Name Last Name 

Content and editorial products manager 

 
+55 11  
email 
São Paulo, SP, Brazil 
 
 
PROFESSIONAL ​EXPERIENCE  
NGO xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxn ​ ​August 2018 – present 
Editorial Products Manager and Content Strategist 
• Lead design, marketing, UX, copyediting and product teams to drive user growth for specific digital media projects. 
• Drove 510% growth in users for the organization’s main content project. 
• Development of editorial projects content to drive best narrative for the brand. 
• Development of first monetization project to sell individual content booklets to audience of over 2 million monthly users. 
• Lead editorial partnerships operations with players like UOL. 
• Produce weekly overview reports using Google Analytics, DataStudio, MixPanel and Hotjar. 
• Manage project budget. 
 
 
Big Tech Company xx​ ​August 2017 – July 2018 
Community Editor and Content Manager 
• Drive user growth for Instagram in Brazil and in Portugal by featuring content and partnerships. 
• Record and edit videos for Stories and write community member features for @instagrambrasil’s account (+16 million followers). 
• Development of a year-round calendar for top events in Brazil to be featured on @instagrambrasil. 
• Product and market expert in Brazil to report to team in California main trends and improvements. 
• Drove @instagrambrasil’s Stories to reach a higher teen audience for the first time by 3%. 
•Lead content partnerships with artists, youtubers and content producers. 
• Data analysis to monitor KPI’s through SQL; Pitch product improvements based on data analysis.  
 
Zero Hora​ ​August 2015 – August 2017 
Editor and Tech Columnist 
• Coverage of breaking news and daily themes such as education, technology and health for 5.8 million monthly readers.• 
• Interviewed researchers and icons in the tech field, such as Steve Wozniak; executives from top tech companies; and YouTubers like JoutJout. 
• Weekly tech columnist writing about the industry trends, memes, internet culture, product launches and apps.  
 
HuffPost​ ​ ​ May 2016 
Visiting Fellow 
• Interviewed american senators on story about budget for health and published a breaking news story in collaboration with a HuffPost reporter. 
• Interviewed Brazilians from communities in Rio de Janeiro to report on the social impacts of the Olympics. 
 
Zero Hora​ ​September 2013 – August 2015  
Social Media Strategist – Breaking News  
• Drove growth of Zero Horas Facebook page active since 2009 to 500k to 1 million fans in six months. 
• Managing projects for Twitter and Snapchat.  
• Trained over 40 reporters for Twitter usage. 
• Development of social media strategy that helped online subscriber rate grow 50%. 
• Produced exclusive content, more than 25 video trailers and teasers for Facebook and YouTube to sell the best stories written by the reporters. 
• Created two Snapchat channels for regional sports fans with exclusive content. 
 
 
EDUCATION  
Pontifícia Universidade Católica do Rio Grande do Sul – PUCRS  
Masters Degree: Communication Studies 
2012-2014 
Researched with a full scholarship about social media, civic journalism and new trends in communication.  
Wrote the final dissertation about Reddit, a social news site, and the traditional media received and Honor's Award.  
 
Universidade Franciscana – UFN  
Bachelor's degree: Communications – Journalism 
2006-2009 
Santa Maria, Rio Grande do Sul, Brazil  
 
 
COURSES 
University of Chicago​ ​2018 
Executive Education – Project Management Resources 
 
International Center for Journalists​ ​2016 
Professional Fellow 
 
Curso Abril de Jornalismo ​2011 
Intern 
 
LANGUAGES 
English – native (lived 8 years in the U.S) 
Portuguese – native  
Spanish – advanced 
 
INTERESTS & MORE 
Volunteer and Photographer for an Articuladores do Bem NGO – contributed to an exhibit about women in communities of Porto Alegre. 
Home decor enthusiast – creator of Match my Couch, a platform to recreate living spaces as seen on Pinterest and Instagram for low cost. 
Literature and hiking with my dogs.