ENGRO FOODS is also a very, well-reputed company which produces a wide range of healthy

food products. Is product line contains products such as milk, tea whitener, cream, ice cream,
juices, flavored milk and many others. ENGRO FOODS is the 1st company which is using
Bactofuge technology.

The company has not been in this business for as long as NESTLÉ is, but the way it has grown
up is appreciable. It has come up with innovative features in its products. Through its financial
statements it is analyzed that how efficiently it has increased its share price from Rs. 17 to Rs.
25. It provides many incentives to it stockholder’s is also growing its market share. The company
has capability to pay it liabilities on time and to keep its assets managed.

ENGRO FOODS not only provide incentives to its stockholder’s but also to its employees. It
offers its employees much outdoor training so that they can work in a healthy environment and
don’t get tired of their hectic routine. That is why it has many loyal employees to work with.

ENGRO FOODS
The Local Flavor with a global Vision

Engro Foods (Pvt.) Limited (EFL) has been established in 2005 as part of a diversification
process at the Engro Group. The plant located at Sukkhur on 23 acre land, has the raw milk
reception capability of 300,000 liters per day and UHT milk capacity of 200,000 liters per day.
The plant has been established at a cost of Rs. 1 billion which provides direct employment to 750
people.

Engro Foods has entered the Food business through milk processing and sale with the company’s
vision to pursue growth opportunities based on country fundamentals and own strength. It also
positions the company to leverage its corporate social responsibility initiatives and work closely
with rural communities to promote integrated farming and livestock development. This effort is
expected to play a pivotal role in poverty alleviation and improving livelihoods of the poor in the
milk collection areas.

Vision

“To be the Premier Pakistani Enterprise with a global reach, passionately pursuing value
creation for all stake holders”.
Mission

“To help farmers maximize their farm produce by providing quality plantnutrients and
technical services upon which they can depend. To create wealth by building new businesses
based on company and country strengths inPetrochemicals, Information Technology,
Infrastructure and other Agriculturalsectors. In pursuing the mission we shall at all-time be
guided in our conductand decision making by our Core Values.”

Core Values

1. To possess leadership among other companies.

2. To introduce innovative products.
3. To capture diversified marked and international focus.
4. To maintain quality and work for continuous improvement.
5. Candid and open communications.
6. External & Community Involvement
7. To focus on individual growth and development.
8. Enthusiastic pursuit of profit.

9. To keep satisfied ethics and integrity.

10. To promote safety, health and pure environment.
11. To create opportunities of enjoyment and fun.
12. To promote teamwork and partnership.

SWOT Analysis of Engro

Strengths

 Engro Foods is a well-established brand name; customers automatically have a brand

association.
 They can easily afford research and development costs in order to introduce new
products.
 They have strong supply chain (good PR with farmers provides world class supply chain
management).
 The increasing sale figures form years to years showing customer satisfaction upon Engro
Foods Limited products.
  Engro Foods involve in consumer and product research before and after launching a
product.
 Engro Foods is having strong relationship with global research partners like AC Nielsen,
JWT Asiatic.
 Company is not relying on third parties for sale and distribution and has its own sale and
distributing network.
 Engro Foods Limited only has the third-generation UHT milk plant in the country.
 Engro Foods Limited plant is the only plant in Pakistan that uses Bactofuge technology to
virtually eliminate bacteria and ensure premium quality and hygiene.

Weaknesses

 One major weakness of Engro Foods in dairy products, which is that 85% of its milk
collection centers are in Punjab, while processing unit is in Sindh.
 Higher transportation cost.
 Dependency on TETRA PAK for the entire packing of its dairy products.

 Paying higher cost of packing of products results in higher overall products cost.
 The product range of Engro Foods narrows as compared to its competitors.

Opportunities

 Pakistan is the fourth largest milk producing country. So, it’s an opportunity for company
to grow in this sector.
 Engro Foods can increase awareness though different media, by showing ads thoseare
according to cultural requirements of Pakistan.
 By increasing the milk related products company can go globally.
 Engro can launch products like dry milk, cereal and Yogurts etc.
 Growing dissatisfaction with milkmen’s milk and increasing awareness about healthand
hygiene issues have led to increased processed milk consumption.

Threats

 Engro Foods competitors Nestle and Haleeb are biggest threat.

 There are opportunities and doors for new players are open who can be the future
competitors.
  Consumer is aware now, there is need to maintain the quality of products. If EngroFoods
will not do so it loses its business in foods. There is threat from the customer side.
 Consumer’s perceptions and price differentials can cause a threat for the company.
 Consumer’s preferences change with time and prices might create certain barriers interms
of the profit margins for ENGRO FOODS.

Objectives
1. To possess leadership among other companies.
2. To introduce innovative products.
3. To capture diversified marked and international focus.
4. To maintain quality and work for continuous improvement.

Core values
At Engro, we support our leadership culture through unique systems and policies which ensure
open communication, foster an environment of employee and partner privacy, and guarantee the
well-being and safety of our employees. Our core values form the basis of everything we do at
Engro; from formal decision making to how we conduct our business to spot awards and
recognition. At Engro we never forget what we stand for. Following are our core values:

Health, safety and environment

We will manage and utilize resources and operations in such a way that the safety and health of
our people, neighbors, customers, and visitors is ensured. We believe our safety, health and
environmental responsibilities extend beyond protection and enhancement of our own facilities

Ethics and integrity

We do care how results are achieved and will demonstrate honest and ethical behavior in all our
activities. Choosing the course of highest integrity is our intent and we will establish and
maintain the highest professional and personal standards. A well-founded reputation for
scrupulous dealing is itself a priceless asset.

Our people

We strongly believe in the dignity and value of our people. We must consistently treat each other
with respect and strive to create an organizational environment in which individuals are fairly
treated, encouraged and empowered to contribute, grow and develop themselves and help to
develop each other. We do not tolerate any form of harassment or discrimination.

Innovation and risk-taking

Success requires us to continually strive to produce breakthrough ideas that result in improved
solutions and services. We encourage challenges to the status quo and seek organizational
environments in which ideas are generated, nurtured and developed. Engro appreciates
employees for well thought out risks taken in all realms of business, and for the results achieved
due to them, acknowledging the fact that not all risks will result in success.