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NEW PRODUCT DEVELOPMENT

Term Report
On

Why Everyone Flies

Submitted by
ABM- Bercero, Chessa Lou
Briol, Jaezel Claire
Intapa, Charls
Mangumpit, Gellan
Micayle, Edrian
Vildosola, Lady Joanne
ABM- 2

Submitted to
JUNELLY GRACE C. TECSON, LPT

Date of Submission
SEPTEMBER 29, 2017

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LETTER OF THANKS

JUNELLY GRACE C. TECSON, LPT


Subject Teacher
ZSNHS- ENTREPRENEURSHIP, Pagadian City
Date:

Dear Ma’am,

I am pleased to inform you that the marketing report you assigned for
15th of August has been completed.

We have chosen Cebu Pacific Air as the topic for the report. This report
contains as per your instruction has covered all

Thank you
STUDENT

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Preface
Exploring and adventures for seeking unknown…
Cebu Pacific, a…

This project is related to new

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Executive Summary

Cebu Air, Inc., operating as Cebu Pacific Air, is Asia's third-largest


low-cost airline based in Pasay City, Metro Manila, the Philippines. It
offers scheduled flights to both domestic and international
destinations. Cebu Pacific Air is currently the country's leading
domestic carrier, serving the most domestic destinations with the
largest number flights and routes, and equipped with the youngest
fleet. Its main base is Ninoy Aquino International Airport, Manila, with
another hub at Mactan-Cebu International Airport, Francisco Bangoy
International Airport and Diosdado Macapagal International Airport. The
airline was established on August 26, 1988, and started operations on March 8, 1996.

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Initial new product stage
Opportunity Identified
Cebu Pacific wants to offer full services with affordable, reliable, and
fun-filled air travel. A latest study conducted by Cebu Pacific pointed
out the people in Pagadian prefer a full service, an organiz

New product Idea


Information for Decision
DECISION POINT
PRELIMINARY INVESTIGATION STAGE
MARKET ANALYSIS
INTERNAL BUSINESS ENVIRONMENTS
EXTERNAL BUSINESS ENVIRONMENTS
THE ADOPTION PROCESS
Early adopters
Early Majority
Late majority
Laggards or Non-adopters

PRODUCT LIFE CYCLE


MARKET SEGMENTATION

Geographic
Demographic

POSITIONING STRATEGY

MARKETING MIX

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Price
Distribution
Distributor
Promotion
Phones

Advertising
Personal Selling
Sale Promotion

ANALYZE COMPETITION
DEFENDING MARKET SHARE

Premium Performance
Complete Information
Counter offensive defense

TECHNICAL FEASIBILITY ANALYSIS


PRODUCTION STEPS FOR MANUFACTURE
The stock room
Preparing a Production Run
The foundation:
Providing the parts
Laying down the basics
Testing and configuring
Does it pass Muster?
Time for the delicate stuff
Putting It All Together
Adding a Personality
Better than Machine Vision
Ready for Retail
Packing and shipping
Away they go

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ASSESS MANUFACTURING CAPABILITIES

DETERMINE SAFETY ISSUES

DETERMINE ENVIRONMENTAL ISSUES

SUBSTANCE MANAGEMENT
TAKE BACK AND RECYCLING

ENERGY EFFECIENCY

FINANCIAL EVALUATION
BUDGETTING FOR THE NEW PRODUCT

LONG RUN PROJECTION SALES

Total investment incurred


ROI FOR THE FIRST YEAR

DEVELOPMENT STAGE
PROTOTYPE PROCESS
PROTOTYPE PRODUCT

INTERNAL PRODUCT REVIEW

Design and ergonomics


Screen
Controls and keyboards
Connectivity

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Customer Testing

COMMERCIALIZATION STAGE

TIMING
WHERE
TO WHOM

REFERENCES

Enhancement
*Service
*route
*Technology
*Chairs
*pillow
*souvenirs
*

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