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  • Digital Marketing Roles Matrix

    Загружено:

    Demand Metric
    5K просмотров1 страница
    Your Problem You need to organize your Digital Marketing efforts across different departments. Our Solution We created the Digital Marketing Roles Matrix to help organizations improve their Digital Marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content, and Metrics.  This roles matrix was designed with Digital Marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Strategic Communications, Demand Generation, Content Marketing, Community & Social Media, Public Relations, Product Marketing, and Customer Experience. Key Benefits improves Digital Marketing processes helps you audit current Digital Marketing capabilities provides a baseline for maturity Microsoft PowerPoint Estimated Time Required: 5 Hours Skills Required: Analysis

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    Your Problem You need to organize your Digital Marketing efforts across different departments. Our Solution We created the Digital Marketing Roles Matrix to help organizations improve their Digital Marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content, and Metrics.  This roles matrix was designed with Digital Marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Strategic Communications, Demand Generation, Content Marketing, Community & Social Media, Public Relations, Product Marketing, and Customer Experience. Key Benefits improves Digital Marketing processes helps you audit current Digital Marketing capabilities provides a baseline for maturity Microsoft PowerPoint Estimated Time Required: 5 Hours Skills Required: Analysis

    Авторское право:

    © All Rights Reserved
    Отметить как неприемлемый контент
    5K просмотров1 страница

    Digital Marketing Roles Matrix

    Загружено:

    Demand Metric
    Your Problem You need to organize your Digital Marketing efforts across different departments. Our Solution We created the Digital Marketing Roles Matrix to help organizations improve their Digital Marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content, and Metrics.  This roles matrix was designed with Digital Marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Strategic Communications, Demand Generation, Content Marketing, Community & Social Media, Public Relations, Product Marketing, and Customer Experience. Key Benefits improves Digital Marketing processes helps you audit current Digital Marketing capabilities provides a baseline for maturity Microsoft PowerPoint Estimated Time Required: 5 Hours Skills Required: Analysis

    Авторское право:

    © All Rights Reserved
    Отметить как неприемлемый контент
    из 1

    DIGITAL MARKETING

    Roles Matrix

    ROLES RESPONSIBILITIES PROCESSES TECHNOLOGY CONTENT METRICS

    Revenue Accountability Budgeting & Planning WCM Thought Leadership Blog Revenue by Channel
    Senior
    Staffing & Channel Management Reviews & Coaching Marketing Automation Webinar Presentations Customer Lifetime Value, NPS
    Management Conference Keynotes Return on Customer (ROC)
    Reporting to CEO/Board Recruitment & Retention CRM

    Brand Strategy Digital Marketing Budget WCM Data Sheets, Whitepapers Market Share, Profitability
    Strategic
    Marketing Strategy Social Agency Management Content Marketing Platforms Case Studies/Testimonials Brand Equity
    Communications
    Mobile Marketing Strategy Communications Management Social Media Platforms Competitive Analysis Content Usage

    Lead Generation & Events Advertising/Sponsorship Marketing Automation/Email Advertising/SEO Campaign ROI, Email Metrics
    Demand
    Inbound/Outbound Marketing Lead Generation Digital Asset Management Email Campaigns Marketing Qualified Leads
    Generation Event/Survey Management Contribution to Pipeline
    Sales Opportunity Management Tradeshows Webinars

    Web Content Management Content Creation WCM, Blogging Platforms, MA Website and Blogs Content Views, Links Earned
    Content
    Content Marketing Campaign Analysis Content Mktg & Distribution eBooks, Articles Content Conversion
    Marketing Content Distribution Video Marketing Platforms Content Published
    Content Scoring Videos

    Online Community Management Community Development WCM Posts, Tweets, Photos User Engagement
    Community &
    Social Listening Social Channel Management Social Media Platforms Forums, Chats, Comments Sentiment Analysis
    Social Media Social Reputation Management Social Channels & Networks
    Social Engagement Articles, Community News Campaign ROI

    External Communications Influencer Identification Media Contact Database News Content/Press Releases Mentions/Impressions
    Public Relations Media Relations Relationship Cultivation News Distribution & Monitoring Thought Leadership Content Audience Growth & Engagement
    Analyst Relations Content Creation/Distribution Analytics & Reporting Rich Social Media Content Sentiment Analysis

    New Product Development Product Launch WCM New Features/Ideas for R&D Avg. Revenue Per User
    Product
    Mobile App Development Product Positioning Mobile Development Platforms Gamification Avg. Order Value
    Marketing Video Production/Development Competitive Analysis Video Production Platforms Competitive Analysis Conversion Rate, Renewal Rate

    Interactive Experience Customer Experience Customer Profile Management Buyer Personas Customer Satisfaction Index
    Customer
    Customer Satisfaction Customer Journey Mapping Customer Support, Twitter Customer Journey Map Customer Lifetime Value
    Experience Customer Advocacy Customer Persona Creation Survey & Social Channels Proposals, Presentations Net Promoter Score (NPS)

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