STATEMENT OF AUTHENTICITY

I here by declare that this project <TITLE OF THE PROJECT>” is an original bonafide work
done by me under the guidance of <NAME OF THE GUIDE WITH DESIGNATTON AND
NAME OF THE COLLEGE> in partial fulfillment of the requirement for the
award<COURSE NAME> I also declare that this project is an original work done by me and has
not been submitted before to any other university for the award of any degree or diploma.

Place: (YOUR NAME)

Date:

ACKNOWLEDGEMENT
Although this project work is an individual effort but it owes a lot to individuals and
organizations without whose help it would have not been get this shape.

I am thankful and obliged to Sri.M.S.Laxmana Rao, Managing Director for giving me an

opportunity to undergo summer-training in the esteemed organization.

I am specially thankful to Head of the Department of management, Mr. R.KRISHNA

VARDHAN REDDY for giving valuable suggestions for the project.

I take this opportunity to convey my sincere thanks to Sri.N.Parameswaralu officer for his
valuable and intellectual guidance for successful completion of my training.

I am also thankful to all other colleagues in the Marketing Department for extending their whole
hearted co-operation.

I also take this opportunity to thank all other employees of VBC-FAL for their valuable support
with which I could complete this program successfully.

K.Bindu Yagna Hamsathi

EXECUTIVE SUMMARY
Marketing is the delivery of customer satisfaction at a profit .Customer is a person, who is
purchasing a product for consumption from a seller .Customer satisfaction is an ultimate aim of
any business .Both survival and growth of business depends on customer satisfaction.

Marketers hold that “The satisfied customer is our best advertisement”

Customer is the central points of all marketing activities revolve around him satisfaction of
customer needs and wants is the prime objectives of all marketing activities. Knowledge
objectives of all marketing activities. Knowledge of customer satisfaction is vital for a firm to
achieve its marketing objectives .Customer satisfaction deals with the characteristics of human
behavior.

VBC FAL company is successful is satisfying the consumer with their products .Under any
circumstances the sales picked up satisfactorily .They started producing as per to meet the
requirements of consumers. So the present research was mainly focused on the customer
satisfaction towards VBC-FAL
TABLE OF CONTENTS

Serial No. Contents Pg. No.

Certificate by the guide

Statement of Authenticity

Acknowledgement

Executive Summary

Contents

List of Tables

Preface

1 Introduction 1-15

2 Review of Literature 16-30

3 Profile of VBC Ferro Alloys Private Ltd 31-45

4 Data Interpretation and Analysis 46-57

5 Summary of findings 58-71

6 72-73
Bibliography

LIST OF TABLES
 Exhibit No. Title of Tables Page No.

2.5 Demand Analysis for production of Ferro alloys 21

4.1 Post Purchase Satisfaction 48

4.2 Degree of Satisfaction of Satisfied customers 50

4.3 Factors influencing VBC-FAL customers 52

4.4 Post purchase dissatisfaction to the customer 54

4.5 Factors influencing the customers to prefer VBC 56

FAL

4.6 Opinion of respondents to purchase VBC FAL in 58

future

LIST OF FIGURES

Exhibit No. Title of Tables Page No.

1.11 Data Collection Methods 13

3.5 Marketing Department Structure 45

4.1 Post Purchase Satisfaction 47

 4.2 Degree of Satisfaction of Satisfied customers 49

4.3 Factors influencing VBC-FAL customers 51

4.4 Post purchase dissatisfaction to the customer 54

4.5 Factors influencing the customers to prefer VBC 55

FAL

4.6 Opinion of respondents to purchase VBC FAL in 57

future

PREFACE

This book contains the project report on “A STUDY OF CUSTOMER SATISFACTION OF

VBC FERRO ALLOYS Ltd.” and submits for to All India Management Association-CME. The
specific contents of the text are as follows:

Chapter 1 gives an introduction to the project, what is the need for this project, objective and
scope of the project, what type of sampling design use in this project report and what are the
limitations of the project.

Chapter 2 includes Ferro Alloys industry profile .Problems faced by Manganese Ferro alloy
industry ,demand analysis of Ferro alloys ,production of power and industrial demand from
government ,production of world Ferro alloys ,manufacture of Ferro silicon and high carbon
Ferro chrome and also contains the theoretical study which contains the details about consumers,
consumer decisions making process and customer satisfaction.

Chapter 3 contains the company profile i.e., VBC-FAL company profile which includes the
parameters to satisfy customers, procedure for attending customer complaints, marketing
department structure , Business Divisions and corporate milestones .

Chapter 4 contains the data interpretation and analysis of the project which contains table and
graphical representation of the study.

Chapter 5 contains the total summary of the project, what are the findings from the data
interpretation, suggestions of the project

Chapter 6 contains questionnaires of the project, the project reference books, journals and
websites and annexure of the project.

This project gives me a good experience in real time experience. I hope that this book will help
me in future reference and Interview purpose

K.Bindu Yagna Hamsathi