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1. Gender Distribution
Gender
44%
Male
56%
Female
INTERPRETATION:
From the above table and graphs it was known that major of the respondents were Male i.e..,
56% and rest 44% were Female.
2. Household Income
Household Income
5%
4% Less than 50000
7% 50000-99999
15%
9% 100000-149999
150000-199999
17% 200000-249999
23%
250000-350000
Above 350000
20%
Not prefer to answer
INTERPRETATION:
From the above table and graphs it was known that major of the respondents belonged to
250000-350000 income group which belonged to 23% of the total sample size.
3. Do you know about Marc brand?
Awareness of brand
45%
55%
INTERPRETATION:
From the above table and graphs it was known that someof the respondents know about the
brand.
4. What segment of product do you buy/prefer buying from Marc Enterprise Pvt.
Ltd?
25%
fans
40%
water heaters
air coolers
15% room heaters
20%
INTERPRETATION:
From the above table and graphs it was known that major of the respondents have used fans
of marc brand(i.e.40%).
5. Which is/are the best part of the Marc Enterprise Pvt. Ltd?
Table 14: Which is/are the best part of the Marc Enterprise Pvt. Ltd?
25
26
24
20
15
10
10
5
6
3 3 3
0
availability environment packaging range of the layout of quality discount
of unit product theunit
Number of respondents
INTERPRETATION:
From the above table and graphs it was known that major of the respondents choose marc
because of availability of the product which makes customers easy to buy.
6. On the scale of 1-5 , please indicate your satisfaction with various aspects of
Marc Enterprise Pvt. Ltd
50
40 35
28
30
20
10
0
very much satisfied neither satisfied dissatisfied very much
satisfied nor dissatisfied dissatisfied
INTERPRETATION:
From the above table and graphs it was known that major of the respondents have satisfied
from the services given by Marc or some of the respondents are neutral.
7. Would you recommend Marc Enterprise Pvt. Ltd to your near ones.?
Table 16: Would you recommend Marc Enterprise Pvt. Ltd to your near ones.?
INTERPRETATION:
From the above table and graphs it was known that major of the respondents didn’t want to
recommend to their frends.(i.e. 53% of total sample size).
Table 17: What perception do you hold about Marc Enterprise Pvt. Ltd?
60%
INTERPRETATION:
From the above table and graphs it was known that major of the respondents felt that the
brand is among the good ones from the competitors.