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Welcome to Lazada

Welcome to Lazada

Welcome to Lazada
The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada
The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada

The E-commerce Industry

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

Lazada at a Glance

 
How Lazada’s Marketplace Works

How Lazada’s Marketplace Works

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

How to be a Lazada Seller

E-Commerce is booming in Southeast Asia

E-Commerce is booming in Southeast Asia 3
E-Commerce is booming in Southeast Asia 3

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Untapped eCommerce Opportunities

Untapped eCommerce Opportunities • SEA: The world’s fastest growing internet region. • Expected to grow to

SEA: The world’s fastest growing internet region.

Expected to grow to more than US$200 billion by 2025

eCommerce is the fastest growing at a whopping 32% annually

HUGE POTENTIAL FOR GROWTH

(ECOMMERCE SALES AS PERCENTAGE OF TOTAL RETAIL, %)

CHINA

USA

SEA

14% - 293 billion

14% - 270 billion

3% - 6 billion
3% - 6 billion
Untapped eCommerce Opportunities • SEA: The world’s fastest growing internet region. • Expected to grow to

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3 Mega Trends in Southeast Asia

3 Mega Trends in Southeast Asia 5
3 Mega Trends in Southeast Asia 5

5

International trends

International trends Brick and mortar stores in the US are closing 6

Brick and mortar stores in the US are closing

International trends Brick and mortar stores in the US are closing 6

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The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada
The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada

The E-commerce Industry

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

Lazada at a Glance

 
How Lazada’s Marketplace Works

How Lazada’s Marketplace Works

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

How to be a Lazada Seller

Lazada Group Business Overview

COMPANY OVERVIEW

The leading online shopping and selling destination in Southeast Asia

Widest footprint in the region Launched in 5 markets in March 2012:

 

Indonesia, Malaysia, the Philippines,

Thailand and Vietnam

 

Launched in Singapore in May 2014

Headquartered in Singapore

One-stop shop to access ~30 million products,

sourced locally and internationally, across more than 15 categories Created an end-to-end ecosystem enabled by

best-in-class logistics and payment capabilities Backed by the world’s largest retail commerce company Alibaba Group

investor Majority
investor
Majority
investor Majority
Lazada Group Business Overview COMPANY OVERVIEW • The leading online shopping and selling destination in Southeast

LAZADA PRESENCE

Lazada B2C China eCommerce market position HK / Shenzhen Sourcing hub #1 #1 Philippines Vietnam Pop:
Lazada B2C
China
eCommerce market
position
HK / Shenzhen
Sourcing hub
#1
#1
Philippines
Vietnam
Pop: 108m
#1
Pop: 93m
Thailand
Pop: 68m
#1
Malaysia
Pop: 30m
Singapore
Pop: 6m
Indonesia
#1
Pop: 254m

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Lazada is the clear e-commerce market leader

Lazada is the clear e-commerce market leader Lazada B2C e-commerce market position China • One-stop selling

Lazada B2C e-commerce market position

China • One-stop selling and HK / Shenzhen shopping platform SourcingHub #1 #1 Vietnam • End-to-end
China
One-stop selling and
HK / Shenzhen
shopping platform
SourcingHub
#1
#1
Vietnam
End-to-end ecosystem
Philippines
#1
Pop93m
Pop108m
Thailand
Pop68m
#1
Regional HQ in Singapore
with local offices
Malaysia
Pop30m
#2
2 Technology Hubs:
Singapore
#1
Pop6m
Indonesia
Vietnam & Russia
Pop254m

~550m addressable population

Lazada is the clear e-commerce market leader Lazada B2C e-commerce market position China • One-stop selling

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Our milestones

2012

2013

2014

2015

2016

Launched in Indonesia, Malaysia, Philippines, Thailand, and Vietnam

First Online Revolution

• • Launched in Indonesia, Malaysia, Philippines, Thailand, and Vietnam First Online Revolution

Lazada Express Android App Marketplace Online Revolution 11/11 12/12

• • • • Lazada Express Android App Marketplace Online Revolution 11/11 – 12/12
• • • • Lazada Express Android App Marketplace Online Revolution 11/11 – 12/12

Crossborder Operations

iOS App

• • Crossborder Operations iOS App
• • Crossborder Operations iOS App

Cebu Warehouse

Alibaba Investment

SM on Lazada

• Alibaba Investment • SM on Lazada
• Alibaba Investment • SM on Lazada
Our milestones 2012 2013 2014 2015 2016 • • Launched in Indonesia, Malaysia, Philippines, Thailand, and

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Partnerships have been forged with brands

Partnerships have been forged with brands 11
Partnerships have been forged with brands 11
Partnerships have been forged with brands 11

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Brands and shops leverage on Lazada for their online presence

Brands and shops leverage on Lazada for their online presence 12
Brands and shops leverage on Lazada for their online presence 12

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Lazada A One Stop Shop - More than 15 product categories

A wide assortment of products, from electronics to lifestyle; a one stop shop.

Lazada – A One Stop Shop - More than 15 product categories A wide assortment of

Automotive & Gadgets

Groceries

Sports & Outdoors

Baby & Toddler

Lazada – A One Stop Shop - More than 15 product categories A wide assortment of
Watches, Sunglasses & Jewellery TV, Audio/ Video Gaming, Gadgets Media, Music & Books Fashion
Watches, Sunglasses
& Jewellery
TV, Audio/ Video
Gaming, Gadgets
Media, Music & Books
Fashion
Toys & Games Computers & Laptops Cameras Mobiles & Tablets
Toys & Games
Computers & Laptops
Cameras
Mobiles & Tablets
Lazada – A One Stop Shop - More than 15 product categories A wide assortment of

Travel & Luggage

Health & Beauty

Home & Living

Home Appliances

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Our business model

Retail

Marketplace

Crossborder

Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers

Warehouse

Warehouse
Warehouse
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers

Consumers

Consumers

Consumers

Our business model Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers 14

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What’s in store this 2017?

What’s in store this 2017? 4th generation warehouse in Cabuyao, Laguna Assortment explosion Digital goods and

4th generation warehouse in Cabuyao, Laguna

What’s in store this 2017? 4th generation warehouse in Cabuyao, Laguna Assortment explosion Digital goods and

Assortment explosion

What’s in store this 2017? 4th generation warehouse in Cabuyao, Laguna Assortment explosion Digital goods and

Digital goods and services

What’s in store this 2017? 4th generation warehouse in Cabuyao, Laguna Assortment explosion Digital goods and

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Trusted Online Marketplace by Brands

Trusted Online Marketplace by Brands 16
Trusted Online Marketplace by Brands 16

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Lazada’s Seller Centre

Lazada’s Seller Centre ILLUSTRATED SELLER DASHBOARD Keeping local sellers updates on the latest news in the

ILLUSTRATED SELLER DASHBOARD

Keeping local sellers updates on the latest news in the eCommerce ecosystem
Keeping local sellers
updates on the latest
news in the eCommerce
ecosystem
A multi-functional and powerful tool that empowers and informs sellers on their business with Lazada. Ensuring
A multi-functional and
powerful tool that
empowers and informs
sellers on their business
with Lazada.
Ensuring sellers
don’t miss out on
business
opportunities
Alerting the seller to what’s pertinent to their business; enabling them to sell better with Lazada
Alerting the seller to
what’s pertinent to
their business;
enabling them to sell
better with Lazada
Lazada’s Seller Centre ILLUSTRATED SELLER DASHBOARD Keeping local sellers updates on the latest news in the

Helping sellers to track their business performance with

Lazada
Lazada
Lazada’s Seller Centre ILLUSTRATED SELLER DASHBOARD Keeping local sellers updates on the latest news in the

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Marketing through leading applications

Marketing through leading applications MILLION APP DOWNLOADS APP IN SEA SHOPPING CATEGORY MARKET LEADING MOBILE PLATFORM
Marketing through leading applications MILLION APP DOWNLOADS APP IN SEA SHOPPING CATEGORY MARKET LEADING MOBILE PLATFORM

~60

MILLION

APP DOWNLOADS

Marketing through leading applications MILLION APP DOWNLOADS APP IN SEA SHOPPING CATEGORY MARKET LEADING MOBILE PLATFORM

#1 APP IN SEA

SHOPPING CATEGORY

MARKET LEADING MOBILE PLATFORM ...

Improved customer engagement

Awarded by Google Play

“Top Developer App”.

Featured on Apple App store's Shopping Category

DURING ONLINE REVOLUTION 2016

Marketing through leading applications MILLION APP DOWNLOADS APP IN SEA SHOPPING CATEGORY MARKET LEADING MOBILE PLATFORM
  • Best-in-class Android and iOS applications optimized site for all major browsers

  • Innovative mobile marketing leveraging chat apps

Marketing through leading applications MILLION APP DOWNLOADS APP IN SEA SHOPPING CATEGORY MARKET LEADING MOBILE PLATFORM

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Marketing examples of large campaigns benefiting

Marketing – examples of large campaigns benefiting 5 Major Regional Campaigns per Year Tet / Lunar

5 Major Regional Campaigns per Year

Tet / Lunar New

February:

Year

Celebrate the lunar new year in SEA

Lazada

March:

Anniversary

Celebrate Lazada’s birthday

Great deals for customers

Ramadan

June:

Celebrate Ramadan with Lazada

July:

Superbrands

Onsite showcase of Lazada’s best brands

Online

November-December:

 

Revolution

Biggest sale of the

year with mega

days on 11/11 and 12/12

Marketing – examples of large campaigns benefiting 5 Major Regional Campaigns per Year Tet / Lunar
Marketing – examples of large campaigns benefiting 5 Major Regional Campaigns per Year Tet / Lunar

On-going Local Campaigns

Keeping local sellers updates on the latest

ecosystem
ecosystem

news in the eCommerce

Typical Campaign Sales Uplift

Daily Revenues

Typical Campaign Sales Uplift Daily Revenues Normal Campaign Day Day

Normal

Campaign

Day

Day

Marketing – examples of large campaigns benefiting 5 Major Regional Campaigns per Year Tet / Lunar

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The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada
The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada

The E-commerce Industry

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

Lazada at a Glance

 
How Lazada’s Marketplace Works

How Lazada’s Marketplace Works

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

How to be a Lazada Seller

How Lazada Marketplace Works

Drop Shipping

2 3 4 1
2
3
4
1

You get notified on Seller Center & via email

re: customer orders

You pick and pack your products You prepare all necessary documents Click “Ready to Ship”

The LEX picks up the items Order Status on Seller

Center changes to

“Shipped”

The customer receives the item

Order status changes to “Delivered”

How Lazada Marketplace Works Drop Shipping 2 3 4 1 • You get notified on Seller

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How Lazada Marketplace Works

Fulfillment by Lazada (FBL)

1 2 3 4 5
1
2
3
4
5

You deliver the products to Lazada warehouse or Request for pick-up.

Monitor your FBL stocks and orders on Seller Center.

How Lazada Marketplace Works Fulfillment by Lazada (FBL) 1 2 3 4 5 • You deliver

Lazada will pick and pack your products. Order Status changes to “Ready to Ship”

The 3PL picks up the items from Lazada warehouse. Order Status changes to

“Shipped”

The customer receives the item Order status changes to

“delivered”.

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4 Pillars to Win on Lazada Governance Commercial Marketing and Operational Operating and Onsite Excellence and
4 Pillars to Win on Lazada
Governance
Commercial
Marketing
and
Operational
Operating
and Onsite
Excellence
and
Excellence
Promotions
Model
Dedicated senior PIC
Joint Business Plan
Define operating model
Full assortment
A+ content
Manage Shop-in-Shop
Operational SLA
compliance
Drive traffic to shop
Active participation in
Lazada campaigns
4 Pillars to Win on Lazada Governance Commercial Marketing and Operational Operating and Onsite Excellence and

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The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada
The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada

The E-commerce Industry

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

Lazada at a Glance

 
How Lazada’s Marketplace Works

How Lazada’s Marketplace Works

Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
 

How to be a Lazada Seller

Join the largest online marketplace in 3 steps!

Step 1:

Register &

Submit

Documents

Join the largest online marketplace in 3 steps! Step 1: Register & Submit Documents Step 2:
Join the largest online marketplace in 3 steps! Step 1: Register & Submit Documents Step 2:

Step 2:

Complete the

Onboarding

Training

Join the largest online marketplace in 3 steps! Step 1: Register & Submit Documents Step 2:

Step 3:

Post your items & start selling!

Join the largest online marketplace in 3 steps! Step 1: Register & Submit Documents Step 2:

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How to sign up on Lazada?

How to sign up on Lazada? • Fill in online signup form in English at http://www.lazada.com/sell
How to sign up on Lazada? • Fill in online signup form in English at http://www.lazada.com/sell
How to sign up on Lazada? • Fill in online signup form in English at http://www.lazada.com/sell

Fill in online signup form in English at http://www.lazada.com/sell

How to sign up on Lazada? • Fill in online signup form in English at http://www.lazada.com/sell

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How to sign up on Lazada?

How to sign up on Lazada? 2 Just reset SC password a) Join our online webinar
2 Just reset SC password a) Join our online webinar or, 3 b) Watch videos and
2
Just reset SC password
a)
Join our online webinar or,
3
b)
Watch videos and pass the test (≥ 50%)
How to sign up on Lazada? 2 Just reset SC password a) Join our online webinar
How to sign up on Lazada? 2 Just reset SC password a) Join our online webinar
How to sign up on Lazada? 2 Just reset SC password a) Join our online webinar
  • Sign Up to Payoneer or World First as a corporate account and wait for approval (5-7 days)

How to sign up on Lazada? 2 Just reset SC password a) Join our online webinar
  • Upload SKUs following content guideline; at least 1 SKU be approved (usually 3 working days)

How to sign up on Lazada? 2 Just reset SC password a) Join our online webinar

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Selling on Lazada

Selling on Lazada 1 Listing Upload your products by single or mass upload following content guideline.
1 Listing Upload your products by single or mass upload following content guideline. Be aware of
1
Listing
Upload your products by
single or mass upload
following content guideline.
Be aware of our products
and category requirement
2 Selling
2
Selling

After uploading your products, customers can see them first on www.lazada.com.my.

Learn how to promote your products

3 Shipping You have to ship out orders within 48hrs. LGS only for all crossborder sellers
3
Shipping
You have to ship out orders
within 48hrs. LGS only for
all crossborder sellers
4 Get Paid Payment provider account must be successfully integrated into Seller Center before seller can
4
Get Paid
Payment provider account
must be successfully
integrated into Seller
Center before seller can
receive the payment
Selling on Lazada 1 Listing Upload your products by single or mass upload following content guideline.

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Sign up now at

https://sellercenter.lazada.com.my/seller/register/registration_open

Sign up now at https://sellercenter.lazada.com.my/seller/register/registration_open 29

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Thank you

Thank you