MAY 5–7, 2019 • ST.

PETE BEACH, FLORIDA

BEACH, PLEASE:
LESSONS IN LEADERSHIP, PEOPLE AND NEW BUSINESS GENERATION

2019 PRSA COUNSELORS ACADEMY SECTION CONFERENCE

SPONSORSHIP OPPORTUNITIES
NETWORK WITH PR AGENCY
DECISION MAKERS
Counselors Academy is a Professional Interest Section of the Public Relations Society of America (PRSA).
Boasting nearly 400 members, these business owners are true entrepreneurs committed to preserving an
open, thriving peer network that advances the caliber of counseling firms in North America.

A FEW FACTS ABOUT US:

• Approximately 85 percent are senior executives (i.e., president, CEO or principal) at their public
relations/marketing agencies, with the remaining members largely at the vice president level. They are
the key decision-makers at their firms.

• Three-quarters of our members report having worked more than 20 years in the industry.

• Member firms range from multiple offices to independent consultancies. Most are based in the United
States or Canada.

• Fee incomes for member firms:

• Under $500,000: 37 percent
• $500,000–$999,999: 17 percent
• $1 million–$4,999,999: 35 percent
• Above $5 million: 11 percent

KEY EVENTS AND DATES

COUNSELORS ACADEMY ANNUAL SPRING CONFERENCE – Spend three days with PR agency
influencers, May 5–7, 2019, at the the Don CeSar Hotel in St. Pete Beach, Florida.

COUNSELORS ACADEMY BREAKOUT SESSIONS AND DINE-AROUND at PRSA 2019

International Conference, October 20-22, 2019, San Diego, California.

REGIONAL MEETINGS in key cities in the U.S. and Canada (TBD).

MONTHLY WEBINARS – Exclusive learning sessions led by sponsors and partners.

 CONNECT WITH US
Our members rely on a variety of partners to enhance best practices and drive their businesses.
Members are interested in products and services such as measurement, social and traditional media content
optimization and distribution, media relations databases and software, project management and productivity
software, and tools to manage agency operations including human resources, insurance, legal and finance.

• We promote our sponsor partners’ brands, products and/or services to members through various channels
during the year.

• We offer opportunities for our sponsor partners to provide meaningful content to members through
professional development programming.

• We invite sponsor partners to join us at official events such as our annual Conference to network with
members and showcase products/services.

WE COMMUNICATE AND ENGAGE WITH MEMBERS IN THE FOLLOWING WAYS:

• Annual Conference • Facebook group

• Webinars • Twitter
• E-newsletter • Instagram
• Email • Regional events

PROFILE OF SPONSORSHIP OFFERINGS

INSIGHT INTO SENIOR LEADERSHIP’S
CHALLENGES AND OBJECTIVES
Sponsor partners are encouraged to participate throughout
the year with Counselors Academy members through our
webinars, content in the Section’s social media channels
and at the Academy’s annual professional development
Conference in May.
ANNUAL CONFERENCE
Each year, approximately 200 agency leaders participate in
the Counselors Academy Annual Conference. With General
Sessions featuring notable keynote speakers, more than
30 facilitated breakout sessions, roundtables and other
presentations, this event is often referred to as the “best
professional development conference of the year” by our
members.
COUNSELORS ACADEMY MEMBERS-ONLY
WEBINAR
These one-hour web/phone sessions are offered only to
Section members and allow for greater participation and
dialogue given the smaller group size.
PRSA WEBINAR
These one-hour web/phone sessions are offered to all
members of PRSA (21,000+ total membership), thus
offering a much larger audience. These sessions tend to
be broader in scope since they are open to the entire PRSA
membership.
REGIONAL EVENT
The Counselors Academy brings together senior-level
PR counselors at agencies with the goal to help improve
participating firms’ operations, business development
success and profitability in an in-person, interactive
program.
ANNUAL SPONSOR LEVELS
Sponsors have the benefits package options below. The fulfillment of these benefits occurs within 12 months of
a signed contract and receipt of the financial commitment.

PREMIER PARTNER $7,500+

ANNUAL SUPPORT OF THE COUNSELORS ACADEMY TO INCLUDE:

• Brand logo recognition in all Section collateral materials (website, social media channels, newsletter).
• Host of one “Presented By” members-only webinar. Topic to be mutually agreed upon by sponsor partner
and Section’s Executive Committee.
• Participation in one full PRSA membership webinar.
• Two-time promotional use of Counselors Academy direct mailing list and Excel attendee list.

VISIBILITY/PARTICIPATION AT ANNUAL CONFERENCE TO INCLUDE:

• Verbal acknowledgment of sponsorship from the podium.
• Three full Conference registrations (value $3,675, meals included, with the option to purchase additional
registrations at member rate).
• Signage throughout the three-day Conference.
• Brand logo displayed in Conference Brochure mailed to 3,500+ prospective attendees— if signed by Jan.
31, 2019
• Brand logo displayed in Conference program and on webpage.
• One 4-by-6 exhibit table for networking, product promotion and one-to-one meetings with attendees.
• One premium item in the Conference welcome bag.
• If the agreement is signed no later than Dec. 31, 2018, Premier Partners have the option to present a
breakout session in the “Best of” track at the annual Conference. Otherwise, you will have the option to
facilitate a Counselors Circle discussion. Topic to be mutually agreed upon by sponsor partner and Section’s
Executive Committee.
• Brand logo recognition at up to two regional opportunities to network with CAPRSA members (customized
event).
ANNUAL SPONSOR LEVELS

GOLD PARTNER $6,000

ANNUAL SUPPORT OF THE COUNSELORS ACADEMY TO INCLUDE:

• Brand logo recognition in all Section collateral materials (website, social media channels,
newsletter).
• Participation in one Counselors Academy members-only webinar.
• One-time promotional use of Counselors Academy direct mailing list and Excel attendee list.
•
VISIBILITY/PARTICIPATION AT ANNUAL CONFERENCE TO INCLUDE:
• Verbal acknowledgment of sponsorship from the podium.
• Two full Conference registrations (value $2,450, meals included, with the option to purchase
additional registrations at member rate).
• Signage throughout the three-day Conference.
• Brand logo displayed in Conference Brochure mailed to 3,500+ prospective attendees — if signed
by Jan. 31, 2019
• Brand logo displayed in Conference program and on webpage.
• One 4-by-6 exhibit table.
One premium item in the Conference welcome bag.

SILVER PARTNER $4,500

ANNUAL SUPPORT OF THE COUNSELORS ACADEMY TO INCLUDE:
• Name recognition in all collateral materials (website, social media channels, newsletter).
• One full Conference registration (value $1,225, meals included, option to purchase additional
registrations at member rate).
• Participation in one Counselors Academy Section members-only webinar.
• Topic to be mutually agreed upon by sponsor partner and Section’s Executive Committee.
VISIBILITY/PARTICIPATION AT ANNUAL CONFERENCE TO INCLUDE:
• Verbal acknowledgment of sponsorship from the podium.
• Signage throughout the three-day Conference.
• Brand logo displayed in Conference Brochure mailed to 3,500+ prospective attendees — if signed
by Jan. 31, 2019
• Brand logo displayed in Conference program and on webpage.
• One 4-by-6 exhibit table.
• One premium item in the Conference welcome bag.
ANNUAL SPONSOR LEVELS
BRONZE PARTNER $3,000
VISIBILITY/PARTICIPATION AT ANNUAL CONFERENCE TO INCLUDE:
• Verbal acknowledgment of sponsorship from the podium.
• Signage throughout the three-day Conference.
• Brand logo displayed in Conference Brochure mailed to 3,500+ prospective attendees— if signed by Jan. 31,
2019
• Name recognition displayed in Conference program and on webpage.
• One 4-by-6 exhibit table.
• One Conference registration ONLY (value $1,225, meals NOT included but the option to purchase one meal
package at $435 and the option to purchase additional registrations at member rate).

REGIONAL EVENT SPONSOR $2,000

REGIONAL EVENT SPONSOR TO INCLUDE:

• Presenting sponsor of a regional networking event.
• Verbal recognition at the event.
• Name recognition in event collateral materials.
• Two-to-three minute presentation at the event.

CONFERENCE WELCOME GIFT SPONSOR $2,000

(GIFT AND WELCOME LETTER TO BE MUTUALLY AGREED UPON BY SPONSOR PARTNER AND
CONFERENCE COMMITTEE) TO INCLUDE:
• Verbal acknowledgment of sponsorship from the podium.
• Signage throughout the three-day Conference. Brand logo displayed in Conference Brochure mailed to
3,500+ prospective attendees — if signed by Jan. 31, 2019
• Name recognition displayed in Conference program and on webpage.
• Welcome gift delivered to rooms of all Conference attendees, with branded welcome letter.
• Conference Sponsor $1,500
VISIBILITY/PARTICIPATION AT ANNUAL CONFERENCE TO INCLUDE:
• Verbal acknowledgment of sponsorship from the podium.
• Signage throughout the three-day Conference.
• Brand logo displayed in Conference Brochure mailed to 3,500+ prospective attendees — if signed by Jan. 31,
2019Name recognition displayed in Conference program and on webpage.
• One Conference registration ONLY (value $1,225, meals NOT included but the option to purchase one meal
package at $435 and the option to purchase additional registrations at member rate).

FRIEND OF COUNSELORS $500

VISIBILITY AT ANNUAL CONFERENCE TO INCLUDE:
• Verbal acknowledgment of sponsorship from the podium.
• Signage throughout the three-day Conference.
• Brand logo displayed in Conference Brochure mailed to 3,500+ prospective attendees — if signed by Jan. 31,
2019
• Name recognition displayed in Conference program and on webpage.
 FOR FURTHER DETAILS, CONTACT COUNSELORS ACADEMY IMMEDIATE PAST-CHAIR DANA
PHELPS AT D@CLAIREMONTCOMMUNICATIONS.COM, CHAIR-ELECT ALISON KING AT
ALISON.KING@MEDIAPROFILE.COM OR JOHN KESARIS, PRSA, COORDINATOR, CORPORATE
DEVELOPMENT AND INDUSTRY PARTNERSHIPS AT JOHN.KESARIS@PRSA.ORG OR (212) 460-1406.