L O C A L

CREATIVE SERVICES
YOUR ONE-STOP COMMUNICATIONS PARTNER

ENSUEÑO/ALEN USA
STATEMENT OF WORK
08.20.2018

STATEMENT OF WORK: This Statement of Work (“SOW”) is made on August 20, 2018 between ALEN USA
(“Client”) and LOCAL CREATIVE SERVICES (“Supplier”) for BRAND POSITIONING, ENGAGEMENT AND
AWARENESS FOR ENSUEÑO.

SCOPE AND OBJECTIVES: The Scope and Objectives of this SOW are as follows.

AlEn USA has engaged with LOCAL Creative Services to develop a new brand positioning for Ensueño, and
establish branded content channels and activation strategy to drive consumer awareness. Ensueño is AlEn
USA’s largest brand and is evolving into a multi-line brand, with liquid fabric softener today, followed by the
assimilation of laundry care in the coming years (currently “Pinol”, to be rebranded Ensueño which includes
powder and liquid detergent, with scent boosters in the pipeline.

Deliverables will include creative campaign ideas, content development, photo shoot management, social
media development and monitoring, creation of style guide and social playbook and overall account man-
agement.

PERIOD OF PERFORMANCE: The period of performance for this SOW will be commencing on August 24, 2018 and
extend through Dec. 31. 2019; it may be renewed for successive periods.

STATEMENT OF WORK TYPE: This is a [Time and Materials - Not to Exceed (“NTE”)] [Fixed Price] Statement of Work.

DELIVERABLES AND COSTS:

PHASE 1 (SEPT. 1 – DEC. 31, 2018) – ONE-TIME COSTS

• 3 Campaign platform ideas, each with written manifesto, unique positioning, key visual, with extensions
to social media, PR/activations and applications to three strategic pillars
120 hours X $125/hr = $15,000

• 4 day photo shoot (agency time X 3 people X 8 hours/day to create four videos and all product/lifestyle
shots – does not include shoot cost of photographer, stylist, etc.)
128 hours X $125/hr = $16,000

• Social media content playbook development

40 hours X $125/hr = $5,000

• Create style guide and package all campaign assets for use in ongoing creative projects for multiple parties
50 hours X $125/hr = $6,250

• Website development – creative concepts, Word Press design, simple functionality with store locator
70 hours X $125/hr = $8,750

TOTAL ONE-TIME COSTS: $51,000

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of LOCAL Creative Services

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L O C A L
CREATIVE SERVICES
YOUR ONE-STOP COMMUNICATIONS PARTNER

ENSUEÑO/ALEN USA
STATEMENT OF WORK
08.20.2018

PHASE 1 (SEPT. 1 – DEC. 31, 2018) – MONTHLY COSTS

• Social media content for both Facebook and Instagram and community management, based on one post
per day and no paid social boosting.
60 hours X $125/hr = $7,500

• Illustration/animation budget for local artists to create specialized posts

$2,000

• Account management/cross-collaboration with LL Communications for PR, events, grassroots opportunities,

ongoing communications
40 hours X $125/hr = $5,000

• Ongoing website updates/maintenance

8 hours X $125/hr = $1,000

2018/TOTAL MONTHLY COSTS: $15,500

PHASE 2 (JAN. 1, 2019 – DEC. 31, 2019) – MONTHLY COSTS

• Social media content for both Facebook and Instagram and community management, based on one post
per day and no paid social boosting.
60 hours X $125/hr = $7,500

• Illustration/animation budget for local artists to create specialized posts

$2,000

• Cross-collaboration with LL Communications for PR, events, grassroots opportunities, ongoing

communications
20 hours X $125/hr = $3,750

• General account management/strategy for Marco Antonio Regil

24 hours X $125/hr = $3,000

• Ongoing website updates/maintenance

8 hours X $125/hr = $1,000

2019/TOTAL MONTHLY COSTS: $17,250

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of LOCAL Creative Services

2 LOCAL CREATIVE
L O C A L
CREATIVE SERVICES
YOUR ONE-STOP COMMUNICATIONS PARTNER

ENSUEÑO/ALEN USA
STATEMENT OF WORK
08.20.2018

TIMELINE/MILESTONES
Specific dates to be determined upon engagement with client; social media must be ready to go as of
October 1.

PAYMENT SCHEDULE – 2018: Amortizing the one-time costs over the last four months of 2018 = $12,750/mo

Upon engagement: $12,750 + $15,500 = $28,250

Oct. 1: $28,250
Nov. 1: $28,250

Dec. 1: $28,250

PAYMENT SCHEDULE – 2019:

Jan. 1: $17,250

Feb. 1: $17,250

Mar. 1: $17,250

Apr. 1: $17,250

May. 1: $17,250

June. 1: $17,250

July. 1: $17,250

Aug. 1: $17,250
Sept. 1: $17,250

Oct. 1: $17,250

Nov. 1: $17,250

Dec. 1: $17,250

We look forward to working together and getting started on your projects.

Thank you for your consideration of this Statement of Work. Please let us know if you have any questions.
When we come to a mutual agreement, we will send you a final SOW for approval.

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of LOCAL Creative Services

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