JAMIE CASWELL

1100 1st Street SE #606, Washington, D.C. 20003 ● 202-615-2255 ● caswell.jamie@gmail.com

Strategic communicator, graduate of Georgetown University’s Public Relations and Corporate
Communications master’s program, and trained media spokesperson with nearly a decade of public
relations experience with commercial firms, a nonprofit, a tech start-up, the federal government and a trade
association.

PROFESSIONAL EXPERIENCE
Project Director June 2018-Present
Potomac Communications Group Washington, D.C.
 Manages teams of specialists, coordinators and managers for multiple clients, including trade associations and
energy interests.
 Oversees quality control and execution of deliverables for several scopes of work ranging in size and
complexity.
 Provides general counsel and program management to clients seeking guidance on messaging, creating
compelling digital and social media content, proactively engaging with traditional media and strategizing
effective communications plans.
 Serves as the main point of contact for all clients.
 Monitors and tracks budgets and hours for multiple clients.

Director of Communications June 2013-May 2018

National Mining Association (NMA) Washington, D.C.
 Served as media spokesperson for the association on a variety of issues affecting the U.S. mining
industry.
 Served as a lead project manager for two industry initiatives, Minerals Make Life and CORESafety®,
including developing and monitoring seven-figure budgets.
 Wrote, pitched and submitted letters to the editor, op-eds and press statements to local and
national news media.
 Oversaw all social media accounts and monitored analytics.
 Managed relationships with key influencers and third-party allies to advance strategic messaging and
policy objectives.
 Assisted in developing engaging digital content that led to measurable action with grassroots audience,
members of Congress, media and high-level thought leaders.
 Leveraged positive storytelling from member companies and pitched feature articles to the news
media on a monthly basis.
 Compiled bi-monthly advocacy reports to showcase the value of the association’s government affairs,
legal, regulatory and communications efforts.

Manager of Communications & Outreach December 2011-June 2013

National Mining Association Washington, D.C.
 Spearheaded blogger outreach, social media management and e-mail blasts for nationwide industry
initiatives.
 Prepared talking points, backgrounders, and other supporting material for media interviews with both
the association CEO and senior staff.
 Helped develop annual strategic objectives for the communications department.
 Composed articles for a trade industry newsletter on a weekly deadline.
 Organized and participated in forums, panels and discussions with Beltway opinion and thought
leaders on business, energy policy and domestic natural resources.
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  Served as the host of a public affairs video mini-series called NMA Newsmakers.
 Managed press operations for the world’s largest mining trade show with more than 40,000 attendees.

Communications Specialist November 2009-December 2011

National Mining Association Washington, D.C.
 Directed press calls and arranged media interviews after the 2010 Upper Big Branch mine crisis.
 Edited, standardized and distributed memoranda, press releases and newsletter articles.
 Served as point of contact on NMA website for energy and safety advocacy campaigns.
 Prepared daily media clips and updated NMA website to reflect breaking industry news.
 Developed press lists, fact sheets, biographies and editorial calendars.

EDUCATION

Georgetown University Washington, D.C.

Master of Public Relations and Corporate Communications May 2016

University of North Carolina at Chapel Hill Chapel Hill, N.C.

Bachelor of Arts in Journalism and Mass Communication, News-Editorial May 2008

ADDITIONAL EXPERIENCE & ACTIVITIES

Independent Communications Consultant November 2017-January 2018

Department of Veterans Affairs (VA)/Optum Washington, D.C.
 Developed a strategic communications plan to increase awareness and understanding of the VA’s
Community Care Network and help position it as the premier healthcare network for veterans and
their families.

Independent Communications Consultant January 2016-May 2016

TandemNSI Arlington, Va.
 Developed a comprehensive strategic communications plan to increase visibility of start-up that
resulted in the creation of a suite of new digital materials, an increase in social media reach and a more
focused mission statement.

PR Coordinator & Street Outreach Volunteer April 2012-September 2013

StandUp for Kids Washington, D.C.
 Counseled homeless youth and ran chapter’s social media channels, along with designing and
distributing promotional material and setting up fundraisers.

Public Relations Intern September 2008-December 2008

GYMR Public Relations Washington, D.C.
 Provided support for full-service public relations firm working on healthcare issues.

SKILLS & CERTIFICATIONS

Technology: Proficient in Microsoft Office, WordPress, MailChimp, and Survey Monkey. Extensive knowledge
of popular social media platforms. Experience with HTML coding and Squarespace.

Accreditations: Georgetown University certification in nonprofit cause consulting (2014).

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