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2 DIWALI IN NEW ZEALAND I OCTOBER 2010
Diwali is a significant celebration for many people across the country. Greetings, Kia Ora, Kia Orana, Fakalofa Lahi Atu, Taloha Ni—to which can be added Namaste,
Namashkar, Sat Sri Akal, Kam Cho.
As well as being a time for family, the festival of lights is a unique chance to recognise the
contribution our Indian communities make to New Zealand. Diwali is one of the most important and ancient of Indian festivals and has specific spiritual meanings in
Hinduism and other religions as a celebration of the victory of good over evil and the uplifting of spiritual
I always enjoy attending Diwali festivities. The warm and welcoming spirit and the vibrant and darkness. It is, of course, a particularly special time for Indian families to mark the year that has past and
colourful entertainment make it a must-do for many Kiwis. look forward to the new year with the hope of prosperity, health and joy.
New Zealand is an increasingly diverse and vibrant nation and the National-led Government wants Symbolised by the lighting of lamps, the Festival of Lights has grown to hold a much wider significance.
all New Zealanders to contribute to the success of our communities and our economy. For members of the Indian Diaspora, both in New Zealand and elsewhere, it symbolises the best traditions
of Indian culture and history and their connection to the land of their ancestors.
National is working with you to secure a brighter future for your family, make your communities
safer and help build a sustainable economy. As a festival that speaks of bringing light to darkness, Diwali also sends a powerful message of peace. It
urges people of all faiths, denominations and cultures to reach out across the divisions that separate us,
We value the strong relationship we have with our Indian communities and we are working hard to one from another, and to seek reconciliation and understanding.
ensure your voice is heard at the highest levels of Government.
As Governor-General of New Zealand, it is with great pleasure that I send my best regards to everyone
I hope you enjoy celebrating Diwali with your family. attending Diwali celebrations this year. I wish you all a very Happy Diwali!
No reira, tēnā koutou, tēnā koutou, kia ora, kia kaha, tēnā koutou katoa.
Rt. Hon John Key
Prime Minister of New Zealand Rt Hon Sir Anand Satyanand, GNZM, QSO
Governor-General of New Zealand
Understanding Diwali The literal meaning of ‘Diwali’ in Sanskrit is houses. Lamps are kept burning all through
‘a row of lamps’. The most popular tradition the nights.
of Diwali is filling little clay lamps with oil In order to welcome Goddess Laxmi,
and wick and lighting them in rows all over the house is kept clean and rangoli is drawn
the house. Even today, the tradition projects at the doorstep. A pandit is consulted for the
the rich and glorious past of our country and best time of puja. The general things
teaches us to uphold the true values of life. needed for a diwali puja are silver and gold
Diwali has many legends and religious coins, suparis, uncooked Rice, paan leaves,
accounts associated with it. Lights and kumkum for applying tilak, mithaai (Indian
diyas are lit to signifying the driving away of sweets), camphor, agarbattis (incense
darkness and ignorance, as well as the sticks), dry fruit (almonds, cashews), flower
awakening of the light within ourselves. It is petals and Lakshmi-Ganesh icon.
the perfect time for family gatherings, foods, The pooja ritual is performed in the
celebrations and pooja. Goddess Laxmi evening when tiny diyas of clay are lit to
plays a major role in this festival, as do drive away the shadows of evil spirits.
Ram and Sita. This autumn festival is a five- Bhajans are sung in praise of the goddess
days celebration, of which each one has its and sweets are offered to her. Diwali puja
own significance. consists of a combined pooja of five deities:
People renovate and decorate their Ganesha is worshipped at the beginning of
houses and business places. Entrances are every auspicious act as Vighnaharta;
made colorful with lovely traditional motifs Goddess Lakshmi is worshipped in her
of Rangoli designs to welcome Laxmi, the three forms Mahalakshmi,the goddess of
Goddess of wealth and prosperity. To wealth and money, Mahasaraswati, the
indicate her long awaited arrival, small goddess of books and learning and
footprints are drawn with rice flour and Mahakali. People also worship ‘Kuber’- the
vermilion powder (kumkum) all over the treasurer of the gods.
DIWALI IN NEW ZEALAND RADIO TARANA: Advertising & Advertorials Suyra 021 581 386, Krishna 0274 531 004, Ajeshni 021 961 386, Gopal 021 911 386.
Graphic Designer Parimal 021 160 6162. Radio Tarana, P.O. Box 5956, Wellesley St, Auckland. Phone 09 303 1386 Fax 09 303 3066. Website: www.tarana.co.nz
DIWALI IN NEW ZEALAND I OCTOBER 2010 3
DIWALI THALI
DECORATION
A Puja Thali is a metal plate, usually made up worship), a hand bell (Ghanti), sacred crimson
of copper, brass, steel, silver and sometimes string (Kalava or mouli) to tie around the wrist,
even gold, in which are kept all those and petals of some colourful flowers. These are
accessories (puja samagri) that are required to the items that the women hold in both their hands
perform the puja (worship) of the many Hindu throughout the period of worship (Puja).
Gods and Goddesses. During Diwali, Hindus A Diwali Puja Thali is a plate, generally
worship Lakshmi, the goddess of wealth, and made out of copper or occasionally gold, that is
Ganesh, the God of auspicious beginnings, to utilized to store all those accessories that are
usher in wellbeing and prosperity to individual necessary during the worship of Lord Ganesh has traditionally been done since ancient times by 'Shree' or images of deities in the middle of
homes. The Diwali Puja Thali is vital to the and Goddess Lakshmi. Adorned Diwali Puja the womenfolk in Indian families. the plate.
worship of Goddess Lakshmi and her brother Thalis having all the Puja accessories can be The Thali decoration is a vital aspect of the
Lord Ganesh, and that worshipping or prayer bought “ready-made” from the market but the Diwali rituals and hence, much care is taken in 3) Cover the entire plate with bright coloured
is an integral part of Diwali celebrations. contentment and the delight of decorating this assembling together all the items needed for piece of cotton cloth having a traditional print
Offering prayers is done with great exceptional Thali by one’s own hands produces decorating the thali. Kids in the Hindu families (traditional Rajasthani prints look just great) or
dedication and devotion in all religions and the in an individual a sense of divine feeling. It gives greatly enjoy decorating the thali and consider it a designer gift wrap paper sheet. Then draw
Puja Thali is an inherent part of performing the immense joy, satisfaction and pleasure to privilege to receive the permission to do so. traditional designs over it. Play up the corners
prayer rituals among Hindus. It is required decorate one yourself. And it fills you with However, just before the puja it is up to the ladies of the plate with some lace or zari (a type of
during the worship of Lord Ganesh and enchantment and a spiritual feeling while you of the home to ensure that the thali is in proper thread made of fine gold or silver wire) of a
Goddess Lakshmi (the deities associated with invoke divine blessings for yourself and your order; for it must remembered, that all items on the colour that is in contrast to the base. You can
Wealth and Prosperity) through Aartis, or loved ones. plate are actually sacred offerings to the deities. also glue glitter and golden sequins to
prayer songs. A typical Diwali Thali consists of The diverse accessories are placed quite The beautifully designed Diwali Puja Thalis decorate the thali.
scared ingredients for Hindu worship like beautifully on the Thali, which the womenfolk of are simply indispensable in performing worship
unbroken rice grains (Akshat), rice paste, roli the house carry in their hands. Thus the Puja during the festival of lights. This is how you can 4) Deck up the thali with green betel leaves,
for tilak (a sacred coloured mark drawn on the Thali has great importance for the Diwali decorate traditionally a typical Diwali Puja Thali: which will make it look beautiful. Then put the
forehead), sweets and seasonal fruits for celebrations in which the worship of Goddess sundry puja accessories on the thali in the right
prasad (food offering to God), incense sticks Lakshmi is the central theme. 1) Take a thali of gold, silver, steel, copper, brass or manner to make it look elegant.
(Dhoop /Agarbatti), sandalwood paste, Adorning the Puja Thali is one of the most any other metal of your choice. The shape can be
camphor (kaphur), coconut (narial), betel interesting activities to perform on Diwali day. It round, oval or any other mould of your preference. 5) Finally, cover the puja thali with petals of
leaves (Paan patta), a small pot filled with needs great care, patience and meticulous marigold, rose or any other flower used in
water (Kalash), gold or silver coins with images attention to detail – in order to aesthetically 2) Take some roli in a small bowl and mix a little sacred Hindu festivals. Decorate various
of Hindu holy symbols (Om, Swastik or Shree), arrange and decoratively place all the necessary water in it to make a paste and draw with it designs with single colour petals or a
candles (Mombatti), aarti-diya (lamp for items for worship on the thali. During Diwali, this religious symbols such as 'Om', 'Swastik' or combination of different rangoli colours.
6 DIWALI IN NEW ZEALAND I OCTOBER 2010
As the Member of Parliament for Auckland Central I am I am really looking forward to the upcoming Diwali festival I would like to wish all the listeners of Radio Tarana a very
constantly impressed by the huge contribution that Indian New celebrations and seeing many of you there. Happy Diwali.
Zealanders make to our city and New Zealand. The Diwali
Festival of Lights has a universal appeal which transcends so The Diwali Festival of Lights celebrates not only traditions of Everyone is in festival mode and are preparing for the Diwali
many communities within Auckland. Diwali, but Indian culture as a whole. It symbolises the victory season. Diwali is an opportunity to spend some quality time with
of righteousness, the triumph of light over darkness, good over your friends and family.
It is an opportunity for all of our communities in Auckland to evil and the renewal of life. All excellent reasons to celebrate!
come together and celebrate our diverse cultural, religious and I would like to congratulate the team at Radio Tarana and Robert
ethnic backgrounds. It is a very special time for many families Diwali is becoming a significant and joyous occasion for Khan for organising a very successful Diwali event. I hope to
who flock to this celebration to experience a unique part of the people from all backgrounds across New Zealand. see many of you during the various Diwali celebrations being
rich Indian culture. held thought the country. With the introduction of tax cuts, I hope
I look forward to its colours and vibrancy each year! that everyone will have more money to spend during Diwali and
People of Indian descent and Indian kiwis should be proud of with more police on the streets; I hope that everyone will have a
the growing number of Aucklanders that want to be part of this As well as being a time for family, the Diwali Festival of Lights very safe Diwali.
celebration. The first Diwali Festival that I had the privilege of is a unique multicultural event that recognises the enormous
attending was in 2008 where I was captivated by the people I contribution our Indian communities make to Manurewa, the On behalf of everyone from the National Party, I wish the Radio
met, the colourful dancing and the delicious food. I have long Auckland region, and New Zealand as a whole. Tarana Team, you and your family a very Happy Diwali and all
admired Bollywood dancing and I am sure that will be a the best in the New Year.
highlight for me of this Festival. Diwali Mubarak!
Kanwaljit Singh Bakshi
I look forward to meeting some of you at the Festival and being National Party List MP
able to share this wonderful celebration with you. Dr Cam Calder
National MP based in Manurewa
Nikki Kaye
Member of Parliament for Auckland Central
Melissa Lee
I am proud to live in one of the most culturally diverse cities in the world which is home to more than 180
ethnic groups. Diversity is what makes this city a dynamic and interesting place to live.
The Indian community play an important role in making this city vibrant and they significantly
contribute socially, economically and culturally.
Diwali is a significant festival in the Indian calendar. Its a time for Indians to gather and celebrate
the achievements of the past year and look forward with hope to the year ahead.
The values of Diwali reflects reconciliation, peace and the triumph of good.
Diwali Festivals around the country creates the prefect opportunity for the Indian Community
to showcase their culture while celebrating this important occasion. It furthers gives us the
chance to acknowledge the contribution of the Indian Community in New Zealand.
I would like to congratulate the organisers of the various Diwali Festivals including the local
councils, Asia NZ Foundation, Radio Tarana, various Indian Associations, the many different
sponsors and the performing artists at all Diwali festivals.
Melissa Lee
MP for the National Party
DIWALI IN NEW ZEALAND I OCTOBER 2009 7
Diwali, the Festival of Lights, has long been celebrated as one Namaskar In every Indian home in New Zealand there will be an air of
of the most important times of the year in the Indian community. excitement as Diwali draws near. Families will be very busy
Diwali is the most important festival for Indians all over the making arrangements for this special day and week. Many families
In New Zealand today it is also the opportunity for many others world. It is wonderful to see that the celebration of Diwali has will do what they always do on this day and thus continue their
of us in the wider community to join in to celebrate the culture also become a special event in New Zealand. particular family traditions. For others there are now many
and traditions of India. opportunities to participate in different public celebrations of Diwali
All New Zealanders can enjoy the celebration of Diwali. along with other New Zealanders. It is a source of great satisfaction
In a world which continues to face many problems, Diwali Events are being held in many parts of our country. Many that Diwali has become such a public event in New Zealand.
carries an important message for all of us, the victory of light Indian migrants from India, the Pacific and Africa have chosen
over darkness symbolizing good prevailing over evil. New Zealand as their home. There are many individuals, organisations and institutions that are
now very actively involved in making Diwali a special event for
It signifies a new beginning and the renewal of life, and hope I encourage you to continue sharing your culture and heritage Indian New Zealanders, and indeed for all New Zealanders. Radio
for a better world. with all New Zealanders. We want to make our country a place Tarana is unquestionably the leading avenue for New Zealand
where diversity is valued and respected in our national identity. Indians, and indeed others, to get information as well as
I hope Diwali will bring joy to you and your families. This can only add to the richness of our society. entertainment specifically designed for Diwali. I congratulate
Radio Tarana for this leadership and for helping to create this
I look forward to Radio Tarana's Bollywood dance competition, I wish you a very happy Festival of Light - Diwali. special sense of community.
and enjoying the fashion shows, craft displays and wonderful food.
Kind regards, Regardless of how families will celebrate Diwali this year I wish
Thank you for the role that Radio Tarana plays and a big thanks every reader and listener to Radio Tarana a very happy Diwali. I
to the Indian community for the contribution it makes to the Hon David Cunliffe hope you have a great Diwali week and I look forward to meeting
richness, diversity and strength of our country. MP for New Lynn as many of you as possible at events around New Zealand.
Dr Ashraf Choudhary
Diwali, the Festival of Lights, is celebrated with fervour and gaiety and is celebrated with
great enthusiasm by all Indians all over the world. The festival is celebrated by young and
old, rich and poor. The uniqueness of this festival is its harmony of five varied philosophies,
with each day to a special thought or ideal. Deepawali is a festival where people from all
age groups participate.
They give expression to their happiness by lighting earthen 'diyas' (lamps), decorating the
houses, bursting firecrackers and inviting friends and families to their households for
partaking in a sumptuous feast. The lighting of lamps is a way of paying obeisance to god
for attainment of health, wealth, knowledge, peace, valour and fame.
I look forward to joining the New Zealand Indian community in celebrating Dewali in
Aoteroa- New Zealand (the land of long-white cloud).
It is my honour to wish you and your family a happy Diwali Namaste, Greetings Talofa Everyone
this year.
This is a time to rejoice. The ‘festival of lights’ symbolises the Diwali both old and new is a festival of lights. It’s important This year Diwali is going to be very special not only for the
triumph of good over evil in our world. It serves to remind us that to have some understanding of other religions particularly when Indian community but for everyone in the new Super City of
we must strive to make our communities better places to live in. we live in such a diverse country. Auckland.
Auckland’s growing Indian communities can rightly be proud
of the place you have in our region. When Lord Ram returned, after an absence of 14 years, having We now have a city that reflects our multicultural roots and at
The Indian communities in Auckland are very important to me. defeated Rawan, lights of all sorts that were around at the time this time we will all come together to the brilliance of the lights
The last census says that 74,442 people in Auckland indentified were lit up. as we all share what Diwali has to offer.
as Indian. I have strong links to your community and value
your traditions, history and spirit. Individuals clear their houses and cleanse themselves on Diwali It is a time when we as New Zealanders share the understanding
I want special Indian events, such as Diwali, India’s National Day and the Lord Laksmi the God of Wealth, is worshipped. Not to be and respecting of the Indian Culture and embrace each other
and Independence Day celebrated by the new Auckland Council. forgotten is that Diwali also means togetherness, making up and with our unique differences, but we are all proud New
I will work alongside South East Asian and Indian communities reconciliation. It is fascinating to see so far from home and so many Zealanders sharing and caring for each other.
in the ethnic advisory board and build strong economic and generations later religious practices and events still occur.
cultural links with India. Understanding in family values and belief is important. Let us take this feeling of oneness into shaping a City that we
To bring all this together, we need strong inclusive leadership all belong to and love and want to develop so that we all have
to make sure people retain their voice and we need to work with Congratulations to the organisers of Diwali events around New a share of what we can create as a united community.
local communities to develop our city. Zealand.
I am happy to join you in celebrating Diwali. Happy Diwali, and make sure you do your Dhantiras Pooja Arthur Anae
Auckland City Councillor Manukau Ward
Len Brown
Mayor for ALL of Auckland Rt. Honourable Winston Peters
Leader of NZ First
On behalf of Radio Tarana’s Diwali and Fiji Day Team, we invite Diwali in Auckland has become one of our city's great events. Mubarak ho - Greetings
everyone to share the fun fare that has been organised at the Telstra The festival has become more than just a way of celebrating
clear Pacific Events Centre, Manukau 7th of November 2010. Indians in New Zealand, but has grown to the point where New We at Asia New Zealand Foundation are delighted to support
Diwali, "The Festival of Lights" is celebrated in many parts of the Zealanders are now celebrating Indians. At the last Diwali the ninth Diwali Festival of Lights at Auckland’s Aotea Square
world and here in New Zealand, it is quickly becoming one of the festival, I was delighted to see so many crowds of people and Centre.
important social occasions when Indian cultural performers and celebrating Indian culture, cuisine, the Hindi language and the
food is provided for all to enjoy with events like this. faiths of India. My eldest son, only 3 years old at the time was This Festival provides the Indian community a wonderful
Diwali is a holy festival that is celebrated by many in various excited by the sights, sounds and scents of the festival. It was opportunity to share the rich tastes and much-loved cultural
forms in various parts of the world as well in different states in wonderful to watch, not just because I was on the council that traditions - both customary and modern - with other
India. Diwali is one of the important times in our life when was assisting with this great event, and not just because I am Aucklanders of all ages and their families. The Festival
we renew our bonds of love and affection by exchange of gifts, part Indian, but because Auckland is coming of age when celebrates not only the traditions of Diwali, but the Indian
greetings, food and sweets. European, Chinese and Pacific Aucklanders were learning and culture as a whole.
Fiji Day marks the celebration of Fijian Culture and this has loving the contribution that Indians make to New Zealand.
become a popular annual event in Auckland. We are excited about the Festival and we know that it will
It is hoped that these events in Auckland will attract the many Indians are increasingly becoming an important factor in the further strengthen the friendship between the local Indian
different communities so we can build an understanding of the civic health of Auckland. The ongoing success of the Diwali communities, India and the people of Auckland. We wish the
Indian culture which will assist in "bridging the cultures" so Fesitval is a symbol of the political, business and cultural 2010 Diwali Festival of Lights in Auckland all the best.
communities can live together in harmony. importance of the Indian Auckland population. Thank you all
We would like to thank all our sponsors and contributors to those who support Diwali - especially the Auckland City Dr Richard Grant
(performance, stall holders, and volunteers) that have assisted Council, Asia NZ, Radio Tarana and Barfoot and Thompson. Executive Director
to make this event happen.
Arron Bhatnagar
Happy Diwali. Chairman Electorate for the National Party
Birandra Singh
Radio Tarana Diwali and Fiji Day Committee
DIWALI IN NEW ZEALAND I OCTOBER 2010 9
On behalf of Radio Tarana, its management and team, I would like to wish the Indian Community, Manukau Indian Association wishes everyone a very HAPPY DIWALI and a happy , healthy ,
and the people of Aotearoa, a Very Happy Diwali and Prosperous New Year. and prosperous new year.
For 15 years Radio Tarana has worked with the community and established a cohesive forum for May This Diwali be as bright as ever.
the community to voice its issues and establish its identity in New Zealand. May this Diwali bring joy, health and wealth to you.
May the festival of lights brighten up you and your near and dear ones lives.
It is with pride that we present this free Diwali supplement to the people of Auckland, along with May this Diwali bring in you the most brightest and choicest happiness and love you have ever
three big Diwali events in Manukau, Waitakere, Auckland. wished for.
May this Diwali bring you the utmost in peace and prosperity.
These events would not be possible but with the support of the councils (Auckland City, Manukau May lights triumph over darkness.
City, Waitakere City) in the three cities, ASIA:NZ Foundation, Waitakere Indian Association and May peace transcend the earth.
Manukau IndianAssociation, as well as you: the visitors to the events who make it all possible. May the spirit of light illuminate the world.
May the light that we celebrate at Diwali show us the way and lead us together on the path of
I would also like to acknowlodge the Tarana Team for their hardwork in making all the Diwali peace and social harmony.
festivals successful.
WISH YOU A VERY HAPPY DIWALI
Happy Diwali 2010 Manukau Indian Association is proud to be celebrating Diwali in partnership with Radio Tarana,
and sponsors including National Bank , Manukau City Council and Trust Charities at Telstra
Clear, Manukau on 7 November 2010.
Robert Khan
Managing Director - Radio Tarana 1386AM Ranjna Patel
President of Manukau Indian Association
Anand Naidu JP
On behalf of the trustees and executive committee members of Waitakere Indian Association, I wish
to extend to you all kind greetings and messages of love and friendship on the occasion of this year’s
festival of Lights (Diwali 2010).
Diwali, also referred to as Deepawali is celebrated with great passion and happiness all over the
world to mark victory of light over darkness and victory of knowledge over ignorance. Waitakere
Indian Association started with humble beginnings in the year 2000 and at that time this popular
festival of ours was celebrated in a much smaller scale with an average of up to 300 people attending.
It was a time when families and friends gathered together to share their happiness with each other
in smaller groups. However over the last decade, we have seen a tremendous increase in the number
of migrant communities who have chosen to come and live in this beautiful country especially in
the West. One of our objectives has been to share our rich cultural heritage with other communities
and indeed the local people of New Zealand. Hence Waitakere Indian Association has been
emulating this event through its people-oriented activities, which among others include a Hindi
Language School, Cultural classes, Youth development and Senior citizens’ group. Waitakere Indian
Association is also a participant in the New Zealand Action Diversity Programme for this year. Two
of our major celebrations include Diwali the festival of lights and Holi being the festival of colours.
Events such as Diwali, which is celebrated through out New Zealand, play an a impotant part in bringing
people together.
We wish you all a very happy Diwali and a prosperous new year.
Anand Naidu JP
President of Waitakere Indian Association
10 DIWALI IN NEW ZEALAND I OCTOBER 2010
Diwali
in India
Celebrated with great excitement and grandeur, Diwali or Deepavali is one of the
prime Hindu festivals that unites the whole of India. Know about the different
ways in which this sparkling festival is celebrated in different parts of the country.
North India The Diwali night, in these areas, is a burst, sparklers lighted and gifts and
According to the great Hindu epic night of fireworks with sparklers and sweets distributed by people across the
‘Ramayana’, Diwali is believed to be crackers of all types burnt throughout state. The celebration here is almost
the time when Lord Rama defeated and the night. The idols of Goddess like anywhere in India save for one
killed the evil King Ravana and after Lakshmi, the symbol of wealth and ritual that calls upon the spirits of the
passing a period of fourteen years in prosperity and Lord Ganesha, the family's forefathers. A primitive custom
exile returned to his capital Ayodhya (in elephant-headed god, the symbol of in this festival includes the burning of
the Faizabad district of Uttar Pradesh) auspiciousness and wisdom, are jute stems to light up the dark path that
on a new moon day of the Kartik worshipped in most Hindu homes on the spirits of the ancestors supposedly
season; with wife Sita and brother this day. Most of the temples dedicated take to go back to heaven. Most of the
Lakshman. This homecoming of Lord to the worship of Lord Rama or Krishna houses are brightly lit and the doors
Rama was celebrated with lights, celebrate Diwali with great piety and and windows kept open to welcome
fireworks, bursting of crackers eagerness. Goddess Lakshmi, who is supposed to
accompanied by much merriment. The visit every home during this time and is Kali. "Kali Puja" or the worship of
tradition continues to this day in the Eastern India believed to ignore all places that are Goddess Kali is what makes the
northern states of Uttar Pradesh, In the eastern region of the country, kept dark and abandoned. celebration in this part of India a unique
Punjab, Haryana, Bihar and the Diwali is celebrated with great fanfare. In West Bengal, Lakshmi puja is one. In Kolkata, the capital of the state,
surrounding areas where huge effigies In Orissa, oil lamps, candles and celebrated earlier than the Diwali as well as in all the other parts of West
of Ravana are burned symbolizing Lord lanterns are lit and placed in rows celebrations and the deity celebrated Bengal, the nights of "Kali Puja" are
Rama's vanquishing of the demon king. around individual homes. Crackers are on this occasion is the fierce Goddess marked by high festivities that consist
of activities similar to other regions like
bursting crackers, holding dazzling
fireworks display, lighting rows of
candles and diyas around individual
homes, painting colourful patterns at
the doorstep, dressing up in new
clothes and paying a visit to friends and
relatives. Across the state, makeshift
structures called pandals, (made of
materials such as bamboos, rope and
cloth are erected) which house idols of
Goddess Kali for the two days of
celebration. The actual worship of the
deity is, however, done only for one
night during this festival. It is also
believed that it is the night of the
'Pitripurush' (ancestors) and lamps are
lit on long poles to guide their souls on
this night. But the practice is more
common in rural areas of Bengal than
in cities like Kolkata.
Western India
In the western states of India,
Diwali is a four-day festival, the
preparations for which begin at least 15
days in advance. The markets liven up
almost a whole month in advance for
Diwali shoppers and the shopping
frenzy peaks with the advancement of
the occasion.
DIWALI IN NEW ZEALAND I OCTOBER 2010 11
day dedicated to brothers, Bhau Beej Thalai Deepavali, when newly weds a good crop. In the morning,
is dedicated to sisters. spend their first diwali after marriage multicoloured Rangoli or Kolam
In Maharashtra, Diwali is in the bride's parental home. The designs denoting shapes as the
celebrated over a span of four days. newly married couple, after taking footsteps of Goddess Lakshmi are
The first day, Vasubaras, is blessings from the elders, burst the drawn at individual doorsteps and
celebrated by performing an Aarti first crackers of the day and also all over the houses to usher in
(prayer with songs) of the cow and its thereafter pay a visit to the temple, wealth, fortune and prosperity. Idols
calf- which represents the love get gifts of clothes and jewellery, of Goddess Lakshmi and Lord
between a mother and her baby. The savour the sweets reserved for them Ganesha are worshipped in most
next day is Dhanatrayodashi or and receive blessings of elders for a Hindu homes on this day. At dusk,
Dhanteras, a special day for happy married life. In this joyful the real jubilations begin. Tiny
tradesmen and business people for occasion the groom's parents and earthen lamps and candles are
new account books are opened by relatives also come down to join in arranged all over individual huts in
them after a worship of Lord Ganesh the celebrations. rows and create a beautiful sight to
and Goddess Lakshmi. On the third behold. People wear new clothes, burst
day, Narakchaturdashi, people get up Rural India firecrackers and light sparklers, visit the
before sunrise and take a bath after In the rural regions of India, the places of their relatives and friends to
rubbing scented oil on their body. Diwali celebrations, apart from all its wish them on the occasion of Diwali
After this, the entire family visits a other significances, also stand in for and exchange gifts. All this illumination
temple and offers prayers to their harvest celebrations. In villages and fireworks, joy and festivity,
God. Following this, everyone feasts across the country, Diwali is the time symbolize the triumph of divine forces
on Faral, a special Diwali preparation that farmers celebrate with joy and over those of wickedness, or rather - of
On the night preceding Diwali, consisting of delicious sweets such offer praises to God for granting them good over evil.
Gujaratis start celebrations by creating as "karanji" and "ladoo" as well as
designs depicting images associated to some spicy eatables like "chakli" and
the festival like deities, sun and flowers "sev". The fourth day is Lakshmi
from natural powder colours (called pujan day, a new moon day, the dark
"Rangoli") in their verandas. Images of night of which is illuminated by lamps
small footprints are also drawn over and fireworks. In every household, an
individual doorsteps which is supposed idol of Goddess Lakshmi and items of
to be a way of inviting Goddess wealth like currency and jewellery are
Lakshmi to the house. worshipped. Friends, neighbours and
On the first day, Narakchaturdashi, relatives are invited over and
fruits are smashed and crackers burst celebrations are in full swing.
to symbolize the killing of the evil
demon Narakasur. On Lakshmi Pujan, Southern India
the second and most important day of In Southern India, Diwali is
Diwali, Hindu homes all over the celebrated in the Tamil month of
western region of India worship the aipasi (thula month) 'naraka
idols of Lord Ganesh (deity of chaturdasi' thithi, preceding
auspiciousness and wisdom) and amavasai. Naraka chaturdashi is the
Goddess Lakshmi (deity of wealth and main day of the Diwali celebrations in
prosperity) or symbols of them like this area. The preparations begin the
currency notes and gold. The third day, day before, when the oven is
Padawa, is considered to be one of the cleaned, smeared with lime, religious
most auspicious days of the year in symbols drawn on it and then filled
states like Maharashtra, and is held to with water for the next day's oil bath.
be propitious for beginning any Individual homes are washed and
important task. This is the day for decorated with kolam designs (akin
shopping, lighting diyas (earthen to rangoli patterns in North India).
lamps) and performing tilak ceremony. Firecrackers and new apparels are
In Gujarat, this is the New Year day kept on a plate to be used on the
when people visit each other to wish a following day. On the morning of
new beginning. Bhau Beej is the last Naraka chaturdashi, the actual
day of the festival that signifies sibling- celebrations begin with an early
bonding and the celebrations during morning oil bath before sunrise.
this day is quite akin to Rakhi, another Afterwards, sweets are partaken and
great Indian festival standing for the new clothes worn.
brother-sister relationship. Unlike A unique Diwali custom in Tamil
Raksha Bandhan however, which is a Nadu is the once-in-a-lifetime event,
12 DIWALI IN NEW ZEALAND I OCTOBER 2010
Festival
class reputation, did not have its own throughout the year (Indian Newslink called One position among Indian radio stations as
medium of communication. There were no it a ‘Sleepless Station’ in its May 15, 2004 the top language broadcaster in the Greater
newspapers, radio stations and television issue). The round-the-clock operation Auckland region in the latest Research
channels that were for, by and of Indian enabled us to add variety, complement staff International Australia and New Zealand
people. It was paradoxical that people from and improve our product and service Survey.
the world’s largest democracy with a delivery. The Radio Industry Research Committee
thriving media industry did not have a We began to make waves and be noticed. manages the annual Survey for Research
presence in a country which subscribes to The May 2000 coup in Fiji is a prime International Australia and New Zealand to
ferociously independent press. example. determine the major players in the
It was to fill a void, give vent to people’s We were the first to flash the news commercial radio broadcasting sector.
thoughts and opinions and entertain them across the world. We pooled our resources, It found an increase in the listenership
that Radio Tarana was born. dispatched staff to be on the ground and of the Radio Tarana during 2010.
Establishing the first enterprise in an report. We were the main source of news According to the Survey, Radio Tarana had
unknown territory is a tough task, for such a and information, for a while at least, to the 3.7% of the commercial radio market share.
venture will be shrouded by uncertainties New Zealand media, including Newstalk With over 60,600 listeners weekly in
and scarce human, financial and material ZB, TV1 and TV3. Auckland, the station also retained its No 1
resources. No one would know if the ship Since then, our news segment has spot as the premier Language Broadcaster
would float or sink in unchartered waters. expanded, with dedicated reporters and in the country.
It is always easy for someone to newsreaders for hourly updates. This is no mean achievement. It shows
imitate, plagiarise and replicate a successful Film stars and celebrities have a huge that we are committed to adding value to
enterprise. That has been the case with fan following in every society and the Indian whatever service we provide.
Radio Tarana and Indian Newslink, the first community is no exception. Radio Tarana is It also shows our penchant for progress
and foremost newspaper of the Indian arguably the only station in the South and customer satisfaction.
community in New Zealand. Pacific region to have the voices of almost As we step into our 15th year, I wish to
I have always believed in fair and every major film star – from Amitabh express my gratitude to our advertisers,
healthy competition, because it sets the Bachchan to the newest actor – they greet sponsors, well-wishers, my team at Radio
pitch for every player to score; but and at times entertain our listeners. Tarana and most important of all, our listeners
unfortunately, it is never so; there is always Ameen Sayani, the doyen of the Indian for their support and patronage since the first
I convey my best wishes on the
someone to queer the pitch and lower entertainment industry, has been a Tarana words went on air 14 years ago.
Festive occasion of Diwali to all. standards and income. star for the past six years. His programme, Listener is a strange word.
Diwali has become synonymous But the tough will always get going, no Sangeet kay sitaron ki mehfil is being aired In fact, we should be called the Listener,
with cultural festivities initially in matter how tough the going gets. between songs throughout the week, with because we listen to you all the time,
Auckland and now in whole of I look back the 14 years of my journey with repeats, culminating in a weekly time slot of assimilate your views, desires and wants
New Zealand. It gives everyone Radio Tarana with a sense of pride, longer duration. and honour them wherever possible.
immense pleasure that the festival satisfaction and fulfillment. Start up of a new Radio Tarana is a ‘We’ station – there is -Source Indian Newslink
is celebrated with such gusto by venture is almost always wrought with the no scope for ‘I’ here; we work, debate,
all age groups and ethnicities. It proverbial paucity of finance, with no one, improve, improvise and deliver as a team.
least of all commercial banks, willing to Each of us has areas of responsibilities,
truly complements the multi-
help. The stakes are high and no one wants targets and tasks. We share credits as a team,
textured fabric of New Zealand to underwrite the risk. while as the Managing Director, I accept the
culture. This radio station was built on blame for lapses and shortcomings.
Our Manukau Indian teamwork and cooperative spirit. No one is Professional and trade bodies and
Association has been working to conscious of the fact that it is a sole- other organisations have, in recent years,
“Empower the Indians in NZ” for proprietorship, owner-managed company. found us worthy of awards, citations and
more than three decades. It Each of us (that includes me) has a target accolades. We received the ‘Special
evolved from South Auckland to achieve with a focus on one most Recognition Award for Community
Indian Cultural Society. The important factor: our customers. Broadcasting’ at the annual Radio New
We began as a ‘few-hours-only’ radio Zealand Awards 2008. During the same Robert Khan is the Managing Director of
society was formed in 1980 by a
station to test the market and understand year, our Presenter Satend Sharma Radio Tarana based in Auckland.
group of Indian families who had a
common desire to maintain their
cultural heritage and the bonding
with their roots in India. The
Manukau Indian Association has
come a long way from its
beginnings. The MIA conducts
many activities connected with
everybody of Indian origin. These
include Manukau Diwali which has
become a hallmark in last few
years. Apart from this, the members
get together on Indian
Independence Day, Holi festival,
Baisakhi, Navratri festival and
participate in the local community
events like the Christmas Parade.
Now MIA is embarking on
expanding its services from another
large community centre at 57
Hillside Road. This is an ambitious
project requiring funds of close to
$300,000. The place is good for
medium sized functions and has
excellent parking. It is quite easily
accessible from motorway 20 as
well is close to Papatoetoe.
Ranjna Patel - President of
Manukau Indian Association
DIWALI IN NEW ZEALAND I OCTOBER 2010 13
DIWALI
newly opened Radio Tarana as an ethnic medium has Flatbush SuperValue
‘Kingfisher played a fundamental role in promulgating Radio Tarana has
Restaurant,’ now Indian culture, language and music. Above given us very
known as ‘New all, it has provided a variety of religious good exposure in
Delhi Restaurant.’ Since then, I have had programmes and discourses and fostered the Indian
close interaction with several Tarana togetherness within the multicultural, community. It was In Bollywood the film stars and film
personalities. multiethnic and multi-religious communities. with the help of dignitaries have their own way of
The quality of programmes has I compliment this radio station for its this radio station celebrating diwali, the festival of lights.
improved tremendously. Commercials, invaluable contribution in inculcating the that we The actors and actresses celebrate the
news, talkback and community programmes social and moral responsibilities on all introduced a occasion with great pomp and show that
are all of high standard. ethnic listeners, regardless of their country Department for Indian Food items in our includes decorating their homes with bright
Today, it is undoubtedly the Number of birth or origin. Supermarket. coloured lights and coming to their
One Hindi Radio in New Zealand. It is hard I also take this opportunity to commend I must say that the service we balconies from time to time to greet their
to imagine what we would be doing without Radio Tarana and its management for received from Tarana through Business fans who wait outside to catch a glimpse of
Tarana today. discharging its duties cautiously and Development & International Alliances them. The stars shower blessings to their
Ashok Sharma, Managing Director impartially as a media facilitator and implore Manager Krishna Sharma was excellent. fans and call out to wish them a happy time
that it continues to do so in the best interest He keeps in regular contact with our for the occasion and a blissful life for the
Brownsons Jewellers of the community and New Zealand, the company and ensures that we are always future. The stars who commonly indulge in
The service of Radio Tarana to the public at country we have all made our home. a satisfied customer. this tradition are Shahrukh Khan, Salman
large has been second to none, with the Harnam Golian, Chasers Food Co Ltd, Radio Tarana is a good medium for Khan, Amitabh Bachchan, Dharmendra and
team thriving for excellence. The results Golian Consultants Ltd, Golian advertisers who want value for money. others. Diwali is also a time for some film
speak for themselves, in the industry Investments Ltd Paramjit Dhatt, General Manager producers to release their big budget
ratings. Keep up this good work. and Golian Legal, Tarnica Cars Ltd movies knowing that in that season people
Radio Tarana is the voice of the entire Auckland are in a happy and celebrating mood and
Indian Community. It is informative, We celebrated our 15th Anniversary will love to watch good films thereby adding
educational and entertaining; it is an Moshims just a month ago and now we are happy cash to their coffers. This diwali, some
undisputable business marketing tool. Discount House to mark Radio Tarana’s entry into 15th supposedly good movies that are being
We at Brownsons Jewellers and We are among the year of operations. released are GOLMAAL 3, ACTION
Memsaab are proud to have affiliation with oldest advertisers The Radio Station has provided REPLAY, and GUZAARISH. Of the three,
the Radio Tarana Team. Congratulations on on Radio Tarana, immense support to my business and the film trade analysts predict that
reaching the 15th year. dating back to the early days of its highlights many community events. We GOLMAAL 3 would do well because it is a
Jay Raniga, Director formation. During the past 14 years, we will always stand by Radio Tarana. fun and family movie that would appeal to
have extensively used this radio station for Nadeem Ashraf, Managing Director many, both adults and children. ACTION
Global Financial Services Limited advertising Moshims Discount House, be it REPLAY has every hope of succeeding in
Advertising is a for opening of a new retail store, special Vision Asia (NZ) Ltd the box office as well. GUZAARISH on the
powerful medium events or special offers. This has always We have been other hand, from the promos seen at this
that can reach been a powerful marketing tool for us. using Radio stage do not appear to be that appealing
across hundreds of Radio advertising instantly reaches the Tarana as our and therefore cannot be betted on.
thousands of people target audience and I am happy that Tarana primary medium
and Radio Tarana has reached this important milestone. I look of advertising and
has been one of the forward to the pleasure of continued we have
most effective association with Robert Khan and his team. experienced very
channels for us over Mohammed Hasim Khan, Managing Director good response.
the years. Radio advertising has to be crisp The Radio Station
and yet cover the major aspects of a Nando’s Restaurants has taken giant strides and today it is
commercial entity, especially in the service My association with Robert Khan goes back seen as a major entertainment provider in
industry. beyond the 15 years he has been with the South Asian Media Space in New
I have always considered advertising on Radio Tarana. I still have memories of the Zealand.
Radio Tarana as one of the most important days we had to rely on half-hour bulletins The people at Tarana are also
aspects of marketing and business on Access Radio every Saturday to listen to wonderful to deal with; they are always
development. a Hindi programme! friendly and helpful in reaching our target
Our association with Radio Tarana has Radio Tarana changed that situation audience.
been productive and mutually rewarding and I and it has given me great pleasure to see Gurudutt Satigrama, General Manager
DIWALI IN NEW ZEALAND I OCTOBER 2010 21
IS THIS YOU?
RADIO TARANA AND FORUM FILMS NZ are running the Promotion launches at Auckland City Diwali Festival on 30th
biggest Bollywood Competition in this Country - one lucky of October - 4.30pm outside the Radio Tarana Marquee.
person from NZ to meet the Mega Bollywood Star - AKSHAY Details of entry will be announced on Radio Tarana during
KUMAR. the launch and conditions apply.
The winner will fly to India with two days accommodation For more details, listen to Radio Tarana 1386AM or visit our
courtesy of Radio Tarana and meet the ACTION REPLAY website www.tarana.co.nz
Star AKSHAY KUMAR - this will be a photo and meeting
opportunity with Akshay Kumar for one lucky person from Be the Lucky person to meet ACTION REPLAY STAR
New Zealand. Akshay Kumar in India
I BOLLYWOOD
How do some of the bollywood
stars celebrate their diwali ?
These are their comments:
Abraham will be present. Diwali is a heart
warming occasion for me and in every
sense I prefer to keep it a simple, traditional
and cohesive get-together for me. Shahid Kapoor: Diwali is a happy occasion
for me and i plan to spend time with my
family and friends. The day will begin by
spending time with my family members. I Rani Mukherjee: For this occasion I plan to
would really like to commemorate this time wear a traditional sari for the occasion.
with my father, Pankaj Kapoor. In the Diwali has always been a special festival for
evening, I intend to catch up with my friends me as on this occasion our family get
and have the best of time with them. together and I love to give gifts to my loved
ones. The diwali rituals are performed
Akshay Kumar: I will celebrate it with my according to our Bengali traditions.
family and do pooja in my house for the
good of my family, fans and friends.
Light Treats
Jalebis Kaju Burfi Gajar Ka Halwa Dahi-Bhalle
Ghathiya
Ingredients
1/2 kg Wheat Flour
11/2 cups Water
1/2 tsp Ajwain
2 tbsp Oil
Oil for frying as required
Salt according to taste
Method
1.Sieve the wheat flour and rub the oil into it.
Radio Stars
speak of their favourite things
Radio stations are like newspaper offices – buzzing with activity, with presenters, programme hosts, scheduling staff, marketing
personnel and a host of others trying to make the best of every moment. In an industry where even microseconds matter, the
stars of the waves strive hard to keep their listeners informed and entertained, keeping their cool. They are hardly seen in public
and recognised, although their voice would give them away. They too have their tastes, preferences and lifestyles.
What are their likes and passions in life? We profile here the select, qualitative team of Radio Tarana as the arguably numero
uno of Indian Radio marks its 15th Birthday.
Azim Riaz Hemant Parikh Mehak Vashist Nirmal Jit Singh Gahunia
Place of Birth: New Delhi, India Place of Birth: India Place of Birth: New Delhi, India Place of Birth: Punjab, India
Star Sign: Capricorn Star Sign: Libra Start Sign: Sagittarius Star Sign: Leo
Favourite Actors: Shah Rukh Khan, Saif Khan Favourite Actors: Amitabh Bachchan, SRK Favourite Actor: Amir Khan Favorite Actors: Amitabh Bachchan, SRK
Favourite Actresses: Rani Mukherjee, Katrina Favourite Actress: Priyanka Chopra Favourite Actress: Madhuri Dixit Favorite Actresses: Rekha, Hema Malini,
Kaif, Kareena Kapoor, Tabu Favourite Movie: Dilwale Dulhania Le Jayenge Favourite Movies:All comic entertainers, especially Madhuri Dixit, Katrina Kaif
Favourite Movies: Anand, Deewar, Dilwale My Passion: Music and Movies Jaane Bhi Do Yaaron and Chashme Baddoor Favorite Movies: Humraaz (old), Legend of
Dulhania Le Jayenge My Greatest Strength: My Smile My Passion: My career and healthy living Shaheed Bhagat Singh, Singh Is King
My Passion: To reach the stars I would like to meet people who can help to My Biggest Weakness: Yummy vegetarian My Passion: Broadcasting
My Biggest Weakness: Chocolates change the world cuisine from various parts of the world I would like to meet India’s prime minister Dr
I would like to meet all Tarana listeners Tarana is No1 because it is blessed by thousands I would like to meet A R Rahman Manmohan Singh
Tarana is No1 because it creates a musical magic of listeners Tarana is No 1 because every day, we discuss Tarana to me is a privilege of association since it
around us Tarana to me is like family, friend, child and how to get better went to air in 1995.
Tarana to me is forever source of inspiration Tarana to me is my home away from home
Robert Khan
Place of Birth: Suva, Fiji Islands Sangeeta Mani Satend Sharma
Star Sign: Capricorn Place of Birth: Tavua, Fiji Place of Birth: Suva, Fiji Islands
Favorite Actors: Salman, Sharukh, Amir Khan, Favourite actors: Jeetendra, Akshay Kumar Star Sign: Scorpio
Amitabh Bachchan, Dev Anand, Guru Dutt. Favourite actresses: Madhuri Dixit, Rani Favorite Actors: Sadashiv Amrapurkar, Ranjeet
Favorite Actresses: Aishwarya Rai, Kajol Mukherjee Favorite Actresses: Preity Zinta, Tun Tun
Favorite Movies: Dilwale Dulhania Le Jayenge Favourite Movies: Chori Chori, Dhadkan Favorite Movies: All serious movies
My Passion: My family and the Warriors. My Passion: My job My Passion: My talent
I would like to meet US president Barack Obama. My Greatest Strength: My listeners My Greatest Strength: My family
Tarana is No 1 because of its loyal Listeners, quality and My Biggest Weakness: Pain My Biggest Weakness: My emotions
original programming, professional announcers with I would like to meet Mithun Chakraborty I would like to meet God
superior command of languages and great teamwork. Tarana is No 1 because all presenters are treated Tarana is No 1 because it provides complete
Tarana to me is a popular world renowned brand and as No1 staff entertainment to all age groups
the first ethnic radio station to break into mainstream NZ Tarana to meis as much my radio station as it is yours Tarana to me is the best Hindi radio station in the
radio market with 4.9% share, making me a proud father. world