sump·tu·ous

ˈsəm(p)(t)SH(o͞o)əs/

(adjective: sumptuous)
splendid and expensive-looking.
 mångata
/ˈmoːŋˌɡɑːta/

Etymology
Mane (“moon”) + gata (“street; road”), known since
1890; Swedish word
(Noun mångata)
The roadlike reflection of moonlight on water
Background
In this modern days, perfumes are used daily as an
important essentials for many people. It represents
self-portray as well as a source of confidence. But
nowadays, lots of perfumes easily wear-off or have a
strong but cheap smells, and fake products.
Objectives
Our  authen*c  smells  series  of  spices  from  the  best  
and  natural  so5  scents  –  that  contains  lots  of  
different  and  high-­‐quality  ingredients,  will  help  not  
only  make  you  smell  nice  and  expensive,  but  also  
boosts  up  your  confidence  –  with  our  long-­‐las*ng  
formula.    We  also  strongly  think  that  our  product  
packaging  will  aDracts  the  target  audience  because  
we  have  a  strong  aesthe*cs  in  our  design.    
Approach
Our brand is a brand that produces a series of men’s
perfume with a soft and luxurious scent of spices and
natural essence combined with packaging that is
aesthetically designed, to boost their confidence and
offers different – attractive and calming smell.
Target Market
The target market for this product would be urban
males, age 18-34, classified as class A with monthly
income above 5 million.
Common characteristics:
•  Someone who cares about their appearances and
present themselves well.
•  A desire of cool and have a calm atmosphere
•  Someone who recognize and appreciate quality and
like to be different / stand out from the crowd
•  Optimistic, social, and confident person
•  Resides in a clean and well-polished environment
 Products  
front back front back

front back front back

Competitors
•  Jo Malone (UK)
•  Jimmy Choo Man (UK)
•  CLEAN (U.S.A)
•  Titanium Man (South Africa)
Summary
Perfume  is  an  essen*al  everyday  product  for  urban  
guys.  The  diverse  and  unique  smells  of  our  perfume  
series  –  from  the  best  quality  ingredients,  our  brand  
can  be  one  of  the  best-­‐upcoming  and  new  leading  
products  in  fragrances  for  men.