Questionnaire

Please put tick mark (V) in appropriate box.

1. Name:(Optional)
2. Gender: A. Male ( ) B. Female ( )
3. Age: A. 16-25( ) B. 26-35 () C.36-45 ( ) D.46-55 ( ) E.>55 ()
4. Occupation
A. Service ( ) B. Business ( ) C. Student ( )
D. Agriculturist ( ) E. Professionals ( ) F. Housewife ()

5. Qualification (Highest)
A. Up tol2th ( ) B. Graduation ( )
C. Post Graduation ( ) D. Professional ( ) E. Diploma ( )
F. PhD ()
6. Annual Income
A. Less than Rs. 2 Lakhs ( ) B.Rs. 2-5 Lakhs ( ) C.Rs.6-10 Lakhs ( )
D.Rs. 11-15Lakhs ( ) E. More than 15 Lakhs ( )

7. Which vehicle do you own? (You may tick (V) more than one option)
A. 2-wheelers () B.3-wheeler 0 C.4-wheeler ()
D. Multiple wheels ()

8. Which type of fuel do you use in your vehicle? (You may tick (V) more than one
option)
A. Petrol () B. Diesel () C. Both ( )

9. For what purpose(s) you are using vehicle(s)?

A. Commercial (Business) ()
B. Non-commercial (personal use/profession) () C. Both ( )

10. a. What is your weekly requirement (approximate) of petrol?

A. 1-10 Liters () B. 11-20 Liters () C. 21-30 Liters 0 D. 31-40 Liters ()
E. 41-50 Liters () F.>50 Liters () G. Not Applicable ( )

10. b.What is your weekly requirement (approximate) of Diesel?

A, 1-10 Liters ( ) B. 11-20 Liters ( ) C. 21-30 Liters ( )
D. 31-40 Liters ( ) E. 41-50 Liters ( ) F. >50 Liters ( )
G. Not Applicable ( )

11. Which of the following petroleum companies sell fuel (Petrol/Diesel)?

(You may tick (V) more than one option)
A.IOCL ( ) B.BPCL ( ) C.HPCL ( )
D. Reliance () E.Essar( ) F.Shell( )
G.IBP ( )

12. When you visit to petroleum retail outlets, what does influence you the most?
A. Name of the petroleum retail outlets/Dealer ( )
B. Name of the company ofpetroleum retail outlets ( )

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 13. Which company’s Petroleum Retail Outlets you visit to buy fuel?
(You may tick(V) more than one option)
A.IOCL ( ) B.BPCL ( ) C.HPCL ( )
D. Reliance ( ) E. Essar ( ) F. Shell ( )
G.IBP ( )

14. Do you purchase fuel from same Petroleum Retail Outlet every time?
A. Yes ( ) B. No ( ) C. Not Always ( )

15. Please rate the factors on scale 1-5 (where 5=Most Influential & 1= Least
influential) which influence
selection of petroleum retail outlets. {Put tick mark (V) in appropriate box}
Factors Most Influeritilft Least
Influential

5 4 3 2 1
a. Ambience of the Petroleum Retail Outlets
b. Visibility/Can be seen
c. Other than fuel (ATM, Convenience store, Fast food joint etc.)
d. Facilities (Drinking Water/Washroom)
e. Services (Free Air Refill, Vehicle Cleaning/ Check Up etc.)
f. Brand Image
& Assured Quantity of fuel
h. Assured Quality of fuel / Unadulterated
i. Less congestion
j- Quick service
k. Availability of fuel(24x7)
1. Convenient Location / Proximity
m. Price of fuel
n. Credit facilities
0. Number of dispensers / pumps
P- Mode of payment (Credit/Debit Card)
q- Brand Name
r. PUC
s. Advertisement
t. Availability of Engine Oil(Lub es)
u. Promotion Schemes
V. Loyalty cards
w. Behavior of Salesperson
X. Wi-Fi

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 16. What are products/services (other than petrol/diesel) you buy/consume at the
petroleum retail outlets?
Products/Services Very often Often Sometimes Rarely Never
a. Food & Grocery item
b. Fast food & restaurants
c. Gift
d. Pharmacy(Medicine)
e. Bouquet
f. Cafe (Tea/Coffee)
g- Car accessories
h. Music (CD/Video)
i. Books/Magazine/Stationary
.)■ Car Wash & Repair workshop
k. Photo shop
1. Parking
m. Courier
n. Rest room
0. ATM
P- Travel Agent(Ticket Booking)

17. Identify the following logos (with which company following logos is
associated)? {Please put tick mark (V) in appropriate box}

4
T A. IOCL ( ) B.BPCL ( ) C. HPCL ( )
E. Essar ( ) F. Shell ( ) G. IBP ( )
D. Reliance ( )

B.BPCL ( ) C. HPCL() D. Reliance ()

§ A. IOCL ( ) B.BPCL ( ) C. HPCL ( )

E. Essar ( ) F. Shell ( ) G. IBP ( )
D. Reliance ( )

d. A. IOCL ( ) B.BPCL ( ) C. HPCL ( ) D. Reliance ( )

E. Essar ( ) F. Shell ( ) G. IBP ( )

e. 0 A. IOCL ( ) B.BPCL ( ) C. HPCL ( )

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D. Reliance ( )
 E. Essar ( ) F. Shell ( ) G. IBP ( )

A. IOCL ( ) B.BPCL ( ) C. HPCL ( ) D. Reliance ( )

E. Essar ( ) F. Shell ( ) G. IBP ( )

g. IOCL ( ) B.BPCL ( ) C. HPCL( ) D. Reliance ( )

E. Essar ( ) F. Shell ( ) G. IBP ( )

aTRA

L'J
>iihm nil
A. IOCL ( ) B.BPCL ( ) C. HPCL ( ) D. Reliance ( )

J-

E. Essar ( ) F. Shell ( ) G. IBP ( )

18. Match the following products with their companies {Please put tick mark (V)in
appropriate box j_____________ _________________________
Products Company
IOCL BPCL HPCL SHELL ESSAR
a. XtraP rem i um/X t ram i 1 e
b. Speed/HiSpeed
c. Power/Turbo
d. Punch/DDX
e. SuperUnleaded

19. Have you ever used the Branded fuel?

A. Yes ( ) B. No ( )

20. If you get guaranteed and better quality of fuel at higher price, will you buy?
A. Yes ( ) B. No ( ) C. Decide after trying once ( )

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 21. Match the following ‘slogans5 with their companies {Please put tick mark (V)in
appropriate box}____________ ________________________________________
Slogans Company
IOCL BPCL HPCL SHELL ESSAR IBP RELIANCE

a. energising lives
b Future foil of energy
c. Driving towards a Greener Future
d Pure for Sure

e. Pure bhi. Poora bhi. •

22. Other than own experience which influence you to visit Petroleum retail outlets?
(You may tick (V) more than one option)
A. Petrol pumps dealer/franchisee ( ) B. Advertisement ( )
C. Mechanics ( ) D. Friends ( )
E. Family members ( ) F. Proximity ( )

23. Where do you come to know about petroleum retail outlets/companies?

(You may tick (V) more than oneoption)
A. Hoarding/Banners ( ) B. Pamphlet ( ) C. T.V. Advertisement ( )
D. None () E. Wall Painting ( ) F. Word of mouth ( )
G. Internet and social media ( )H. News Paper ( ) I. Magazine ( )
J. Company’s website ( ) K.SMS ( ) L. Calling ( )
M. Social activities/Events ( ) N. Radio ( ) O. GPS/Mobile Maps

24. Which type of promotional activities of petroleum retail outlet companies you
are aware of?
(You may tick (V) more than one option).
A. Cash discount ( ) B. Prizes (cars, bikes, mobiles etc) ( )
C. Scratch card and lucky draw ( ) D. Reward points ( )
E. Cash Back ( ) F. Loyalty cards ( )
G. Sponsoring and social activities (CSR) ()

25. Are you aware about Loyalty programs of Oil Marketing Companies?
A. Yes ( ) B. No ( )

26. Match the following loyalty programs with their companies and please put tick

Loyalty Company
cards/programme
IOCL BPCL HPCL SHELL ESSAR Reliance
XTRAPOWER
/XTRAREWARDS
PETROCARDS &
PETROMILES
DRTVETRACK
TRUCK STOP/
TRANS CONNECT

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 27. Do you have any loyalty card of any of petroleum retail outlet companies?
A. Yes ( ) B. No ( )
27. a. If yes, then which company’s card do you have (you may tick (V) more than
one option)?
A. IOCL ( ) B. BPCL ( ) C. HPCL ( ) D. Reliance ( ) E. Essar ( )
F. Shell ( ) G. IBP ( )

27. b. If No, why

A. Discounts are not attractive ( ) B. Not available easily ( )
C. Not aware ( ) D. My consumption is less ( )
E. Problem with points redemption ( ) F. Registration fee ()
G. Time Constraint ()

28. Do you buy Lubricants (engine oil) from petroleum retail outlets?
A. Yes ( ) B. No ( )

29. What is your experience at Petroleum Retail Outlets of following companies?

(Please rate as 5=Excellent, 4= Very good, 3= Fair, 2=Poor, l=Very Poor in
appropriate box)___________ ____________ ______________ __________
Company Quantity of Quaility of Services Facilities Overall Not
products product (Free Air (Drinking Experiences visited
(Petrol/Diesel) (Petrol/Diesel) Refill, Vehicle water/washroom) Yet
cleaning)

a. IOCL
b. BPCL
c. HPCL
d. ESSAR
e. Reliance
f. Shell
g- IBP

30. Which of the following aspects of a branding would attract you the most?
(Please rank the following where 1= Most Attractive and 6=Least
Attractive)____________________________ _____________________
Aspects of Branding Rank
Perception of Price
Advertising
Public Relations
Understanding of customers
Perceived Value of Products
Trust built by the brand

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