 POINT Recruit a total of 1000
members members members

MEMBERSHIP/
OUTREACH

MARKETING LEASE OF

1. a. Conduct member loan OR All member loans collected NO

drive: Benchmark - TBD
b. Apply for grants (USDA,
etc): Benchmark - TBD
c. Apply for commercial loans:
Benchmark - TBD
FINANCE

1. Finalize Business Plan MORTGAGE 1. Hire a store manager, RETURN Open the Doors
locate store fixtures and
equipment, finalize layout,
establish accounts with
suppliers, and set up the
store

PLANNING
*Supporting
Description ofDocument
committeesList for Organizing Stage
- Steering,
Finance/Legal, Outreach (Committee
Chairperson)
Develop list of education topics and agenda for presentation/discuss (VP of Steering)
Sub-committees identify relevant education topics
Communication Plan
South Philly Food Co-op Brochure
Training materials for Speakers
Bureau
SOP for
managin
g contact
list
Finance Accountability SOP
Membership Accountability SOP
Documentation and storage system
plan
Membership donation letter
Short-term budget
Membership structure survey and
report
Organizing feasibility survey and report
Long-term budget estimate
List of possible fundraising
Membership Benefit brochure and
events/partnerships
membership application