The One Stop Pill For All Branding Bugs

Analysis of Symptoms
& Diagnosis of causes
• Continuous monitoring of secondary sources
and market visits
• Coordinating periodic customer feedback
• Organising formal market studies
• Distributor mapping & analysis - figures from
Accounts
• Compilation & analysis of competition ads –
from Internet and TV AdIndx
• Compilation & analysis of competition packs –
from field
• Competition pricing analysis - figures from
Sales Team
• Salesmen analysis - figures from Sales Team
• Sales analysis – figures from AC Nielsen
• Media analysis – figures from Adex
• Competition promotion analysis
• Brand promise analysis
• Marketing review with ROI analysis
Prescription &
Administration of Solutions
• Suggesting Brand name and designing the
logo unit
• Deciding on letter style, house colour etc.
• Preparing Identity kit including visiting card,
letter head, envelope, shop boards...
• Prepare hand book for all these.
• Organising product shoots
• Design packaging with keylines and checklist
• Preparation of promotion strategy & budget
• Help in setting up marketing systems
• Help setting up marketing network /Sourcing
right people
– sales people
– Distributors
• Setting clear cut goals
• Focussed training to achieve goals (if needed)
• Organisational chart for Marketing Department
and Sales deployment chart preparation
• Organising distributors / sales team meetings
• Growth strategies and suggestions – product
mix, new markets etc.

• Preparing POP and outdoor designs – including

posters, shelf stickers, glow signs and hoardings

• Preparing TVC/Corporate videos/ Recipe Videos

and coordinating and supervising shoot

• Press/magazine ad concept and implementation

in its release
• Preparing brochure and leaflet designs. And
supervision of its production

• Suggest sales promotion measures like

consumer scheme and coordination for
implementation.

• Coordination for below the line advertising

including outfoor, participation in trade fairs,
events, road shows.
• Provide image building suggestions
• Preparing Website concept and basic
design including onsite SEO
• Organising content and preparing design for
Digital PR
• Direct mailer/e-mailer designs for new
schemes/ products/services being offered
• Coordination for sending mailers
• Preparing news stories for PR.
• Launch event and press meets
• Coordination with media for press releases..
• Roadshow/ apartment promotions
Vaidyaratnam
B’lore
Inauguration
Mercedes E 63 AMG Launch 2013
 TVS Phoenix
Activation 2013
Microsoft Education
BigShopIn
Apartment Promos
LG 3D TV Launch
Bosch Sub-dealer Meet 2011
Bakers Liquid Sampling,
Dealer Meet &
Chef Damu Show
Roche CME
Enrich Expo & One
Launch & Press Meet
Creatives
Packaging

Packaging
Branding
Advertisements
Leaflets/Posters/Coupons
Our Team
Coimbatore:
• Nimal C Namboodiripad: Director. Two decades of experience in Market
Research (TNS MODE), Advertising (Cornet, Mudra & MAA Bozell) and
FMCG (AVT). Planner for the firm.
• Has worked on such accounts as:
• Bata • Groves Snack Foods
• Henko • Grandmas Food Products
• Eveready • Sharadha Terry Products
• ICI • Bhima Jewellers
• Federal Bank • Coconut Development
• Dhanalakshmi Bank Board
• Muthoot Fincorp • Birla Kerala Vaidyashala
• Geojit • Kottakkal Arya Vaidyashala
• Malayala Manorama • Vaidyaratnam
• Mathrubhumi Oushadhashala
• AVT • Nagarjuna Oushadhasala
• Popular Vehicles & Services • PVS Hospital
(Maruti & Bajaj Dealership) • Skyline Builders
•Paragon Chappals • Jayalakshmi Textiles
Brands Associated With

Spices & Ingredients

Textile Showroom
Bags & Accessories

E-Portal
Thank You