Академический Документы
Профессиональный Документы
Культура Документы
CUSTOMER DEVELOPMENT
1
VALUE PROPOSITION DESIGN
TODAY’S SESSION
• Product Statement
2
WHY WE’RE DOING THIS
Designed for: Designed by: Date: Version:
The Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
7
CUSTOMER PROFILE EXAMPLE
8
CUSTOMER PROFILE EXAMPLE
Pains:
9
CUSTOMER PROFILE EXAMPLE
Gains:
Savings
Delight
Overwhelming Positive Emotion
Make Customer’s Life Easier
Fulfill a Desire
The Stuff Dreams are Made of
10
CUSTOMER PROFILE EXAMPLE
Jobs:
Functional (Tasks)
Social (Status)
Emotional (Feeling a Certain Way)
11
customer validation hacks
STARTER QUESTIONS
1. Have you had this experience before?
4. On the Cool Scale or the Uncool scale (1-10), where would you fit?
12
VALUE PROPOSITION
13
VALUE PROPOSITION EXAMPLE
Physical / Tangible
Intangible
Digital
Financial
14
VALUE PROPOSITION EXAMPLE
Pain Relievers:
Produce Savings
Killing Frustrations
Fix Underperforming Solutions
Eliminate Risks Customers Fear
Help Customers Sleep Better
Eliminate Barriers
15
VALUE PROPOSITION EXAMPLE
Gain Creators:
Create Savings
Produce Expected Outcomes
Beat the Competition
Make Customer’s Life Easier
Fulfill a Desire
16
VALUE PROPOSITION
17
18
VALUE PROPOSITION DESIGN
PRODUCT STATEMENT
[Company Name]
is a [noun that describes what your product/service is]
10
Customers
solving problems
customer journey
call to action
6
VALUE PROPOSITION DESIGN
TRACTION CHANNELS
Blog Publicity “PR”
Community
20
VALUE PROPOSITION DESIGN
RESOURCES
• strategyzer.com Short Classes on the Business Model and Value Proposition Canvases
TheLeanInnovator.com
dan@theleaninnovator.com
21