Product mix of HUL

• Home and personal care

• Foods

• Hindustan Unilever network

• Exports

• Water

HOME AND PERSONAL CARE

PERSONAL WASH LAUNDRY ORAL CARE SKIN CARE

LUX SURF EXCEL PEPSODENT FAIR & LOVELY

LIFEBOY RIN CLOSE UP PONDS

LIRIL WHEEL VASELINE

HUMAM SUN LIGHT AVIANCE

BREEZE

DOVE

PEARS

REXONA

HAIR CARE DEODRANT COLOUR COSMETICS

SUNSILK NATURAL AXE LAKME

CLINIC REXONA

FOODS

TEA COFFEE FOODS ICE-CREAM

BROOK BOND BROOK BOND BRU KISSAN KWALITY - WALLS

LIPTON ANNAPURNA

KNORR

WATER

WATER PURIFIER
PUREIT

SWOT

STRENGTHS

 Largest market share

 Largest exporter of country

 Efficient man power having 15000 employees over 1300 managers

 Strong distribution network

 HURC since from 1958 which has 200 highly qualified scientists and
technologists

 Reaching out 135000 villages and directly reaching to 150 million to rural
consumers through there shakti program.

 Every brand of HUL has its own high brand value

Weaknesses

 HUL is steadily losing its market share in segments including shops, hair, oral
and skin care as economic growth slows and competition increases.

Opportunities

 It can switch to new brands in segments like confectionary ,medicines etc.

 diversification

threats

 HUL is facing increased competition with the entry of cigarette maker and
hotel company ITC ltd.

 Also facing competition from P&G

Competitors of HUL SOAPS

HUL brands

Lux

• Rexona

• Breeze
 • Lifebuoy

• Pears

• Dove

• Hamam

Competitor Brands:

• Santoor, Chandrika

• Cinthol, Mysore Sandal

• Godrej no. 1, Nirma

• Dettol

• Santoor,

• Camay

• Margo

Competitors of HUL Hair Care

HUl

• Sunsilk

• Clinic Plus

• Dove

Competitors

• Pantene

• Head & Shoulders

• L’Oreal, Garnier

Competitors of HUL Oral Care

HUl

• Pepsodent

• Close Up
Competitors:

• Colgate

• Meswak

• Dabur Red

• Anchor

HUL COSMETICS

 Lakme

 Ponds

Competitors

 Revlon

 Maybelline

 L’Oreal

 Nivea

 Charmise

HUL LAUNDRY CARE

HUl

• SURF EXCEL: ARIEL

• WHEEL: NIRMA

• RIN: TIDE

SWOT ANALYSIS

Strengths:

• Strong brand portfolio,price,quantity & variety.

• Innovative Aspects.

• Presence of Established distribution networks in both

urban and rural areas.

 3400 distributers
  16 million outlets over the world.

 700 million customer base.

• Strong R&D of the company

• Highly skilled human resource.

• Corporate Social Responsibility(CSR)

Weaknesses:

 Strong Competitors.

 Low exports level(at present).

 Changing consumption pattern.

 High advertising costs.

Opportunities:

 Large domestic market – over a billion population.

 Untapped rural market.

 Changing Lifestyles & Rising income levels, i.e. increasing per capita
income of consumers.

Threats:

 Tax and regulatory structure.

 Mimic of brands

 Entry of ITC in FMCG sector.

 Increasing cost of raw material.

 STRATEGIES FOLLOWED AT HUL

 Distribution strategy.

 Distribution network(direct selling)

 Brand extension strategy

 Line extension strategy

  Repositioning strategy

 Promotional strategy-ads,(Rs700-800 cr)

 Segmentation strategy

 Premium brand

 Affordable brand

 Value for money

 Innovation strategy-introduction of sachet in shampoo

 Mergers and acquisitions strategy

PORTER’S DIAGRAM
RIVALS

Consumer in this category enjoy

multitude of choices.

It does not cost anything for a consumer to buy one brand of shampoo instead of
another, making the industry quite competitive.

SUPPLIERS
Consumer product faces some amount of supplier power simply because of the cost
they incur when switching suppliers

Suppliers that do a large amount of business with these companies are also
beholden to their customers.

BUYERS(CUSTOMERS)

Consumer faces weak buying power because customers are fragmented and have
little influence on price or product.

Considering buyer power retailers it is very high since they are able to negotiate the
price with the companies.

POTENTIAL ENTRENT

Given the amount of capital investment needed to enter certain segment in house
hold consumer products, the threat of new entrant is fairly low.

Whether the new entrant can get its products on the shelves of the same retailers
as its much larger rivals.

THREAT OF SUBSTITUTE

Within the consumer product industry, brand succeeds in helping to build a

competitive advantage, but even the pricing power of the brands can be eroded.

 Product Mix is the set of all the products that an organization offers to its
customers. For instance HUL offers detergents, shampoos, hair care products,
cosmetics, beverages, health care products, ice creams, etc. A product mix
consists of all the product lines and categories offered by a particular seller.