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  • Toby

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    It doesnât matter how talented a designer you are, if you are going to run a successful fashion business you also need to know about everything from marketing and PR, to manufacturing your collection and knowing where to find the money to finance it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book will show you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse. Designed for those about to graduate from fashion design and business studies courses, the book will also be of interest to those wishing to work for smaller fashion labels or gain an insight into how labels work.

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    It doesnât matter how talented a designer you are, if you are going to run a successful fashion business you also need to know about everything from marketing and PR, to manufacturing your collection and knowing where to find the money to finance it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book will show you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse. Designed for those about to graduate from fashion design and business studies courses, the book will also be of interest to those wishing to work for smaller fashion labels or gain an insight into how labels work.

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    © All Rights Reserved
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    Отметить как неприемлемый контент
    165 просмотров2 страницы

    Toby

    Загружено:

    ria
    It doesnât matter how talented a designer you are, if you are going to run a successful fashion business you also need to know about everything from marketing and PR, to manufacturing your collection and knowing where to find the money to finance it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book will show you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse. Designed for those about to graduate from fashion design and business studies courses, the book will also be of interest to those wishing to work for smaller fashion labels or gain an insight into how labels work.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
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    из 2

    How to Set up & Run a Fashion Label Second Edition

    Toby Meadows

    No matter how talented you are as a designer, • For all those starting up a fashion business
    if you are going to run a successful fashion
    label you also need to know about business • Explains the business basics from legal
    – from marketing and PR to manufacturing structures to finance
    your collection, and where to find the money
    • Looks at everything to do with marketing
    to finance it all. from initial product research to naming
    the brand and selling the collection
    This new, expanded edition contains
    information on e-commerce, sustainability, • Shows which roles to take on and which
    five new case studies and updated to outsource and how
    images throughout.

    Toby Meadows is a Director of Three’s


    Company Creative Consultancy, providing
    services to the fashion industry, and a Director
    of the womenswear label Belle & Bunty. He is
    a fashion business consultant and a visiting
    lecturer at the London College of Fashion.
    He writes and delivers, internationally, short
    courses for professional development within
    the fashion sector. He also acts as a consultant
    to the Centre for Fashion Enterprise in
    London, working with the next generation of
    talented designers.

    Specification
    Format: 250 × 175 mm / 9 3 ⁄4 × 7 in
    Extent: 200 pages
    Illustrations: 164 colour illustrations
    Binding: Paperback
    ISBN: 978 1 85669 892 4
    To be published: August 2012

    www.laurenceking.com

    Laurence King books are distributed throughout Distributed in the United States and Mexico Distributed in Canada by
    the world (outside USA, Canada and Mexico) by by Chronicle Books Raincoast Books
    Thames & Hudson Ltd. Telephone: (800) 759 0190 Telephone: (604) 323-7100
    Telephone: +44 (0) 20 7845 5000 Fax: (800) 286 9471 Fax: (604) 323-2600
    Fax: +44 (0) 20 7845 5050 Email: frontdesk@chroniclebooks.com Email: info@raincoast.com
    Email: sales@thameshudson.co.uk www.chroniclebooks.com
    www.thamesandhudson.com

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