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fundraisingideas.com.

au
Fundraising for

High
Schools
EDITOR
Mandy Stevens
CONTENTS
1300 653 305

ADVERTISING Introduction 1
ENQUIRIES
1300 653 305 Who this guide can help 4
sales@directdigital.com.au

PUBLISHER Parent-driven fundraising 4


Direct Digital Publications Pty Ltd
ABN 98 118 909 069 1. How to engage a community when it’s
p: 1300 653 305
populated by ‘phantoms’ 4
f: 1300 769 823
www.fundraisingideas.com.au 2. Dealing with volunteer burnout 6
admin@directdigital.com.au
3. Proven Fundraising options 6
DISCLAIMER
Direct Digital Publications Pty Ltd Student driven Fundraising 9
takes no responsibility for
materials - Business studies venture 9
in this publication or claims
made by advertisers, or errors or
omissions. Readers should not
- Cause-related Fundraising 9
act on any representations made
in this book without independent When the Fundraiser’s over 12
verification.
1. Share the outcome with your
COPYRIGHT community 12
© 2010
Direct Digital 2. Provide your Fundraising supplier with
Publications Pty Ltd feedback 12
3. Congratulate you volunteers on a job
well done 12
4. Complete the Report Card in your
Fundraiser’s Handover Manual 12
Introduction
A+ fundraising for high school
After years of organising play dates and squeezing in time to be a part of your child’s
school life, high school arrives. You no longer seem wanted in the school grounds.
There’s no after school care – just a myriad of after school activities and homework; and
your teen definitely does not want you involved in the social life. That is sooo uncool!
It’s enough to make you want to sit back and think “Well I have done my bit”.
FACT: Research shows that the best performing students in high school are those whose
parents remain involved in their education, irrespective of socioeconomic status,
ethnic/racial background or parents’ own education.1
FACT: Entering high school is actually the most challenging time in a student’s life.
Despite what the kids say, involved parents ease the transition. 2 Well-known child
psychologist Dr John Irvine says:
• Don’t go it alone. Parents need to meet other parents at the high school
so they have a reference group to check things with. (Okay – to me that
says ‘get involved with the P&C’)
• Take an active interest in your teen’s school work and activities. Attend
school events; get to know teachers.
Wait until I tell my kids that fundraising and volunteering at school will be a part of my
parental charter until they graduate!
Are you up for the challenge? This guide shares ways to identify the right fundraiser for
your high school audience, overcome volunteer burnout (common among parents of
high schoolers) and how to introduce fundraising to a new generation.

Happy fundraising!
Mandy Stevens

1 University of Chicago
2 Sydney Morning Herald, 18 January 2010

fundraisingideas.com.au Fundraising for High Schools - e-book 1


fundraisingideas.com.au Fundraising for High Schools - e-book 2
fundraisingideas.com.au Fundraising for High Schools - e-book 3
Who this guide Parent-driven
can help Fundraising
Fundraising in the secondary school
market is a hard nut to crack unless: Key issues:
(a) it’s cause-related or 1. How to engage a community
populated by ‘phantoms’
(b) students (and to a lesser extent,
parents) see that there’s something 2. Volunteer burnout – how to reignite
in it for them directly or the fire to get involved
(c) it’s social. 3. Choosing the right fundraiser
Within high schools, there are often three
distinct volunteer fundraising streams:
1. The parents’ group (P&C/P&F)
1 How to engage a
community when it’s
populated by ‘phantoms’
2. Students running a business
venture as an assignment Many parents are ‘phantoms’ when their
children get to high school; only seen for
3. Students raising money for a cause.
teacher interviews and graduation!
These groups have different target
Add to that teens’ own desire to keep
audiences. Different products will work for
parents in the dark about what’s going on.
them too. But the fundamentals apply to
all three.
Seven-year-old Johnny may be been proud
• Have a goal – a SMART goal as punch handing you a note but 17-year-
• Don’t keep the goal to yourself – let it old Jonno is more likely to throw the note
be known. You’re much more likely to away, along with the uneaten healthy
get support. packed lunch.
• Consider your market – think
High school students love social
demographics, affordability, appeal,
networking. Beat them at their own
timing and values.
game. Use technology and social
• Product drives – like life – have a networking to get your fundraising
beginning, middle and an end. You messages out!
cannot afford to skip any stage.
• Use your school’s website. Establish – if
• When the fundraising activity is over: you don’t already have one – a Parents
Group page and regularly post news of
- report the outcome back to your
meetings, activities, and goals.
community
• Use group email to contact parents,
- complete a Fundraising report
sending invitations direct to them (no
card to help those who follow you
getting lost at the bottom of the school
learn from you.
bag)
• Use Facebook to promote an event or
other fundraising activity. Include a
countdown or progress report.
4 ebook - Fundraising for High Schools fundraisingideas.com.au
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www.wineexperience.com.au/fundraising.asp
2 Dealing with volunteer
burnout
• Break down tasks into manageable
3 Proven fundraising
options
As Dr John Irvine says parents need other
chunks. Think micro-tasks. Offering parents when their kids are in high school.
one hour – and knowing it will be time That’s why social activities are good
well spent – is manageable. choices. They don’t have to be
outrageously expensive black-tie dinners.
• Do not assume that someone who has
convened an event will naturally do it Depending on the school community, you
again the following year. Be courteous: may want to go for a family event such as
ask. trivia nights or adults-only events like
casino nights or comedy sit-down dinners.
• Actively recruit from the incoming
classes. If possible, groom a volunteer
so they are ready to run the fundraiser Our trivia night attracted 300 participants
the following year. of all ages: tables of students; tables of
parents; family tables. Entry was set at just
• Use social networking to spread the $15 for adults and $10 for students,
word that you’re in need of help. making it affordable. Refreshments (which
Hitting a response button can be so were donated), raffles and a smattering of
much easier than picking up a phone fun ‘opt-in and pay’ games added to our
(particularly at 11pm!) profit margin.
• Incorporate a social/fun element into High school P&C, Brisbane
volunteering. Parents of high school
students do appreciate meeting new
people. Shopping tours can be popular mum-and-
daughter affairs.
• Thank people for giving their time. No
matter how little, time is precious and Custom-labelled wine is another proven
deserves recognition. success although its marketing needs to
be carefully approached.
Since inserting an info sheet about our Movie discount vouchers appeal,
P&F into the orientation pack, we’ve particularly if timed towards the end of
enjoyed an 80% return rate, building our the year when there’s a long summer of
database of incoming parents interested movies for all the family.
in getting involved in the high school. We
ask what they’re interested in and what TIP: Check out what movie venues are ‘in’.
skills they have to share. By providing us If the one offering the discount is not the
with their email and phone number, we favoured place to hangout, no amount of
overcome privacy issues the school had savings will encourage a teenager to
sharing that information – and we have a support the fundraiser.
handle on what people want and have got
that’s of use to us as a group. Win support from the ‘in’ crowd of
students and the wanna-be’s will follow.
P&F executive member, Brisbane

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My free product-specific e-books on often the best fundraisers.
shopping tours, custom-labelled
Direct sales – like chocolates – mean
beverages and entertainment spell out
buying a quantity of stock upfront
how to these fundraising options really
(sometimes with delayed payment
work for you.
options) and selling it. Anticipated
TIP: Get the student leadership group turnover is high; price low. These are
onside. If the P&C is raising money for impulse buys.
something that will benefit students – like Programs requiring orders to be taken and
a pool refurb or a refitting of the school distributed require more time and
canteen – emphasise the ‘greater good’: organisation but there’s no upfront cost
the ‘what’s in it for them’. and no risk.

TIP: Incentivise! Offer lunchtime pizza for


Student– the best class response
driven Business studies venture
Fundraising A product drive is ideal for a business
Teens are passionate – and not just about studies venture that needs to be up and
the latest crush! running quickly with a result within a
If their water polo team or footy team or term.
drama club or music ensemble really Food is a sure-thing.
needs something, they’ll get behind it.
There’s something in it for them!
Cause-related fundraising
If disaster strikes and a charity puts out a
call for support, teens respond. They see a Cause-related fundraising at high school
way to make a difference. may include:

Introducing them to fundraising to • sports teams


achieve goals provides real life skills: • music ensembles
• community service • drama groups
• time management • environment groups
• business planning • social justice clubs.
• marketing
Teenagers are the hardest to engage but
• money handling they melt when cookie dough is offered!
In high school, teens often turn to product Billy G, Australian Fundraising
options (see the range of the Fundraising
Directory) for one of two key reasons:
Whatever the cause, these teens have
1. business studies venture focus. That focus still needs to be turned
2. cause-related fundraising into a tangible SMART goal.
In either case, short product drives, are

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Short-burst direct sales product drives
work well for these teens with a purpose. When the
Food – particularly sweets and chocolates fundraiser’s
– is a winning choice; but not the only one
to think about.
over
Custom-labelled water works well for The money’s banked, and it’s all over,
sporting teams. It can be sold throughout right? Not quite. There are four final key
a sport season at training and games – tasks:

1
and off-season too.
Share the outcome with
Plants or enviro-friendly products, for
example, reinforce an environment your community.
group’s purpose.
Too often, a fundraiser just fades away.
A walk-a-thon may suit a sports group – or People want to know what happened!
be used to highlight a social justice issue. Communicate the result with all who took
part – committee members, volunteers,
Piggyback fundraising off an event – like a
and supporters – using your newsletter,
school dance – and sell fun glow products.
website, noticeboard: “Thanks to your
You can make up to 300% profit selling
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…>
products as fundraisers!
Find more ideas in my free cause-related
fundraising e-book.

Our school has a policy of not fundraising


2 Provide your fundraising
supplier with feedback.
Leave a review for them on their
for our own benefit. Fundraising Directory page!

3
The Victorian bushfires were close to us –
most of the school community knew Congratulate your
someone affected – and we held a book volunteers on a job well
drive for another, small public, school that
had been burnt down. done.
I worked with the library captains in every They’ll be more receptive to helping
class and involved the students in selecting again. Handwritten notes from the group
books. president are a nice touch: a blanket
As a follow-up, I put a notice in the group email is not as motivating.

4
newsletter thanking “everyone” without
naming names and created personalised Complete the Report
thank-you cards that were attached to every
order. In this way, everyone’s support was
Card in your Fundraiser’s
acknowledged without breaching anyone’s Handover Manual.
privacy.
This provides a record of what worked,
Marissa, fundraising coordinator, what didn’t; and why. It includes timelines,
Ivanhoe, Victoria quantities, costs, profit, and volunteer and

12 ebook - Fundraising for High Schools fundraisingideas.com.au


supplier details. It’s an essential tool to
help measure success and plan a bigger
and better fundraiser next time. You can
use the ‘Fundraising Report Card’ on the
Fundraising Directory – a simple template
to help you record the nuts and bolts of
what you did and what you would have
done differently. Handover such as this is
absolutely vital to the future success of
your school’s fundraising.
Best of luck!

fundraisingideas.com.au Fundraising for High Schools - e-book 13


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