KEY FACTORS

Market Penetration
KEY INTERNAL FACTORS
STRENGHTS WEIGHT AS TAS
Experienced and Certified Owner/Manager with
0.1 4 0.4
International Coffee Industry and Standards
Socially Responsible to Coffee Bean Farmers 0.07 4 0.28
Diverse and Very Affordable Product Mix 0.07 4 0.28
Open-door policy 0.03 -
Training and Development of Employees 0.03 4 0.12
Good Quality Practices 0.1 4 0.4
Strategic Location and Lay-out 0.07 4 0.28
Strong Equity, Liquid, and Debt free organization 0.05 2 0.1

WEAKNESSES
Lack of trust and time of owner/manager to the business
0.07 4 0.28
and its employees
Poor Marketing Effort 0.05 4 0.2
No Formal Performance Evaluation 0.03 -
Below minimum income or wage rates 0.03 3 0.09
Weak Human Resource Management 0.05 -
Lack of efficient inventory system 0.1 3 0.3
Weak profitability 0.1 2 0.2
Poor Financial Management 0.05 3 0.15
1.00
KEY EXTERNAL FACTORS
OPPORTUNITIES
Increasing environmental awareness 0.05 -
Coffee culture on the rise and trend towards local
0.05 4 0.2
businesses
Growing market of local coffee roasters 0.10 3 0.3
Technological Advancements 0.03 4 0.12
Famers awareness of agricultural techniques and
0.05 -
agricultural equipment
Increase of coffee supply in the near future (Due to the
0.05 4 0.2
increased demand/price)
Rise in income per capita. 0.07 4 0.28
Growing popular support for responsible sourcing and
0.03 -
environmentally friendly products.
Improving governmental support for infrastructure. 0.05 -

THREATS
Inexpensive coffee appliances available to the public 0.05 4 0.2
There is a strong threat among substitutes 0.03 4 0.12
Rise in coffee bean prices 0.15 3 0.45
Regulations by health authorities on caffeine production 0.07 4 0.28
Rise among minimum wage regulations 0.07 -
Rising Competition of Coffe Shops in Iligan 0.15 4 0.6
1.00
TOTAL SUM OF ATTRACTIVENESS SCORE 5.83
Product Development Market Development
AS TAS AS TAS
4 0.4 4 0.4
4 0.28 4 0.28
2 0.14 4 0.28
- -
3 0.09 3 0.09
4 0.4 4 0.4
3 0.21 2 0.14
4 0.2 3 0.15

4 0.28 4 0.28
3 0.15 2 0.1
- -
4 0.12 3 0.09
- -
4 0.4 3 0.3
4 0.4 3 0.3
4 0.2 3 0.15

- -
2 0.1 2 0.1
3 0.3 3 0.3
4 0.12 4 0.12
- -

2 0.1 3 0.15
4 0.28 4 0.28
- -
- -

2 0.1 3 0.15
4 0.12 4 0.12
4 0.6 3 0.45
4 0.28 4 0.28
- -
3 0.45 3 0.45

5.72 5.36