9th Annual Row for the Cure® in Mission Bay, October 31, 2010 to benefit Susan G. Komen for the Cure®, San Diego San Diego, CA, October 21, 2010 -- Grab your oars and paddles and come out to su pport the 9th Annual Row for the Cure® in Mission Bay, October 31, 2010. This rega tta is a 4.5 km race beginning at South Shores on Mission Bay, passing by the wa ter side of Sea World, around Vacation Island and Paradise Point, finishing just North of Ski Beach. All entry fees and donations benefit Susan G. Komen for the Cure®, San Diego. 75% of every dollar donated stays in San Diego County to cover every step of the bre ast cancer journey for uninsured and underinsured women. The remaining 25% funds international research. Next to the U.S. government, Komen is the largest funde r of breast cancer research in the world! "The Row for the Cure® is an exciting collaboration between Susan G. Komen for the Cure® and the collegiate and water sports communities,” said Pattie Pinkerton, head coach for UC San Diego’s Women’s Crew. “With one in eight women diagnosed with breast cancer, the women rowing in our eights know one of their team mates will face t his potential killer. We want to help find a cure, and help pay for early detect ion.” Pinkerton encourages rowers and kayakers of all levels to participate. For those not interested in racing, seating is available on the barge and onlookers can w atch the row go by. UC San Diego’s rowers will be teaching individuals and groups how to row in their stable rowing barge and the Dragon Boat community will offer a chance to try their boats. Costs range from $25 to $90 depending on whether y ou re rowing as an individual or on a team, kayaking or observing on the barge. For more information, or to register for the 2010 Row for the Cure®, please visit https://www.regattacentral.com. About Row for the Cure® The inspiration of Portland, Oregon rower Kathy Frederick, the initial Row for t he Cure® took place in 1994 on Portland s Willamette River as a way for the rowing community to support runners and walkers participating in the Rose City s Race for the Cure®. That first regatta raised a modest $1,500. Today, with events in 15 U.S. states and Germany, Row for the Cure® has blossomed into a multi-sport event that includes athletes of all ages representing four sp orts; rowing, canoe/kayak, dragon boat and Native American paddling. With over 2 0 cities having hosted a Row for the Cure®, participants now raise over $300,000 a nnually, rowing and paddling together to save lives in their local communities. About Susan G. Komen for the Cure®, San Diego Since its inception in 1995, $8.5 million has been given to local organizations that provide breast cancer education, screening, diagnostics, treatment and pati ent support for the uninsured or underinsured in San Diego County. Seventy-five percent of every dollar raised through Affiliate-sponsored events stays right he re in San Diego County to fund free diagnostic mammograms, treatment and service s for uninsured and underinsured women and their families. The remaining 25 perc ent funds international breast cancer research. In fact, next to the U.S. govern ment, Susan G. Komen for the Cure® is the largest funder of breast cancer research in the world. For more information, please visit www.komensandiego.org. Why is the Race for the Cure® so important to San Diego County? Since launching the breast cancer movement more than 30 years ago, Komen for the Cure has transformed the culture – bringing breast cancer out of the closet – chang ing the way the world talks about and treats this devastating disease. During th e journey, it was often controversial and considered inappropriate to discuss di seases of the breast openly. We’ve come a long way – but we face new challenges. Her e in San Diego County, many underserved women find breast cancer at a later and more aggressive stage and have a higher mortality rate. Still others have lost t heir jobs and can’t afford medical insurance. All of this is compounded by the Cal ifornia state budget crisis which forced the closure of the only free mammogram program open to women in this state. So, we’re doubling our efforts here at Komen San Diego to do what we can to raise additional funds. We raise funds primarily through the Race for the Cure®. Did you know? One in eight women will be diagnosed with breast cancer in her lifetime. The most significant risk factors are being a female and getting older. Breast cancer doesn’t discriminate. Breast cancer typically strikes women during their most productive years, both p rofessionally and personally. Breast cancer is the leading cause of cancer death in U.S. women ages 40-59. Men can get breast cancer, too. One percent of breast cancer diagnosis will be i n male patients. Contact: Rachel Wiley Olive PR Solutions 350 W. Ash St. #103 San Diego, CA 92101 619-955-5285 rachel@oliveprsolutions.com http://www.komensandiego.org