FEDERAL URDU UNIVERSITY OF

ARTS,SCIENCE & TECHNOLOGY KARACHI

Strategic Management : A case study of Wi-tribe Pakistan

SUBMITTED BY :

SIKANDAR IFTIKHAR Roll#31

MBA-III
SEC “B”

TABLE OF CONTENTS
S.NO CONTENTS
1 Company Introduction
2 Wi-tribe’s Oppurtunities & Threats
3 Wi-tribe’s strength & weakness
4 EFE Matrix
5 IFE Matrix
6 BCG Matrix For Wi-tribe’s Products
7 Grand Strategy Matrix
8 QSPM Matrix
9 Selection Of Strategy
10 Conclusion/Recommendations

©2010
Company Introduction

Wi-tribe was established in April 2007, combining the strengths of Qatar Telecom (Qtel)
together with a proactive partnership with the A.A. Turki Group of Companies (ATCO)
and Clearwire. The vast experience these leaders bring to the table has fueled the growth
of this new venture, launching wi-tribe regionally as part of Qtel's 2020 vision.

In 2008, wi-tribe expanded its service to Jordan, and has now ventured into Pakistan to
bring new wireless opportunities. For wi-tribe, this is a unique opportunity to showcase
the advantages of wireless broadband to the internet community in Pakistan.

wi-tribe is designed to usher in a new era that makes broadband a lifestyle!

wi-tribe Pakistan is a focused and convenient consumer wireless broadband provider that
enriches the lifestyles of its customers. It aims to create value across different segments
of the society by simplifying its services and enhancing customer convenience. It strives
to create a community with flexible online access thus redefining the notion of online
freedom.

Mission

Here, at wi-tribe, our aim is to deliver the best and most convenient internet services
across our network. wi-tribe isn’t just dedicated to its customers – it’s obsessed
with exceeding our customers expectations. That’s why we intend to bring together
the brightest, most independently-minded employees within one tribe and create the
most thrilling broadband experience for wi-tribers in every market.

Vision

To be the preferred multimedia experience in the communities we serve.

©2010
 Wi-tribe’s Opportunities & Threats

External Factors

Opportunities:

 Due to poor infrastructure of wired, wireless has a lot of chances.

 Potential opportunity is there as telecommunication has become the need of

people all around the world.

 It can expand its network towards those areas where other networks are unable to
reach.

 Attitude towards leisure time.

 It can bring technological advancement.

 It might introduce innovative services.

 Attitude towards investing.

 It has a chance to increase its market share.

 Attitude towards product quality.

 Customer loyalty can be increased by introducing less expensive packages.

Threats:

 Technological obsolete.

 Political instability.

 Being a new firm its brand image is considered low.

 Changes in tax laws.

 Bad situation of law & order might be harmful for its operations.
©2010
 Import & export regulation can have negative impacts on it.

 Prices fluctuations by its competitors.

 Changes in government policies might effect its policies.

 Competitive forces like wateen, mobilink ,infinity,Qubee & World Call are
consistent threats for wi-tribe.

 Potential entry of 7 new telecom companies to whom licenses have been issued.

©2010
 Wi-trbe’s Strength & Weakness

Internal Factors

Strengths:

 3rd largest WIMAX service provider in Pakistan.

 Increase in market share by 0.63%.

 High employee morale.

 Low employee turnover.

 Low absenteeism.

 Facilities, Equipment, machinery & offices are in good condition.

 Experience at top management.

 Inventory control policies & procedures are effective.

 Firm use strategic management concepts.

 Independent towers.

Weaknesses:

 Limited towers.

 Less marker share as compare to competitors.

 Not a strong brand image as compare to competitors.

 Low infrastructure.

 Less coverage.

 Low customer loyalty.

 ©2010

 Franchises systems are not there.

EFE(External Factors Evaluation) Matrix

Opportunities Weight Rating Weighted Score

• Due to poor infrastructure of wired, 0.04 2 0.08
wireless has a lot of chances.
• Potential opportunity is there as 0.06 3 0.18
telecommunication has become the
need of people all around the world.
• Expand its network in the areas 0.07 3 0.21
where other networks have been
unable to reach.
• Attitude towards leisure time. 0.03 1 0.03
• Technological advancement. 0.05 2 0.1
• To bring innovative services. 0.04 3 0.12
• Attitude towards investing. 0.04 3 0.12
• To increase market share 0.02 2 0.04
• Attitude towards product quality. 0.03 3 0.09
• Customer loyalty can be increase by 0.08 2 0.16
providing less expensive packages.
Threats
• Technological obsolete. 0.06 3 0.18
• Political instability. 0.03 3 0.09
• Not a strong brand image. 0.05 2 0.1
• Changes in tax-laws. 0.03 2 0.12
• Law & order situation. 0.06 3 0.18
• Import-export regulations. 0.05 2 0.1
• Price fluctuations. 0.05 1 0.05
• Government policies. 0.04 2 0.08
• Competitive forces. 0.05 3 0.15
• 7 new upcoming telecommunication 0.12 4 0.48
companies enter into market.
Total 1 2.66
 ©2010

IFE(Internal Factors Evaluation) Matrix

Strength Weight Rating Weighted Score

• Third largest WIMAX service 0.05 3 0.15
provider in Pakistan.
• Market share increases by 0.63%. 0.08 4 0.32
• High employees morale. 0.06 3 0.18
• Low employees turnover. 0.08 2 0.24
• Low absenteeism. 0.04 3 0.12
• Fasicilities,equipment,machinery & 0.05 3 0.15
offices in good condition.
• Experience at top management. 0.09 3 0.27
• Inventory-control policies & 0.07 4 0.28
procedures are effective.
• Firm use strategic management 0.10 4 0.40
concepts.
• Independent towers. 0.07 4 0.28
Weakness
• Limited towers. 0.07 1 0.07
• Less market share. 0.05 1 0.05
• Not a strong brand image. 0.06 2 0.12
• Infrastructure 0.03 2 0.06
• Less coverage 0.03 2 0.06
• Low customer loyalty 0.04 2 0.08
• Franchising system are not there 0.08 1 0.08
Total 1 2.84
 ©2010

Wi-tribe Products Position In BCG Matrix

1. Wi-tribe modem

The position of wi-tribe modem in BCG matrix lies in Question Mark Quadrant
because it is still don’t get enough market share to progress in Stars. Currently it
has a low market share.
 ©2010

2. Wi-tribe WiFi modem

The position of wi-tribe WiFi modem in BCG matrix lies in Question Mark
Quadrant because it is still don’t get enough market share to progress in Stars.
Currently it has a low market share.
 ©2010

3. Wi-tribe Dongle

The position of wi-tribe Dongle in BCG matrix lies in Question Mark Quadrant
because it is still don’t get enough market share to progress in Stars. Currently it
has a low market share.
©2010

Wi-tribe’s Position In Grand Strategy Matrix

Rapid Market Growth

Wi-tribe

II I

1.Market Development 1. Market Development

2.Market Penetration
3.Product Development
4.Horiznotal Integration
5.Divestiture
6.Liquidation
2. Market Penetration
3.Product Development
4.Forward Integration
5.Horizontal Integration
6.Backward Integration
Strong
Comp
Position

III IV
1.Retrenchment 1. Related Diversification
2.Related Diversification 2. Unrelated Diversification
3.Unrelated Diversification 3. Joint Venture
4.Divestiture
5.Liquidation

Slow Market Growth

 ©2010

QSPM(Quantitative Strategic Planning Matrix)

Key Factors To enter into new To improve products &

market services in exiting market
EFE Weight AS TAS AS TAS
Due to poor 0.04 3 0.12 2 0.08
infrastructure of
wired, wireless has a
lot of chances.
Potential opportunity 0.06 3 0.18 2 0.12
is there as
telecommunication
has become the need
of people all around
the world
Expand its network 0.07 4 0.28
in the areas where
other networks have
been unable to reach.
Attitude towards
leisure time.
Technological 0.05 3 0.15
advancement
To bring innovative 0.04 3 0.12
services
Attitude towards 0.04
investing
To increase market 0.02 4 0.08 2 0.04
share
Attitude towards 0.03 3 0.09
product quality
Customer loyalty 0.08 2 0.16
can be increase by
providing less
expensive packages
Technological 0.06
obsolete
Political instability 0.03
Not a strong brand 0.05
image
Changes in tax-laws 0.03
Law & order 0.06
situation
Import-export 0.05
regulations
Price fluctuations 0.05
Government policies 0.04
Competitive forces 0.05 2 0.1 2 0.1
7 new upcoming 0.12 3 0.36
telecommunication
companies enter into
market
1
IFE
Third largest 0.05 2 0.1
WIMAX service
provider in Pakistan
Market share 0.08
increases by 0.63%
High employees 0.06
morale
Low employees 0.08
turnover
Low absenteeism 0.04
Fasicilities,equipmen 0.05
t,machinery &
offices in good
condition
Experience at top 0.09 2 0.18
management
Inventory-control 0.07
policies &
procedures are
effective
Firm use strategic 0.10 3 0.3 2 0.2
management
concepts
Independent towers 0.07
Limited towers 0.07 2 0.14
Less market share 0.05 2 0.1 3 0.15
Not a strong brand 0.06 2 0.12
image
Infrastructure 0.03
Less coverage 0.03
Low customer 0.04 2 0.08
loyalty
Franchising system 0.08
are not there
 TOTAL 1.74 1.61
©2010

Conclusion:
Based on EFE & IFE matrix:

According to results driven from EFE & IFE matrix the total weighted scores of EFE
( 2.66 ) and IFE ( 2.84 ) are above average ( midpoint ) of 2.50, so it might be considered
that business is doing pretty well, taking advantages of external opportunities & at the
same time avoiding efficiently from the certain threats. Meanwhile, organization’s
strength is being utilized quite effectively and serious efforts are made to overcome on
the weaknesses of the firm.

Based on BCG ( Boston Consulting Group ) matrix:

The results driven from the BCG matrix show that the firm’s products are lies in question
mark stage the reason behind is that recently firm does not have captured enough market
share to progress in stars.

Based on The Grand Strategy Matrix:

The results driven from the grand strategy matrix show that wi-tribe lies in quadrant 2
because firm needs to evaluate its present approach to the market place seriously. No
doubt that there is a growth in the industry but being a new firm it is still unable to
compete effectively. So, firm needs to improve its competitiveness. For this purpose
intensive strategies are the first option available for the firm.

RECOMMENDATIONS:

On the basis of results driven from the matrices ( EFE, IFE, BCG, THE GRAND
STRATEGY ) & finally from the specific evaluation of alternative strategies through
QSPM ( Quantitative Strategic Planning Matrix ) approach or matrix, it is
recommended for the firm to implement on an intensive strategy ( market development )
& introduce its products and services towards new areas so in this way firm can improve
its competitive position and can also move towards capturing a high market share.