CURRICULUM VITAE CONFIDENTIAL

CURRICULUM VITA
E

SWL DE
KOCK

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CURRICULUM VITAE CONFIDENTIAL

CURRICULUM VITAE – SERVAAS DE KOCK

Biographical Information
NAME: Servaas Willem Lourens de Kock
DATE OF BIRTH: 3 July 1955
IDENTITY NUMBER: 5507035073088
MATRIC: 1973 at Vaalharts High School, Jan Kempdorp
MARITAL STATUS: Married to Felicity
Two dependants: daughter, aged 26 years and son,
aged 24
INTERESTS: Hunting, Outdoors, Nature, Knowledge Management,
Business Development, Networking and New
Ventures.
CONTACT DETAILS: Tel (H): 021 – 976 7646
Tel (W): 021 – 976 7646
Cell: 082 4525 565
E-mail: sdekock@iafrica.com
Academic qualifications
UNIVERSITY OF THE ORANGE FREE STATE
• B.Comm - Economics
Business Economics
Money and Banking (1977)
• B. Comm Honours – Economics (1978)
• M.Comm (Cum Laude) – Economics (1979)

GRADUATE SCHOOL OF BUSINESS, UNIVERSITY OF WITWATERSRAND

• Advanced Finance for Bankers (1989)
UNIVERSITY of STELLENBOSCH BUSINESS SCHOOL
• Program in Strategic Management (1993)
TEMPLETON COLLEGE, OXFORD (UK)
• ABSA Bank Management Development Program (1994)
UNIVERSITY of STELLENBOSCH BUSINESS SCHOOL
• Management of Change (1996)
CENTRE FOR BUSINESS MANAGEMENT, UNIVERSITY OF SOUTH AFRICA
 Bank Credit Management (2001)

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Current position:
1. CONSULTANT and ADVISOR in own company - SOLERIGHT
CONSULTANCY AND SOLUTIONS (Pty) Ltd

2. BUSINESS DEVELOPMENT DIRECTOR - TheMarketingSite.com /

CUBE [ON THE SQUARE] (Pty) Ltd

3. MANAGING DIRECTOR - INVESTMENT PSYCHOLOGY SOLUTIONS

(Pty) Ltd.
4. LECTURER and FACILITATOR - AAA School of ADVERTISING and
UNIVERSITY of STELLENBOSCH BUSINESS SCHOOL

Previous positions held:

# Regional Manager - DIAGONAL INSURANCE SOLUTIONS (Short-term
Insurance Brokers)
# Financial Planner – THE WEALTH CORPORATION

# Private Banker – ABSA PRIVATE BANK

# Provincial Manager: Commercial Services, ABSA BANK
Comprising of the following divisions:
• Commercial Property Finance
• Business Finance & Franchising
• Mortgages
• Group Schemes
• Agri-Business
• Public Sector

Employment history:
• March 2007–March 2008 ~ Regional Manager - DIAGONAL INSURANCE
SOLUTIONS
• October 2005 – 28 February 2007 ~ Financial Planner, THE WEALTH
CORPORATION
• September 2000 – September 2005 ~ Private Banker, ABSA PRIVATE BANK
• October 1983 – August 2000 ~ Various Senior Managerial Positions, ABSA
BANK
• March 1981 – September 1983 ~ Chief Economist, AHI
• July 1980 – February 1981 ~ Economist, SAAU
• January 1978 – June 1980 ~ Lecturer, University of the OFS

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Professional Bodies:
• Member - Institute of Directors (I.O.D)
• Authorised Representative and Key Individual - Financial Services Board
(FSB)
• Member of SOCIETY of INDUSTRY LEADERS (“SIL”)
• Member of various International Business Networks like Ecademy,
LinkedIn, InterNations, Young Evian (OWIFOR) and other
• Do various radio talk shows on local community stations

Directorships and other Business interests:

 Director and Shareholder - INVESTMENT PSYCHOLOGY SOLUTIONS (Pty) Ltd.
 Director and Shareholder - SOLERIGHT CONSULTANCY AND SOLUTIONS (Pty)
Ltd
 Accredited Business Introducer – SASFIN BANK LIMITED
 Accredited Investor Introducer – NOVA CAPITAL PARTNERS – New York

Specialist- and unique areas of research or contribution:

1. Business Optimum Model (BOM) – Develop a very unique
business optimum model that measures factors like profitability,
productivity, resource utilisation, ROA, cost effectiveness, input/output
ratio, cost/benefit analysis and efficiency simultaneously and separately. It
also determines the size, contribution and potential of a business, branch or
bank.

2. Money Personality Profiling – Bought the sole distribution rights for

South Africa and Africa for the unique Financial Psychology and Money
Personality Profiling system. This is marketed and distributed through
Investment Psychology Solutions (Pty) Ltd – www.ips-online.co.za in
South Africa.

3. Risk Values - Bought the sole distribution rights for South Africa and
Africa for the unique Risk Value tool: a tool to help those in financial

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services identify those account holders and applicants for business who may
display personality traits that indicate the potential to enter into or use an
account relationship for the purposes of funding terrorism, money
laundering, fraud or default. www.riskvalues.com

4. Risk Based - Trend Indicator (RB-TI) - Develop a Risk-Based

Trend Indicator model that determines the potential/future behaviour of a
client with regards to claims or defaulting on premium or payments.

5.

The ENS/SDK Experience – In conjunction with ENS, one of

South evaluate their personal, business, financial and operational
structures and entities involved in their personal, family and businesses
affairs. After an in depth and high-level analysis, recommendations were
made, restructuring was done and implementation took place.

6. The Marketingsite.com - I am the Business Development Director

for the largest marketing portal and consultancy, TheMarketingSite.com /
CUBE [ON THE SQUARE] (Pty) Ltd in South Africa.
www.themarketingsite.com

Cape Town
June 2008

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