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DA CALABARZON

RAFIS ACTION PLAN 2019

GOAL #1: Develop and implement internal and external communication strategies and programs to support agricultural reforms and other objectives and assess information and communication needs of the LGUs and farmers
in the region
Activity #1: Printing of Agri-Life Gazette Newsletter
Performance Persons Involved
Objective/s KRAs Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

Consolidate all news articles


written for the month

Layout/create the
newsletter
1,000 copies of the Ma'am Pat-head editor Printing expenses; TEV;
To disseminate information newsletter printed, at Monthly circulation of Proofread/Edit News writing, Editing, Radel-editor Layout artist; News
on DA 4A's activities and least 800 of which Monthly Amy-copyeditor Concerned offices
events on a monthly basis are distributed the newsletter Once approved by the EIC, Layouting, Circulation Bryan-Layout artist Writer; Copyeditor;
monthly submit to printing press for Sir Nat-Circulation Admin Assistant
publication
Distribute to pre-identified
recipients once received
from the printing press

Activity #2: Printing of Kabalikat Magazine

Each RAFIS staff shall


publish at least one feature
article for each issue
To disseminate featured
success stories of farmers Consolidate all the articles
and farmers’ groups in the with picutres written for the
region who were given 1,000 copies of the issue
interventions by DA magazine printed, at Ma'am Pat-head editor Printing expenses; TEV;
least 800 of which Layout/create the magazine Radel-editor
To feature major events are distributed Quarterly circulation Feature writing, Editing, Quarterly Amy-copyeditor Concerned offices Feature Writer; Layout
of the magazine Layouting, Circulation publication artis; Copyreader;
conducted by DA 4A quarterly Proofread/Edit Bryan-Layout artist Admin Assistant
Sir Nat-Circulation
To feature top stories in the Once approved by the EIC,
region and other agri- submit to printing press for
related topics publication

Distribute to pre-identified
recipients once received
from the printing press

Activity #3: Printing of other IEC materials for the banner programs (i.e. brochures, flyers, calendar, etc.)

Coordinate with the banner


programs to determine IEC
materials to be published
(what topics, format, kind, Ma'am Pat-head editor
etc.)
Radel-editor/layout
To disseminate information artist
on DA programs and Gather resource materials, Amy-copyeditor/
1000 copies of each write, layout Printing expenses; TEV;
services, technologies, IEC material for the Technical Writing, writer/ photographer Technical Writer;
research and development As needed Bryan-Layout artist/ Banner programs
and such other information banner program Edit Layouting, Editing, writer/ photographer Layout Artist;
printed, and 80% of Circulation Copyreader; Admin
useful to our farmers (i.e. which are distributed Once approved by the EIC Sir Nat-writer/ Assistant
planting guides, pests info, photgrapher/
etc.) and concerned banner Circulation
program, submit to printing
press for publication Cristy-Writer/
photographer
Distribute to pre-identified
recipients once received
from the printing press

Activity #4: Production and airing of Talakayang Pangsakahan ng CALABARZON (TPNC)

Produced and aired


at least 80 episodes Plan topics, resource
persons to be invited,
To disseminate information in the span of 6
months run on 2 review radio format,
on DA 4A activities, events, local radio stations in production proper, Amy-program head/ Advertisement
programs and services, editing, once producer/ anchor
technologies, research and the region approved, submit to Radio Radio Production; Video
Production
April 2019 -
September 2019 Bryan-video and sound Concerned offices expenses; TEV; Radio
anchor and
development and such other Each episode partner radio stations editor producer/writer
information useful to our for airing; Radel-co-anchor
farmers produced and aired
were also posted on
official facebook Post the same episode
on official fb page
page

Activity #5: Production and airing of Radio Plugs for the banner programs
Coordinate with
respective banner
To disseminate information programs to
on DA programs and Produced and aired determine radio plugs
radio plugs on 2 local Advertisement
services, technologies, radio stations in the to be produced, what April 2019 - Amy-Researcher/ script Banner programs
research and development topics, format, etc.; Radio Radio Production December 2019 writer/ producer expenses; TEV; sound
and such other information region for a period of editor; Producer/Writer
10 months
useful to our farmers Production proper,
edit, once apppoved,
sbumit for airing

Activity #6: Conduct Communication and Information Needs Assessment among LGUs and farmers in the region

To determine determine the


language, literacy, and
educational background of
farmers in the region
Coordinate with schools for
To know their sources of possible partnership to
information conduct said assessment
stud; formulate the research
To determine their media No. of accomplished Summary of findings, design and the Assessment Study/ Research At least once every Radel APCOs Printing expenses; TEV;
access and consumption questionnaires conclusions and questionnaire; pre-test said 3 years Researchers
recommendations
questionnaire; data
To know their information gathering; data analysis;
needs as to DA present and use result of the
intverventions assessment
To determine
communication needs as to
DA interventions

Activity #7: Production of AVPs

To disseminate information Posted on facebook


on DA programs and
services, technologies, page; Distributed to Research on topics that can Bryan-Video Editor
concerned offices; be produced as AVP; Camera; high end
research and development 4 AVPs producedand Played/ presented in production proper; editing; Video shooting and editing; Quarterly Radel, Amy-Writers, Concerned offices laptop; video editor;
and such other information disseminated various disseminate through social Scriptwriting Researchers writer; researcher
useful to our farmers (i.e. Sir Nat-Videographer
planting guides, pests info, events/activities in the media and events
region'
etc.)
GOAL #2: Provide technical support to the Office of the Regional Director and Agriculture and Fisheries Information Division (AFID) in response to pressing matters and concerns in the local agriculture scene.

Activity #1: Weekly Activity Report to the ORED


Performance Persons Involved
Objective/s KRAs Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

To provide weekly Coordinate with all divisions


information/reports on Weekly report sent to Activities covered and units in the region, and Telephone; Phone;
activities conducted or using said weekly ask for their respective Report Writing Weekly Admin assistant Concerned offices Load; Internet; Admin
planned by regional office's ORED every Friday report weekly activities, both Assistant
units conducted and planned

Activity #2: Write Speeches for the RED

Prepare the speech upon


Speech written at
least a day before the request by the ORED Telephone; Phone;
To write speeches for RED Speech written and event where the Speech Writing As needed Ma'am Pat ORED Load; Internet; Speech
submitted to ORED Research on the event, Radel
speech is to be determine the tone, submit Writer
delivered
to ORED for perusal

Activity #3: Arrange Press Conference for the RED

Conduct a regional
agricultural media summit;
update media directory;
invite media for the press Food and venue for 50
To organize a monthly press 1 press conference No. of media conference; prepare and Media Relations Quarterly Bryan Concerned offices pax; Tokens; TEV; Press
conference in the region conducted quarterly mentions/mileage
DA CALABARZON
of provide press kits for the kits; Media Relations
media Specialist
Monitor media mileage
after each conferences

Activity #4: Sending of Press Releases to AFID

Upon approval of a news


artilce, send the same to
AFID's email for press News Writer; Internet;
To send press releases to 2 press releases sent Weekly press release; release News Writing; Editing Weekly Admin assistant AFID
AFID to AFID weekly Media Mileage Telephone/Phone;
Admin Assistant
Monitor media for any
mentions/pick up regarding
the press release

Activity #5: Provide other technical assistance as needed

Meeting with the ORED


and/or AFID re any technical
assistance needs Writer; Copyeditor;
Videographer/ Video
To provide coverage, Video Shooting and Editing;
production and publication No. of technical Support provided as Coordinate with concerned Photography; Writing; As needed Radel, Bryan, Amy and ORED/ AFID Editor; Photographer;
support support provided needed offices Editing Cristy Camera; Highend
computer; Internet;
Produce and submit for Phone;
perusal or cover events
GOAL #3: Provide editorial and quality control services relative to DA CALABARZON materials for production

Activity #1: Editorial and quality control services of materials for production (i.e. calendar, AVP, etc.)
Persons Involved
Objective/s KRAs Performance Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

To provide technical Meeting with the concerned Writer; Copyeditor;


assistance in relation to office re any technical Video Shooting and Editing; Ma'am Pat Videographer/ Video
other DA CALABARZON No. of technical Support provided as assistance needs As needed Editor; Photographer;
support materials for support provided needed Photography; Writing; Radel, Bryan, Amy and Concerned office Camera; Highend
Editing Cristy
production to other Produce and submit for computer; Internet;
divisions/units perusal or cover events Phone;
GOAL #4: Maintain a library showcasing produced, reproduced, published, collected, and/or received IEC support materials on agriculture

Activity #1 Library Upkeep


Persons Involved
Objective/s KRAs Performance Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

To collect, and make and


regularly update inventory No. of visitors who Make an inventory of
of produced, reproduced were given IEC Updated available IEC materials for Monthly update of
inventory
and received IEC support materials lists/inventory of provision to visitors; make Admin Assistant;
materials in RAFIS available IEC them sign/log on the Library Upkeep Admin assistant Concerned offices
No. of accomplished materials for provision logbook; Ask them to Provision, as Computer
needed and as
To provide available copies feedback to visitors answer feedback supplies last
of IEC materials to visistors, forms/survey form/survey
upon request
GOAL #5: Monitor and document DA CALABARZON activities and prepare news articles on the same for media release and publication in internal publications and other media outlets.

Activity #1: Monitoring and Documentation of DA CALABARZON activities


Persons Involved
Objective/s KRAs Performance Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

No. of news articles Determine major activities


To monitor and document written and No. of media of the banner programs;
DA CALABARZON activities published in the mentions/mileage in assign RAFIS staff; take Writer, Admin
and prepare news articles newsletter, facebook re to news articles pictures and videos of the News Coverage; News Post/Publish news Assistant,
on the same for media page. published activity; write news; edit; Writing; Editing; Media articles within 24 RAFIS staff Concerned office Photographer/Videogr
release and publication in post and/or publish; Monitoring hours apher, Internet,
internal publication and No. of press releases No. of shares in boost/promote; monitor if Computer, Phone; TEV
other media outlets sent to AFID and facebook picked up by mainstream
media directory media
GOAL #6: Promote/build good corporate image of the DA CALABARZON and its field and/or support units through publication, radio broadcast, AVPs, social media, and other media outlets.

Activity #1: Maintenance of DA CALABARZON Official Facebook Page


Persons Involved
Objective/s KRAs Performance Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

Post news, videos, photos


and other releases (copies)
Answer and/or escalate
3 posted inquiries sent through the
articles/copies in a Page
week
Reply to
200 additional comments/messages
likers/followers of Internet; Computer;
To maintain social media No. of posts liked and courtiously on facebook Social Media Marketing Regularly Admin assistant Concerned offices Social Media Specialist/
presence using facebook the facebook page shared posts Admin Assistant; Boost
quarterly
Hide negative Post
100% of messages/ comments/messages and
comments are document/log the same,
replied to/ escalated/ escalate if possible
dealt with
Promote facebook page
through office
activities/events,
publications, and radio

Activity #2: Provide additional contents to DA CALABARZON official web page

To provide contents such as


articles, pictures, graphics, No. of news, IEC Coordinate with MIS,
IEC materials, and the like to materials (for provide news, IEC materials
DA CALABARZON web page dowload), and photo No. of views, and
downloads (for download), and photo Internet presence Regularly Admin assistant MIS Internet; Computer;
Adin assistant
in coordination wit the releases uploaded on releases to uploaded on DA
Management Information the said web page CALABARZON web page
Section (MIS)
GOAL #7: Develop and undertake information campaign activities for special DA CALABARZON annual events.

Activity #1: Conduct of Regional Gawad Saka Awarding Ceremonies


Persons Involved
Objective/s KRAs Performance Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

Send gawad saka guidelines


to concerned LGUs in the
region; meeting with focal
persons; announce
timelines; consolidate
entries; submit the same to
respective TWGs/
evalluators; wait for the
To give due recognition to winners
outstanding individuals and Awarding Food and venue;
No./Extent of Media Send invitations for the Event Annually RAFIS Concerned offices supplies; prizes; sound
groupswho contributed to ceremonies held Mileage awarding; prepare the system; photo booth;
the growth of agri sector in
the region programme and necessary LED wall
logistics; assign committees;
invite press to cover the
awarding
Prepare an article of the
awarding and post to
facebook and send to media
as press release

Activity #2: Conduct of On-the-Spot Poster Making Contest

Once the theme is made


determined by AFID, finalize
Proclaimed 1 winner the program and send
that will represent An article of the invitations to elementary
To inculcate among youth schools in the region
the significance of the region in the awarding and post to Food and venue;
national level of the facebook and send to Event/Contest Annually RAFIS AFID
agriculture in attaining food contest; media hits or media as press Identify confirmed supplies; prizes
security through Arts participants
pick-up of the release
awarding
Prepare logistics
Hold the contest

Activity #3: National Rice Awareness Month Info Campaign

Coordinate wih the rice


program to determine
To promote the significance No. of produced/
reproduced IEC activities to be held in re to Food and venue,
of rice in the country and to materials Media mileage rice awareness month; Social Media Info Campaign; Annually RAFIS Rice Program supplies, printing
promote the consumption of Events/Activities expenses, collaterals
brown rice Promote through social
No. of activities held media and distribute
collaterals
OTHER ACTIVITIES

Activity #1: Year-end and mid-year review and planning workshops


Persons Involved
Objective/s KRAs Performance Strategies Action Program Frequency Resources Needed
Indcators Lead Persons In Coordination with

To review accomplishments, 2 review and Prepare logistics, invite Food and venue;
track on-going projects, plannign workshops Updated RAFIS action facilitator/resource person Workshop Annually RAFIS Concerned offices supplies; honorarium
assess, and plan for next plan
budget proposal conducted in a year for resource person/s

Activity #2: Maintenance of Sound System at the Conference Room

Check regularly if the sound


system is complete and
functions properly;
Regularly charge/replace
To ensure that a fully No. of usage of the battteries Repairs and
operational sound system is sound system in a No malfunction Technical Regularly RAFIS Concerned offices maintenance expenses;
in place at the conference occurred in a year Sound Technician/
room year Regularly clean equipment; Electrician;
Repair asap in case of
malfunction;
Upgrade every 2 or 3 years

Activity #3: Conduct Basic Communication Skills Seminar cum Workshop


Prepare the programme and
To improve the No. of feedback forms logistics; invite resource
communication skills of Seminar conducted Seminar cum workshop Once a year RAFIS Concerned offices Training expenses;
selected personnel (report received re the persons and selected honorarium
seminar conducted participants; award
officers) in the region certificates
TIMELINES

Activities Jan Feb Mar Apr May Jun Jul Aug


1. Printing of Agri-life Gazette Newsletter
2. Printing of Kabalikat Magazine
3. Printing of other IEC materials for the banner programs
4. Airing of TPNC
5. Airing of radio plugs for the banner programs
6. Conduct Communication and Information Needs Assessment
7. Provide week activity report to the ORED
8. Writing of Speeches for the RED
9. Arrange Press Conference for the RED
10. Sending of Press Releases to AFID
11. Provide other technical assistance
12. Provide dditorial and quality control support to other
materials for production
13. Maintenance of RAFIS library

14. Document DA CALABARZON activities


15. Maintenance of DA CALABARZON official facebook page
16. Conduct Special Meeting on Regional Gawad Saka
17. Conduct Regional Gawad Saka Awarding Ceremonies
18. Conduct On-the-Spot-Poster Making Contest
19. Conduct NRAM Information Campaign
20. Conduct RAFIS Year-end Review and Planning Workshop
21. Conduct RAFIS Mid-year Review and Planning Workshop
22. Maintenance of Sound System at the Conference Room
23. Conduct Basic Communication Skills Seminar cum Workshop
Sep Oct Nov Dec Remarks

TBD
Every Monday or Friday
As needed
As needed/ at least once every quarter
at least 2 releases per week
As needed

As needed (i.e. Annual Report)

At least 3 news articles written and


published weekly
Budgetary Requirements

Budgetary
Activities Requirement Remarks
1. Printing of Agri-life Gazette Newsletter 300,000
2. Printing of Kabalikat Magazine 200,000
3. Printing of other IEC materials for the banner programs
Rice - 500 2020 planners 230,000
Corn - 4,000 booklets 210,000
Livestock - 3,000 booklets; 1,000 memo pads; 1,000 folders 285,000
HVCDP - 3,000 booklets; 2,000 flyers 185,000
1,000 2020 calendar featuring all programs 200,000
4. Airing of TPNC 999,000
5. Airing of radio plugs for the banner programs
Rice 720,000
Corn 300,000
Livestock 500,000
HVCDP 199,998
OA 504,000
6. Conduct Communication and Information Needs Assessment
7. Provide weekly activity report to the ORED n/a
8. Writing of Speeches for the RED n/a

9. Arrange Press Conference for the RED 100,000 food for 50 pax; venue; token; per conference
10. Sending of Press Releases to AFID n/a
11. Provide other technical assistance n/a
12. Provide additorial and quality control support to other
materials for production n/a
13. Maintenance of RAFIS library n/a
14. Document DA CALABARZON activities n/a
15. Maintenance of DA CALABARZON official facebook page n/a
16. Conduct Special Meeting on Regional Gawad Saka 90,000 food for 100 pax; venue
food for 500 pax; venue; LED wall; lights and
17. Conduct Regional Gawad Saka Awarding Ceremonies 2,000,000 sound rental; prizes; photoboot
food for 100 pax; venue; prizes; certificates;
18. Conduct On-the-Spot-Poster Making Contest 140,000 other training supplies
19. Conduct NRAM Information Campaign c/o rice program
food, venue and accomodation for 20 pax;
honorarium for resource person; other trainng
20. Conduct RAFIS Year-end Review and Planning Workshop 110,000 supplies
food, venue and accomodation for 20 pax;
honorarium for resource person; other trainng
21. Conduct RAFIS Mid-year Review and Planning Workshop 110,000 supplies
22. Maintenance of Sound System at the Conference Room 30,000 purchase of new sound system basic set
food, venue and accomodation for 35 pax;
honorarium for resource person; other trainng
23. Conduct Basic Communication Skills Seminar cum Workshop 157,500 supplies
Total 7,570,498
Notes:
Actual allocation for RGS: Training -840; Prizes-500. HVC
Allocation not yet included, to be determined
Total allocation for 2019 is 8.2M, approximately
2020 Budget Proposal

Budgetary Object Codes to be


Activities Requirement used Remarks
1. Printing of Agri-life Gazette Newsletter 350,000 Printing
2. Printing of Kabalikat Magazine 250,000 Printing
3. Printing of other IEC materials for the banner programs Printing
Rice - 4,000 IEC materials 300,000
Corn - 4,000 IEC materials 300,000
Livestock - 4,000 IEC materials 300,000
HVCDP - 4,000 IEC materials 300,000
1,000 2021 calendar featuring all programs 250,000
4. Airing of TPNC 1,000,000 Advertising
5. Airing of radio plugs for the banner programs Advertising
Rice 800,000
Corn 300,000
Livestock 500,000
HVCDP 200,000
OA 500,000
6. Conduct Communication and Information Needs Assessment partnership with school
7. Provide weekly activity report to the ORED n/a
8. Writing of Speeches for the RED n/a

9. Arrange 4 Press Conferences 400,000 Training food for 50 pax; venue; token; per conference
10. Sending of Press Releases to AFID n/a
11. Provide other technical assistance n/a
12. Provide additorial and quality control support to other
materials for production n/a
13. Maintenance of RAFIS library n/a
14. Document DA CALABARZON activities n/a
15. Maintenance of DA CALABARZON official facebook page n/a
16. Conduct Special Meeting on Regional Gawad Saka 100,000 Training food for 100 pax; venue

Training; Prizes; food for 500 pax; venue; LED wall; lights and
17. Conduct Regional Gawad Saka Awarding Ceremonies 2,000,000 Equipment Rental sound rental; prizes; photoboot
food for 100 pax; venue; prizes; certificates;
18. Conduct On-the-Spot-Poster Making Contest 200,000 Training and Prizes other training supplies
19. Conduct NRAM Information Campaign 200,000 Training; Printing c/o rice program
food, venue and accomodation for 20 pax;
honorarium for resource person; other trainng
20. Conduct RAFIS Year-end Review and Planning Workshop 150,000 Training supplies
food, venue and accomodation for 20 pax;
honorarium for resource person; other trainng
21. Conduct RAFIS Mid-year Review and Planning Workshop 150,000 Training supplies
22. Maintenance of Sound System at the Conference Room 50,000 Semi-expendables purchase of new sound system basic set
Others
1. Hire JO (Assistant III) 331,000 Other professional Radio Station Manager (Amylyn Castro)
2. Hire JO (Admin Assistant VI) 257,000 Other professional Asst. Radio Station Manager (Bryan Arcilla)
3. Hire JO (Admin Aide VI) 204,000 Other professional Writer (Cristy Tolentino)
4. Hire JO (Admin Aide VI) 204,000 Other professional Driver (Ramond David)
5. Hire JO (Admin Aide VI) 204,000 Other professional Admin support
6. Office supplies 50,000 Office supplies
Total 8,600,000

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