SUCCESS WITH THE NEW BUSINESS ENGLISH CERTIFICATES COURSE STUDENT’S BOOK Seal chats SUA TigPublished by Summertown Publishing ‘Astatle House ‘Aristotle Lane Osford On2 67 United Kingdom ‘surnmertown Publishingis an imprint of Marshall Cavendish La ISBN: 978-190274-1874 ‘©Summertown Publishing Limited 2008, Fest published 2008 Reprinted 2008, 2009, All rights reserved. No part ofthis publication may be reproduce, stored ina retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior permission of the publishers or except as pertitted by law. Page design and setting: Onford Designers & illustrators lstrated by Clive Goddard pages 3,59. Oxford Designers & llustrators page 86, Cover design by White Space Printed and bound by Tives Offset (M)S¢n.Bhd. Malays Acknoviledgements The author would lke to thank the editors and staff at Summertown forall their hard work, help and support. The publishers would lke to dedicate the Success with BEC series tothe memory ofits inspirational elitr, Davi Riley ‘The publishers would lice to thank and acknowledge the follawing sources fr diagrams, copyright material and trademarks How to job share, based on article Get jb satisfaction with half the hassle by Lucy Alexander, reproduced withthe permission of © NI Syndication, London (2and june 2006). Lifes all about making connections by Carale Le, reproduced with the permission of © Ni Syn: ‘cation, London (4th October 2006). Is Working fo Xerox too good to be tue, based on atile What’ ike working for Xerox by Sarah ‘Campbell reproduced withthe permission of © NI Syndication, London (tat September 2006). A great presentation i like a good espres- so, xcerpt attributed to jim Endicott, President, Distinction Communication, Inc, wwr.dlstintion-services.com @usiness without the risk, based on article We wanna hold your hand by Sarah Campbell, reproduced with the permission of © Ml Syndication, London (sth October 22006). Tags that can end misery of lost luggage by Kathy tAsore, reproduced withthe permission of Yorkshite Post ASA = Four cave stud ies (pages 38 & 39) reproduced with the permission Dalegating, based on article Take a hards- tyle by Lucy Alevander, reproduced with the permission of © NI Syndication, London (2 of e Advertsing Standards Agency st September 2006). Places of work, company details used with permission of Intemational Art Consultants Ltd. Scientic American, Inc.All rights reserved. Scentic Mind. Meetings ae great, ‘reprinted with permission, Copyright © 2008 by Too much work is 2 health hazard ~ pat of the text taken frm an article called Burned out by Ulrich Kraft, reprinted with the permission of Worker recsives unweicome text message, taken from the article UK Werker red by text, message by katie retland, reproduced with the permision of AssociatedPress. Clicking the habit by Nic Paton. Copyright Guardian News £ thedia Lid 2006, Not sold on sales, text from article Sold on customer satisfaction? by Lucy Alexander, reproduced with the permission ‘of © NI Syndication, London (7th September 2007). How to sell. text from article How to sll Does it meet a need? By Cary Chunaweth, reproduced with permission of © NI Syriication, London (ath September 2008) What's that smell, Reprinted by permission of Forbes ‘magazine © 2007 Forbes LLC, ‘The Rage Curve; Spartming for Good; Way Behind the Musi; Let the Sun Shine; Coeeromics ~petmissions cleared with Copyright Clear ance Canter Inc. Case Satu, based on article, Entrepreneurs on 2 dance floor by Jamie Anderson & Martin Kupp ~ reproduced with the permission of Blackwell Publishing, Selling yourself on paper: Hove to write a covering letter, based on article How to Wrte 8 Covering Letter by Clare Dight, eproduced with the permission of © NI Syndication, London (#8 January 2007) Can you own a colour ~ reproduced with the permission ofthe Student Times. Using press releases to gain fre advertising an¢ publicity ~ reproduced with the permission af the author Erin Blaske, Colourful cases based on article Orange and easyMoblle goto war over colou by Jo Best. Copyright © 2007 CNET [Netieorks, in llrightsreserved. ILICON.COMs a registered serlce mark of CNET Networks, Ine SILICON.COM Logo is a service mack of CCNET NETWORKS, Inc. Top Vs BP ~ Based on article by Dr Stephen James, partner of RGC Jenkins & Co, patent and rademerk attorneys Summertown Publishing would als ike to acknowledge the Business English Certificates Handbook (published by University of Cambridge ESOL Examinations) asthe source of exarn formats and rubrics in the Exam Spatlght lessons and ther exam type activities throughout the beak Every effort has been made to trace and contact copyright holders prio to publication, in some cases this has not been possible, We wll be pleased to rectify any errors or omissions atthe earliest opportunity. Photography Getty Images pages 6,7. 8,16 7.18, 2. Dominoes Para page 26 Getty images pages 27,28, 3. 36 (ilboard, istributng leat) Tesco page 3 (clubcard). shout Mogatne page 8, Gey Images pages 40, 46 45.50 576. 668707, 8,87 89, Dr Man Siasubramo nian peges2 PA Photos page 98. Getty Imoges page ge, 70016, no. Orange page 7, Google Logo © Googe In Reprinted wth Pris sion page nr. TOP (TedcastesOilroduts) page 7 Getty Images page a0. Commizsoned photography: Mark Mason pages 4 45 S464 174,84. 94, 104,75 144 OD8I pages 2.38 97,108 Sunmertewn Publishing woud ie to thalkthe flowing fo her eontibuton ire viewing Success with BEC in early Stage of production: Tessa Osborne, FAGE Perce, Siterand Alena Sullvan e Canterbury School of Engl sh, FAGE, Swterand Amy Js. neratonl Companies, Snitzelnd Barbara Heck, Fhhochschile, Nordvestthwei,Staeand Gatlire Hsing, NSH Bleungszentram Swtzeriand Celeste Zappoo Berger, E8 Zari, Migros, SwtzerianaGizabethOeoel,iternatlonal Companies, Switzerand Dr Ho Sehavber University ofFiburgSwitzeand james Sauer ExsyEngsh, KPMG, PWV M.Sc Sally Beale IFAGEe Canterbury Sheol of Eralish Sond El, PSs, Switzerland Dave Daves, Asia Paci cation, Cambridge ESOL Centre, Cara Jayne Her2og,Kkibschul, Migros, Suitzerand lore Povka, Zurich Busnes School RV), Siterlane Neveee Wot, Interangues,Swterand Reto Hib hing leachers,Suteland Rosemarie Aleman, University of Applied Science, iced Rudot Wels KV2 Business Schoo Switzerland Louise Rann, Communication Skil Consutaey, Norwey Mitel Willams, Fachhochschule Vortec. Austria Otto Wels Univesity of Api Sconces, Asti james Schl, Semens ermany