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RAFIS is typically known for documenting activities of the regional office, that is taking pictures
and/or video footages of events and/or interventions of the region, and printing of IEC support
materials for the banner programs. In 2017, a fully operational radio booth was established to
record plugs and the “Talakayang Pangsakahan ng CALABARZON” radio program, which features
programs and services of the region and other topics useful to our farmers (i.e. farm technologies,
farm mechanization, etc.).
As of this writing, the RAFIS is composed of three organic personnel, to wit, Ma’am Patria Bulahagui
(Regional Information Officer/ ACC-II), Nataniel Bermudez (IO-III), and Radel Llagas (IO-II) and five
contractual, to wit, Amylyn Castro (Assistant III), Julius Bryan Arcilla (Admin. Assistant VI), Cristy
Tolentino (Admin Aide VI), Raymond David (Driver-Admin Aide VI), and Lawrence Albert Bariring
(PRDP InfoACE-Writer).
There are other four plantilla positions, but the three (PRO-II, IO-I, Admin Aide VI) of which are
occupied by personnel designated/assigned to other offices, and the other one (IO-II) has been
recently opened upon retirement of Ma’am Luzminda Tamayo on Feb. 4, 2019.
All in all, there are eight personnel working together to deliver information and communications
support to the regional office.
The RAFIS utilizes print, radio, and internet to disseminate information on the Department’s
thrusts, programs, projects, and policies to the public in coordination with other divisions/units of
the regional office.
The strength of the section lies with the people behind it. Most personnel have a degree on mass
communication, which is very suited for the job of delivering information and inspiration to the
stakeholders of the regional office. The people are flexible, can multi-task, and can work with
minimum supervision. The support of the management is apparent since budget are yearly
allocated for the operation of the section.
Other strengths of the section are its regular publications such as Agri-life Gazette newsletter and
Kabalikat Magazine and the established radio booth and the radio program TPNC.
However, with the bulk of tasks, RAFIS sometimes falls short to some deliverables due to limited
personnel to fully facilitate/implement the same. Thus, additional manpower through hiring of JOs
or contractual is desirable to maximize the full potentials of the section.
Other areas of the section that may be improved are: monitoring and evaluation of produced and
published IEC materials, media relations program and the use of social media.

A modernized smallholder agriculture and fisheries; a diversified rural economy that is dynamic,
technologically advanced and internationally competitive. Its transformation is guided by the sound
practices of resource sustainability, the principles of social justice, and a strong private sector

To provide information and inspiration to the public by creating and disseminating messages that
accurately portray the positive impact that the regional office has on its stakeholders.

1. RAFIS shall develop, produce, and disseminate IEC support materials on the Department’s
thrusts, programs, projects, and policies for varied clientele; through the following:
 Develop and implement internal and external communication strategies and programs to
support agricultural reforms and other objectives and assess information and
communication needs of the farmers and LGUs in the region.
 Provide technical support to the Office of the Regional Director and Agriculture and
Fisheries Information Division (AFID) in response to pressing matters and concerns in the
local agriculture scene.
 Provide editorial and quality control services relative to DA CABARZON materials for
 Maintain a library showcasing produced, reproduced, published, collected, and/or received
IEC support materials on agriculture

2. It shall manage the regional office’s media relations program, formulates and implements the
Regional Agriculture and Fisheries Communication Plan as well as designs and develops multi-
media communications, through the following:
 Monitor and document DA CALABARZON activities and prepare news articles on the same
for media release and publication in internal publications and other media outlets.
 Promote/build good corporate image of the DA CALABARZON and its field units through
various forms of media.

3. It shall spearhead information campaign activities for special DA CALABARZON annual events