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An Overview of Merchandiser and Merchandising in Garment

Harshani Wijendra
Sri Lanka Institute of Textile & Apparel Technology (SLITA)
Email: harshani_bipasha@yahoo.com

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail
consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and
the display of those products in such a way that it stimulates interest and entices customers to make a

In retail commerce, visual display merchandising means merchandise sales using product design,
selection, packaging, pricing, and display that stimulates consumers to spend more. This includes
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disciplines and discounting, physical presentation of products and displays, and the decisions about
which products should be presented to which customers at what time. Enter Email Address Here

Definition for Merchandising:
“The activity of promoting the sale of goods, especially by their presentation in retail outlets.” Join Us:
In the broadest sense, merchandising is any practice which contributes to the sale of products to a
retail consumer. At a retail in-store level, merchandising refers to the variety of products available for Sponsored
sale and the display of those products in such a way that it stimulates interest and entices customers to
make a purchase. In retail commerce, visual display merchandising means merchandise sales using
product design, selection, packaging, pricing, and display that stimulates consumers to spend more.
This includes disciplines and discounting, physical presentation of products and displays, and the
decisions about which products should be presented to which customers at what time.
What is Merchandising? Popular Posts
Merchandising activities may include display techniques, free samples, on-the-spot demonstration,
pricing, shelf talkers, special offers, and other point-of-sale methods. According to American Marketing Process Flow Chart of Denim
Association, merchandising encompasses "planning involved in marketing the right merchandise or Manufacturing | Manufacturing Process of

service at the right place, at the right time, in the right quantities, and at the right price." Denim Garments

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Apparel Industry
Structure 6
In Eastern Europe, particularly in Russia, the term “merchandising” is commonly used within the
trading industry and denotes all marketing and sales stimulation activities around PoS (point of sale): Process Flow Chart of Garments
Manufacturing | Sequence of Garments
design, creation, promotion, care and training of the sales staff. A merchandiser is someone who is
Production Process
continuously involved in business promotion by buying and selling of goods. In Asian countries, such as 7
India, this term is more synonymous with activities right from sampling and idea conception to
Dyeing Process | Different Types of Dyes |
dispatching of the shipment. It is a job description that involves leading and working with different Classification of Dyes 8
departments within the organization, suppliers and buyers to deal with timely deadlines and accepted
quality levels.

Merchandiser Responsibilities: Manufacturers Company

The person who is related in merchandising is called merchandiser. The merchandiser coordinates
with the design team to effectively present the product or product line. He or she develops colors and Brand Promotion Marketing
specifications, and performs market research to determine the most effective ways to sell and promote
the product. This person needs strong communication and negotiation skills and visual and analytical Retail Store Sales
abilities. He or she also needs to be a creative and innovative thinker. He should plan the activities to
execute and dispatch the merchandise on time taking into consideration the 4 R’s of expediting Right Manufacturing Product
Quantity, Right Quality, Right Cost & Right Time.
Product Manufacturers In
1. Right Quantity: To dispatch right quantity of product what buyer ordered?
2. Right Quality: It should be with right quality as accepted both parties.
Important Categories
3. Right Cost: Everybody wants more from what they are paid.
4. Right Time: No one wants to wait idle even in a Restaurant. Keeping delivery schedule is Accessories Advanced Dyeing
A Merchandisers Key Responsibility is as follows: Bleaching Calculation

Campus Carding
Product Development
Market and product Analysis

Selling the concept Circular Knitting Clothing Color

Booking orders Color Fastness Combing Computer
Confirming Deliveries Costing
Designing and Sampling
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Denim Disperse Dye Drafting Dye
Raw Material

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Production Follow Ups Dyeing M/C Ebooks Enzyme ETP
Payments Follows
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Internal & external communication,
Fabric Manufacturing
Fabric Stracture and Design Fabric Test
Lab dips

Accessories & trims

Factory Fashion
Preparing internal order sheets Fashion and Design Fiber Finishing
Preparing purchase orders Finishing M/C Flow Chart
Advising and assisting production,
Garment Wash Garments M/C
Advising quality department about quality level

Mediating production and quality departments Garments Manufacturing IE

Giving shipping instructions and following shipping, Inspection Jute Fiber Jute Spinning
Helping documentation department Knitting Knitting M/C Loom
Taking responsibility for inspections and
Machines Maintenance
Following up the shipment.
Manmade Fiber Marker

Qualities of Merchandiser: Medical Textile Mercerizing

Planning Capability: Merchandiser should be capable of planning, based on the planning the order is Microfiber
to be followed. If the planning is not done properly it will directly affect the delivery time of the order.

Decision making: For a Merchandiser, decision making power is most important. He should think Needle Nonwoven Pattern Pigment
about the decision to be taken and to act in a right way.
Plasma Technology Polyester

Communication Skill: The communication is very much important to promote the business activity. Pretreatment Printing
The merchandiser should remember that communication must be lurid and should having face to face
Printing and Finishing Properties
conversation with the buyer.
Questions Reactive Dye Recycling

Loyalty: Loyalty is an essential character of human beings. Especially for the business people like Report
merchandiser it is a must.
Research Ring Frame Rotor Spinning

Knowledge about the field: Merchandiser should have adequate knowledge about the garments, Safety Textile
Computer knowledge, and technical knowledge to communicate with different people in the business is
Sample Scouring Seam Sewing
a must.
Sewing M/C Silk Simplex Singeing
Co-ordinate & Co-operate: Merchandiser is the person who is actually co-ordinate with the number of Sizing
departments. To Co-ordinate with different people in the industry he should be co- operative.
Smart Textile Software Special Dye

Monitoring ability: Merchandiser should monitor to expedite the orders. Special Fabric

Special Fiber Special Finishing

Other qualities: Education, Experience, Situational Management, Ability to Evaluate, Dedication,
Knowledge of expediting procedures. Spinning Spinning M/C Stitch
Sulpher Dye Technical textile
Why Merchandising?
“The difference between marketing and merchandising is evident. One is an extension of the other. Testing M/C Textile News
When one markets an item it is being offered for sale; when one merchandises that product, it is
spotlighted, promoted, and enhanced to eventuate the fruition of the initial goal of the marketing of that
Textile Terms
Thesis Thread

TTQC Twist
- Morris H. Kushner - Morris H. Kushner on Specialty Foods Undergarment Uster M/C Vat Dye
Warp Knitting Warping
“Advertising moves people toward goods; merchandising moves goods toward people.”
- Morris Hite Washing Wastage Water Weaving

As in the above sayings by Mr. Morris who is an Author & by Mr.M.Hite who is Morris Hite was a classic Wet process Winding Wool Yarn
American advertising man, self-educated and self-made, nowadays a merchandiser’s role is very
important. Without a merchandising strategy, products on the store shelf are left to fend for themselves
among a sea of competing products. With the help of a carefully formulated merchandising strategy,
retail marketers can highlight the unique value and benefits of a featured brand to attain the status of a
category leader.

Why Merchandising is a important part of the marketing plan, and should have a reasonable budget
allocated - even for a retailer operating on a shoestring. In today's competitive retail environment a
retailer cannot afford to consider merchandising as a 'frill'. Everyone is competing for the customers'
dollar. There are more choices out there for consumers than ever before. So the competition in the
market is more than years before. Therefore Merchandising plays a good role in the role of marketing.

The Roll of a Merchandiser……..

Is a massive, contrast with many responsibilities & working performances. Think of it this way, a product
is manufactured and then sold to the public. Manufacturers are the ones who physically make the
products that will be later sold. Merchandisers or Retailers are the ones who buy those manufactured
products and sell them to their customers. Merchandisers are the middle man between the buyer and
manufacturer... buyer wants to the product to produce and select the raw material of the cost of product.
Totally all work to be carried and handle the only one person.

Typically, the role of a divisional merchandise manager, immaterial of the size of the retail organization,
would involve the following functions:

1) Forecasting sales for the forthcoming budget period: This involves estimating consumer demand and
the impact of changes in the retail environment.

2) Translating the sales forecast into inventory levels in terms of rupees. To do this effectively, the DMM
needs to understands and provide for the inventory levels that would be needed to achieve of sales

3) Inspiring commitment and performance on the part of the merchandisers and buyers: Typically, as
divisional merchandise managers are senior within the organization, it is believed that they can guide
the merchandisers in terms of vendor selection, merchandise lines that can be developed and future

4) Assessing not only the merchandise performance but also the buyer’s performance in order to
provide control and maintain high performance results.

The roles of a merchandiser may differ from organization to organization. This article will give you an
idea how a merchandiser work in the industry.

The Merchandiser usually works with all departments in a company--- management, design, sourcing,
production and sales to make sure the finished product is executed correctly and on time. The
merchandiser should have enough knowledge for determining the target population, researching the
market for current trends and predicting future trends. Merchandisers works with management and
sales to develop a line plan and makes sales projections for each season. The merchandising
department also supervises the creation of selling aids i.e. salesman samples, swatch booklets, colour
cards etc. In few companies the Merchandiser is required to give presentations to the sales force to
familiarize them with the concepts of the line to help them pitch to retailers. In a large company a
merchandiser or design director will head up this area with the help of one or more assistants. In a small
company, the owner or designer will see to these responsibilities.
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Mazharul Islam Kiron is a textile consultant and researcher on online
business promotion. He is working with one European textile machinery
company as a country agent. He is also a contributor of Wikipedia.

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Jahidul Islam
Its a valuable post for a merchandiser
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Engr MoHsin AhMed

I need a job...someone please help me...
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