JULIE WITTIG

17 Elm Street  Pittsford, NY 14534  j.wittig@mac.com  (585) 764-3055  linkedin.com/in/juliewittig/

GLOBAL MARKETING CONSULTANT

CAREER DEVELOPMNET FACILITATOR
Over 30 years of marketing, sales and finance with corporations, small businesses, advertising agencies and
nonprofit organizations. Successful business owner. Proven record of results specializing in program analysis with
increased revenue/goals and decreased budgets. Education Specialist, Certified Grant Writer® and National Career
Development Facilitator.
 Advertising, digital/interactive, social media, broadcast, lead generation and direct marketing, new
business development, brand strategy, market research, media, production, database management,
telesales management, trade shows, events, fund raising, public relations and product management.
 Financial/strategic planning, P&L management and tax preparation
 Strong leadership and people management skills
 Team player with exceptional time management and multi-tasking skills
 Capability to assess situations and implement successful plans of action
 Excellent communication skills with ability to build and maintain positive relationships

EXPERIENCE
Pittsford Schools, District Career Development and Community Service Facilitator,
Pittsford, NY (December 2011-Present)
 Develop new brand and annual marketing plans
 Implement website design and social media to promote programs
 Network with local businesses and organizations to host students interested in career exploration
 Increased mentor database 150%
 Establish positive relations with non-profit organizations for community service opportunities
 Serve as host for Rochester Global Connections sharing US career and community experiences
 Formulate career plans with students and parents for effective college decisions
 Develop interviewing skills and professional promotional tools

JW Marketing, Owner/Director, Rochester, NY (July 1997-Present)

 Marketing/sales/product management to advertising agencies, corporations and organizations
 Research, develop and implement marketing plans
 Financial analysis/revenue and budget management/quantifying effectiveness of programs
 Publicity Chairperson for Memorial Art Gallery’s second largest fundraising event. Managed for
three years resulting in 60% decreased budget and 50% increased attendance. Developed and
implemented new brand.
 Managed full service international marketing programs for Xerox Olympic Sponsorship
 Sales and marketing for Education First Corporate. Doubled customer base within six months.
 Decreased direct mail list management expenses 40% for Blue Cross Blue Shield. Annual direct
marketing plan for Excellus resulting in $1 Million annual revenue for agency of record.
 Traditional and digital marketing for Monro Muffler and Service
 Developed and implemented advertising agency account service training programs
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MAJOR ACCOUNT EXPERIENCE

Xerox Corporation Thomson/West Blue Cross Shield/Excellus Bausch & Lomb
Kodak Sharp Electronics GTE/Bank of America Long Term Care Group
DuPont Gymboree Education First Corporate Monro Muffler and Service

BOARD OF DIRECTOR/PROFESSIONAL MEMBERSHIPS/COUNCILS

 National Career Development Association Member
 American Grant Writers’ Association Member
 American Marketing Association Board of Director, Special Events Chair, Job Bank Chair. Created
Rochester Chapter Job Bank
 Memorial Art Gallery Council, Publicity Chair, Corporate Brand/PR Committee
 Pittsford Alliance Board of Director and President
 Rochester Dolphins Board of Director, VP/Director of Marketing

COMMUNITY SERVICE
Rochester Global Connections Ronald McDonald House Rotary International
Camp Good Days and Special Times American Cancer Society Education First
Girl Scouts of America Pittsford Youth Services St. Louis Church

ADDITIONAL REVELANT EXPERIENCE

Thomson/West, Marketing Communications Specialist, Corporate Marketing
Associate Product Manager, Federal Division Rochester, NY
 Member of the digital team implementing web development, maintenance and analytics
 Tripled direct marketing campaigns historical response rate and decreased expenses 48%
 Managed and executed advertising, new brand development, sales support materials, new product
launches, trade shows and events implemented from developed marketing plans
 Product management, inventory control and fiscal reporting
Catalyst Direct, Inc., Account Executive, Rochester, NY
 Doubled marketing response rate and decreased expenses 25% for Kodak Professional Film
Division. Digital and traditional marketing for Kodak’s Higher Education division.
 Executed marketing plans for Bausch & Lomb, GTE and Long Term Health Group
 Fiscal management and financial reporting
Blair/BBDO/EMA, Co-op Supervisor/Account Executive, Rochester, NY
 Managed and executed promotional materials for Xerox products and reseller channels
 Supervised Xerox Co-op Advertising Department, including staff of three servicing over 1500
Xerox resellers and field personnel. Managed corporate brand and standards.
 Managed account budgets and billing
Giltspur/Rochester, Account Representative, Rochester, NY
 Implemented company-wide new business program and increased agency account base 20%

EDUCATION
State University of New York, College at Oswego Bachelor of Science, Business Administration
Partial MBA; Learning International Sales Training Programs; Ongoing web training classes
Proficient in Microsoft Office; Knowledge of Photoshop, Adobe Illustrator and Movie Maker