MKTG my m&m idea

Google ad work

 Reach on-the-go target audience across screens

 Increase clicks, conversions, and overall ROI

 Target based on geographic location

Approach

 Upgraded Search and Display campaigns to enhanced campaigns

 Took advantage of location and remarketing bid adjustment

Sell emotional token/exclusive selection

THE GOLDEN EXPERIENCE

When you give Raffaello, you are bringing an unexpected touch of love and affection to someone close
to your heart. It represents a thoughtful gesture that is sure to be appreciated as an expression of sincere
feelings and emotions. Raffaello – more than a thousand words./products/ferrero-pralines/raffaello/

A PERFECT GIFT
A refined gallery of confectionery masterpieces expertly crafted by Ferrero. An assortment of exclusive
recipes, a series of unique and irresistible flavors.

The gift that makes every occasion feel special.

What are life's golden pleasures? The joy of being with your family, a special love, true friendship, being
together, feeling close. Such moments deserve to be celebrated with something very special, because a
golden pleasure becomes even more unique if enjoyed with a Ferrero Rocher. Take the time to savor it and
share more of life’s golden pleasures together. Together with Ferrero Rocher.

A refined gallery of confectionery masterpieces expertly crafted by Ferrero. An assortment of exclusive

recipes, a series of unique and irresistible flavors. The gift that makes every occasion feel special.

伴隨孩子快樂地成長、以孩子為中心來創造優質的產

品，以及建立及遵從我們對孩子父母的承諾 -- 這是
MKTG my m&m idea

Kinder 的三個基本價值觀和理念。分享快樂伴隨你的快

樂時刻

Festivals promo (christmas, halloween,過年!!!!!!新 market,)

Promotion for company

Special occasions [signify its remarkable significance and make the day more memorable] (Target
couples: Dating anniversary / valentine’s day / professing love / engagement gift, || wedding candy)

thanksgiving finger food, birthday,

job promotion party / employee birthday / retirement

Print a sticker on m&m package la let ppl hear of my m&m la

Promo: word of mouth influence!!!!

When you give Raffaello, you are bringing an unexpected touch of love and
affection to someone close to your heart. It represents a thoughtful gesture that is
sure to be appreciated as an expression of sincere feelings and emotions.
Raffaello – more than a thousand words.

Maximize brand exposure

Kui hai what product???

HK culture??

IMC: good for posting selfie and IG

Beautiful package yiu show on the website!!

MKTG my m&m idea

1.個網頁要中文英文廣東話簡體字