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MUHAMMAD QASIM

MOBILE: 056-4246559 EMAIL: mqamanat@hotmail.com

PERSONAL SUMMARY

A confident, honest and hardworking individual with extensive knowledge of supporting a sales team in all areas of company’s
marketing strategy. Possessing effective organizational skills and proficiency with administration and practical tasks, including
planning market research, organizing the distribution of literature to helping to put on an event. A quick learner who can absorb
new ideas and can communicate clearly and effectively with work colleagues, clients and senior managers.

QUALIFICATIONS

SECONDARY SCHOOL CERTIFICATE [2007]


Beaconhouse School System, Gujranwala, PAKISTAN
SSC - Matric Stream

HIGHER SECONDARY SCHOOL CERTIFICATE [2009]


Punjab College of Science, Gujranwala, PAKISTAN
HSSC – Physics, Chemistry, Mathematics

BACHELOR OF BUSINESS ADMINISTRATION [2013]


Brain Wells University, London, UNITED KINGDOM
BBA - Marketing

EMPLOYENT CHRONICLES

Company Name - Super Vision Opticals LLC, Dubai, UAE


Designation - Social Media Marketing Manager
Duration - April 2014 - September 2018

Duties & Responsibilities

• Launched and grew four social media communities; engagement growth 40% higher than the average.
• Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth;
collaborated across teams to identify content
• Delivered social media monitoring and effectiveness reports for senior management
• Developed and executed social media, editorial calendar, SEO and paid search strategy for Better Choice
• Generated marketing qualified leads
• Partnered with sales to delivered account intelligence, launched field readiness trainings, crafted sales playbooks
• Producing and analyzing sales figures, then reporting them to the management
• Proofreading for all marketing material, both print and online
• Writing marketing emails & than sending them to customers & sales prospects
• Assigning the marketing team with day to day administration duties
• Responsible for maintaining & updating company’s website and social media
• Coordinating telemarketing activity
• Managing and maintaining product & data information within company systems
• Planning promotional events
• Liaising on a daily basis with clients, customers & suppliers
• Involved in drafting PowerPoint and word pitches
• Attending events and promoting the company
• Organizing different eye test campaigns
• Booking advertisement space with local newspaper
• Trying to find out what the customer really wants
• Verifying factual information
• Assisting with drafting proposals
• Following up email marketing campaigns
• Spending the advertising budget in a variety of outlets and not just a chosen few
• Carrying out cross-check on important information
• Researching target audiences
• Designing questionnaires to be used in surveys
• Making sure that any adverts are written specifically for the target audience
• Creating email alerts that include product mention

Company Name - Balham Glass & Joinery UK LTD, London, UK


Designation - Marketing Assistant
Duration - August 2011 – January 2014

Duties & Responsibilities


• Compiling a list of industry related journalists and regularly sending them press release
• Creating company brochures
• Making plans on how to approach, cultivate and then ultimately sell to a specific decision maker
• Keeping the marketing database up-to-date
• Distributing marketing materials
• Consistently reviewing and updating the company website
• Developing the company’s online presence
• Helping out with the induction of new staff
• Trying to forecast how customers will respond to a new product in the market place
• Buying list of potential customers
• Obtaining website statistic reports

Company Name - Imperial Building Services UK LTD, London, UK


Designation - Marketing Assistant
Duration - June 2010 – August 2011

Duties & Responsibilities


• Supporting the sales manager and marketing team in all aspects of their work
• Handling sales phone calls and emails
• Attending and presenting company at trade shows and marketing events
• Assisting with the copy writing of marketing materials
• Building an understating of a customer and client’s requirements
• Assessing the result of a marketing campaign
• Writing reports, company brochures and similar documents
• Using social media and blogging for marketing purposes
• Communicating with clients in a professional manner
• Setting up exhibition stands
• Maintaining the marketing database of clients and contacts
• Organizing the distribution of literature
• Identifying what threats competitors pose

KEY SKILLS & COMPETENCIES

• Expert in Microsoft Office, Microsoft Outlook and fluent English


• Numerically astute and comfortable with undertaking financial analysis
• Ability to be creative and to show initiative

AREA OF EXPERTISE

• Social Media Marketing (Facebook, Instagram, Snapchat)


• Working on Hootsuite
• Market Research
• Direct Marketing
• Lead Generation
• Competitor Analysis
• Sales / Promotional material
• Event Organization & Coordination
• Online marketing
• Copy writing

PERSONAL SKILLS

• Resilience
• Hands on attitude

PERSONAL DETAILS

Date of Birth 9th September 1991


Nationality Pakistan
Visa Status Visit Visa
Driving License Valid UAE driving License
Current Location Dubai, UAE
Languages Fluent English, Urdu and Punjabi

REFERENCES
Will be furnished upon request

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